Sarap-In-A-Bun: Savor Max’s All-Time Favorite Chicken, Now In A Sandwich

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Max’s Restaurant has done it again with a classic reinvention of its all-time favorite Sarap-To-The-Bones® fried chicken: introducing Max’s Fried Chicken Sandwich!

The classic Max’s fried chicken is undoubtedly well-loved by Filipinos across all generations. Although, not a lot of people know that the truly original way that this Filipino classic was first consumed all the way back in 1945 was with fresh, hot rolls on the side. As a throwback to its roots, you can now treat your taste buds to a Sarap-In-A-Bun chicken sandwich.

What’s inside?

A filleted version of Max’s iconic juicy, no-frills fried chicken seasoned and spiced the signature Max’s way. Now, it wouldn’t be a true Max’s experience without the trademark blend of banana ketchup and Worcestershire sauce, and that’s what’s drizzled over the chicken meat to add tang. Pickled cucumbers and shredded cabbage are then generously spread from top to bottom in between two buttery brioche buns to complete this flavorful and filling experience.

“Creatively re-engineering our Sarap-To-The-Bones® fried chicken to a sandwich puts us forward in providing our customers with more delightful ways to feast over classic local dishes that have stood the test of time,” says Max’s Restaurant Head Culinary R&D Chef Adrian Azurin. 

“It’s Sarap-In-A-Bun, literally, with our hero fried chicken, now in a format that’s perfect for today’s adventurous, mobile consumers. We specially curated the blend of banana ketchup and Worcestershire sauce to stay true to the authentic Max’s experience. The pickled cucumbers are not something usually associated with our fried chicken, but we love how their tartness makes each bit surprisingly fresh and zesty.”

With the new Max’s fried chicken sandwich, you’ll be surprised by just how filling one bite can be. It’s also served with a side of Max’s sweet potato fries and a garlic mayo dip, making it even more satisfying for every diner’s appetites.

“Just one plate is an explosion of flavors. We’re proud to turn an everyday snack into every diner’s main course with the perfect meat-to-bun ratio, and toppings and condiments that make the whole dish shine,” adds Chef Adrian.

For 75 years, Max’s has continuously catered to the changing appetites of its diners with its product innovations, while also staying true to its culinary heritage built on Filipino values.

“Since 1945, Max’s has become the tradition and institution that it’s known to be now because of our founders Maximo Gimenez and Ruby Trota’s humble beginnings of befriending American occupation troops stationed in Quezon City and serving our Sarap-To-The-Bones® fried chicken with hot, fresh dinner rolls,” says Max’s Restaurant Marketing Director Mark De Joya. 

“Our new fried chicken sandwich is a loving, respectful tribute to that. We believe this demonstrates the ability of our brand to balance both its history and heritage with new formats, flavors, and experiences that make Max’s forever relevant across generations.”

Indeed, everyone will come running to their nearest store and savor a massive bite of Max’s Fried Chicken Sandwich, available starting March 9 for only PHP249.

For more information, visit http://www.facebook.com/maxsrestaurant/.

Providing access to the gatekeepers of the family’s finance: GCash empowers Filipino women to be included in the financial landscape

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For Filipinos, mothers are considered to be their light of the homes. They provide direction, clarity in difficult situations, and they manage the everyday lives of the Filipino family.

Women also play as the gatekeepers of the finances of Filipino homes. Typical in the Philippines, the husbands give their salaries to the wives, who then distributes the total household earnings to the daily needs and occasional wants of each member of the family.

Given this, it comes at no surprise that women are much more included in the local financial landscape, according to data from the Bangko Sentral ng Pilipinas (BSP). Based on the latest central bank survey on financial inclusion, 38.9 percent of women in the Philippines have formal bank accounts, while only 30 percent of adult men hold savings accounts.

But while this may sound progressive, it should be noted that only 32 percent of Filipino adults have accounts to formal financial institutions. This means that almost seven out of 10 adults in the Philippines are still excluded from the financial landscape.

Globally, people who are excluded from the financial space often cite the lack of funds, high costs, access, and documentary requirements as reasons for not having an account at a formal financial institution.

This dearth in access, banking costs, and issues pertaining to identification are problems that are now being addressed through financial technology (fintech). Leveraging mobile technologies and applying them to finance, people now have a much simpler way to participate in the formal financial landscape.

