June 24, 2019

Shell engages kids on energy future

As it celebrates 105 years of operation in the Philippines, Pilipinas Shell (Shell) renews its commitment to deliver more and cleaner energy to help meet growing needs and find ways to use energy more efficiently.

At the heart af this commitment is the goal to #MakeTheFuture of energy one that is environmentally and socially responsible and thus, sustainable with the help of all
stakeholders, including kids.




Shell launched its #MakeTheFuture campaign with an event designed for kids at the Mind Museum in Bonifacio Global City Taguig.

"Everything that we are doing today impacts on future generations, ond it is interesting to see what tomorrow's decision-makers and leaders know about energy, how they're affected and what they think must happen to ensure that Shell con help make the future sustainable for them," says Cesar Romero, country chairman of Shell companies in the Philippines.

By holding the Kids #MakeTheFuture event, Shell intends to create an opportunity to promote energy consciousness and education among youngsters, as well as to invite them to join the discussion on improving and making the future of energy.




The young atendees were among the first to see the #MakeTheFuture campaign video which highlights inspiring stories of kids who benefit from ongoing programs like Access to Energy, Shell's program to power off-grid communities using renewable energy.



Romero was joined by Managing Director of Shell Philippines Exploration B.V. (SPEX) Don Paulino and Country Health Manager Dr. Rose Rivera in providing insights on the many ways that everyone, including kids, use and expend energy, and what She ll does to provide them the energy that they need.







Among those who attended the Kids #MaketheFuture event were children of celebrities like Nathan Linsangan, son of Camille Pratts; Micaela, daughter of Danica Sotto-Pingris; and Eio, daughter of Sherilyn Reyes-Tan. Together with other kids from the Trumpets Playshop, The School of Academics and Arts, Eton International School, and children of invited media, they responded to and asked questions during kid-friendly discussions held to jumpstart their energy education. 




"We really want to empower kids. They have so much potential to create things, and all we need to do is give them the right resources and opportunities," says Romero, 

"By showing them that we can put renewable energy to good use, like powering up communities, we hope to help them realize that they can make the future of energy clean, sustainable and possible for everyone," he adds.

Be the Life of the Party with LG’s New XBOOM Line


From dancing the night away at a party, chilling in a pool with your friends, or simply listening to your favorite tunes while doing chores at home, sound brings enjoyment from all walks of life. LG, through its new XBOOM line of speakers, has tried to capture the essence of the love for music by engineering the sound for your passion. Music plays an important role in our life so whatever your lifestyle is, whether you’re always on-the-go, a homebody, or a party animal, LG promises to deliver superior sound, unique features, and exceptional convenience.

To bring their XBOOM speakers to the next level, LG has collaborated with Meridian, the British pioneers and one of the pillars of High-Resolution audio. They are trailblazers in digital audio and their technology is actually used in premium British car brands such as McLaren, Jaguar, and Land Rover. With Meridian’s unrivalled sound quality and pioneering approach to audio, and LG’s reputation for producing award-winning, innovative consumer electronics, this partnership promises to deliver premium products with quality sound for everyone.

One of its newest products that comes with Meridian technology is the LG XBOOM Go PK5. The PK5 is a portable Bluetooth speaker with no compromises. It boasts of Dual Passive Radiators that act like mini bass drivers. This, coupled with its Enhanced Bass technology, ensure a larger and much more substantial sound. LG XBOOM Go PK5 also comes equipped with APTX ™ HD built-in, allowing you to stream 24-bit high fidelity audio without compromising sound quality. Bluetooth normally compresses large lossless files, but with the PK5, you experience all the nuances each song has to offer.

The LG XBOOM Go PK5 has a robust 18-hour battery life, an X-Grip handle for portability and structural protection, and is also IPX5 Water Resistant.

If you need to bring something big and bold to the party, the LG XBOOM RK7 has to be in the conversation. The RK7 has a whopping 550 watts of power, providing clear vocals coming from dual tweeters and deep bass from dual woofers. Even with its size, this speaker easily adapts to its environment. It can be used vertically or horizontally, and you can change its lighting to fit the mood.



