P&G Philippines wins top Marketing and Sustainability honors at 2023 Asia Pacific Tambuli Awards

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(P&G Philippines team at the 2023 APAC Tambuli Awards)

Procter & Gamble (P&G) Philippines, the trusted consumer goods company with superior products that promote health and hygiene, won four (4) accolades at the Asia Pacific (APAC) Tambuli Awards in recognition of the marketing excellence of its people and the waste reduction sustainability efforts of its brands.

The APAC Tambuli Awards is an awarding body that recognizes businesses and brands that champion purpose and create a significant impact in the lives of people, drive business growth, and contribute to the common good of society.

Kristine Tang Chan, P&G Philippines Vice President for Marketing, was named "Chief Marketing Officer of the Year” for her notable leadership in transforming P&G's multi-million dollar brands into a powerful Force for Growth and a Force for Good in the Philippines and Asia. In her 16 years in P&G, she successfully led the growth of various Fabric and Home Care brands like Tide, Downy and Joy across the Philippines, Vietnam, Malaysia, Singapore, Thailand and Japan. On top of building brands, Kristine has shown her passion and commitment to developing the next generation of P&G marketing leaders.  She coaches and grows the best brand building talent in the Philippines and across Asia – from new hires to senior brand leaders.

P&G Asia Pacific, Middle East, and Africa Regional Brand Director Mariel Chavez was recognized as the "2022 Young Marketing Leader of the Year” for her versatile leadership and ability to transform various business challenges and consumer opportunities into relevant initiatives that resulted in sustainable sources for growth for Tide and Downy Philippines. Chavez delivered three-peat growth highlighted with Tide’s campaign evolution into “Tide Perfect Clean". Mariel also grew the Downy business despite pandemic challenges through her “Downy Bye Bye Bahayrus”. Campaign.

Ralph Morales, P&G Philippines Laundry Brand Director, won the "2023 Young Marketing Leader of the Year" award, earning P&G a back-to-back in this category. Morales played a pivotal role in Ariel's business turnaround to regain market leadership. Prior to this, he also drove record-high success for Gillette with innovative campaigns like "Gillette Rewards" and "Groom-from-home." Morales also has a passion in building future brand leaders. He was awarded “P&G Coach of the Year” in 2022 and teaches marketing classes in one of the top universities.

P&G's Project LESS Sustainability Initiative was awarded the Bronze Award in the Corporate Purpose and Sustainability — “Care for the Environment” category. Project LESS led to the company’s reduction of waste via use of more sustainable packaging alternatives across its supply chain operations. With Project LESS, P&G shifted its product bundling and customization packaging by converting single-use laminate-based bellybands and stickers to 100% FSC-certified papers; introduced flexible and sustainable point-of-sale materials (POSMs) and displays; and rendered P&G cartons into sustainable honeycomb-like wrappers for last mile packaging in e-commerce deliveries.

“P&G is honored to have its Marketing talent and sustainability initiatives recognized at this year’s Asia Pacific Tambuli Awards. This is a testament to P&G’s commitment to being a Force for Growth and a Force for Growth in the Philippines by leading purposeful and sustainable brand campaigns that uplift the economy and empowers communities we serve,” says Anna Legarda, P&G Philippines Communications and Sustainability Director.

Elevating brands through digital strategies

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Araneta City, JAAF, and DTI partner for exclusive seminar for City of Firsts’ lessees

Elevating brands through digital strategies

Digital is the way of the future—especially for brands. This was the essence of a free and exclusive seminar for Araneta City’s lessees held last May 25 at the Gateway Gallery.

Araneta City, JAAF, and DTI

The learning event was organized by the City of Firsts in partnership with the J. Amado Araneta Foundation (JAAF) and the Department of Trade and Industry (DTI). Invited as main speaker was Amrei Dizon, Founder and Chief Creative Officer of Vitalstrats Creative Solutions, who delivered a comprehensive course into the basic concepts of marketing and how digital tools can help propel their brands to new heights.

Dizon gave the participants an overview of marketing and explained that more than anything, the discipline focuses on creating and delivering value to its intended target audience. She explained that digital marketing is supercharging traditional marketing strategies and tactics and enabling it to reach an audience that would find immense value in the products and services delivered by a brand.

She also discussed the goals of digital marketing. Mainly, digital marketing aims to reach and engage a target market identified by the brand, increase awareness of said audience about the brand, generate leads, drive sales, and build loyalty.

