January 16, 2022

Priority for AI implementation should be trust, not regulation – UnionBank data science, AI expert


Dr. David Hardoon, UnionBank Senior Adviser for Data & Artificial Intelligence,
was recently invited to discuss his views on data science and artificial intelligence (AI) at an EFMA Sustainability & Regulation Community Best Practice Forum.

The Data & AI expert believes that “regulating AI is the wrong goalpost,” arguing that the objective must be safety first and equality, promoting trust in the technology. Adding that there are safety nets to mitigate the risks associated with it.

"Data, and to an extent, the AI as a mechanism and tool which manifests possibilities out of data, is an onion,” Hardoon said. "And what you find with this onion is that it's not just about data. It's not just about application. It's not just about consumer engagement. It's also about history. It's also about our understanding of our own current behavior. It's essentially opening up an immense view that potentially, previously, we were completely unaware of.”

Dr. Hardoon explains that AI may broken down to at least three buckets. First is data, which may be historically good or bad as it is a genuine representation of issues or errors that happened in the past or may happen moving forward. Then there is the AI system itself, specifically the approach of extracting information from the available data. And finally, there is the operationalization of the information that comes out.

"When thinking about operationalizing AI governance, it is imperative to have a broad appreciation of the risk that comes from your available historical data—the potential disadvantages, or errors, or issues, or elements that may result in lack of trust that may come from that," Dr. Hardoon cited.

He emphasized that the most important thing about operationalizing AI within an organization is trust. Dr. Hardoon likened this on how individuals trust their closest friends and family members.

"Our trust in them isn't that they always are correct or even always tell the truth, but it is in their ability to say 'I'm sorry, I made a mistake. Allow me to correct myself.' That is the exact same principle which we need to hold ourselves accountable for when we're applying new technology, in making sure we're putting in place safety nets, in assuring that we are able to validate what we're doing and making sure that we are doing the right thing."

Dr. Hardoon said that part of the ‘peeling’ process, especially of a new set of technology, is best to still have people in the loop.

"Not that the human may be any better, but we trust humans so far a bit more right now, until we get to that stage of realizing it's good. Or perhaps in certain areas, we must simply accept that AI should never play a role, because we want to have the ability of continuous intervention in terms of outcome," Dr. Hardoon concluded.

January 15, 2022

Shopee Launches Brand Spotlight Campaign to Help Brands Increase Presence and Deepen Customer Engagement

With the new Brand Spotlight campaign, brands can unlock more growth opportunities in e-commerce

The future of e-commerce is looking bright. With the global industry expected to grow by $10.87 trillion dollars by 2025[1], online platforms are in a unique position to help businesses gain more traction and drive conversion. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to innovate its offerings to support the growth of brand partners with Brand Spotlight - a daily campaign that features exclusive deals and product offerings from Filipinos’ favorite brands. Starting January 17, users can look forward to unique daily offers from their favorite Shopee Mall brands, such as new product launches, bundle deals, and other exciting promos that are available only on Shopee.

Martin Yu, Director at Shopee Philippines, said, “We want to empower our brand partners with more ways to capture and engage customers. As more consumers want to shop directly from official brand stores on Shopee Mall, we want to provide a focused platform that can help brands unlock more growth opportunities.”

Brand Spotlight is the latest in Shopee's suite of brand offerings designed to promote awareness and deepen customer loyalty. The campaign kicks off with the Brands Spotlight Festival happening from January 17 to 31, where users can expect exclusive offers from leading brands such as Olay, Samsung, Abbott Philippines, L’Oreal, Mikana, P&G Beauty, Unilever Home Care, Unilever Beauty Official Store, Uni-Care Hygienic Products Inc., INSPI, OPPO, Nestlé, vivo, and Pampers.

Participating brands will benefit from Shopee’s omnichannel marketing tools and solutions to help reach new customers, reinforce recall, and drive high-performing sales. Along with Shopee’s integrated marketing support and increased in-app visibility, brands can also take advantage of Shopee features such as Livestream and Shopee Prizes to further engage customers and create excitement.

“Brand Spotlight is part of Shopee’s plan to help brands achieve long-term success,” Yu continued. “We look forward to more collaborations with brands to provide users with the best deals and meaningful shopping experiences.”

For more information on Brand Spotlight and the daily exclusive deals offered by leading brands, visit https://shopee.ph/m/brand-spotlight.

Download the Shopee app for free via the App Store or Google Play.


January 14, 2022

UnionBank clients can now seamlessly do direct cash-in to their Shopee and Lazada wallets!


UnionBank clients can now do their online shopping more conveniently through the country’s major e-commerce giants Shopee and Lazada -- by directly cashing-in their e-wallets. This new option opens another channel for Bank customers to do their online transactions seamlessly.

Surely, buying essentials online has never been this easy! Shopee and Lazada buyers can now easily cash-in, in real-time from their UnionBank accounts. Customers also enjoy discounts and added benefits with their online purchases, for every top-up transaction.

This was made possible with the collaboration of tech-savvy ShopeePay, Lazada Wallet and UnionBank, combining the power of three digital leaders.

