Shopee Launches Brand Spotlight Campaign to Help Brands Increase Presence and Deepen Customer Engagement

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With the new Brand Spotlight campaign, brands can unlock more growth opportunities in e-commerce

The future of e-commerce is looking bright. With the global industry expected to grow by $10.87 trillion dollars by 2025[1], online platforms are in a unique position to help businesses gain more traction and drive conversion. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to innovate its offerings to support the growth of brand partners with Brand Spotlight - a daily campaign that features exclusive deals and product offerings from Filipinos’ favorite brands. Starting January 17, users can look forward to unique daily offers from their favorite Shopee Mall brands, such as new product launches, bundle deals, and other exciting promos that are available only on Shopee.

Martin Yu, Director at Shopee Philippines, said, “We want to empower our brand partners with more ways to capture and engage customers. As more consumers want to shop directly from official brand stores on Shopee Mall, we want to provide a focused platform that can help brands unlock more growth opportunities.”

Brand Spotlight is the latest in Shopee's suite of brand offerings designed to promote awareness and deepen customer loyalty. The campaign kicks off with the Brands Spotlight Festival happening from January 17 to 31, where users can expect exclusive offers from leading brands such as Olay, Samsung, Abbott Philippines, L’Oreal, Mikana, P&G Beauty, Unilever Home Care, Unilever Beauty Official Store, Uni-Care Hygienic Products Inc., INSPI, OPPO, Nestlé, vivo, and Pampers.

Participating brands will benefit from Shopee’s omnichannel marketing tools and solutions to help reach new customers, reinforce recall, and drive high-performing sales. Along with Shopee’s integrated marketing support and increased in-app visibility, brands can also take advantage of Shopee features such as Livestream and Shopee Prizes to further engage customers and create excitement.

“Brand Spotlight is part of Shopee’s plan to help brands achieve long-term success,” Yu continued. “We look forward to more collaborations with brands to provide users with the best deals and meaningful shopping experiences.”

For more information on Brand Spotlight and the daily exclusive deals offered by leading brands, visit https://shopee.ph/m/brand-spotlight.

Download the Shopee app for free via the App Store or Google Play.

[1] Report Linker: Global E-Commerce Market 2021 - 2025

UnionBank clients can now seamlessly do direct cash-in to their Shopee and Lazada wallets!

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UnionBank clients can now do their online shopping more conveniently through the country’s major e-commerce giants Shopee and Lazada -- by directly cashing-in their e-wallets. This new option opens another channel for Bank customers to do their online transactions seamlessly.

Surely, buying essentials online has never been this easy! Shopee and Lazada buyers can now easily cash-in, in real-time from their UnionBank accounts. Customers also enjoy discounts and added benefits with their online purchases, for every top-up transaction.

This was made possible with the collaboration of tech-savvy ShopeePay, Lazada Wallet and UnionBank, combining the power of three digital leaders.

“These partnerships are timely especially now at a time when e-commerce and cashless transactions are exponentially rising. This ensures Filipinos can participate in the headwinds of innovation and a better, more seamless customer experience as a result.” shared by Erika Denise Dizon, UnionBank FVP and Head of Fintech Business Group.

Here’s how it works. To cash-in your ShopeePay using UnionBank Online Banking, go to ShopeePay Wallet, select Cash-in, enter the amount, select online banking as the payment method, and choose UnionBank. You will then be directed to the Bank’s online banking to confirm the transaction.

For Lazada Wallet, click the wallet icon on the upper right portion of the homepage. Select the cash-in button, enter the amount, and select “Add UnionBank account” in the Cash-in Methods page. You will then be directed to the Bank’s online banking site for confirmation of the transaction. Then enjoy shopping!

Kiss your chapped lips goodbye with the new Careline Skin Lip Bomb

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Whether you're hoping to get a peck from your loved ones or even just to level up your makeup routine to start off the New Year, you'll surely want your lips to be healthy and moisturized throughout 2022. The good news is that having soft and plump lips is so easy with the Careline Skin Lip Bomb.

Careline Skin Lip Bomb moisturizes and protects the lips

Careline Skin Lip Bomb is formulated with beeswax that helps prevent the lips from cracking, chapping, and drying. It helps in hydrating and giving everyday protection to your lips against harmful UV rays. It contains Lanolin that soothes the lips and restores its moisture, also enriched with Vitamin E that helps regenerate skin cells making your lips softer. Available in an easy-to-carry tube that comes in handy when you need to moisturize your lips, it has a subtle pink tint that also adds a youthful look to your lips! Plus, it is made in Korea, cruelty-free, and paraben-free so you can be sure that this lip bomb is good and safe to use!

