First Stop, Cagayan de Oro! Big Bad Wolf’s Biggest Book Sale Debuts in the City of Golden Friendship

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To kickstart 2024, Big Bad Wolf will take the world’s largest book sale to Cagayan de Oro. Breaking new ground, this marks the first time BBW will bring its world-famous collection of books to the City of Golden Friendship.

The arrival of Big Bad Wolf in Cagayan de Oro is not merely a celebration of the city's vibrant culture and rich history but also a testament to the company's neverending commitment to spreading the joy of reading to every corner of the globe. As book enthusiasts in the region eagerly anticipate the event, BBW promises its Cagayan de Oro tour to be a momentous occasion, fostering a deeper appreciation for literature in the region and embracing the ever-expanding community of avid readers.

The event will take place at 5L Event Hall SM CDO Downtown, a well-known destination in the city recognized for its welcoming atmosphere and accessibility, providing the perfect backdrop for this literary tour. From February 2, 2024 to February 18, 2024, Cagayan de Oro residents and visitors from neighboring cities alike will have the opportunity to immerse themselves in an unparalleled book-shopping experience.

The event will showcase the company's wide array of books, novels, and everything in between. With over 2 million books in its collection, attendees can expect to find a literary treasure trove catering to diverse tastes and interests. From timeless classics and contemporary bestsellers to niche genres and children's literature, Big Bad Wolf's extensive selection ensures there's something for everyone.

What's more, the event will also have exclusive perks and unbelievable deals that add an extra layer of excitement to those stopping by. With so many titles up for grabs, attendees can enjoy price discounts of up to 95% off on different books, collections, and series. Not only can residents of Cagayan de Oro find their next big read, but they can also enjoy them without breaking the bank.

With the event fast approaching and coupled with the exclusive perks and unbeatable discounts, the Big Bad Wolf Book Sale in Cagayan de Oro is something residents shouldn’t miss!

Residents of Cagayan de Oro, mark your calendars, gather your reading lists, and get ready to immerse yourself in a world where books are not just pieces of paper but gateways to imagination, knowledge, and unparalleled joy. The Big Bad Wolf Book Sale is set for a tour in the city from February 2, 2024 to February 18, 2024 at 5L Event Hall SM CDO Downtown, and promises shaping a literary adventure like no other. Don't miss the chance to be part of this momentous occasion in the City of Golden Friendship!

For more information regarding Big Bad Wolf Books’ grand return to the Philippines, please visit:

Website: https://bigbadwolfbooks.com/

Facebook: https://www.facebook.com/bbwbooksphilippines/

Instagram: https://www.instagram.com/bbwbooksph/

 

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About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of book lovers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its Book Sales, which is popular among book lovers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Currently, Big Bad Wolf’s Book Sales have toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.

Globe Group, local partners turn Lolo, Lola into #SeniorDigizens in digital inclusion push

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Leading digital solutions platform Globe Group is set to transform the digital landscape for Filipino seniors with its innovative "Teach Me How To Digi" #SeniorDigizen Learning Session, set on January 25 at the Skydome, SM North Edsa.

 

Gathering at least 220 senior citizens in half a day of enriching tech learning, the #SeniorDigizens event is backed by some of the biggest brands in tech and retail, and by senior citizen advocates from the government.

 

“It’s really very important that our senior citizens learn digital skills because in the future, a lot of services will truly become fully digital. We have to help the seniors overcome their fear. And I guarantee you that once you try it, it’s going to be as easy or much easier than the old manual way,” said Ernest Cu, Globe Group President and CEO.

 

“As digitalization accelerates, tech adoption should be simple and easy for everyone, no matter the age. Technology should not be intimidating or difficult for our seniors, and they should be able to enjoy its benefits. The goal of our #SeniorDigizens campaign is to equip them with knowledge that will help them adopt new tech and apps that address their day to day pain points,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe Group.

 

The event features learning sessions on digital skills: How to create a Gmail account to be facilitated by Google, a 101 course on using smartphones via Globe, and sessions on using fintech platform GCash and telehealth service KonsultaMD.

