Your favorite kapitbahay, 7-Eleven, is now in Puerto Galera and Calapan

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7-Eleven opens its first stores in MIMAROPA Region

Your favorite kapitbahay, 7-Eleven, has finally landed on the shores of Oriental Mindoro!

April 18 was a day full of celebration as 7-Eleven opened in Sabang, Puerto Galera and in the City of Calapan. With the unveiling of the two stores, lots of activities and an exciting promo were prepared especially for the locals of Oriental Mindoro. The event kicked off in Sabang, Puerto Galera with a ribbon cutting and a store blessing ceremony. Distinguished guests Mayor Rockey D. Ilagan of Sabang, Puerto Galera, and Philippine Seven Corporation (PSC) President and CEO, Jose Victor Paterno were in attendance, as well as other officials and partners of 7-Eleven.

The celebration continued in Calapan City later that afternoon, where Calapan City Mayor, Arnan C. Panaligan also graced the grand opening of the 7-Eleven Calapan store.

To make the celebration extra special for the locals of Mindoro, 7-Eleven prepared an exclusive promo,Slurpee Bring Your Own Cup, where local customers can bring their own cup of any size, as long as it fits the cut-out hole present at the store, fill their own cup with Slurpee and pay only P36.

“Opening our first two stores in Sabang, Puerto Galera and Calapan is a special achievement since 7-Eleven is the first convenience retailer to be present in the whole MIMAROPA region,” PSC President Jose Victor Paterno said. “The increasing rate of tourism and commercialization as well as the fast development of the province, especially Calapan, paved the way for our expansion in the Southern area. With this, we look forward to bringing world-class convenience and service not only for the locals of Mindoro but as well as to the tourists who visit this paradise.”

This year, 7-Eleven is looking at opening 10 more stores for the whole region of MIMAROPA. Other than Mindoro, 7-Eleven will also be expanding to other parts of Luzon such as Isabela, Tuguegarao, and Nueva Vizcaya this year. As of March 2018, the leading convenience chain store in the country, 7-Eleven, has a total store network of 2,331, more than 50% of which are franchise stores.

2nd Cream-O Flix Fest Unlock the Irresistible and gathered Cream-Oholics for a unique outdoor movie experience

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Jack ‘n Jill Cream-O brought another memorable outdoor cinema experience in a colourful arcade-themed entertainment park with the second year of Cream-O Flix Fest: Unlock the Irresistible.

The chocolate cookie brand welcomed everyone to a cozy picnic-style area at Central Park, SM By the Bay, where visitors enjoyed an entertaining screening of Hollywood movies.

Creamoholics of all ages enjoyed the action-packed animation of Lego Batman Movie. They also watched futuristic quests in X-Men Days of Future Past, and reveled in the amazing adventure of young Peter Parker in Spider-Man Homecoming.

The day wasn’t just about movies as special activities were created for everyone to enjoy; Creamoholics had a blast showcasing their creativity at the Cream–Ofied Creations booth where they decorated their favorite Cream-O Vanilla, Choco Fudge, Deluxe, Crinkles, Chocolate Chip, Cookies ‘n Cream and Choco ‘n Berries cookies in four easy steps: choose, dip, sprinkle, and drizzle. This create-your-own-Cream-O activity was well received by guests. Consumers also took photos of their cookie creations and shared it online at the Cream-O Flatlay booth.

The crowd was also treated to engaging game booths where they brought out their playful sides and won prizes. Cream-O Warp Pipes and Claw the Cream-O challenged their competitive skills on getting treats using claw mechanism; while Cream-O Movie Combo Trivia Game tested their knowledge on popular movies.

Cream-O made the event more memorable as guests were serenaded with live music performances in between screenings. LuckyCreamoholics also took home Instax Mini Cameras and Kidzania Tickets from the raffle draws. 

The second Cream-O Flix Fest truly satisfied everyone’s sweet cravings and created an unforgettable experience for all Creamoholics. If you missed the fun, be sure to follow Jack ‘n Jill Cream-O on Facebook, Twitter and Instagram at “/creamoholicsph” for surprises and updates from the brand.

Petron Turbo Diesel Field Test Delivers Outstanding Results

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As a fuel innovator, industry leader Petron Corporation is continuously looking for ways to provide Filipino motorists with the best possible products in the market. Having achieved recognition as the best gasoline in the country for its Petron Blaze 100 Euro 6, the company’s R&D team recently enhanced the formulation of its premium Petron Turbo Diesel to be the best diesel in the Philippines. Thus, last January, the Petron TriAction Performance Run – Diesel Edition took off from Manila to Baguio for a week-long series of tests on challenging mountain roads from Baguio to Ambuklao, and then from Baguio to Halsema, the highest elevation in the Philippine highway system, before finishing with a fuel economy run from Baguio back to Manila.

