June 2022, wasn't the easiest time to launch a VOD service. It was right after the pandemic, and many Filipinos had already gotten accustomed to other VOD services. Yet LGP stepped up to the challenge, differentiating itself quickly from the competition with its edgy, irreverent, and high-octane titles.
#PlayMoreBrowseLess
Though
Lionsgate Studios owns a vast library of over 17,000 titles, they don't
overwhelm the audience with an excessive amount of releases. Instead, LGP
curates a selection of content to captivate the audience, enabling their
audience to #PlayMoreBrowseLess. To do so, LGP draws on the most exciting
current releases with exclusive rights to premiere TV shows from LGP’s US
parent network STARZ, as well as smash hits from the premium Lionsgate library.
From time to time, LGP also secures Academy Award®-winning films from other
studios.
“Since
the grand launch of the partnership in June 2022, PLDT Home's collaboration
with Lionsgate Play has introduced a fresh wave of entertainment to its valued
Filipino customers,” says Evert Miranda, PLDT Home Vice President and Digital
Services Head of Product & Marketing (Beyond Access). “The partnership
allowed customers to immerse themselves in a world of unlimited entertainment
courtesy of Lionsgate Play’s wide array of international and award-winning
content.”
Over
the past year, the LGP audience gravitated towards LGP's box-office titles,
which include franchises like John Wick,
Hunger Games, Twilight, and Saw. Bruce
Willis' new, never-before-seen movies like APEX
and Corrective Measures were
popular watches, as were unique, intriguing series like Spartacus, Power, Gaslit and The Serpent Queen.
LGP
subscribers can continue to look forward to exclusive titles like the
high-adrenaline, action-packed series like Heels,
Gangs of London, Kandahar, and Gray;
and new Lionsgate films like One Ranger and
Fear the Night. LGP will also be exclusively live-streaming
The Emmy Awards for the second year in a row, with seven of its titles
receiving nominations.
The secret to LGP's success
LGP's
partnership with PLDT was key to their success. PLDT took the bold step to give
their subscribers 12 months of access to LGP. And because PLDT is lauded for
being the country's fastest fixed internet by Ookla, PLDT subscribers were able
to enjoy LGP titles with fast, reliable internet.
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"We
have been the torchbearers in understanding that partnerships are essential in
this market to grow subscribers," says Amit Dhanuka, LGP Executive Vice
President. "The growth is skewed towards the partnerships because they
open up a larger funnel than what we would be able to get ourselves. These
partnerships took time to evolve. So, we had a lot of customers come onto the
platform earlier and they have stayed. Now, the partnerships are driving
subscriber growth."
"As
we celebrate the anniversary of this successful partnership, we eagerly
anticipate Lionsgate Play's commitment to enriching the platform with an
expanded selection of content," adds Miranda. "With the introduction
of paid subscriptions, we hope to witness the arrival of highly anticipated
releases such as John Wick 4 and other upcoming masterpieces from Lionsgate and
Starz. Our ultimate goal is to provide Filipino homes with the best of the best
in entertainment.”
