Holy Week Exodus Gets a Safety Boost as Bell-Kenz Pharma Deploys AEDs to CPR-Trained Frontliners

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As millions of Filipino commuters prepare for the annual Holy Week exodus, transport frontliners—including bus drivers, conductors, and terminal personnel—are now better equipped to respond to medical emergencies, made possible through the strategic partnership between Bell-Kenz Pharma, various key transport stakeholders, and the Department of Transportation (DOTr).

Reinforcing its commitment to public safety, Bell-Kenz Pharma ceremonially turned over three Automated External Defibrillators (AEDs) on March 23, 2026—two units to the Parañaque Integrated Terminal Exchange (PITX) and one to the Special Action and Intelligence Committee for Transportation (DOTr-SAICT). This initiative strengthens the emergency response capabilities of frontline personnel during one of the busiest travel seasons of the year.

The turnover builds on the success of the February 24, 2026 Sagip CPR training, “Paghahanda Para sa Oplan Biyaheng Ayos 2026: Sagip CPR,” a collaboration between Bell-Kenz Pharma, DOTr, PITX, and other

The program trained over 800 transport personnel—including drivers, conductors, terminal staff, security personnel, and members of the Philippine Coast Guard—transforming them into capable first responders equipped with life-saving knowledge and skills.

Present at the landmark ceremonial turnover were Rear Admiral Oliver Sy Tanseco of the Philippine Coast Guard and Mr. Patrick Larraga, Corporate Branding and Public Affairs Head of Bell-Kenz Pharma. The initiative also provided transport frontliners with hands-on training in Hands-Only CPR, proper AED use, heart health awareness, illness prevention in public transport settings, and emergency response protocols.

Highlighting the importance of sustained preparedness, Mr. Patrick Larraga of Bell-Kenz Pharma shared:

“This initiative is a continuation of the comprehensive training we conducted last February. Today, we are here to ensure the strategic placement of AEDs, increasing the chance of successfully reviving anyone who experiences a cardiac emergency in our transport system.”

On behalf of Transportation Secretary Giovanni Z. Lopez and Philippine Coast Guard Commandant Admiral Ronnie Gil Gavan, Rear Admiral Tanseco expressed appreciation for the partnership:

“The Philippine Coast Guard has always served with heart, and we are deeply grateful to Bell-Kenz Pharma for strengthening our frontline capabilities through these life-saving devices. We have enhanced pre-departure inspections because lives matter and every second counts.”

This coordinated effort brought together key stakeholders—including DOTr-SAICT, PITX, EDSA Bus Carousel Consortia, One Ayala, and Bell-Kenz Pharma—all united in advancing a safer, more resilient, and people-centered transport system.

“With flagship programs like Sagip CPR, Bell-Kenz Pharma is committed to empowering Filipinos with vital life-saving skills and tools, championing proactive healthcare at every step,” said Patrick Larraga.

By bridging training with action, the company reinforces its role as a committed Kaagapay in building a safer, healthier, and more responsive nation—ready to act decisively in medical emergencies.

For more information about Sagip CPR advocacy, visit www.bell-kenz.net.

SM strengthens stakeholder communication through online platform

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SM Investments Corporation, the parent company of the SM group, is scaling up its stakeholder engagement efforts through SM In Focus, its online platform which has over 137,000 subscribers and generated over 2.5 million views since its launch in late 2024.

The milestone reflects SM’s broader push to strengthen transparency and accessibility in communicating business performance, innovation, and value creation across its integrated ecosystem in retail, property, and banking.

The platform is part of SM’s evolving approach to stakeholder communication, leveraging online channels to provide more timely, structured, and relevant insights on its operations and impact.

“SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner,” said Rico Hizon, host and creator of SM in Focus.

Beyond external engagement, the initiative also supports internal alignment by enabling participation from across the organization. Contributors from various business units provide on-the-ground perspectives, reinforcing a more coordinated and enterprise-wide approach to communication.

“By engaging contributors across the Group, the platform strengthens collaboration and improves how we communicate our strategy and impact,” said Elizabeth Anne “Lizanne” Uychaco, Executive Vice President, Group Diversity Officer of SM Investments, and Executive Producer of SM In Focus.

