December 17, 2021
#1 with you!’ realme hailed no. 1 best-selling mobile brand in Lazada, Shopee 12.12 sale
December 16, 2021
Watch: PLDT Home’s Heart-tugging Christmas Video Gives Tribute to Filipinos all over the world
This Christmas, PLDT Home gives tribute to Filipinos all over the world in a special video that celebrates the real and meaningful connections of families made possible by the power of the Internet.
December 15, 2021
Level up your defense this holiday season with these Hygienix Germ-Kill essentials. Enjoy up to 50% off discounts, B1G1 deals, and freebies from Hygienix on this Shopee Big Christmas Sale!
Top Brands Share Their E-Commerce Success on Shopee
Johnson & Johnson, vivo, Crocs, SM, and NIVEA share how Shopee supported its growth on the platform
The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.
Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”
vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”
Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”
SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020. Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”
NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”
Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.
5 Lyrics from “Oh no I’m on Shopee again” that Every Online Shopper Can Definitely Relate To
It’s the perfect song to play while shopping for your next budol haul at Shopee’s extended 12.12 Big Christmas Sale, which runs until December 15
With just a few taps on our phones, we can buy everything we want and need. Sometimes, however, we don’t have the budget to fund all our budol purchases. As much as we love to check out our whole cart this Payday sale, most of us know all too well the frustration of realizing we don’t have enough money to spare for all the items in our carts—a feeling up-and-coming artist geiko can also relate to.
geiko, a local artist, started posting songs on Youtube in 2017. She recently released a new single titled “Oh no I’m on Shopee again.” The relatable lyrics and undeniably catchy tune will definitely be our go-to song to play while scrolling through Shopee.
Here are 5 lyrics from “Oh no I’m on Shopee again” that every Shopee suki can relate to:
- There
are so many things I want to buy
But I'm broke, so I stare at my
phone and cry
It’s difficult to resist adding to cart after watching Shopee hauls and stumbling across Shopee budols online. But we can only dejectedly stare at the pile of items sitting in our carts, impatiently waiting until the next big sale.
- My mama tells me to buy
only the things that I need
Who hasn’t gone on Shopee to buy one thing and ended up checking out five other items? It’s like falling down a fun rabbit hole filled with products from different categories and thousands of brands on Shopee Mall. geiko’s mom—and our own parents, for that matter—may be right, but we can’t miss the chance of buying cute stuff at such affordable prices.
- My ShopeePay balance is
zero, sometimes even a piso
There’s no greater disappointment than when you realize you’ve used up all your money. After shopping sprees, our e-wallets are often left with little to zero balance. To help save on your purchases, use ShopeePay for even more perks, such as free shipping, cashback, and more.
- Thank you to delivery person..
Come back again
Some items are still pending
With the number of times they’ve delivered your orders, you and your Shopee Xpress rider probably know each other well by now. We all get giddy with the excitement of finally receiving our parcels, but with all the amazing deals, we can’t help but check out again and again. Who knows, maybe you and your Shopee Xpress rider can become good friends after a few (more) deliveries!
- But I also wanna give my
loved ones lots of presents in 1 big box
Our carts aren’t just full of things we want for ourselves, but also of presents we want to give to people we love. With Christmas just around the corner, we all wish to show our friends and family how much we cherish them by showering them with gifts. At the 12.12 Big Christmas Sale, spoil your loved ones with gifts at affordable prices. Enjoy shopping with free shipping with no minimum spend, ₱1 Deals, and 10% off daily.
Stream “Oh no I’m on Shopee again” on geiko’s official YouTube and Spotify accounts. You can also watch the music video on Shopee’s official YouTube channel.
Until December 15, get more discounts off your holiday purchases at the extended 12.12 Big Christmas Sale with ShopeePay, Shopee’s all-in-one e-wallet. Enjoy free and instant cash-ins and bank transfers with ShopeePay via InstaPay and avail of exclusive deals. Buy Load, Pay Bills and Scan to Pay with ShopeePay during the holidays for a rewarding cashless experience.
For more information, visit https://shopee.ph/m/christmas-sale.
Download the Shopee
app for free via the App Store or Google Play.