Alex Gonzaga as JAG Jeans newest brand Ambassador

Tweet

The Philippines’ denim brand has found its newest denim girl and she’s social media’s Most Influential local personality. 

Joining JAG Jeans’ roster of style stars is actress, singer, host and social media phenomenon Alex Gonzaga.With her witty Instagram posts and funny Youtube

 videos,Alex has won the hearts of millions of followers on social media, while her engaging personality is what caught JAG’s attention. 

As one of the country’s most popular content creators, the brand finds Alex’s personality synonymous to what JAG stands for – authentic, original, vibrant, stylish, and values its customers like family.

With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, JAG. 

“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” shared Alex.

JAG Jeans especially created the J AG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the JAG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.

This season, the JAG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.

At the recent JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with Alex inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches. The activity kicked off JAG’s special promowhere customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.

The JAG collection is available in all leading department stores and JAG boutiques nationwide. 

LIKE and follow JAG Philippines on Facebook at www.facebook.com/jagjeans to find out more!

The secret treasure of natural beauty : Ruby Gems Collection

Tweet

Filipino-made skincare products, Ruby Gems Collection was launch on September 7, 2019 in ADB Avenue Tower, Ortigas Center, Pasig City. The unveiling was held by Fig Wellness and Products Distribution Center.

Ruby Gems Collection is named after Ms. Ruby Pacis, the CEO and Founding President of Faith in GOD RPM Professional and Technical Services Corporation, the mother company of FIG Wellness and Products Distribution Services.

The recently awarded 100 Most Influential Filipina Women in the World by the Filipina Women's Network, Ms. Ruby C. Pacis, launched a new product line named after herself. Culled from years of trial-and-error, endless travel around the world, and numerous product purchases, Ms. Ruby finally discovered the perfect skincare suitable for the Asian skin.

On her birthday itself, Ms. Ruby unveiled the Ruby Gems Collection to the public which was attended by several press people and well-known individuals. The event was hosted by FIG Wellness and Products Distribution Services, a sub-business of Ms. Ruby's core company, Faith in GOD RPM Professional and Technical Services Corporation.

Ruby Gems Collection is a proudly Filipino-made skincare with natural organic ingredients formulated for the Asian skin. Ruby Gems has three individual collections:

First on the list is the "DIAMOND COLLECTION", perfect for skin whitening and anti-aging for individuals 30 years old and above. This collection includes a cleansing gel, balancing toner, whitening cream, exfoliating lotion, daily moisturizer and sunscreen cream SPF 35

The second collection is the "PINK TOURMALINE COLLECTION", excellent for skin brightening for individuals 20 years old and above. This set includes a brightening soap, brightening toner and a brightening cream.

Lastly is the "BLUE SAPPHIRE COLLECTION" which is recommended for individuals 25 years old and above who are concerned to maintain their youthful skin. This collection includes an exfoliant and revitalizer.

Apart from the proven-quality products, these collections come in very elegant pouches made after the color of its gem. These collections are to be distributed through our partner physicians, dermatologists, beauty clinics and soonest via online platforms.

Representing the Diamond Collection is Ms. Cristina Alejo-Gabriel, a wellness-advocate, cancer survivor and a gemologist. She was selected because of her clean living and good advocacy, embodying the beauty of a true natural Filipina. On the other hand, the face behind the Pink Tourmaline Collection is a self-supporting single mom, Ms. Shena Nava. She was selected for her dedication to maintain her beautiful skin despite being an on-the-go working mom. Lastly, the Blue Sapphire Collection is represented by a Filipino-Japanese young professional, Mr. Haru Lim, who greatly values the importance of maintaining a youthful look despite the stressing demands of the corporate environment.

“I am endorsing Ruby Gems because I believe in it, I believe in what Ruby Pacis creates because I know her so much. She places excellence and integrity in everything she does and I know this product will do the same in everyone who will trust to use it. You will not pick and try several different products to maintain your skin because all the skincare routine you need is here in this pouch of beauty”, said Ms. Cristina Gabriel.

"Ruby Gems is a result of my lifelong research to find a product that would complement my skin and most Asians like me. I am a cancer survivor that is why I ensures that my skin care products are not chemical-based and not harmful. Also, my past health treatment burned my skin causing dark blemishes to come out. These reasons compelled me to travel around the world and spend so much to find the perfect product that will be helpful to me. Ruby Gems helped me lighten my dark marks, reduces my fine lines and made my skin whiter. This Ruby Gems Collection is an answered prayer for me and this will be one of the frontline products of FIG Wellness and Products Distribution Center", said Ruby C. Pacis.

