CHERRY HOME launches Smart Weighing Scale and Cherry Ceiling Fan

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New Product Alert!

Cherry Home had come a long way, so did your traditional weighing scale. Committed to actively expand its broad portfolio, the brand now proudly introduces the Cherry Home Smart Weight Scale retailing at P1,499.

How is this exactly going to help you throughout your fitness journey? The latest addition to the brand’s IoT products, the Cherry Home Smart Weight Scale can be controlled via the Cherry Home application, making it a lot easier for you to not only to monitor your weight but even your diet.

All you have to do is input your data such as your height and age, and once you step on the scale, it will automatically sync details like your Body Mass Index (BMI), muscle mass, and bone mass to the app. It will also suggest the necessary diet which corresponds your information and will prompt you through the App Weight Notification once it’s already time for you to work out. It can even go as far as informing you if your water level is low!

Apart from these features, this new product is a real knockout with its 6mm tempered glass platform that gives it a refined look. Weigh to go!

A huge leap from its beginnings, who would’ve imagined that more than a decade later and you can now literally insert CHERRY to every part of your home—your ceiling fan included?

Prepare early for the scorching summer heat by installing the heavy-duty Cherry Ceiling Fan in any of your rooms, available for P1,990. This new product from CHERRY features three metal blades to ensure that are you kept cool and refreshed even without an air conditioner. You can also choose from its 3-level wind speed, whatever you deem suitable for the day’s weather. Never mind if it’s a far cry from an AC unit in terms of appearance as with its white color, it sure will look elegant nonetheless. Plus, you can save more on energy.

It weighs 4kg and measures 50 x 50 x 35cm.

With its consistent effort to improve its roster, Cherry Home also recently added three products including the Cherry Portable Cutlery Set, Cherry Flask, and Cherry Sonic Electric Toothbrush.

Get your hands on these now by visiting:

Cherry Shop PH: www.cherryshop.com.ph

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CHERRY is a Philippine-based company offering an extensive variety of products in communication technology, Internet of Things (IoT) system, home, personal, health and pet essentials, creating one ecosystem. Cherry carries an array of brands and services under its belt: Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet.

Achieve a Better You this 2022 with these Deals at Shopee’s Brands Spotlight Festival

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Starting January 17, tune in for exclusive promos from your favorite Shopee Mall brands

Ushering in a new year also means the chance to make a fresh start. We reflect on the habits we want to change, new behaviors we want to start adopting, and goals we want to achieve. More often than not, the  resolutions we set on January 1 get abandoned in a couple of weeks because “life happens.”

While the journey of self-improvement can be daunting, it’s important to remember that taking small steps builds up to significant progress in our goals. For those of us who don’t know where to begin, consider these tips with product recommendations from your favorite brands on Shopee. From January 17 to 31, check out daily exclusive deals from these leading Shopee Mall brands, only at the Brands Spotlight Festival.

Practice Self-Care

Taking care of ourselves is always the first step in achieving our goals. Build up your skincare routine with the new Olay Luminous Niacinamide + AHA Super Serum - its scientifically-advanced formula targets the root causes of stubborn spots, giving you smoother, clearer skin. Don’t forget to give your pearly whites the five-star treatment with the new Oral-B 3D White Luxe Diamond Perfection, which contains a whitening technology that leaves your teeth sparkling clean and protects against new stains. Finally, don’t miss out on a great deal for keeping healthy with the Limited-Edition Ensure Gold HMB Vanilla Bundle, which helps make sure you get the right vitamins and nutrients to power through your days.

Try Something New

If you’re looking to make changes in your life this year, why not start with a bold new hairstyle? Try L'Oreal Paris’ new Bleach Supreme and Ash Supreme, which comes in 7 long-lasting ash shades and lifts your hair up to 8 times lighter, giving you salon-quality results from the safety of your home. Make the most out of 2022 by upgrading your phone to Samsung’s newest Galaxy S21 FE 5G. With its fastest chipset yet, a pro-grade camera, and a 4500 mAh intelligent battery, it takes what you love most in a smartphone so you can live your passions to the fullest. If refining your personal style is one of your goals this year, look no further than the new Mikana Birthstone Pendant to add a unique and elegant touch to your outfits.