 

Apart from hosting the event at Sky Dome, retail giant, SM, is providing an opportunity for senior citizens to join the Super Grannies Club (SGC), the grandest Facebook community for seasoned individuals. As SGC members, participants gain early access to events, exclusive mall deals and updates on SM Cares programs. These include health and wellness activities like Walk for Life, the award-winning Emergency Preparedness Forum and community service programs that enable a fun, active and productive lifestyle for lolos and lolas.

 

SM’s loyalty program SMAC, meanwhile, sponsored the event in SM Malls, as it is one with Globe in giving importance and joy to senior citizens.

 

“We are happy to support Globe in bringing to fruition our shared vision of digitalizing seniors. SM has long given seniors priority in our initiatives, and so our partnership with Globe for the #SeniorDigizens campaign is natural and seamless,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC).

 

The National Commission of Senior Citizens (NCSC), led by its Chairperson and CEO Atty. Frank Quijano, has a booth where seniors will be guided on how to register in its database, which the agency hopes to build to take stock of the living situation, health concerns, skills and other important information about the country’s roughly 11 million senior citizens. The NCSC will also bring volunteers to help seniors in tech tutorials.

 

“We thank Globe for embarking on this program that addresses major concerns when it comes to seniors: digitalization and online safety. We at NCSC have been pursuing our own efforts to bring the elderly into the digital space safely, and we are happy to find an ally in the private sector to introduce seniors to new technologies while at the same time protecting them from the dangers that lurk online,” Quijano said.

 

Rep. Milagros Aquino-Magsaysay of United Senior Citizens Partylist is also on board, bringing senior citizen delegates to the event.

 

“We’d like to congratulate Globe for giving seniors priority through its #SeniorDigizens campaign. This is an initiative worth emulating. United Senior Citizens Partylist is one with Globe in seeing this through,” said Aquino-Magsaysay.

 

The Quezon City government also brought a delegation of senior citizens to the event and provided crucial logistics support.

 

“The city government of Quezon City is proud to partner with Globe in this undertaking. In QC, we give our seniors top priority in terms of public services to help them live their sunset years as active and productive members of society. This project is key in helping them transition into a digital life and help them enjoy the benefits of modern technology,” said Quezon City Mayor Joy Belmonte.

 

Meanwhile, #TeamGlobeofGood influencers Kiray Celis and Chuckie Dreyfus are lending their talent and bringing entertainment to the event, while internet personality Lester “Buji” Babiera, a talent of Globe Group agency NYMA, is bringing his brand of dynamic hosting onstage.

 

The #SeniorDigizen learning session, a significant effort to close the digital divide for the elderly, follows the success of the “Teach Me How to Digi” TikTok contest held in September last year. The contest received over 200 impressive videos showcasing tech lessons imparted by younger family members to their senior loved ones.

 

At the event, Globe will award 25 winners with prizes worth P25,000. They will also get to take part in the learning session.

 

"We are excited to help our senior citizens take their first steps into the digital world, ensuring they are not left behind in this fast-paced digital era. This event is our commitment to ensuring that they are not just consumers of technology but actively engaged in the evolving tech-savvy society,” said Liza Reyes, Public Relations and Communications Strategy Head at the Globe Group.

 

Globe’s #SeniorDigizens campaign promises not only to educate but also inspire a new generation of empowered seniors, ready to engage and connect in today's rapidly evolving digital environment.

 

To learn more about Globe, visit www.globe.com.ph.

Head of PR of Home Credit Assumes Key Roles in PANA, PANAF

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The Head of Public Relations of Home Credit Philippines, Ken Lerona  has been elected to serve as a Board Member in the Philippine Association of National Advertisers (PANA) and as a Trustee in the PANA Foundation (PANAF), for the year 2024

Ken Lerona reinforces Home Credit's commitment to industry leadership

With his extensive experience and outstanding contributions to the field of public relations, Lerona brings his wealth of knowledge and strategic insights to both PANA and PANAF. His roles highlight his commitment to advancing the Philippine public relations and advertising industry and supporting meaningful initiatives that make a positive impact to society.

