Goldilocks celebrates Golden years and released 50th Anniversary Edition of Goldilocks Bakebook

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In time for the Christmas Holiday and in celebration of 50 Goldilicious years, Goldilocks has now released an updated 50th Anniversary Edition of its best-selling Goldilocks Bakebook.

This updated volume contains news insights about Goldilocks Bakeshop, its history, and what it means to the Filipino. The bakeshop that has become an integral part of the Filipino way of life.

National Book Store's Managing Director Xandra Ramos, and Goldilocks' Managing Director Pinky Yee and Marketing Director Cherry Caluya, at the launch of  50th Anniversary Edition of Goldilocks Bakebook, National Bookstore, Glorieta, Makati City, November 29, 2016. 

A collection of recipes of the most well-loved Goldilocks products, honed and perfected through the years. More than 50 recipes are included to create sweet and delightful moments in your own kitchen.

The first volume of the Goldilocks Bakebook was launched last 2011, consumer trends and consumer engagement have changed dramatically. Goldilocks has strengthened its position as the Philippines’ best-loved bakeshop, by seamlessly integrating timeless products and services with emerging tastes and preferences.

The Goldilocks Bakebook is not only a collection of timeless recipes but is also a story of how Goldilocks achieved its success. It is also a compilation of special stories from customers about their own sweet moments shared with Goldilocks.

The Goldilocks Bakebook  is also a unique way of giving back to the community since all proceeds from the sale of the book will be donated to the Goldilocks Foundation.

Lovingly crafted gift by Goldilocks for customers, this special and one-of-kind the Goldilocks 50th Anniversary Edition Bakebook is now available in National Bookstores nationwide. Grab a personal copy, or as a gift for family and friends for only P895. 

For more information about Goldilocks and the Goldilocks Bakebook, visit their website at www.goldilocks.com.ph.

Five reasons men prefer real leather as Christmas gifts

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Searching for a perfect gift for your dad, brother, boyfriend, or husband , best friend , close friends and officemates, can be a tough task. It's one of the simplest yet crucial dilemmas during the Christmas season.

To ease the stress of figuring out the perfect gift for the men in your life, let McJim Classic Leather do the thinking for you. Because when it comes to gifts for men, real leather has always been a tried-and-tested contender. 

Leather wallets exude a classy and sophisticated vibe for most men, making McJim Classic Leather wallets great gift ideas for Christmas. 

Here’s why: 

1. Giving McJim Classic Leather bags, belts, wallets and accessories show sincerity and thoughtfulness. 

Men are known to neglect buying these items even when their bags, wallets and belts have become old and faded. So, there is no doubt that they will appreciate receiving these McJim Classic Leather products—known for premium quality and style. 

2.  Leather products are considered “lucky.” 

Did you know that giving a McJim wallet as a gifts is known to bring luck to the receiver? Meanwhile, gifting a person with a McJim belt has been known to signify a stronger relationship between the giver and the receiver, as the belt wraps around the body.

3. Leather bags belts and wallets are useful and functional. 

Authentic leather products, like those of McJim Classic Leather, do not merely add style to a man’s ensemble, they also add function: one factor that other accessories do not have. Men need bags, belts and wallets in their day-to-day affairs, so they are ideal Christmas gifts.

4. McJim Classic Leather accessories exude style and class. 

Accessories made from real leather, make the best gift because they make men look stylish and classy anytime, anywhere.

5. A wide selection of high-quality real leather accessories is offered by McJim Classic Leather, a trusted authentic leather accessories brand. 

When it comes to belts of high quality, you could never go wrong with McJim Classic Leather. A belt as such would be a gift any man would surely appreciate. 

Useful, functional and stylish, a McJim Classic Leather bag is an ideal gift to give to your dad, boyfriend, husband, boss, or close friend.

Here, McJim Classic Leather lists down leather accessories that all men would surely love.

• Belts. McJim Classic Leather offers high-quality real leather belts with unique-looking metal buckles. These come in a variety of colors and designs (basic dark brown, basic modernist black, and reversible minimalist), making it easy for you to choose the belt any man will surely love. 

• Leather bags. A staple accessory in a young man’s wardrobe, a leather bag is not only stylish, it is also functional. McJim Classic Leather suggests choosing one from its collection of sturdy and classy leather bags—shoulder bag, body bag or gadget bag—as a smart gift idea for guys out there. 

• Leather wallets. A must-have accessory for all men is a well-designed wallet made from authentic leather, crafted to last for years, and come in different designs that suit various functions. 