As managers of the family’s wealth, women, in particular, should have greater access to finance and have more knowledge about how financial tools and instruments could help them balance their needs and their funds.

“We at GCash recognize this strong need of Filipinos -- especially women, who handle the laborious task of managing household finances -- to be included in the financial landscape. By employing data-driven and people-centric strategies, we are harnessing the power of mobile digital finance to provide financial access to more Filipinos, and allow them to reap the immense benefits of being included in the finance space,” GCash Chief Technology and Operations Officer Pebbles Sy-Manalang said.

Through GCash, individuals have access to a spectrum of financial services such as credit, savings, insurance, and even investments, all of which are previously untapped by the masses due to various constraints.

With a GCash account, Filipino mothers are now empowered with the ability to manage their families’ finances with ease.

“By using GCash, Filipino women can now save money with better-than-industry rates. They can also tap into a credit line for emergencies, have her family members insured, and even invest in money market funds for her family’s future,” Sy-Manalang added.

GCash also believes that it is important that Filipino mothers are also educated with ways to effectively manage their finances through financial technology, and that is why it provides useful information for each financial service in the app, as well as its various channels online and offline.

“We need to have financially-educated and decisive mothers, as they will also be the ones to impart those characteristics to their children. As we celebrate International Women’s Day this month, we hope to empower more women -- especially Filipino mothers -- to have greater access to finance,” Sy-Manalang said.

UNIQLO 2020 Spring/Summer - LifeWear with Outdoors, Work & Craft, and Art & Design categories

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For this season, UNIQLO has shone new light on LifeWear with Outdoors, Work & Craft, and Art & Design categories that embody its enduring commitment to keeping people comfortable and making  life better.

LIVABLE CITIES 

Sustainable social systems are pivotal to shrinking modern environmental footprints and making urban living more comfortable and convenient over the long term. 

Outdoors - Bringing urban and natural landscapes together through design 

Manmade structures coexist happily with nature in many urban settings. Houseboats have long been a feature of Amsterdam’s canals, for example, and are popular tourist attractions. A new initiative generating international attention is in Lower Manhattan, New York. 

Here, a waterfront megaproject featuring natural landscapes is being engineered to resist natural disasters, and is scheduled for completion in 2022.

UNIQLO’s designs for 2020 Spring/Summer celebrate the convenience and functionality of cityscapes and natural environs to materialize better living.

BLOCKTECH Parkas protect from the wind and rain while at the beach or while strolling along the waterfront. Dry Sweatpants offer excellent ease of movement and offer quick-drying performance, making them perfect for everyday and sports use.

Pocketable UV Cut Parkas are incredibly light and compact, making them perfect to keep in the backpack in case the weather turns while cycling to work. Light Padded Parkas warm you after watersports. The modern silhouette makes them an excellent match for thick items, so they work well as everyday wear. 

Then there are Long Parkas employing a shiny parachute fabric that is reminiscent of reflections off calm waters and skyscraper windows. 

Work and Craft - Back to basics 

Ensuring responsible consumption and production patterns is one of the United Nations’ Sustainable Development Goals. Efforts to expand urban farming for local consumption are thus attracting tremendous attention. That is because such agriculture can slash transportation costs and lower food 

wastage, thereby reducing the carbon footprints of cities. Rooftop farming can cut noise pollution and enhance insulation from the elements, contributing to greater comfort for city dwellers.

For the Work & Craft category, we have focused on organic materials, functionality, and attention to detail. Our Jogger Cargo Pants look great at the office, and with their relaxed styling you can go straight to your farm after work without needing to change. Casually styled Linen Cotton Jackets match well with Polo Shirts in the bright hues of fresh produce harvested from rooftops.

We reduced the environmental footprint of manufacturing processes in crafting Denim Jackets andJeans in authentic, sophisticated cuts. The fading, crinkle effects, and pleat and gather irregularities are reminders of the diverse shapes and vitality of organically grown produce.

Art and Design - Inspiring creativity with functional beauty

In this category, we employed new ideas in minimalism, long and lean silhouettes, and a mineral color-inspired palette so people can always look their best and enjoy better, more comfortable living.

Trench Coats are wardrobe essentials for many people, and we have added tailoring touches and volume to enhanced styling, with contemporary monotone hues. Kando Jackets are perfect for spring

in their light colors and blazer styling, with light fabric offering exceptional stretch for easy movement.

