Here’s 2 Going Places: GetGo and partners celebrate two years of #FlyForFree

Tweet

GetGo, Cebu Pacific’s exciting lifestyle rewards program, is not only celebrating two years of providing every Juan free flights to their dream destinations, it is also giving gratitude to partners who have made GetGo truly a rewarding experience for its members.

To mark its second anniversary, GetGo gathered its program partners for a night of revelry that celebrated their shared passion to provide Filipinos with the best ways to #FlyForFree.

Held at The Blue Leaf in McKinley Hill, the Here’s 2 Going Places: GetGo 2nd Year Anniversary and Partner’s Night event treated guests to a cheerful evening of recognition, tickets to free flights, exciting prizes, and a promise of stronger partnerships for more rewards offers.

GetGo Loyalty Division general manager, Nik Laming, gives a message of thanks to their growing number of partners.

“When we launched GetGo, we wanted to make it innovative—a driver of business and of fulfilling the Filipinos’ dreams to travel for free,” said Nik Laming, GetGo Loyalty Division general manager. 

“With the help of all our partners, we have delivered overwhelming results and we are grateful for all of the support, the business, and the hard work that helped shape this program and make it what it is today.”

Staying true to the concept of providing the most rewarding travel experiences through essential daily spend, the celebration also took attendees to a travel-inspired evening with creative destination photo walls, complete with awarding free tickets to Japan and a Coldplay concert to winners of the event’s social media contest and games. Special awards were also given to program partners whose efforts paved the way for more Filipinos to get into the GetGo lifestyle.

Giving back on its 2nd year

Here’s 2 Going Places. Nik Laming and Mike Szucs (center) share the stage with their industry partners that helped GetGo’s #FlyForFree concept soar even higher.

GetGo sponsored several Cebu Pacific inflight games where it gave away 1,000 GetGo points each to winners. Grab promo codes were also awarded to inflight game winners in all Manila-bound Cebu Pacific flights.

A GetGo 10-pt Sale enabled travellers to grab the best travel deals to Cebu Pacific destinations. Holders of Cebu Pacific Credit and Debit Cards by UnionBank were also treated to an exclusive Beauty and the Beast screening at Robinsons Magnolia.

To date, GetGo has accumulated more than 3 million members and has given away about 47,175 and 20,115 free domestic and international flights, turning a simple loyalty rewards program into a lifestyle that most Filipinos now aspire for.

Nik Laming offers a toast to the partnerships that have provided GetGo members with the most rewarding travel experiences.

With the support of program partners such as the country’s leading banks, hotels, resorts, retail, product, and service establishments, GetGo has grown into a lifestyle program that gives value to people’s daily activities. And with more meaningful partnerships in the pipeline, members can only expect a more exciting and an even more rewarding GetGo experience, as flying for free and creating lasting travel memories become easier to achieve for EveryJuan.

Cebu Pacific chief executive adviser, Mike Szucs, shares the importance of building strong partnerships towards success.

“GetGo is an ecosystem that thrives when we add the right components, elements, and partners into it. With new partners come new earning and redemption opportunities, and that makes it even better for everyone,” said Mike Szucs, Cebu Pacific Chief Executive Adviser.

Hosts Kara David and Chico Garcia welcome everyone to the GetGo 2nd year anniversary event and partner’s night celebration.

On its 2nd year, GetGo and its partners have transformed Filipinos’ everyday spending into the most rewarding of experiences. 

Do you want to #FlyForFree? Visit www.GetGo.com.ph or call +632 71-GETGO (43846) to discover how you can avail of a GetGo membership card, learn about the loyalty program, its partners, promos, and how to start redeeming rewards points. The latest updates are also on GetGoPH's official pages on Facebook, Twitter and Instagram.

About GetGo

GetGo is the lifestyle rewards program by Cebu Pacific that gives its members free flights just by flying Cebu Pacific and from everyday spend. Use the points to book your dream Cebu Pacific destination—for free!

Kojie.san and the Buncio Sisters Renew Sponsorship Contract

Tweet

Last April 27, Beauty Elements Ventures Inc. under the brand name Kojie.San renewed their sponsorship contract with Jacquelyn and Lourdes also known as the “Buncio Sisters”.

These two brave and daring girls are the siblings of Maico Greg Buncio, the 2011 Golden Wheel Awards' Driver of the Year, and a four-time Philippine national superbike champion. As athletes who are into a male-dominated sport such as motorcycle racing, Kojie.San sees them as bearers of women empowerment, an advocacy which their brand celebrate and carries along, too.

It was last year when the Buncio sisters initially signed up with Kojie.San for their sponsorship as women riders and motorcycle racing enthusiasts. With Jacq Buncio being able to finish the Philippine Superbike Championship-Pirelli Cup first and Des Buncio racing for the Lightweight Class, it goes to show that this tandem surely embodies the courage and strength that not every woman could exemplify.

Kojie.San, a brand we all know as a skin and beauty care specialist, is established as a homegrown name with products for women. On choosing the Buncio sisters, Ms. Sheena Labor, Brand Manager of Kojie.San Sunblock implies a point on this partnership.

"What we aim for is to empower more Filipino women in a field mostly dominated by men," says Ms. Sheena. Though motorbike racing isn't that as famous as basketball or volleyball in the Philippines, together with Kojie.san, they could raise awareness on how women could also do what men do, or even surpass their works. They too also represent the millennials today who are bound to be brave and limitless, like the Buncio sisters.