Achieving that perfect pucker with Careline Skin Lip Bomb is easy. Use a small or a pea-sized amount and apply evenly to the lips. Spread the product on areas that often become dry or cracked. Be sure to not expose the product to direct sunlight.

You can also use it as a lip balm, lip gloss, lip tint, and lip mask so you can flaunt your kissable lips even after the clock strikes midnight this New Year!

As you welcome the new year and new beginnings ahead, make sure you start it with a bang with Careline Skin Lip Bomb! Available on Careline’s official store on Shopee (bit.ly/LipBombShopee), Lazada (bit.ly/LipBombLazada), Watson’s and leading department stores, and drug stores nationwide. For updates, check out Careline on Facebook (@CarelineCosmetics), on Instagram (@carelineph), and TikTok (@carelineph).

Earn Scholar for Astra Guild Ventures

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WANT TO BE A PLAY TO EARN SCHOLAR FOR ASTRA GUILD VENTURES?

HERE’S HOW

During these trying times, most especially where work is difficult to come by for those whose industries were hit by the pandemic, people from different walks of life tried to find ways to make ends meet from extra income streams. Some may have put up small businesses, while others discovered play-to-earn games, where one, as the name suggests, can earn through playing.

One of these games is called Axie Infinity, and perhaps there were stories heard about some people earning more than minimum wage (in Philippine Pesos) in a day. Stories also went around where some were able to earn a few thousands in a day because they have these so-called scholars!

These things are true, and they are happening. Jumping in and joining the potential growth can be done too, as the industry is just a small sprout soon to grow into a large and resilient tree. And for a game like Axie Infinity, investing by buying a team is possible, but for those who are risk-averse or can’t afford buying a team, being a player for a gaming guild can be a way to tap into the world of play-to-earn games.

Astra Guild Ventures - The Gaming Guild for You

One of these gaming guilds that you can apply in is called Astra Guild Ventures, or AGV. This gaming guild is a strong growing community, and can be found in different platforms, such as Facebook, Twitter, Telegram, and Discord. Being one of the biggest gaming guilds, they boast around 2035 scholars and growing! They also are very transparent to their players by providing an earnings dashboard, as this transparency is easily accessed through the blockchain.

Other than that, AGV is expanding to other play-to-earn games, trying to reach its full potential by giving opportunities to those who want to earn while increasing their revenues and profits. Of course, they get to do that as they are actually one step ahead in the executions of plans in their roadmap. The question is, do you want to be part of this?

How to Be and AGV Player

Being part of the AGV community can put you into a spot of being a player for them, and of course, earning while you play. Hours of playing a day need not to be spent, as these games only take around an hour of two in your day. Potential earnings vary, as some actually earn more than minimum wage in a day.

The first step that an applicant must do is to join the AGV Discord channel. From there, you can check the #get-started channel. Just go to the following link:

https://discord.com/invite/astraguild

For the gist of the journey of becoming a player for AGV, it is a must to be active in their Discord channel. Inviting members to the community to help AGV grow is also another factor in determining an applicant’s dedication for the task ahead. And of course, more of what lies ahead may be found by joining and being part of the AGV community.

Being active in the community can also give perks. Some scholars get awarded because of certain events being held, as instant scholarship is given to winners. Keep an eye out on these things by being active!

And let’s just put it out here. AGV is definitely happy to have you on-board! The guild is looking forward in having you around, as growth is definitely on the horizon, and you are part of it. Are you up for the task?

EROC Philippines Launches Its New Affordable M1 Air Fryer for Millennials Living Independently

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● The new EROC M1 Air Fryer boasts a smart temperature control feature that is managed using its signature “One Spin” technology

● There are 6 reasons why an Air Fryer like EROC’s is a must-have today

EROC Philippines, an e-commerce smart home appliance brand, brings a new and affordable must-have kitchen commodity to the local market – the EROC M1 Air Fryer. This new air fryer from EROC features One Spin smart temperature control and a pressurized cooking environment that makes cooking easier and more efficient.

EROC’s newest smart kitchen appliance makes cooking easier for all the members of your household. With its capacity of 5.5 liters, you can cater meals for as many as 8 people!

The EROC M1 Air Fryer will be available on the brand’s official flagship store on Lazada and Shopee starting 19th January with the manufacturer’s suggested retail price of PHP 3,999.00. But as part of the brand’s grand launch, it will be initially available for only Php 1,999.00 from 19th to 21st of January! Furthermore, EROC will be holding a weekly Facebook lucky draw on EROC Philippines starting on 17th January where customers get the chance to win an EROC M1 Air Fryer for FREE.

More Filipino millennials are now keen on having their own homes. In fact, experts forecast that the real estate industry will be driven by millennials this and the coming years. And for every newbie homeowner, furnishing the house is just as exciting as buying it. This is the reason why EROC ensures that Filipino millennials have viable options for appliances that don’t drive up their moving costs further. But besides attainable pricing, using air fryers like EROC’s M1 comes with other benefits perfect for Millennials living independently.