Sporty Polo Shirts incorporate AlIRism comfort features that make them perfect for summer layered looks. Slim-fit Tailored Jackets employ a linen-like fabric to keep wearers looking and feeling elegantly cool.

Brother Philippines extends popular Switch to Tank promo until March

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Save on a new Brother Refill Tank System printer when you trade in an old model!




Brother Philippines continues to help Filipinos save more on their printing solutions for the home and the office with the return of their popular Switch to Tank promo, running this time from March to April 3.

As with previous runs of the promo, Brother customers can trade in their old printers, regardless of brand and working condition, for up to 50% discount on a brand-new a DCP-T310 Brother Refill Tank System Printer (and up to 30% on other Brother printer models).

As part of its efforts toward sustainability and environmentally-friendly waste management, Brother will take great care in handling and disposing of the old printers with its DENR-accredited recycling partner, HMR Philippines.

“Our Switch to Tank promos continue to prove to be truly popular, and by keeping it going, we want to make sure Filipinos always have the opportunity to produce the best output with our Refill Tank Series,” said Glenn Hocson, Brother Philippines President.

Brother’s Refill Tank Series is one of the company’s most sought-after printer lines for both personal and office use for its high-quality output, cost-efficiency, and user-friendliness.

With the Switch to Tank promo, it’s always better and easier to upgrade to Brother printers!

For more details and information about the Switch to Tank promo, interested customers can visit and pre-register at promotions.brother.com.ph/brotherswitchtotank. Customers may also visit our Facebook page https://www.facebook.com/BROTHERatyourside/. They can also call the Brother Helpdesk Hotline at (02) 581-9898, or through the toll-free line at 1-10-BROTHER or send an email to helpdesk@brother.com.ph.

Providing access to the gatekeepers of the family’s finance: GCash empowers Filipino women to be included in the financial landscape

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For Filipinos, mothers are considered to be their light of the homes. They provide direction, clarity in difficult situations, and they manage the everyday lives of the Filipino family.

Women also play as the gatekeepers of the finances of Filipino homes. Typical in the Philippines, the husbands give their salaries to the wives, who then distributes the total household earnings to the daily needs and occasional wants of each member of the family.

Given this, it comes at no surprise that women are much more included in the local financial landscape, according to data from the Bangko Sentral ng Pilipinas (BSP). Based on the latest central bank survey on financial inclusion, 38.9 percent of women in the Philippines have formal bank accounts, while only 30 percent of adult men hold savings accounts.

But while this may sound progressive, it should be noted that only 32 percent of Filipino adults have accounts to formal financial institutions. This means that almost seven out of 10 adults in the Philippines are still excluded from the financial landscape.

Globally, people who are excluded from the financial space often cite the lack of funds, high costs, access, and documentary requirements as reasons for not having an account at a formal financial institution.

This dearth in access, banking costs, and issues pertaining to identification are problems that are now being addressed through financial technology (fintech). Leveraging mobile technologies and applying them to finance, people now have a much simpler way to participate in the formal financial landscape.

As managers of the family’s wealth, women, in particular, should have greater access to finance and have more knowledge about how financial tools and instruments could help them balance their needs and their funds.

“We at GCash recognize this strong need of Filipinos -- especially women, who handle the laborious task of managing household finances -- to be included in the financial landscape. By employing data-driven and people-centric strategies, we are harnessing the power of mobile digital finance to provide financial access to more Filipinos, and allow them to reap the immense benefits of being included in the finance space,” GCash Chief Technology and Operations Officer Pebbles Sy-Manalang said.

Through GCash, individuals have access to a spectrum of financial services such as credit, savings, insurance, and even investments, all of which are previously untapped by the masses due to various constraints.

With a GCash account, Filipino mothers are now empowered with the ability to manage their families’ finances with ease.


“By using GCash, Filipino women can now save money with better-than-industry rates. They can also tap into a credit line for emergencies, have her family members insured, and even invest in money market funds for her family’s future,” Sy-Manalang added

GCash also believes that it is important that Filipino mothers are also educated with ways to effectively manage their finances through financial technology, and that is why it provides useful information for each financial service in the app, as well as its various channels online and offline.

“We need to have financially-educated and decisive mothers, as they will also be the ones to impart those characteristics to their children. As we celebrate International Women’s Day this month, we hope to empower more women -- especially Filipino mothers -- to have greater access to finance,” Sy-Manalang said.