Outstanding Performance Across Vehicle Types

Faced with the challenge of measuring improvements in engine power, engine response, and acceleration, test drivers were asked to rate the performance of different diesel fuels in a stringent double blind procedure. Using a different diesel fuel each day for four days, the drivers drove the same winding, uphill-downhill route from Baguio City to Ambuklao Dam and back. All these while keenly observing whether there was an immediate engine response when going uphill after slowing down on a sharp curve, or if the engine does not feel strained when carrying a full load, or if the vehicle is able to accelerate smoothly even on long uphill climbs.

To ensure that Petron Turbo Diesel is able to deliver optimum performance across vehicle types, different vehicle categories and brands were included in the field test. The test vehicles consisted of a BMW X1, a European luxury subcompact crossover; a Toyota Innova, the market leading utility vehicle; a Honda CR-V Diesel, the 2017 Car of the Year-Philippines; a Nissan Urvan, a popular people-mover; a Ford Everest and Ford Ranger to represent the American brand; Isuzu mu-X and Isuzu D-MAX for the leader in commercial vehicles; and a Ssangyong Tivoli XLV, a Korean SUV model.

When asked to rank the test fuels—designated only by letter codes—in the daily runs, the consolidated results indicated that Petron Turbo Diesel was rated by the drivers as delivering the best performance in terms of power, engine response, and acceleration.

Improved Fuel Economy

Following the test protocol of the Department of Energy (DOE) Fuel Economy Run, the vehicles traversed some 230.7-kilometers from the Petron station on Kisad Road, Baguio City, going through the relatively busy Marcos Highway, then on to the Tarlac-Pangasian-La Union Expressway (TPLEX), the Subic-Clark-Tarlac Expressway (SCTEX), the North Luzon Expressway (NLEX), ending at Petron NLEX Southbound in Bocaue, Bulacan.

All vehicles delivered outstanding results, averaging 20% better than the official Fuel Efficiency Ratings (FER) posted in the 2017 DOE Fuel Economy Run. For example, the BMW X1 achieved 34.08km/L, which is 43% better than the 23.88km/L recorded in the DOE Run. The Honda CR-V’s fuel consumption improved by 19% to 28.52km/L from 23.96km/L. The fuel efficiency results were similarly impressive for the other vehicles, as follows: Ford Everest – 27.21km/L; Toyota Innova – 23.4km/L; Ssangyong Tivoli XLV – 22.6km/L; Isuzu mu-X – 19.97km/L; Isuzu D=MAX – 18.44km/L; Nissan Urvan – 17.22km/L; and Ford Ranger – 17.08km/L.

The Petron TriAction Performance Run – Diesel Edition was observed and certified by representatives from Department of Energy (DOE), Automobile Association of the Philippines (AAP), and the Car Awards Group Inc. (CAGI).

Enhanced Diesel Formulation

Petron Turbo Diesel has been further enhanced as a high-performance, technologically-advanced fuel. With robust multi-functional additives in its improved formulation, this superior diesel fuel has been designed to unleash the full power and optimum performance of the most advanced and sophisticated diesel engines. Petron Turbo Diesel has high ignition quality and combustibility that maximize fuel energy conversion for maximum engine power and efficiency. It has the ability to effectively clean up and keep clean the fuel injection system to deliver exceptional protection and sustained optimum performance. 

Like all other Petron fuels, the enhanced formulation of Petron Turbo Diesel allows motorists to enjoy greater benefits from Petron’s TriAction Advantage which are: (1) better engine protection for longer engine life; (2) better mileage for longer drives; and (3) better power. 

In real world driving conditions, through the most challenging uphill-downhill and winding terrains, Petron Turbo Diesel has proven that Filipino motorists can enjoy more savings on maintenance and fuel consumption while getting the best driving experience from their vehicle.

“We’re ready for you Avengers!” SM Cinema Assembles Marvel Fans for Avengers: Infinity War

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“We’re ready for you Avengers!” 

Donned in their mightiest Avengers-inspired outfits, the lucky fans got to greet Nebula (Karen Gillan), Doctor Strange (Benedict Cumberbatch) and director Joe Russo via live video conference straight from Singapore.

“All of you are fantastic, that reception, the noise, the energy in that room, we may be looking at a TV Screen which is a bit cold but it properly warms up when you guys are on it so thank you." – Doctor Strange (Benedict Cumberbatch)  

Expressing excitement and passion about the most ambitious superhero crossover film the dedicated comic book geeks and MCU buffs assemble at SM Cinema in SM Megamall for Marvel Studios Fan Event, the first and biggest gathering of Marvel Fans in the Philippines and enjoyed exclusive movie merchandise, games and prizes from SM Cinema, Walt Disney Co. Philippines and other partners.  