As a Board Member of PANA, Lerona will actively contribute to shaping the strategic direction of the organization, fostering collaboration among industry professionals, and promoting excellence in brand building practices amidst the background of digitalization and AI revolution. Simultaneously, as a Trustee in PANAF, he will play a vital role in promoting a socially aware community and will prioritize the best interests of the communities member brands serve.

Lerona is committed to give his best on these roles. "I am committed to contributing my skills and experience to further the missions of both organizations and to uphold the standards of excellence in the Philippine marketing and brand building industry as we transition to the new age of the brand building that is influenced by data and artificial intelligence,” said Lerona.

Lerona also served as director of PANA in 2020 to 2021. He was part of the board of the Public Relations Society of the Philippines in 2017.

This significant development not only underscores Lerona's leadership capabilities but also reflects Home Credit's commitment to fostering industry leadership and contributing to the betterment of society by actively promoting responsible brand-building. As Lerona takes on these roles within PANA and PANAF, Home Credit anticipates that his contributions will not only enhance the company's visibility within the PR and advertising landscape but also strengthen its dedication to corporate social responsibility.

Home Credit believes active participation in industry associations and foundations aligns with its core values and demonstrates a commitment to shaping a responsible and innovative financial industry.

Lerona eagerly anticipates the positive impact his contributions to PANA and PANAF will have on Home Credit.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in the Marketplace.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

HONOR 90 5G Re-enters 2024 with a FREE JBL Go 3 Speaker worth Php 2,399

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HONOR Philippines has just announced a delightful surprise for HONOR 90 5G enthusiasts – a FREE JBL Go 3 Speakers for every purchase made from January 26 to February 25, 2024. This offer is a perfect gift for the upcoming heart month and will be available until supplies last.

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Get it from January 26 to February 5 before stocks run out!

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Stephen Cheng, Vice President of HONOR Philippines, expressed his excitement about this special offer, stating, “This is a treat for our HONOR 90 5G fans as we present it to the market with a FREE JBL Go 3. The HONOR 90 5G has gained popularity among users for its impressive 200 MP camera, and now, it becomes an even more worthy of investment as it comes bundled with a Bluetooth speaker for every music enthusiast.”

The HONOR 90 5G has garnered recognition, receiving the EISA Award for the Best Buy Smartphone for 2023-2024. It boasts premium luxury features, including a 200 MP triple camera, Quad-Curved Eye-comfort Display, 12GB+512GB Super Storage, and a 50MP Selfie Camera, all offered at the attractive price of Php 24,990. The smartphone is available in four color options: Midnight Black, Diamond Silver, Emerald Green, and Peacock Blue.

Avail this promo now via Shopee (bit.ly/Shop_HOHOR905GPromo_PR), Lazada (bit.ly/Laz_HOHOR905GPromo_PR), and Tiktok Shop (bit.ly/TikTok_HOHOR905GPromo_PR), or HONOR Experience or Partner stores nationwide.

For more exciting news and announcements, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Follow KD Estrada and Alexa Ilacad behind the scenes on a Toss Coin-inspired tour around Hong Kong

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There’s no denying that Hong Kong is a charming backdrop to many love stories and tales of human connection. In the recently premiered short film entitled “Toss Coin” directed by award-winning film director, Cathy Garcia-Sampana, and starring breakout stars KD Estrada and Alexa Ilacad, viewers were taken on a wild goose chase around the vibrant streets of Hong Kong.

Toss Coin follows the story of Kiko (KD) and Pia (Alexa) and an unexpected encounter that all begins with a simple toss of a coin. The two embark on a journey around Hong Kong that later unravels into a sweet and touching romance exploring themes of destiny, belief, and the courage to embrace opportunities.

While the two lead characters were busy playing hide and seek with fate, the film showcased a variety of fun and fresh attractions every traveler should experience when visiting Asia’s World City. Check out some of the locations featured in Toss Coin below.

Stroll alongside the vibrant murals in Sai Kung

In almost every frame of the short film, viewers will find scenic backdrops highlighting Hong Kong’s rich natural landscapes, remarkable architecture, and colorful murals. These elements attracted Director Cathy Garcia-Sampana greatly, resulting in several key scenes (including the opening) being shot in the beautiful district of Sai Kung. “When I first came over here, I fell in love with the place. Their artworks are so beautiful, and we’re going to feature all of them,” she shared.