Foster Better Work-Life Balance

Working from home continues to be the norm for many of us as we keep ourselves and our loved ones safe. Making small improvements at home can help us thrive amid the blurred lines between our professional and personal lives. Start by refreshing your wardrobe INSPI’s new Oversized Shirt Collection, with colorful graphic tees that make you feel polished enough for your next team Zoom meeting, and comfortable enough for post-work lounging. On January 29, avid gamers can get more value for money with the vivo Y20s G with TWS Earbuds Bundle and enjoy a smooth, high-performing gaming experience as you wind down. Lastly, stock up on your household essentials safely and conveniently with Shopee! Enjoy greater savings on bundle deals and discounts on household products, such as UniLove Unscented Baby Wipes. Don’t forget to mark your calendars for January 23, when you can score a special offer on Surf’s Cherry Blossom Bundle only on Shopee.

Gear Up When You’re on the Go

For those who need to leave the house, it’s important to be equipped with the right gear that can help get you through the day efficiently. This OPPO A55 Smartphone with Enco W11 Bundle is the perfect deal for busy bees who are constantly on the go, with its fast-charging smartphone that comes with wireless earbuds that can last up to 20 hours. You can get both the smartphone and the earbuds at a discounted price on January 27. Be on the lookout for an exclusive deal from Unilever Beauty Store this January 24, with Pond’s Antibacterial Cleansing Kit that protects you from 99.9% maskne-causing bacteria.

Optimize Your Household Budget

Here’s a special tip for all supermoms: take advantage of the sulit brand offerings on Shopee when you provide for your children. Give your growing kids the tibay-nutrients they need with this BEAR BRAND Fortified Powdered Milk Drink Bundle, which also comes with a free pack of their chocolate-flavored milk powder to add variety to their daily milk intake.

For new mommies, look no further than the Pampers Baby Dry Taped Sulit Box for the best deal on your newborn baby’s diaper supply. Made with light and breathable materials and stretchy tapes that hug your baby just right, these diapers help keep your little one comfortable and fuss-free. Grab this deal on January 31 and get bigger savings on your baby essentials! 

Catch the Brands Spotlight Festival on Shopee

Brand Spotlight is the new destination for exclusive daily deals from Filipinos’ favorite brands. Starting January 17, you can look forward to unique brand offers, such as new product launches, bundle deals, and other exciting promos that are available only on Shopee. Learn more about Brand Spotlight and set your reminders on exclusive brand deals here: https://shopee.ph/m/brand-spotlight. 

Enjoy even greater savings when you check out with ShopeePay to avail of daily free shipping and cashback vouchers. Start the year right by using Shopee’s all-in-one e-wallet, where you can also buy load, pay bills, send money, and scan to pay at thousands of merchants nationwide. 

Save more and achieve your financial goals through ShopeePay’s discounts. Get up to 10% off on load across all networks and up to 25% cashback on your monthly bills from over 60 billers. If you need to stock up on groceries, get big savings when you avail of ₱1 Deals via “ShopeePay Near Me” and redeem your vouchers when you pay via ShopeePay at partner merchants.

Save on transfer fees with ShopeePay! Enjoy free and real-time cash-ins & bank transfers via InstaPay; get up to ₱25 cashback on your InstaPay cash-in fee. You can also send money for free to any ShopeePay user. To enjoy these exclusive deals and more, activate your ShopeePay now for a rewarding cashless experience.

Download the Shopee app for free via the App Store or Google Play.

SB19 launches premium merch line inspired by record-breaking EP, Pagsibol

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Released in collaboration with ShowBT and Sony Music Philippines, the merch promises a ‘full fan experience’ with its three main collections

Filipino pop supergroup SB19 is welcoming 2022 with an exclusive merch line named after their record-breaking EP, Pagsibol.

The official Pagsibol merchandise features an assortment of designs heavily referenced by the emerging global stars’ chart-topping songs, as well as their corresponding videos and artwork.

Proudly made in the Philippines, the premium merch promises a ‘full fan experience’ with its three main collections: What? Collection, which includes an Iron-On Patch and Enamel Pin as inspired by the critically acclaimed first single; MAPA Collection, which includes a bundled T-shirt and a collectible photocard, handmade resin keychain, along with its own Iron-On Patch and Enamel Pin inspired by the smash anthem for parents and family; and Pagsibol Collection, which includes a poster and a photobook.