• Belt and wallet gift sets. To make gift buying easier, McJim Classic Leather offers all-leather belt and wallet gifts set that are wrapped and ready to give to the men in your life. 

Whatever you decide on, one thing is absolute: real leather is your best bet. And through the years, McJim Classic Leather has proven to be a reliable and trustworthy brand by the young and old alike, recognized for making leather goods of superior quality and classy design. 

Real leather adds style and elegance to a man’s ensemble. This Christmas, show thoughtfulness to the men in your life by giving them McJim Classic Leather products. 

Not sure what to give to the men in your life this Christmas? McJim Classic Leather rids you of all the stress with their authentic leather products.

Make the special men in your life happy this Christmas, your dad, brother, significant other or best buddy—gift them with a McJim Classic Leather accessory. 

Keeping Food Fresh Longer and Nutritious with Electrolux NutriFresh Inverter Refrigerators

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We always make sure that family eats the right food. Keeping in mind the specific ways you clean and prepare fresh food as soon as you get it into the kitchen, making it much less likely you’ll let it spoil. I do keeping the refrigerator at the right temperature to keep foods as fresh as possible without freezing them. We also plan meals in order of what needs to be used up first.

Making your food last longer will help you to avoid waste, shop less and cut your grocery-shopping bill. A lot of that waste can be avoided by learning how to properly store your food to keep it fresh longer!

Here's more to learn how to keep food fresh longer and nutritious.

The Electrolux NutriFresh Inverter Refrigerators keep food market-fresh for up to 7 days!

Filipino families can now enjoy market fresh fruits and vegetables 24/7 as Electrolux Philippines launched its most innovative refrigerator line yet – the NutriFresh™ Inverter Refrigerators. 

At the Happiness Homemade launch, Electrolux Philippines shared how its NutriFresh™ Inverter Refrigerators can keep food market-fresh for up to 7 days so that food is healthier and more flavourful. 

Keeping it Fresh and Nutritious

French Door NutriFresh EHE5200AA

The Electrolux NutriFresh™ Inverter Refrigerators have a host of features designed to keep food, especially fruits and vegetables, fresh. 

The NutriFresh™ Inverter Refrigerators is equipped with a FreshShield Crisper which comes with a unique tight seal to keep temperatures stable, minimize water loss and provide higher humidity so that fruits and vegetables stay fresh for up to 7 days.

Store up good health with better refrigeration. The NutriFresh Inverter technology keeps temperature consistent for freshness and up to 37% energy savings. The unique FreshTaste Deodorizer feature works in tandem to attract and absorb stray odors and eliminates 99.8% of bacteria.

“More and more families are looking for ways to eat healthier and having fresh ingredients at home. Unfortunately, our lifestyle is so fast paced and busy now that its not always possible to go to the market for fresh produce every few days. Electrolux understands this concern and the NutriFresh™ Inverter Refrigerators were designed to answer this need,” explained Andrea Pionilla, Country Marketing Manager of Electrolux Philippines. 

Three Door NutriFresh EME2600MG

 Top Freezer NutriFresh ETB4602AA

The Electrolux NutriFresh™ Inverter Refrigerators comes in a variety of models and sizes. The 2-Door model is ideal for small families and single residents. For larger families and appetites, there’s the 3-Door refrigerator while the French Door refrigerator is the biggest in the range.

For more ideas on home care and healthy living, please visit electrolux.com.ph, and follow instagram.com/electroluxph, and facebook.com/ElectroluxPhilippines.

Discover Shanghai, the “Paris of the East” via AirAsia Philippines

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AirAsia Philippines, the world’s best low-cost airline, continues to connect the world as it added another wonderful destination on their route map – Shanghai, “The Paris of the East”. 

Shanghai is known as China’s commercial and financial center but is also bursting with cultural experiences. On one side of the Huangpu River lies ultra-modern Pudong, home to the newly opened Shanghai Disneyland and the colorful Oriental Pear Tower, and on the other side, Puxi with its host of historical spots like the French Concession, glitzy waterside promenade The Bund with its stretch of historical colonial buildings or Yuyuan Garden, which gives you a glimpse of Ming and Qing dynasty architecture.

A look at Yuyuan Garden in the northeast of the Old City of Shanghai.

