December 24, 2016

Okay na si Lolo: Coca-Cola Agos Program brings renewed hope to war survivor

Agos Gravity-Fed Systems bring water from natural springs on higher grounds down to reservoirs near beneficiary communities like Barangay del Pilar in Baao, Camarines Sur.
Japanese airplanes were dropping bombs across Pili, Camarines Sur. People in the city fled the plains and went to different areas to save themselves, to save their families. Some ran to the fields, while the others decided to settle and create homes near or at the mountains. However, the safety of one’s life had a price to pay: there was no water.

Barangay Del Pilar is one of the communities that cradled the families who escaped the horrors of those bombings. Located at the upper section of the mountain in Baao, Camarines Sur, it is divided into three zones. As of 2014, it has become home to a total of 75 households, with a population of 384.
Lolo Cenederio Lopez, 74, spent most of his younger years hiking five kilometers away from his home to fetch water. Now that he no longer has the same strength and endurance to carry containers on his shoulders, Lolo Cenederio is more than thankful to have easily accessible water in his community. 

Among the residents is Cenederio Lopez. He is 74 years old, lives alone, and has never left Del Pilar since he was born. More than knowing the barangay like the back of an old friend’s hand, he never imagined in his lifetime that water would someday become easily available to them.

“It was really a sacrifice just to fetch water,” Lolo Cenederio shares. He recalls that it was a daily dilemma for most of his life, rooting back to when he was still a child. Whenever his family would run out of water, his father and older brothers would be up before the crack of dawn to fetch water with their containers and a carabao. Years later, it was still a problem, and it became part of the routine that Lolo Cenderio became accustomed to. 

Because of his old age, he could no longer hike the way he did when he was younger. What he would do is to buy a water container worth PhP20 from his neighbors, however, this exchange came with a price, he still needed to do an hour’s worth of walking. The situation was simple: he either walked and carried the containers on his shoulders, or there would be no water at all. 

The trip down from del Pilar was difficult since it would require roughly nine kilometers to the city proper of Baao and back, or a 5-kilometer hike on stiffer, more slippery and underdeveloped roads. Many times, safety was compromised in order to get water for taking a bath or for drinking. If none of the options were available, the community would wait and pray for the clouds to get dark and for rain to fall down on grateful residents. The longest time that the barangay went without any rain was about five months.

But finally, after centuries of depending on distant water sources, the dangerous and taxing travel was reduced from hours to just a few minutes away. Through the efforts of the community and Coca-Cola Foundation Philippines in partnership with the Philippine Rural Reconstruction Movement, they paved the way for getting water without compromising the safety of the people.

Coca-Cola Philippines, through the Coca-Cola Foundation Philippines, and its partners have established the Agos Program to provide sustainable water access to water-deprived communities. Through Agos, residents of Barangay del Pilar in Baao, Camarines Sur became recipients of an Agos Gravity-Fed System, which brings water from natural springs on higher grounds down to a reservoir near the beneficiary community.

“I am extremely thankful to God, our barangay captain, and Coca-Cola Foundation for producing a project like this. Without them, we would not have water to drink,” Lolo Cenederio said. He added that instead of paying PhP20 per container, it has been reduced to just PhP2. It is a blessing that he no longer needs to hike or pay a large amount just to get water. 

For some, the project of Coca-Cola may just be a simple relocation of a resource, but Barangay del Pilar residents, it only proves that there is hope, there is love, and there is happiness.

The Company is also engaged in sustainability projects that aim to help economically empower women, and nourish the youth of today to build better and stronger communities of tomorrow.


Okay na si Lolo:  Coca-Cola Agos Program brings renewed hope to war survivor
by Ma. Teriz S. Castro,
University of Sto. Tomas Journalism Society

About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

This Holiday Gift Idea : The Limited Edition Scraper Mixer Pro™ in Cranberry

Create your own holiday goodies cakes, biscuits, bread and pastries truly scrumptious and overwhelmingly satisfying by preparing it professionally in the comforts of your own home kitchen or even at your bread shop. The Scraper Mixer Pro™ (BEM800) from Breville, Australia’s top kitchen brand, has come out with a limited edition Cranberry color. 

Guaranteed to add excitement to your kitchen the new Scraper Mixer Pro™ Cranberry has the same powerful and effective efficiency. Engage the “Planetary” Mixing Action in its 4.7-liter mixing bowl with handle to replicate the mixing action used in patisseries and bakeries and get evenly-mixed batter, creamy icing and pliable dough. 

You can also adjust its 12 pre-programmed settings from slow kneading to rapid whipping and aerating, and use the count up and down kitchen timer with pause function to achieve that precise mixing result. 

The Scraper Mixer Pro™ Cranberry with its die-cast metal mixer body and stainless steel bowl also comes with extra wide attachments, such as the standard flat beater, wire whisk, dough hook and Breville’s innovation—the Scraper Beater, all for P27,000. 

The product is available online through Breville’s webstore (THE WOW STORE) and on display at selected outlets within Metro Manila. Purchase the Scraper Mixer Pro™ until December 31 and get a FREE 5Q extra bowl. This Christmas promo is available for cash & straight card transactions. 