A first of its kind in the P-pop scene, the SB19 photobook is full of inclusions and goodies for the fans such as the collectible streaming plaque, SB19 poster, postcard, sticker sheet, and the much-anticipated random member photocards included in each unique copy. “It was curated by fans for fans, and we wanted to make sure that it would live up to expectations especially with it being the first of its kind for P-pop,” the Sony Music Philippines merchandise team shares in an official statement. “Fans are sure to hunt down for their bias in SB19, or even all the member photocards.”

The exclusive merch line was conceptualized and produced by Sony Music Philippines, SB19, and ShowBT. To help execute the ideas, the merchandise team collaborated with Filipino artists Irmay Ledesma and Bea Zaragoza to come up with top-notch designs that reflect the SB19 brand, as well as what their music stands for. The team also made sure that the merch line adheres to the Filipino group’s vision, and is representative of the aesthetic of SB19 and their music.

Given SB19’s status as one of the biggest and most awarded boybands in Asia, the team wanted to bring the same big-caliber treatment that fans of international and K-Pop artists have experienced when it comes to merch. “We made sure to involve SB19 members and ShowBT in every step of the way - from concept, design, down to execution and production. We presented our own ideas in the beginning, and from there, the ideas evolved as to what the whole team envisioned for the project. Specifically, SB19’s Justin De Dios serves as a co-creative director for the project, pitching in his input for all the studies and acting as liaison for the rest of the members when it comes to creative decisions.”

As of press time, the official Pagsibol merchandise has been getting good feedback based on the volume of orders and online hype. According to the merch team, the fan anticipation has been high, especially for the release of the photobooks, which received a large number of pre-orders prior to its release.

The official Pagsibol merchandise is available on the following channels:

For local online purchases:

http://sb19pagsibol.officialcostore.com

For international purchases (ships worldwide):

http://sb19pagsibol-int.officialcostore.com

For pick-up and in-store purchases, items are available at the CO. Store, 3/F Shoppesville Mall in Greenhills, San Juan. The merch line will also be available for purchase soon via Shopee and Lazada.

PLDT Enterprise extends digital solutions to Digital Edge data center in Greater Manila Area

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PLDT Enterprise has forged a partnership with Digital Edge Philippines Inc. (“Digital Edge”) to provide comprehensive connectivity and IT solutions to future customers of its 10-megawatt data center in Biñan, Laguna, a suburban district adjacent to Manila.

Mitch Locsin, PLDT FVP & Enterprise Revenue Group Head, said that the partnership with Digital Edge will allow both companies to tap into the growing cloud and digital opportunities in the country.

“PLDT has consistently remained at the forefront in offering innovative digital services for enterprises of all sizes, both local and international. It is always our pleasure to extend our expertise to our partners to enable them to reach their goals and open opportunities for their businesses,” he said.

Digital Edge is a new pan-Asia data center platform company that is focused on providing colocation, interconnection, and connectivity solutions to cloud and enterprise customers.

“Digital Edge strives to fulfill its vision to provide our clients with innovative data center services in the industry. Our partnership with the PLDT Group will allow us to present the full suite of PLDT services to our future customers and I am very excited for the future cooperation,” said Victor Barrios, President, and CEO of Digital Edge Philippines Inc.

Meanwhile, Jojo Gendrano, FVP & Head of PLDT and Smart Enterprise said that PLDT Enterprise is taking another step towards powering the digital economy and aiding the local enterprise growth through the newly-forged partnership.

“The combination of Digital Edge’s infrastructure and PLDT’s best-in-class solutions and services will allow our clients to move ahead swiftly on their respective digital initiatives as we all transition to the new business normal. We are excited about this partnership and the prospects of helping build the right digital growth ecosystems for the market to take advantage of,” said Gendrano.

“We are grateful to our partners who continuously recognize PLDT Group’s integrity and excellence for complex network infrastructure projects. As they put their trust and confidence in us, PLDT will continue to invest in technology infrastructure to deliver a wider array of digital services to bring them reliable and high-quality digital solutions,” he added.

For more information, visit pldtenterprise.com and digitaledgedc.com.