Amrei Dizon, Founder and Chief Creative Officer of Vitalstrats Creative Solutions

She provided an in-depth discussion of the various tools available to brands interested in venturing into digital marketing. Some of these are search engine optimization, email marketing, affiliate marketing, influencer marketing, and of course social media marketing. With 84.45 million Filipinos using some form of social media, its relevance for marketers and brands cannot be overstated. As such, Dizon also gave the attendees the potential use cases for various social media platforms and how they can best suit their needs.

Dizon also delved into one of the most significant topics in today’s marketing landscape—artificial intelligence or AI. She recognizes the power of large language models such as those offered by Microsoft-backed OpenAI in ChatGPT and that of Google in Bard.

According to Dizon, the power of AI when applied specifically to the use case of digital marketing is its ability to democratize various aspects of planning, ideation, and content development and make it more manageable for any brand, whatever its size.

“Now [AI] levels the playing field when it comes to the competition between [micro, small, and medium enterprises] and big businesses who have the budget. Now, MSMEs have access to these resources. If they know how to use these AI tools properly and understand its inherent limitations, they can produce content that is effective and resonates well with their target market,” Dizon said.

Meanwhile, Dizon has a simple advice for brands especially now that more consumers are giving more value to user-generated feedback—be authentic and deliver on your promise

“The main thing they need to focus on is to give value and relevance to your target market. Whatever you promise to your audience on digital, it’s imperative that you deliver it through your service. Whatever your customers experience—whether it’s good or bad—that can spell the future of your business,” Dizon said.

When asked about the disinformation and misinformation present online and how it can impact brands who market using digital tools, Dizon stressed the value of media literacy.

“First and foremost, our MSMEs need to know if the content they’re encountering is ‘fake news’ or not. They, as business owners, should also be a source of truth online. We have an obligation to our consumers to provide them with the necessary and complete information they need so that they can make decisions that benefit them,” Dizon concluded.

Aside from the informative discussion, Araneta City’s Marketing team walked the lessees through the upcoming events and activities that they can take advantage of at the City of Firsts, including the much-anticipated opening of Gateway Mall 2, the latest shopping, entertainment, and dining hub in Araneta City.

A CHERRY for you, Dad!

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5 Exciting Extravagance for A Smart and Awesome Father

Fathers are a beacon of light whose love leads the way rather than an anchor to keep us back or a sail to get us there. He took on the role of a parent in order to provide his child with something mythological and inestimably valuable: a protector. As Father's Day approaches, the perfect time to brag and express our affection is right now. Whether you take your dad to the movies or pleasantly surprise him with one of the best Father's Day gifts ever, CHERRY has compiled the best 5 gifts, making your hunt for the ideal present a breeze:

Dad Kept Us Safe and Sound

Convenience and security are at the tip of dad’s finger. With CHERRY Smart Swivel S4 Camera 3MP full HD video quality, he can watch over your house while he’s away. Due to the security camera's broad view angle and intelligent auto-tracking (horizontal 355°, vertical 85°), he can monitor 24/7 live security camera feeds and receive alerts for any suspicious behavior. He can also communicate with your family members while observing them from a distance utilizing this two-way audio between your smartphone and camera. In relation to smartphones, the CHERRY Flare S8 Deluxe highlights a 6.26" HD+ TrueView Teardrop Display with 4GB RAM and 64GB ROM. Secure and smarten up your home with CHERRY Smart Swivel S4 Camera for ₱1,649 and CHERRY Flare S8 Deluxe for ₱3,999.

Home Is Wherever You Are

Most Filipino households regularly have a TV as a source of entertainment at home. Enjoy an engaging kind of entertainment with CHERRY Aqua Smart TV. Dad can stream his favorite movies and TV series anytime he wants, so there's no need to wait for the program queue. With three sizes and an attractive price, CHERRY Aqua Smart TV is a smart choice for your home entertainment. Choose from a 55-inch model with a 4K UHD resolution and a more recent version of the Google TV operating system. You can have all these features for ₱29,999. On the other hand, a 43-inch model with Full HD resolution and 74W power output is also available and costs ₱19,999. If you want to save some space, you can purchase an Android TV OS-powered 32-inch model that has HD resolution and a 60 Hz refresh rate for ₱11,999.