Everyone in the packed theatre were able to show how excited the Filipino fans are for the Avengers: Infinity War by sending a highly energized greeting, questions and even character impersonations in front of Cumberbatch, Gillan and Russo. 

"Marvel fans are the best fans in the world, thank you guys so much for such a warm welcome, get ready, get excited, if you’ve been invested in the Marvel Universe for the last 10 years, this is it, this is the big finish, and a big big excitement to watch because you'll get to see all your favorite characters together, so have fun with it." – Director Joe Russo

Continuing the ultimate Avengers: Infinity War experience, @SM_Cinema together with SM Cinema insider Richard Juan also brought the latest updates during the press conference at Marina Bay Sands in Singapore and exclusive one-on-one interviews with the Avengers: Infinity War actors Benedict Cumberbatch, Karen Gillan, director Joe Russo and producer Trinh Tran.  They share the blow-by-blow updates from the red carpet-style fan event with appearances from the cast on Facebook and Instagram.

Filmed entirely with IMAX cameras, Avengers: Infinity War is a guaranteed film indulgence with IMAX® screens. Audiences will experience the movie in its most immersive form with its expanded 1.9:1 aspect ratio and IMAX's customized theatre geometry and powerful digital audio.

Fans may also take the Avengers: Infinity War experience on their mobile phones with the new augmented reality feature of the SM Cinema App, where they may search and collect the coveted Infinity Stones around SM Cinema branches in exchange for a special Avengers: Infinity War prize. Just always update your SM Cinema app and stay tuned for the announcements. #AssembleAtSMCinema  #AvengersPH

Catch Marvel Studios’ Avengers: Infinity War in IMAX, Director’s Club and SM Cinema branches nationwide starting April 25. Book your tickets now through the new website, www.smcinema.com or for an even more convenient experience, download the SM Cinema app now through the App Store and Google Play.  You may also follow /SMCinema on facebook and @SM_Cinema on Instagram for more information!    

SM l Disney Partnership

SM Cinema / SM Lifestyle Entertainment Inc. forged a partnership with The Walt Disney Company in September 2015, to bring closer the world renowned Disney brand to the hearts of the Filipinos. The partnership aims to bring Disney, Marvel, Pixar, and Star Wars through different Disney branded events, theatrical releases and promotions, and other unique Disney experiences through the synergy of the different subsidiaries of SM: SM Lifestyle Entertainment (SM’s lifestyle and entertainment arm), SM Supermalls, SM Markets, SM Retail, and Toy Kingdom.  

Everyday Is PlayDay Kicks Off Summer At SM

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Everyday is PlayDay is back at SM ! Last April 13, 2018 at SM City North Edsa, along with 17 other malls, celebrate all play, all fun, all day for kids and the whole family had a huge comeback. 

Making all SM Supermalls a venue for everything play.

Photo by Snapped and Scribbled

Photo by Snapped and Scribbled

During the next months, more than twenty global brands will be launching their latest toy collections in Sm City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkings, will tour all the 18 malls in a series of exciting shows and meet and greet sessions.

Photo by Snapped and Scribbled

This year’s campaign is set to be much bigger and stronger with their growing partnership with Sony Playstation, that will bring more fun and exciting technology in our days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at hearts, and Pay Maya and Globe G-cash that will offer 30% off rebates on their loyal customers who wants to avail their favorite toys through mobile payment.

Kicking off the campaign is the launch of new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5 – 6. This top rating Nickelodeon show is about a twin genies-in-training who grants wishes to their human friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn’t want to miss.

90’s kids will enjoy the huge comeback of Beyblade, on August 31 – September 2 at the Annex Activity Area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series, written and illustrated by Takao Aoki, to promote sales of this spinning tops called “Beyblades”.

The whole family will definitely love the Hasbro Gaming which will have activation at Sm City Fairview, SM City Novaliches, Sm City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from Arpil to October this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monoply, Jenga, Pie Face, Connect and Twister.

Kids who love combining entertainment and education will surely get excited for Nutty Scientist which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer tat will be led by professionals.

Also this year, with the help of SM Cares, Everyday Is Playday will be bringing up DSWD partner charities and organizations including SOS Children’s Village Philippines to our series of shows and events. Watch out for more exciting toy launches and events this year.

Visit  the SM Supermalls official facebook page  https://www.facebook.com/smsupermalls/

Everyday is Playday at SM Supermalls!