RUBY C. PACIS

Ruby is the CEO and Founding President of Faith in GOD RPM Professional and Technical Services Corporation. Finished a degree of Psychology in Far Eastern University, Ruby established a legacy being an expert in the field of Human Resources. This woman defeated her battles with Throat Cancer and stroke, and currently advocating holistic wellness. She is a life coach and an expert in counseling, helping countless individuals regain their hopes in life. Kids, persons with disabilities, single moms, and the elderly are very close to her heart. In fact, her company FIGRPMPTSC conducts a yearly outreach activity and device several programs to help these individuals. Ruby is a strong-minded woman who raised two God-fearing and equally intelligent sons. Ms. Pacis is also a multi-awarded personality and in fact, she was awarded as One of the Most Influential Filipina Women in the World.

 What makes Ruby Gems different from its competitors in the skincare industtry

- Ruby Gems Collection is a proudly Philippine-made product. It is formulated to complement the Filipino and generally, Asian people. It is organic and natural which is not harmful to human skin. Ruby Gems Collection comes in a very elegant packaging. Should you need a hand bag for your social event, you may use this, too! Lastly, comparing to its competitors, this Collection is more economical considering all the benefits you can get from it.

- The Suggested Retail Price of Ruby Gems Collections are as follows: 

-Diamond Collection: Php 8,000

- Blue Sapphire Collection: Php 3,500

- Pink Tourmaline Collection: Php 3,000

Ruby Gems Collection is available at FIG Body and Wellness Center here at Unit 3 Ground Floor, ADB Avenue Tower, Ortigas Center, Pasig City. Soon, it will be available on selected Derm Clinics, partner physicians, online selling platforms and website.

What should customers expect upon using Ruby Gems Collectiin 

A. The Diamond Collection can address the following:

a. Oily skin, acne, and skin breakouts

b. Reduce large pores and cleanses the skin

c. Lightens the skin, remove dark spots and melisma

d. Exfoliates dead skin cells revealing the skin’s radiance

e. Hydrates the skin and eliminates the skin’s dryness

f. Protects the skin from harmful sunrays

B. The Pink Tourmaline Collection benefits the users as follows:

a. Makes the skin lighter and brightens the skin complexion.

b. Eliminates oil and acne-causing bacteria.

c. Removes dark spots, melasma, and unwanted hyperpigmentation.

d. Prevents the appearance of age spots, sun spots, and freckles.

C. The Blue Sapphire Collection can do the following:

a. Allows the dead cells to be removed consistently.

b. Reveals a fresh and glowing complexion.

c. Improves the elasticity of the skin.

d. Delays photo-induced aging, reduce fine lines and firms up the skin.

Ruby Gems Collection is sold per set because each product is created to complement one another to attain the intended results. Should the customer want to purchase an individual item included in the set which they bought, they may buy it at our FIG Mind and Wellness Center.

Kyle Echarri with Singaporean singer-songwriter Haven for a new collab single “Imagine”

Tweet

Young multi-talented artist Kyle Echarri embarks on yet another electrifying adventure as he creates beautiful music with Singaporean singer-songwriter Haven for a new track titled “Imagine.”

Kyle’s team-up with his fellow 16-year-old artist breaks new ground as it is the first international collaboration between StarPOP Philippines, Academy of Rock Singapore, and Cornerstone Music.

"The song 'Imagine' talks about two total strangers who live different lives but have a certain connection. The concept actually is that Haven is from Singapore, Kyle is from the Philippines, so it's like they're from different places and haven't met each other yet but they have a message that they want to convey to each other," StarPOP head Rox Santos explained.

“I really, really liked the story that's why when I did it, I was ecstatic about it and how the finished track turned out to be," Kyle added.

The song, composed by Star Music artist Trisha Denise and StarPOP head Rox Santos, complements Kyle’s pop-infused sound and Haven’s distinct, dreamy style of singing.

Singaporean musician and vocalist Haven started out as a student of Academy of Rock. She joined her first singing competition when she was 13, where she finished third. This, along with the help of the Academy of Rock, propelled her to continue performing at various events like the Singapore Street Festival.

"I want to be an artist that everyone can relate to. I want everyone to be very comfortable with my music, I don't want them to feel intimidated so ‘haven’ means safe place," shared Haven on the meaning behind her name.