I Know Dad Will Fix It

Nowadays, practically every family member makes use of gadgets and electronics. However, as we utilize our devices to brighten up our daily lives, we need a built-in safety feature to keep them safe. Help dad to keep tabs on your energy consumption with CHERRY Smart Universal Extension Cord. Appliances and devices can be configured with timers and schedules that can be used to help conserve energy. It has universal sockets that work with 16A high-power plugs and 5V USB ports. Additionally, it contains flame retardants to either slow down or stop the spread of fire. Using internet connection and the CHERRY IoT Solutions App, dad can direct the device to operate on its own even when he is at work or running errands. Moreover, he can use Siri shortcuts, Google Assistant, and Amazon Alexa providing more comfort and control. Bring home your Cherry Smart Universal Extension Cord for ₱1,619.

Little Scraps of His Wisdom

Dad believes that a healthy you is the finest present you can give to your loved ones and the rest of the world. It is vital to exercise caution both inside and outside of our home. The CHERRY Car Ionizer with Air Purifier helps clean the air in your car. It has a 4-stage filtration system with HEPA and carbon filters, 360-degree coverage for purification, and variable fan settings. It can emit 20 million negative ions. Additionally, it is portable and can be stored in a cup holder in a vehicle. Cap this for ₱2,500.

With these CHERRY gift ideas fit for the bravest man, you can brighten the memory of your Father's Day celebration. To purchase, visit:

Cherry Shop PH: www.cherryshop.com.ph

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Cosmic Technologies Incorporated is a Philippine-based company that carries the brand CHERRY which offers a comprehensive selection of products from Internet of Things (IoT), home, personal and wellness essentials, pet needs, travel necessities to mobile phones. Since 2009, CHERRY continues to build an equilibrium to create one ecosystem.

 

 

PSA: PhilSys, a Pivotal Step Towards Inclusion Through Identity

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The Philippine Statistics Authority (PSA) has reiterated the significance of the Philippine Identification System (PhilSys) in promoting inclusion through fulfilling the right to legal identity of all Filipinos.

The Universal Declaration on Human Rights and the International Covenant on Civil and Political Rights state the right to be recognized as a person before the law. The right to legal identity, including registration at birth, is also a key component of the Sustainable Development Goals (SDG).

The PhilSys was signed into law in 2018 to establish a foundational identification system to provide a valid proof of identity for all citizens. It also intends to simplify transactions and serve as a link in the promotion of seamless service delivery.

Through PhilSys, the PSA has registered 78.9 million Filipinos nationwide, with 65 million PhilIDs and ePhilIDs issued including 31.4 million printed PhilIDs and 33.8 million ePhilIDs.

To ensure inclusivity and to bring PhilSys registration closer to Filipinos in far-flung areas, the PSA deployed registration teams to implement mobile registration. Moreover, school-based registrations are also conducted to register school-aged children, parents and communities near schools. The PSA also launched the PhilSys Birth Registration Assistance Project (PBRAP), which aims to help the marginalized in securing their birth registration and assist them in registering to PhilSys.

“The right to identity of every Filipino is recognized and promoted by the PSA, and we continue to enjoin everyone to register to PhilSys to make a socially inclusive society a reality,” said PSA Undersecretary Claire Dennis S. Mapa, National Statistician and Civil Registrar General.

To ensure that Filipinos can immediately access the benefits of being PhilSys-registered, the PSA is working closely with the Bangko Sentral ng Pilipinas (BSP) and the Post Office to expedite the production and delivery of PhilIDs.

Parallel to PhilID delivery efforts, the PSA continues to issue ePhilIDs, which can already be used as valid and sufficient proof of identity. PhilSys-registered individuals can visit https://appt.philsys.gov.ph to check if they may already claim their ePhilIDs.

Visit:

● Website: https://philsys.gov.ph

● Facebook page: https://facebook.com/PSAPhilSysOfficial

● Printed ePhilID appointment: https://appt.philsys.gov.ph

● PhilID/ePhilID authentication: https://verify.philsys.gov.ph

OPPO Release 2022 Sustainability Report on the World Environment Day

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OPPO releases its 2022 Sustainability Report on the World Environment Day this year. Starting in 2020, OPPO has published a Sustainability Report each year to publicly disclose its plans and practical progress towards sustainability goals. The report highlights the significant progress that OPPO has made in five key areas of sustainability, including: operation and compliance, environment protection, caring for employees, virtuous innovation and ecosystem engagement, reinforcing OPPO’s commitment to sustainability as a corporate global citizen.