“These partnerships are timely especially now at a time when e-commerce and cashless transactions are exponentially rising. This ensures Filipinos can participate in the headwinds of innovation and a better, more seamless customer experience as a result.” shared by Erika Denise Dizon, UnionBank FVP and Head of Fintech Business Group.

Here’s how it works. To cash-in your ShopeePay using UnionBank Online Banking, go to ShopeePay Wallet, select Cash-in, enter the amount, select online banking as the payment method, and choose UnionBank. You will then be directed to the Bank’s online banking to confirm the transaction.

For Lazada Wallet, click the wallet icon on the upper right portion of the homepage. Select the cash-in button, enter the amount, and select “Add UnionBank account” in the Cash-in Methods page. You will then be directed to the Bank’s online banking site for confirmation of the transaction. Then enjoy shopping!




Kiss your chapped lips goodbye with the new Careline Skin Lip Bomb

Whether you're hoping to get a peck from your loved ones or even just to level up your makeup routine to start off the New Year, you'll surely want your lips to be healthy and moisturized throughout 2022. The good news is that having soft and plump lips is so easy with the Careline Skin Lip Bomb.

Careline Skin Lip Bomb moisturizes and protects the lips

Careline Skin Lip Bomb is formulated with beeswax that helps prevent the lips from cracking, chapping, and drying. It helps in hydrating and giving everyday protection to your lips against harmful UV rays. It contains Lanolin that soothes the lips and restores its moisture, also enriched with Vitamin E that helps regenerate skin cells making your lips softer. Available in an easy-to-carry tube that comes in handy when you need to moisturize your lips, it has a subtle pink tint that also adds a youthful look to your lips! Plus, it is made in Korea, cruelty-free, and paraben-free so you can be sure that this lip bomb is good and safe to use!

Achieving that perfect pucker with Careline Skin Lip Bomb is easy. Use a small or a pea-sized amount and apply evenly to the lips. Spread the product on areas that often become dry or cracked. Be sure to not expose the product to direct sunlight.

You can also use it as a lip balm, lip gloss, lip tint, and lip mask so you can flaunt your kissable lips even after the clock strikes midnight this New Year!

As you welcome the new year and new beginnings ahead, make sure you start it with a bang with Careline Skin Lip Bomb! Available on Careline’s official store on Shopee (bit.ly/LipBombShopee), Lazada (bit.ly/LipBombLazada), Watson’s and leading department stores, and drug stores nationwide. For updates, check out Careline on Facebook (@CarelineCosmetics), on Instagram (@carelineph), and TikTok (@carelineph).

Earn Scholar for Astra Guild Ventures

WANT TO BE A PLAY TO EARN SCHOLAR FOR ASTRA GUILD VENTURES?

HERE’S HOW

During these trying times, most especially where work is difficult to come by for those whose industries were hit by the pandemic, people from different walks of life tried to find ways to make ends meet from extra income streams. Some may have put up small businesses, while others discovered play-to-earn games, where one, as the name suggests, can earn through playing.

One of these games is called Axie Infinity, and perhaps there were stories heard about some people earning more than minimum wage (in Philippine Pesos) in a day. Stories also went around where some were able to earn a few thousands in a day because they have these so-called scholars!

These things are true, and they are happening. Jumping in and joining the potential growth can be done too, as the industry is just a small sprout soon to grow into a large and resilient tree. And for a game like Axie Infinity, investing by buying a team is possible, but for those who are risk-averse or can’t afford buying a team, being a player for a gaming guild can be a way to tap into the world of play-to-earn games.

Astra Guild Ventures - The Gaming Guild for You

One of these gaming guilds that you can apply in is called Astra Guild Ventures, or AGV. This gaming guild is a strong growing community, and can be found in different platforms, such as Facebook, Twitter, Telegram, and Discord. Being one of the biggest gaming guilds, they boast around 2035 scholars and growing! They also are very transparent to their players by providing an earnings dashboard, as this transparency is easily accessed through the blockchain.

Other than that, AGV is expanding to other play-to-earn games, trying to reach its full potential by giving opportunities to those who want to earn while increasing their revenues and profits. Of course, they get to do that as they are actually one step ahead in the executions of plans in their roadmap. The question is, do you want to be part of this?

How to Be and AGV Player

Being part of the AGV community can put you into a spot of being a player for them, and of course, earning while you play. Hours of playing a day need not to be spent, as these games only take around an hour of two in your day. Potential earnings vary, as some actually earn more than minimum wage in a day.

The first step that an applicant must do is to join the AGV Discord channel. From there, you can check the #get-started channel. Just go to the following link:

https://discord.com/invite/astraguild

For the gist of the journey of becoming a player for AGV, it is a must to be active in their Discord channel. Inviting members to the community to help AGV grow is also another factor in determining an applicant’s dedication for the task ahead. And of course, more of what lies ahead may be found by joining and being part of the AGV community.

Being active in the community can also give perks. Some scholars get awarded because of certain events being held, as instant scholarship is given to winners. Keep an eye out on these things by being active!

And let’s just put it out here. AGV is definitely happy to have you on-board! The guild is looking forward in having you around, as growth is definitely on the horizon, and you are part of it. Are you up for the task?


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