The exciting collaboration also comes after Kyle released his “Pangako” single last year and his breakthrough in acting as “Kristoff” in the top-rating Kapamilya teleserye “Kadenang Ginto.”

The StarPOP artist, who joined “The Voice Kids” in 2015, is now one of the Kapamilya artists bridging the gap between the local and international music scene as ABS-CBN continues its campaign to introduce the talent of Filipinos to the world stage.

Listen to Kyle and Haven’s song “Imagine” on digital streaming services and check out its music video on MYX and Star Music’s YouTube channel. For more details, like StarPOP PH on facebook.com/starpopph, and follow it on and Instagram @starpopph.

WATCH: Kwentong Jollibee “Garapon” celebrates grandparents’ selflessness ​

Tweet

Grandparents often play a vital role in the lives of their grandchildren. With a love that equals that of parents, they strive to give their apos (grandchildren) everything they can offer despite their frail health or limited resources.

This Grandparents’ Day, Jollibee celebrates the selflessness and unconditional love of lolos and lolas for their apos in “Garapon”, the newest video installment in the award-winning Kwentong Jollibee series.

Directed by Sheron Dayoc, “Garapon” narrates the story of how a grandmother sets aside any amount she can just to give her grandson something that would make him happy.

“For Filipinos, grandparents are the treasures of the family. While they may sometimes appear as strict, they give us exceptional love and guidance in such a way parents simply can’t. This is something that the younger generations can learn to appreciate from their lolos and lolas,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head.

The Kwentong Jollibee video follows how a 7-year-oldboy, Kyle, unravels the constant wonders his Lola Natydoes as they spend their days together, discovering the reason behind his lola’s selfless behavior.

Catch the “Garapon” Kwentong Jollibee episode on Jollibee Studios’ official YouTube channel athttps://youtu.be/J8AoJjoBlx8.

On September 7 and 8, grandparents and their apos are in for a treat as they can avail of a free Palabok for every 6-pc Chickenjoy Bucket they buy at any Jollibee store, to help families celebrate Grandparents’ Day even more with their all-time favorite langhap-sarap meals. Promo is available for dine-in, take-out, drive-thru, and delivery.

The #SMShareMovement - SM Store's Shoes Campaign helps children takes steps in achieving their dreams

Tweet

Shoes are essential in one’s journey through life. 

For less fortunate families and their children, a new pair of shoes will allow them to perform their daily chores in comfort and walk to and back to school in safety. Good shoes can also inspire them to work hard – because with a new pair of shoes, they are not only able to fulfill their daily tasks but are also taking little steps to achieve their dreams. 

A child from Mangyan Elementary School in Bulalacao Town, Oriental Mindoro walking home with her new pair of shoes from the SM Store’s Share Shoes Campaign (Photo courtesy of Caritas Philippines)

Since 2015, The SM Store Share Movement has collected over 900,000 donations composed of shoes, clothing, footwear, book and school kits, disaster kits and toys, which were given to children and families all over the country. This year’s Share Shoes Campaign was able to collect over 40,000 pairs of shoes from their generous benefactors, along with close to 2-million pesos worth of shoes donated by The SM Store, allowing them to reach more kids and inspire these children to take those important steps toward achieving their goals.

The Share Shoes campaign invited shoppers to donate their pre-loved or brand-new shoes to children in need. In partnership with Caritas Philippines and other NGOs, the shoes collected were distributed to Oriental Mindoro and other far-flung communities nationwide.

The SM Store saw how important shoes were to lives of the children. In one of their previous donation turnovers: Rich, 11 years old, took a pair of sandals for his elder sister instead. When asked why, “I still have a pair of shoes,” Rich said, “my sister needs it more.”

These are the kind of stories that inspire The SM Store Share Movement to double their efforts in reaching out to those who are in need of assistance. SM founder Henry Sy envisioned that every Filipino should have their own pair of shoes. It is a passion that blossomed to what is SM today, a company that takes every step to make this vision a reality.

According to The SM Store, this project reminded them of their humble beginnings, milestones, legacy, and promise to help communities be better. After all, The SM Store started out with shoes and they hope to be a part of people’s journeys through life through the gift of shoes.

Over the years, The SM Store has conducted its quarterly donation drive from shoes, to books, toys and hygiene kits for identified poor communities and areas impacted by calamities, through its #SMShareMovement Project.

Find out more about these quarterly donation drives and know how to contribute to upcoming projects, by liking The SM Store Facebook page and by following @TheSMStore on Instagram, Twitter, and YouTube.