To date, the platform has produced over 440 videos and accumulated more than 14,000 watch hours, indicating sustained audience engagement.

As SM continues to expand its operations, SM In Focus supports a more integrated and data-driven communication strategy, bridging internal insights with external engagement and enabling clearer articulation of the Group’s long-term value creation.

SM In Focus Host and Creator Rico Hizon shares the Youtube Silver Play Button for reaching an important 100,000 milestone with SM Investments Corporation Executive Vice President, Group Diversity Officer and SM in Focus Executive Producer Lizanne Uychaco.

Infinix Drives Digital Learning Forward as Tablet Sponsor for Universidad de Manila

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In a meaningful step toward advancing digital education in the Philippines, Infinix donated its latest XPAD 30E tablets to Universidad de Manila on March 25, 2026. The initiative underscores a shared commitment to empowering students and enhancing access to modern learning tools.

The turnover ceremony brought together key representatives from both organizations, including the University President of Universidad de Manila, Dr. Felima C. Tria, and Infinix Marketing Manager Charisma Buan. The formal handover of the tablets served as a powerful symbol of a shared vision to empower students through technology and open new pathways for learning.

From left to right: Atty. Rodolfo V. Castillo Jr., VP for Administration; Dr. Nenita Fajardo Buan, Dean of the Institute of Graduate and Professional Studies; Nancy J. Tejada, VP for Student Success and Support Services; Atty. Christian Patrick Labajoy, Head of Student Discipline and University Legal Counsel; Dr. Ma. Felma C. Tria, University President; Charisma Buan, Infinix Marketing Manager; Ms. Laarnie Hernandez, Staff, Office of the President; Ms. Ruthemia S. Albener, Head of the Supply Office; Dr. Rosalie M. Catu, Head of Student Activities and Organizations; and Mr. Jeffrey F. Litan, VP for Comptrollership.

This donation represents more than just a provision of devices; it marks the beginning of a partnership dedicated to building a more inclusive and technology-driven learning environment for Filipino students. “In this digital era, learning should never be limited by access. Infinix believes in supporting every Filipino student's journey by offering technology that makes digital learning more accessible and more powerful. And what better way to do that than by partnering with the leaders of tomorrow — UDM's top performing student leaders who are already setting the standard for their peers,” shared Buan.

Dr. Ma. Felma C. Tria, University President, receives the XPAD 30E tablet from Charisma Buan, Infinix Marketing Manager, during the official turnover ceremony.

The XPAD 30E is recognized as the first dedicated education tablet in the Philippines, purpose-built to support both academic and everyday learning. It offers access to over 120,000 premium learning resources, including curated, textbook-aligned courses and exercises, all available for free. With its AI Tutor On Tap, students can instantly get help with assignments and questions, making learning more interactive and efficient. The device also features an 11-inch FHD+ eye-care display, ensuring a comfortable and immersive experience for extended study sessions.

Dr. Felima C. Tria expressed appreciation for the initiative, stating,

“Universidad de Manila is steadily moving toward a more digital approach in academics, and this partnership with Infinix aligns perfectly with that vision. The units will be entrusted to our top performing student leaders, individuals who we believe will make the most of every tool they are given. We are deeply grateful to Infinix for seeing the potential in our students and for choosing to invest in their growth in such a meaningful way.”

Top row (from left to right): Nancy J. Tejada, VP for Student Success and Support Services; Atty. Rodolfo V. Castillo Jr., VP for Administration; Atty. Christian Patrick Labajoy, Head of Student Discipline and University Legal Counsel; and Mr. Jeffrey F. Litan, VP for Comptrollership.

Bottom row (from left to right): Charisma Buan, Infinix Marketing Manager; and Dr. Ma. Felma C. Tria, University President.

Through this initiative, Infinix continues to demonstrate its commitment to social responsibility, leveraging innovation not just to create products, but to create opportunities and empower the next generation of learners.

Learn more about the Infinix XPAD 30E and discover how it can transform everyday learning with smarter tools and accessible resources. Get yours today through the official Infinix website, or shop conveniently on Shopee, Lazada, and TikTok Shop to start your journey toward a more empowered and connected learning experience.