For more about Breville products, visit www.breville.com.ph or on Facebook.com/ brevillephilippines

December 23, 2016

Jollibee Yum Burger’s new digital campaign introduces Pinoy millennials’ ‘Framily’


Jollibee, the number one family fast food chain, has coined the term “Framily” in its newly launched Jollibee Yum Burger made-for-digital video, to refer to a group of Pinoy millennial best friends who have come to embrace each other like real members of their family. Thus the term “framily” – friends who are like family to each other.

The Jollibee Yum Burger video portrays how Pinoy millennials have such a time-tested bond with each other that they take on roles akin to family members: May kumu-kuya (plays the role of a brother), uma-ate(an elder sister), nagpapaka-mommy (mom), at tumi tita (aunt).



These family-like roles are depicted in moments like when eating their favorite Yum Burger, whose langhap-sarap patty that’s made with 100% pure beef have been loved by generations of youth.

For these Pinoy millennials, friendships that are 100% tested remain unsurpassed. And when it comes to food favorites, they patronize those which, like their friendships, have been time-tested and passed their discriminating taste buds, just like the best-tasting Jollibee Yum Burger.

“Despite being exposed to the fast-paced, ever-evolving culture and lifestyle these days, millennials still value consistency and the unique character in relationships and things that have stood the test of time and remained constant,” said Kent C. Mariano, Jollibee Assistant Vice President for Marketing.

“For them, there is nothing like 100% samahan, at 100% sarap na maasahan,” he added.

Enjoy 15% Off On Weekend Shopping At Lazada With Citi Credit Cards

Come Saturday and Sunday, skip the crowds at the malls and let your fingers do the shopping using the Lazada App or at Lazada.com.ph. Get 15% off your purchase or a maximum of P500 discount when you shop using the Lazada Philippines Smartphone Mobile App.

Make sure to pay with your Citi credit card and key in the code “CITIAPPWEEKEND” to avail of the discount. If you prefer to shop via their website, you can still enjoy 10% off or a maximum of P500 discount via www.lazada.com.ph.


This time, use the code “CITIWEEKEND” with your Citi card. Promotion will run until January 31, 2017 so take advantage of this for your holiday shopping too!

For more information, visit www.citibank.com.ph/lovetoclick or call the 24-hour CitiPhone Hotline

December 22, 2016

Petron launches Euro 5 in the Philippines

After successfully launching a full range of locally-produced Euro 4 fuels almost a year ago, the country’s leading oil company Petron Corporation marked another breakthrough in fuels technology with the introduction of the Blaze 100 Euro 5 – the first Euro 5 standard fuel in the country. 

Blaze 100 Euro 5 contains has significantly less sulfur, 10 ppm (parts per million) compared to other Euro 4 fuels (50 ppm). It is 500% cleaner than standard Euro 4 fuels. It also has less benzene (less than 1% of volume) – a known carcinogen – compared to the Philippine standard which allows up to 2% by volume in gasoline. It is now available nationwide. 

High sulfur levels in fuel, when combined with water vapor, can harm the environment and cause corrosive wear on valve guides and cylinder liners, leading to premature engine failure. 

With significantly low sulfur content and advanced additives technology, the high-performance Blaze 100 Euro 5 delivers the following benefits:
  • Optimal power and acceleration due to extremely high octane and performance additives;
  • Exceptional engine cleanliness because of its high quality base fuel and fully synthetic detergent additive;
  • Better fuel economy due to its friction modifier and combustion improver additives; and
  • Lower emissions and longer catalytic converter life.

While Blaze 100 Euro 5 is recommended for high-end, high-performance vehicles, other vehicles will get the same power and improved fuel economy because of its special formulation. 

“Petron is proud to introduce another revolutionary fuel specially formulated for Philippine driving conditions,” Petron President and CEO Ramon S. Ang said. “With the highest octane rating but the lowest sulfur content, Petron Blaze 100 Euro 5 is the best gasoline in the market by far in terms of power, efficiency, and reduced emissions. 

“We will continue to innovate and lead in fuels technology so we can put more savings in our customers’ pockets while improving air quality across the nation,” Mr. Ang added. 

Petron’s Blaze 100 Euro 5 was “road-tested” recently as the official fuel of the Philippine Leg of the 2016 Formula 4 South East Asia (F4/SEA) Championship at the Clark International Speedway in Pampanga. 

First introduced back in-late 2010, PETRON BLAZE 100 is the first and only gasoline in the country with a Research Octane Number (RON) of 100. With 100 octane, it has exceptional resistance to "engine knocking" that results in uneven fuel burn, greater fuel consumption, and even engine damage. 

Petron Corporation is the largest oil refining and marketing company in the Philippines and is a leading player in the Malaysian market. It has a combined refining capacity of 268,000 barrels-per-day and produces a full range of world-class fuels and petrochemicals. It has over 2,8oo service stations where it retails gasoline and diesel. Petron is dedicated and passionate about its vision to be the leading provider of total customer solutions in the energy sector and its derivative businesses. 

Please visit us at www.petron.com for more information.

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