After an exciting day in Shanghai, take a break by going to notable places outside the city center. Relax at the Dongping National Forest Park, a man-made forest at Chongming Island. Ride a boat at the “Shanghai’s Venice”, the Zhujiaojiao Water Village at the Chinpu District and have spiritual trip to the Lingyin Temple at the Zhejiang, Hangzhou to complete your dream vacation.

Don’t miss the classic steamed Xiao Long Bao.

And one definitely won’t go hungry in here – finding its culinary secrets is an adventure in and of itself. Don’t leave Shanghai without trying their Xiao Long Bao, Jianbing or Egg Pancakes, Scallion Oil Noodles and Bamboo Tofu with Pepper partnered with the Xinjiang Black Beer or Tsingtao Beer.

Shanghai’s skyline by day

AirAsia Philippines, continues to surprise and delight travellers with their wide range of flights. From top tourist spots of Asia such as Hong Kong, Seoul and Singapore to the hidden gems like Kota Kinabalu, Siam Reap and Bali, AirAsia continues to make travel accessible by offering the lowest fares online to over 100 destinations across Asia.

To get a glimpse of what you can experience in Shanghai, visit AirAsia’s Official Facebook page (facebook.com/AirAsiaPhilippines) and watch the webisodes featuring Shanghai’s beautiful spots, friendly faces and delicious food.

Big Breakthrough in Hair Technology : Discover Argila and Hair Toxx

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Thinking about making a change on your  hair? Hair makeovers? Trying fresh new styles?  But before anything, we really have to make sure our hair is soft, beautiful and healthy.  

YAMÊ SPELZON, Marketing Manager

Proud Filipino-owned hair salon, Aesthetics & Cosmetics by Escalava, announces the arrival of two of the newest Brazilian Hair Care technologies in the Philippines during the product launch held at Crowne Plaza Galleria attended by salon owners and operators, and hair care experts and professionals. 

The Argila Amazonia and Hair Toxx are guaranteed organic and all-natural and zero formaldehyde.

The Argila Amazonia

The Argila Amazonia is a revolutionary hair-straightening system that provides long-lasting results, making hair smooth and silky soft. Using only all natural, ingredients straight from the Amazon, such as White Clay and Murumuru Oil, Argila Amazonia promises zero damage to your hair.

White Clay, the active ingredient in this groundbreaking system comes from one of the best-preserved ecological sanctuaries in Brazil, the Marajo Island. This island has an extreme climate of high temperatures- high humidity and heavy rainfall – that lead to the formation of White Clay exclusively found on the island. The clay forms through the decomposition of certain types of rocks over a period of thousands of years, they fuse with organic components of the land and turn into White Clay that is rich in minerals and metals such as titanium, magnesium, copper, zinc, aluminum, calcium, lithium, iron and trace elements which are extremely beneficial to human health.

The murumuru grows in the Brazilian state of Para, in the Amazonianregion. 

Oils extracts from Mururmuru seeds offer numerous advantages to our skin and hair. It is a highly effective emollient and moisturizer as it helps hair to recover long-last moisture and regain its natural elasticity. 

The exotic Murumuru Oil is a powerful, nourishing anti-frizz oil that is unique to the Argila line of products. It is proven that it replenishes the natural nutrients as it reinforces the structure of the damaged hair by restoring the natural hydrolipidic layer, thus providing brightness, softness, hydration and protection for long duration.

The Hair.Toxx

Hair.Toxx is a product of perfect combination of natural ingredients and state-of-the-art molecular research to renegerate and protect strong and healthy hair.

The outer layer of the hair is called the cuticle that provides protection through a small layer of natural oil, the sebum. These two act like a shield, protecting the hair’s inner layers, the keratin based cortex and the medula which are responsible for hair’s color, form and texture.

Everyday, our hair is exposed to potential damage. External factors like the sun, salt and other harmful elements in the environment accelarte the natural aging process, leaving hair limp and brittle, dry and dull. The damage becomes serious and worse when these weak hair strands undergo chemical processes such as coloring, bleaching and straightening as these break disulfide sulfur bonds and reduce the levels of keratin and other nutrients in the hair.

Hair.Toxx makes it possible to protect hair while still bleaching, coloring and straightening it all you want. 

Hair.Toxx formula- combination of Acaí, Hyaluronic Acid and a proprietary Lipophilic Complex – creates an effective shield around hair follicles, especially when used as part of a daily care routine, as this shield helps protect daily damage while restoring natural beauty and bounce by creating disulfide sulfur bonds in the hair and buffering existing ones through the action of the Bleaching and Coloring Revitalizing Serum.