Virtuous innovation: making technology accessible and beneficial to all people

As a global technology company operating in over 60 countries and regions, OPPO invests consistently in R&D. As of December 31 2022, OPPO has been granted more than 44,000 patents. In 2022, OPPO ranked among the top 6 Patent Cooperation Treaty (PCT) filers according to the World Intellectual Property Organization (WIPO).

Aligned with its mission of “Technology for Mankind, Kindness for the World”, OPPO believes that technology should create value for all people. It commits to improving digital inclusion and ensuring no one is left behind in the era of digital transformation.

To help children use their phones in a healthier way, OPPO launched the Kids Space feature in 2022 with the ColorOS 13, which is designed to prevent excessive use of game apps by children. For the elderly users, the Simple Mode on OPPO smartphones provides them with an intuitive experience with larger icons and fonts and a simplified desktop, making smartphone operation easier.

OPPO Simple Mode

Health, which is essential to everyone, is also one of the most important fields of research at OPPO. Through technology and digital health monitoring methods, OPPO hopes to help people develop healthier lifestyles.

In 2022, OPPO launched the OHealth H1, its first health product dedicated to family health monitoring. With six types of health data monitoring functions, including measurement of blood oxygen, ECG, heart and lung auscultation, heart rate, body temperature and sleep quality tracking, it can offer comprehensive health management and remote healthcare service for the entire family.

OPPO OHealth H1 Family Health Monitor

Environment protection: Working towards a greener future

Sustainability and environment protection have been embedded in OPPO’s business strategy. In 2022, OPPO completed its first global inventory of greenhouse gas emissions. Based on this data, OPPO developed its carbon reduction roadmap, and announced the goal of achieving carbon neutrality across its operation by 2050 in February 2023. From decarbonization of manufacturing, to reducing products’ carbon footprint, OPPO is working towards a greener future through technology and innovation.

OPPO carbon reduction roadmap

In 2022, OPPO integrated the greening concept into its smartphone packaging by using nearly 100% biodegradable materials and 45% recycled fibers, starting from the European market.

E-waste recycling has long been an important part of OPPO’s product lifestyle management. In 2022, 1.08 million phones were recycled in China, amounting to a total weight of 195 tons. In the EU and other regions, OPPO is involved in the Green Dot program as well as partnering with professional recycling firms to help recycle used products.

OPPO product lifecycle management

The low-carbon development roadmap has also led to OPPO’s green operation in manufacturing facilities, offices, and data centers. Through energy saving and emission reduction initiatives, by the end of 2022, OPPO has managed to reduce 6000 tons of greenhouse gas emission from its operation each year. This is equivalent to the amount of greenhouse gas absorbed by 3,330 square kilometers of forest in a year. Moreover, starting from 2022, the OPPO OPPO AndesBrain (Binhaiwan Bay) IDC has used 100% renewable energy in its operation.

Through these tangible actions, OPPO is working with its users and the industry on the journey toward a sustainable future together.

Sustainability is a long journey that required joint efforts with ecosystem partners

Virtuous innovation and environmental protection are both important elements of OPPO’s sustainable development journey, but its efforts go far beyond that. Operating in over 60 countries and regions, OPPO is making long-term efforts on operations and compliance, on caring for its employees, and on contributing to the community as a corporate global citizen.

Achieving sustainability goals requires long term strategy and efficient management, and OPPO takes a top-down approach and sets up the Sustainability Management Committee to guide and regulate its development. However, the road to sustainability is a long one and requires joint efforts, and OPPO is committed to playing its part as it works with ecosystem partners.

In May 2022, OPPO Inspiration Challenge was launched to call for innovative solutions on accessible technology and digital health, and to empower technology professionals and entrepreneurs to bring innovative solutions to life. The program has received 536 proposals from 39 different countries and regions, with innovative solutions ranging from psychological health to hearing impairment, and machine glass for the visually impaired.

In 2023, the OPPO Inspiration Challenge continues to empower global entrepreneurs and technology professionals. Under the two categories of “Inspiration for People” and “Inspiration for the Planet”, the Challenge is calling for innovative solutions targeting digital health, accessible technology and greening technology.

OPPO Inspiration Challenge Inspiration for the planet

At OPPO, sustainability is not just a simple word for the World Environment Day, but a practice and a commitment in the long run. Through innovation and collaboration, OPPO believes that technology can create value for all people and the planet. To learn about OPPO’s journey on sustainability, please check OPPO Sustainability Report 2022.