One-Spin Air Fryer

Fast-paced millennials establishing independent lives in the metro need kitchenware that can ease them into their new homes. This entails the need for smarter appliances that don’t come with hefty instruction manuals that are difficult to digest.

Get a kitchen tool that’s easy to use with EROC’s single central knob that operates the M1's intelligent temperature control technology. This appliance’s overall ergonomic design makes navigation simple.

The EROC M1 Air Fryer has an ergonomic design that makes control and navigation quick to understand. It has a singular central knob used to manage the M1’s smart temperature control. After one spin, users can leave the air fryer and work on other items on their checklist.

Smart Temperature Control

Users of the EROC M1 Air Fryer need not worry about over or undercooking. This smart kitchenware comes with a nifty function called smart temperature control which monitors temperature in real-time. Multiple temperature sensors are placed strategically inside of the air fryer cavity which enables the smart appliance to heat up faster with small temperature increments, hence cooking the food evenly at a quicker pace.

No experience in the kitchen? The EROC’s M1 Air Fryer is a great starter smart kitchen appliance with its smart temperature control that lessens the possibility of over or undercooking your dishes.

What also sets the EROC M1 Air Fryer apart is its simulation of a pressurized cooking environment made possible by its well-sealed cavity. Once the user pushes the frying basket and closes the air fryer, its 1400W high heating power is optimized to concentrate on the food being cooked, frying it to perfection.

It is also a plus that the EROC M1 Air Fryer comes with recipes on its top cover thereby ridding the need to review cookbooks and tutorial videos prior to cooking. Very efficient.

Healthier Option

Air Fryers come with many benefits that have catapulted them to the top of preferred kitchen appliances by Millennials and even Gen Zs. But what made Air Fryers popular among the younger generations is their main proposition – they use way less oil compared to traditional cookware yet are still able to seal in the flavor.

Good food doesn’t have to come with bad health consequences. With EROC’s M1 Air Fryer, get the full flavor in any dish without the grease.

Decreasing oil use for cooking reduces calorie and fat intake significantly. This helps users cut off unhealthy oils to better manage their weight. And in a country where hypertension-related diseases continue to be among the top causes of mortality, avoiding deep-fried food is highly recommended.

Small Yet Very Capable

Real estate in central business districts does not come with a lot of space. Because of this, millennials buying new homes are in need of appliances that do not take up much space yet can still do the job. The EROC M1 Air Fryer is only one-fifth in size of a traditional wall oven. Its size also allows it to cook faster with no pre-heating thus cushioning electrical usage. It also has a 5.5L capacity, which can accommodate food for a party for five to eight people.

Water-Based Paint Rinse and Clean

Everybody loves eating but almost nobody likes cleaning after – and that’s the gospel truth. So those living a fast-paced lifestyle, like millennial corporate gladiators, require appliances that are very easy to clean – and the EROC M1 Air Fryer is exactly this.

Thanks to its application of patented “Water-Based Paint” on the frying basket and tray, the EROC M1 Air Fryer does not come with all the cleaning hassle. The water-based paint prevents the oil and other ingredients from sticking to the contacting surface of the frying basket and tray - very easy to rinse and clean.

Sturdy Enough for the Years to Come

Millennials are very conscious about their finances. They carefully select which items to invest in and which ones can benefit them most in the long run. This has challenged brands from the world over to come up with products that provide bang for buck value and longevity of usage.

The build of the entire EROC M1 Air Fryer, for instance, has been designed meticulously to stand the test of time. It has a matte-finish exterior that was molded from premium plastic and its power cord is thicker and longer compared to that of competitors’. Lastly, the M1 Air Fryer’s frying basket is made of heavy-duty steel. The EROC M1 Air Fryer has been tested by international standardization agencies, earning certificates from the European Union (EU) Registration, Evaluation, Authorisation, and Restriction of Chemicals (REACH) Regulation; and the Restriction of Hazardous Substances (RoHS) Directive.

The kitchen is the heart of every home. It is where celebrations and special occasions start. To have a smart-functioning kitchen is heaven-sent for any newbie ‘chef’ establishing a life of their own in their new home, hence efficient and affordable cooking buddies like the EROC M1 Air Fryer are an essential addition to the countertop.

For more information on the EROC M1 Air Fryer, customers may visit EROC Philippines on Facebook.

About EROC Philippines

EROC Philippines is an e-commerce smart home appliance brand. The EROC is the word 'core' written in reverse, also a vivid representation of 'decentralization'. We see ourselves as a market disruptor, aiming to overturn the common conception of home-appliance, to redefine healthy living.