One of the biggest problems with Bluetooth speakers is that only one device can be connected. Whatever they choose to play, you’re stuck with it. With the RK7 (and the RL4), two devices can be connected simultaneously. Like the PK5, the RK7 also has APT-X™ HD built-in, giving you crisp high-fidelity sound even when you’re streaming through Bluetooth.

With the RK7, you can make your DJ dreams a reality. Through the DJ App (available on Android devices), you can scratch, loop, and add all the effects you want through your fingertips. If you’re more of a singer than a DJ, you can use the Karaoke Star feature instead. With a push of a button, you can cancel out the vocals in a song, automatically giving you a karaoke track where you can sing to your heart’s content. The song still a bit too high for you? There’s a Key Changer button as well.

For something still powerful but a lot more compact, the LG XBOOM RL4 is the answer. With 5 inch dual woofers and 150 watts output, the RL4 gives a powerful commanding presence without taking too much space. Moreover, you can use it vertically or horizontally. It’ll still give you flawless sound no matter the orientation.

You can set the mood and create the right atmosphere for the party by changing the color lighting, while you can create your own Karaoke tracks by using the built-in voice canceller and key changer. Feeling adventurous? Experiment and sing with another voice! The RL4 has up to 18 voice effects, from Bass, Soprano, to even Duets. You can also try your luck becoming a DJ for the night with the easy-to-use DJ App (available on Android devices). 

To illustrate how they stack up with one another, here’s a handy guide:

LG’s new XBOOM line also comes with very reasonable and attractive prices, with the PK5 priced at P 7,490, the RL4 at P 11,990, and the RK7 at P 17,990. They are available at leading appliance stores nationwide.




June 23, 2019

Vivo brings premium features to Y17 to level up lifestyles



Vivo continues to introduce top-notch features in its latest line of entry-level handsets, such as the Y17, to enable more Filipinos to level up their lifestyles and discover the premium smartphone experience.

The leading global technology company has equipped the Y17, available for just P12,990, with an AI triple rear camera setup—which includes a 13MP main camera, 8MP super wide-angle camera, and 2MP depth camera—so users can effortlessly capture Instagram-worthy portraits and sceneries.

To maximize the premium camera experience, the newest smartphone even allows for a 120-degree super-wide angle shot, courtesy of a 16mm ultrawide camera, to enable users to capture not just group photos but fascinating landscapes, in just one click.



More than showcasing a modern yet elegant design accentuated by its Mineral Blue and Mystic Purple colors; the smartphone brings the best viewing experience to its users, boasting of a bigger 6.35-inch screen with a 720x1544 pixels resolution, offering a Halo FullView™ Display that is ideal for watching videos and playing games.

The Y17 also has a big memory storage and bigger battery capacity that add to the users’ premium experience. With a 4GB RAM and 128GB memory powered by an industry-leading 5000mAh massive battery and bolstered by an 18W dual-engine fast charging technology, users can store more apps, photos, and videos, do more tasks, and play more games, for longer hours.

So, what are you waiting for? Level up your lifestyle and experience premium smartphone features by getting the Vivo Y17 today, available at all authorized Vivo dealers nationwide.

Dingdong Dantes, the 1st celebrity ambassador of MESA

MESA Filipino Moderne presents their first celebrity ambassador Dingdong Dantes, a great actor,  and lead star of GMA7.




Mesa Filipino Moderne restaurants with company-owned and franchise branches now numbering to 63 and still growing. 

Successful businessmen, Rikki Dee and Eric Dee, CEO and COO respectively, of Mesa Filipino Moderne,  managed by Foodee Global Concepts, wishes to have 100 branches of Mesa Filipino Moderne by year 2021 nationwide and they are also opening branches in the US, Middle East, Canada and other countries where Filipinos live and work.



“This is a milestone for the MESA family, it prides me to look back at what we have achieved. Now we have more than 50 stores around the country, and this year we want to have 100. We need to accelerate this so we have one person in mind to have in our group, this is Dingdong Dantes,” said Eric Dee, Chief Operating Officer.


"Dingdong Dantes, with our Mesa expansion for 100 store franchises, will open doors  perhaps fast track expansion sooner than we think.” 