Also featured in the film is the Sai Kung branch of popular Hong Kong-based coffee chain The Coffee Academics. The building is covered in murals and is a visual treat for visitors to enjoy as they sip their coffee. The IG-worthy cafe is definitely a go-to for coffee lovers looking to take aesthetic photos.

Just a 30-minute drive from the bustling city center, Sai Kung offers travelers a more laid-back and relaxed atmosphere. With beautiful murals everywhere you look and a picturesque view of Hong Kong’s landscape, sit back with a hot coffee and lose yourself in the beautiful district where nature and art intersect.

Explore the modern and traditional at the HKMoA and Opera Gallery

Established in 1962, the Hong Kong Museum of Art (HKMoA) is the first public art museum in the city. With over 18,800 curated pieces from all over the world, the HKMoA brings together traditional and contemporary pieces that highlight the unique culture and thriving arts scene of the city.

As seen in the film, the museum is also beautifully situated by the famous Victoria Harbour, and the ever-iconic Hong Kong skyline. This choice was intentional by the Toss Coin team, Alexa shares “Every place that we’ve been to has been really beautiful, so we want to showcase the beautiful places to the audience.”

After a day of touring the diverse exhibits at the museum, check out Hollywood Road at Central for more galleries like the Opera Gallery featured in the film. The Opera Gallery is home to works by emerging and internationally renowned artists and sculptors and is sure to be a treat for art lovers on their visit.

Spend a day at M+ and the West Kowloon Cultural District

M+ located in the West Kowloon Cultural District (WKCD) is one of the largest museums of modern and contemporary visual culture in the world. A work of art in itself, the museum stands among other iconic landmarks overlooking Victoria Harbour, with an LED display integrated into the building’s facade to display works of art.

KD mentioned how M+ is his favorite out of all the filming locations visited, “Hong Kong is super fun, going around the different locations. I love M+. It’s so nice there. It’s a place full of inspiration, and it’s really encouraging for us.”

While the film features only a glimpse of the museum, it's important to note that M+ houses thousands of works on display – representing 777 artists from over 35 countries. A trip to M+ and the newly developed WKCD would require almost a whole day dedicated to exploring its various exhibits and attractions, so make sure to set aside some time on your next visit to fully immerse yourself in Hong Kong’s engaging culture.

Showcase your creativity with the local artisans at PMQ

PMQ, previously the Hollywood Road Police Married Quarters, is a revitalized historical site that houses a variety of design and creative enterprises right at the heart of Hong Kong. This unique space is a go-to for art aficionados and artists alike and also serves as a hub for design and creative innovation.

As shown in the film, PMQ is often the location for interactive events and installations, enjoyed by visitors of all ages. On top of these events, visitors can also sign up and attend workshops by local artisans, covering a range of mediums from crocheting to jewelry-making. A hand-made souvenir will definitely make your trip to Hong Kong a memorable one.

Shop till you drop around Causeway Bay

What initially looks like any other street crossing in this final Toss Coin scene is actually the ever-iconic Causeway Bay. A popular spot among locals and tourists, Causeway Bay is the place to check out if you’re looking to shop till you drop.

From street markets and food stalls on one end, to luxury boutiques and upscale restaurants on the other, this bustling neighborhood will get you energized and buzzing to explore all it has to offer.

Like KD and Alexa, fall in love with the vibrant and dynamic streets of Hong Kong through a tour of these iconic attractions. With Hong Kong’s Arts Month and Art Basel coming up, add these locations to your itinerary for your next visit and experience first-hand the charm and diverse wonders Hong Kong has to offer.

Go on your own journey around Hong Kong and see where destiny takes you. Get inspired by Toss Coin and rewatch the short film on Viu or on ABS-CBN Star Cinema’s official Youtube channel and get a behind-the-scenes look at the making of the film. You may also visit discoverhongkong.com for other itineraries and for the latest events and activities happening in Arts in Hong Kong 2024.