Cybersecurity experts call for industry collaboration amid increase in cybercrimes

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Cyber-defense is a collective, not an individual, action

Recent alarming developments show that even formidable, long-established companies like Domestic Systemically Important Banks (DSIBs) are not exempt from hacking and data breaches which can cost tremendous financial loss and reputational damage to these organizations. Only in March of this year, Philippine business associations estimated that, if these attacks were to remain unabated, their adverse effects on the economy could reach up to $10.5 trillion annually by 2025. What can prove to be a strong deterrent to reduce these cybercrimes is a strong collaborative cyber defense among industry players themselves, including but not limited to government bodies, the banks, fintechs, industry groups, and consumer-driven communities.

Top L-R: Amor Maclang, Executive Director and Trustee, Fintech Philippines Association; Mon Liboro, former Commissioner of the National Privacy Commission; and Atty. Arvin Razon, Director of Legal Compliance and Regulatory Affairs of Brankas

Bottom L-R: Art Samaniego, Cyber Security Advocate and Technology Editor of Manila Bulletin; and Nichel Gaba, CEO and Founder of PDAX

Former Commissioner Raymund Liboro of the National Privacy Commission (NPC) gave a sober overview of the situation that banks and other financial institutions face when it comes to cyber-attacks: “Highly technological heists and systematic attacks exploit vulnerabilities in human beings and the banking systems. It is not a question of whether a breach is possible---but rather when it will happen.” At the same time, he maintains that “cybercrimes are man-made, so they can be prevented and mitigated. The NPC has a responsive regulatory framework and provides [organizations] data privacy resilience by giving correct advice, engaging stakeholders, and mitigating risk.”

The critical issues regarding cybersecurity and data protection were discussed in the recently held webinar, “Cybercrime: a Collective Defense,” which was organized by MB Tech News, the top news site which highlights the latest developments on technology. Art Samaniego, Cyber Security Advocate and Manila Bulletin’s Technology Editor moderated the discussion. 

The webinar’s other partners were Digital Pilipinas, a movement that seeks to address long-standing socio-economic challenges through technological adoption; and Fintech Philippines Association, the leading independent industry association representing the interests and growth of the fintech community in the Philippines.

Amor Maclang, Digital Pilipinas Convenor, also pointed out that creating strong cybersecurity that can protect the business community from hackers, who tend to band together in groups, is no longer an individual initiative. She said, “One thing is absolutely clear: we will only be stronger if we work together. Sharing our security issues will allow us to learn and adapt much faster. When one of us is victimized by cybercrimes, all of us are victimized. Collective security is not a field for competition, but for collaboration.”

Maclang also named the “new allies” of the financial system once its players start conducting counter-cybercriminal dialogues: “The White Hat Hackers---” referring to cybersecurity professionals who employ the methods of online terrorists to find flaws in a company system and then fix them---“advocates of Open Finance, the academe, and media.”

Atty. Arvin Razon, Director for Legal Compliance and Regulatory Affairs of Open Finance Technology Company Brankas, agrees that the increasing threats posed by cybercriminals require an open environment where the industry players and their partners can discuss issues and come up with ways to solve them together. He commented, “All of us can adapt quickly and work collectively to close holes in the system that cyber criminals can exploit. We need to advocate for interoperability and collaborative partnerships in data protection.”

Razon also recommended Open Finance as a way to jumpstart these industry conversations: “Businesses use technologies to talk to each other using a common language. Tech has made it easy for us to do banking. Because we are more connected than ever, we have to work together.”

Nichel Gaba, CEO and Founder of homegrown cryptocurrency exchange PDAX, explained how nascent technology can further develop industry transparency which can keep the cybercriminals at bay. He said that currently “we have the tech to have [financial] products much more accessible. Crypto currency and blockchain are integral in helping make these products accessible and safe.” Fintech systems like Open Banking and Open Finance can also help see to it that “finance institutions have a standard security measure.”

All the panelists concurred that the industry must step up when it comes to their cybersecurity efforts in order to protect themselves and their customers who own tons of valuable data that is attractive to identity thieves and other digital invaders. The urgency of the situation was captured by Maclang’s final words in the webinar: “Cybersecurity and cyber defense is a whole-of-nation, whole-of-society concern. Black hackers work in groups---can we survive their attacks as individual actors? But sharing security issues will allow us to learn and adapt faster. We will never be done when it comes to security as the world will change in increasing speed. We have to admit that we can’t do it alone.”