(L-R) Talent Manager Perry Lansigan, Raymond Federigan Director of National Operations for Foodee Global Concepts, Dingdong Dantes, Eric Dee Chief Operating Officer and Rikki Dee Chief Executive Officer.

It's after 10 years, they thought to have their own ambassador. The businessmen brothers, Rikki and Eric choose celebrity Dingdong Dantes who is a good example of a modern family man aside from being a great actor, TV host and product endorser. 


“It is always an honor endorsing a product or establishment that I believe in tulad ng Mesa. Bago pa man ako naging brand ambassador ng Mesa ay pina-patronize ko na at ng pamilya ko ang pagkain nila,” said Dingdong.

Dingdong shared his favorite dish in Mesa are Baby Squid in Olive Oil, Tinapa Roll and Crispchon.

Excitingly and happy, Dingdong also said that they will have Mesa restaurant and as the 68th franchise of Mesa. 

There are other celebrity franchise owners of Mesa, like Kiko Pangilinan, Sharon Cuneta, KC Conception and fast rising singer LA Santos'family. 

MESA is run and managed by the FOODEE GLOBAL CONCEPTS company group. 

Foodee Global Concepts have brands aside from MESA like Food Link, Sunnies Cafe, Flatterie, FOOD, Hawker Chan, Kam's Roast, The Food Hall, Tim Ho Wan, Tsuta, and co-creations like Bench Cafe, Cerveseria, Food District Signatures on 5th, Kai, Maisen and Mangan Restaurant.

June 21, 2019

Aga Muhlach, the 1st Brand Ambassador of Daikin Airconditioning Phils. Inc.

Daikin Airconditioning Phils. Inc. proudly announced AGA MUHLACH is the company's very first Brand Ambassador to represent DAIKIN.


The award-winning actor and matinee idol is chosen to be the company's agent of influence who best embodies the DAIKIN brand values of versatillty, superior performance and high efficiency - the same qualities consumers ere guaranteed to experience in every Daikin air-conditioning products.



Simultaneous to its Brand Armbassador announcement is the launch of D-Smart King Inverter (FTKM), which is the latest addition to DAIKIN's line-up of power-house products for its split-type air conditioners.

The D-Smart King Inverter (FTKM) boasts of its unique and attractive yet high performing features and is available a wide range of power capacity systems (from 1HP, 1.5HP, 2HP, 2.5HP and 3HP).

Daikin Airconditioning Philippines Inc. is celebrating its 10 year anniversary this month, June 2019. After achieving year-on-year sales growth, there are still lots of opportunities to further expand their market, as well as some sales channels that remain to be tapped. There are also areas and regions where their presence can be further strengthened. There are consumers who remain unaware of the technologies and advances in the field of air conditioning that are now available in themarket.

Dalkin has had a healthy share of this sconomic growth, since the start of our operations in the Philippine market last 2009 until now. Most of the branding activites are aimed at increasing consumer brand awareness and preference for the Dailkin brand have been certered on traditional marketing activities social media, billboards, print ads, oocasional TV advertisements, Industry events and other similar approaches.


Daikin's 10 year of business in the Philippines presents something refreshing. They looked for sorneone and distinguished individual, or an IDOL who can represent and talk about their company, products and services, a happy Daikin user himself, who embodies the very brand he is endorsing, a special someone who can provide credible, trustworthy promotion and visibility to the Daikin Brand

Daikin is now proud presenting their very first Daikin Brand Ambassador. 



"We believe the time is right for us to introduce someone who can bring the human element to our product. Apart from the traditional logo, symbol and global tagline that associates us to the markets we serve, a Brand Ambassador provides an actual living engagement with our companys brand prormise who car be our face or our voice in espousing the product value we commit to deliver to our customers."

Simply put, a good word from a good man, who has good following, can provide that element of "connectedness and drive more customers to your brand better and more effectively than a ton of traditional advertising can ever provide."



"Daikin Airconditioning Phils. Inc. has chosen our very first Brand Ambassador, Mr. Aga Muhlach, to be our agent of infiuence, our catalyst to help us guide customer experience and create a positive connection to the Daikin brand. He and his family are proud owners of Daikin air conditioners and through their first-hand experience, we are very optimistic that will help us demonstrate the value of the Daikin brand and embody to our customers our brand's values."


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