DTI to Mount 2026 National Food Fair, Expanding Market Opportunities for Filipino MSMEs

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The Department of Trade and Industry (DTI) will mount the 2026 DTI–Bagong Pilipinas National Food Fair (NFF) from April 8 to 12 at the Megatrade Halls of SM Megamall. The event will feature over 320 micro, small, and medium enterprises (MSMEs) from across the country engaged in food manufacturing, processing, and related enterprises.

As the country’s premier platform for Filipino food products, the NFF will showcase a wide range of regional flavors and culinary innovations from Luzon, Visayas, and Mindanao. It continues to serve as a strategic venue for enterprise development and market expansion.

Among the highlights are food concepts developed by former Overseas Filipino Workers (OFWs) who have transitioned into entrepreneurship. These enterprises demonstrate the potential of business development to generate sustainable livelihood opportunities in the Philippines.

This year’s Fair will highlight the coconut industry, one of the country’s priority agricultural sectors. In line with the Coconut Farmers and Industry Development Plan (CFIDP), participating enterprises will showcase the sector’s versatility and export potential.

A dedicated Halal segment will feature certified and Halal-ready products. This initiative supports DTI’s efforts to expand the Philippines’ participation in the global Halal market through improved certification, standards compliance, and product development.

The DTI Business Connect Lounge will facilitate business matching between MSMEs and institutional buyers, including distributors and retailers. It aims to translate business discussions into supply agreements and long-term partnerships.

The Fair is open to the public, with free admission. Visitors may access product sampling, live demonstrations, and interactive activities. Buyers will have access to a curated pool of market-ready enterprises. MSMEs will benefit from expanded market linkages and business opportunities.

In line with the Bagong Pilipinas agenda, the National Food Fair underscores the resilience, innovation, and global competitiveness of Filipino MSMEs.

Get It While It’s Hot! Kick Off Summer with OPPO’s 4.4 Sale

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Enjoy exclusive deals, vouchers, and limited-time freebies that await

As the summer season starts to pick up, OPPO is rolling out its 4.4 Sale, giving shoppers a timely reason to upgrade their devices just in time for travel, content creation, or simply staying connected on the go. Get a jumpstart on upgrading your summer tech essentials starting March 31 at 8:00 PM until April 6, available across OPPO’s official stores on Shopee, Lazada, TikTok, and the OPPO Online Store.

For those who have been holding off and  just waiting for the right moment, now is the right time to elevate your tech game!

Unlock bigger savings for your summer upgrade

Cool down on spending with all-day vouchers available on a wide range of OPPO devices. Discounts go up to ₱400 off on select entry-level models like the OPPO A5x, around ₱500 off on devices such as the OPPO A5i Pro and OPPO Reno12 F, and ₱1,000 off on multiple models including the OPPO A5, A6x, A6t, and OPPO Reno15 Series 5G. Even bigger price cuts of ₱2,000 to ₱5,000 off are available on select OPPO Reno models and OPPO Find devices, with many vouchers requiring no minimum spend.

Lazada shoppers can also score exclusive 4.4 vouchers from March 31, 8 PM to 11:59 PM, with discounts of up to ₱2,500 off on select units.

For those easing into bigger purchases, OPPO is also making it easier to pay through SPayLater, with installment plans of up to six months on select devices.

Get more value with rewards and useful freebies

From April 1 to 6, customers also get a chance to win one of four Casio watches in a raffle, adding an extra thrill to the shopping experience. Raffle entries run from March 31, 8 PM to April 6 on Shopee and TikTok, and until April 8 on Lazada.

Meanwhile, select purchases come bundled with freebies, including:

●     A Tango Jet 10,000 mAh Powerbank (Black) for OPPO Reno15 Series 5G buyers (available March 31, 8 PM to April 6 on Shopee and TikTok, and until April 8 on Lazada)

●     A free OPPO Pad SE case for those picking up the OPPO Pad SE

Make the most of the season with OPPO’s 4.4 Sale

With bigger discounts, flexible payment options, and bonus freebies in the mix, OPPO’s 4.4 Sale gives shoppers more ways to upgrade for summer while keeping spending in check.

To know more about OPPO’s 4.4 Sale,visit OPPO Philippines’ official website at www.oppo.com/ph/ or OPPO Philippines’ official social media pages on Facebook, YouTube, and TikTok.