In the same way, not only the Buncio sisters or women could be related to Kojie.San because they've got Kojie.San Men too, which protects and empowers men on outdoor activities such as motorbike racing.

The contract signing was held at the 4/F, Conference room of Beauty Elements Ventures Inc. in Makati City.

Globe Telecom’s Rogue One ad wins at Brand Film Festival New York - Viral video bags Best Short Form award

Tweet

Images from Globe Telecom’s award winning ad that was part of its #CreateCourage campaign in December 2016. The ad has since garnered recognition internationally, including the latest Brand Film Festival, New York.

Globe Telecom’s advertisement for Rogue One: A Star Wars Story, entitled “Mask”, bagged the award for Best Short Form in the recently held 2017 Brand Film Festival New York. Globe Telecom is the first Philippine brand to be part of the film fest’s roster as well as the sole winner for Asia this year. 

The winning ad was part of the company’s #CreateCourage campaign about people fighting battles that others might not immediately see - and how even a fragile child can demonstrate immense strength in the face of adversity. The campaign was done in partnership with Disney as part of a multi-year alliance with the entertainment giant. 

The Brand Film Festival New York showcased 2016’s most artistic, creative and effective branded content films - from YouTube videos to long-form documentaries. Held annually, it is a unique gathering that honors a new generation of marketing storytellers while rewarding the brands, agencies, and craftspeople leading the way in their fields. 

Entries were open to any organization within the U.S., Americas, and Asia-Pacific. Categories included sports, branded program, brand documentary, and virtual reality, among others. Submissions came from various brands, agencies, production companies and more. The jury comprised of top creatives from the worlds of PR, advertising, digital, production, film and media. This year’s jury chair was Judy John, Leo Burnett’s CEO Canada & Chief Creative Officer in North America. 

The Globe advertisement told the story of Alex, a young Star Wars fan who hides her sickness behind a Stormtrooper mask, and whose mask helps her to be bold even when facing others. The #CreateCourage campaign encouraged people to change their social media profile pictures to creative photos of them wearing Stormtrooper helmets and to complete the caption “#CreateCourage to ____.” The most inspiring posts won special prizes - from movie passes to limited edition Rogue One gift packs, as well as a trip to the Orlando Star Wars Celebration held last April. 

Going beyond the online engagement was also the company’s use of the material to call for donations for the rehabilitation of the pediatric cancer clinic of the Philippine General Hospital that Disney also supported. 

“Creating societal value is important to us in any campaign that we take on. Rogue One: A Star Wars Story had very inspiring values that allowed us to come up with the story for the ad. We are humbled with the opportunity to give children a voice through this ad, shedding light on their resilience despite challenges. Being recognized by an institution such as the Brand Film Festival New York is truly an honor for all of us at Globe,” said Albert de Larrazabal, Chief Commercial Officer, Globe Telecom. 

The #CreateCourage ad also received a citation in the Best Corporate category at the Brand Film Festival awards alongside Nutella® Originals Presents: Spread the Happy Series, Season 1 and CableLabs and Ivory Worldwide for ‘The NearFuture’. It also garnered a silver award at Asian Ad Fest. 

“Mask” also led in the Philippines’ Kidlat Awards which is an annual creative competition celebrating the country’s best and most creative advertising work. Globe brought home the coveted Grand Kidlat award in the Film category as well as Gold awards for Best Direction and Best Editing. 

When it was launched in December 2016, the ad hit viral status in a matter of days, reaching 45 Million views from around the world. In the first two days of the campaign, the ad received 3.9 million views, 88,000 shares, and 144,000 reactions on the Globe Facebook page. It was also the only Filipino ad to be featured in CNN International’s article on 2016 Holiday Videos, a selection of ads which highlighted tolerance and togetherness; this despite the fact it was not a Christmas-themed story. It has also been featured in international websites such as The Huffington Post, Adweek, and Mashable to name a few.

Top five global brand Vivo brings perfect selfie phone experience to SM Megamall, SM Bicutan

Tweet

Host Yca Bascon asks Anjo Damiles why he loves Vivo and he shares how Vivo helps him keeps moments cherished through perfect selfies. 

Just like they promised, top five premium smartphone brand Vivo brought the best smartphone experience to selfie enthusiasts and prospective customers when it held a mall show at SM Megamall and SM Bicutan last May 7.

At the event, Vivo showcased its perfect selfie line—the V5 lite, V5, and the brand’s flagship phone, the V5 Plus, all touted as front camera-focused phones equipped with advanced selfie technology. The Vivo V5 Plus, in fact, features the world’s first 20-megapixel dual front camera.

Selfie lovers in SM Megamall Main Event Center were entertained by an energetic dance number by Hashtag dance group member Mccoy de Leon, one of Vivo’s key opinion leaders. Star Magic model-turned-actor Anjo Damiles regaled selfie enthusiasts at SM Bicutan with song numbers. 

Event hosts Josemaria Tantuico Palabyab for SM Megamall and Vivo club’s Yca Bascon for SM Bicutan cranked up the fun factor as they asked guests and key opinion leaders to describe their perfect selfie experience. 

“Thankful ako sa Vivo, kasi I can now treasure memories through perfect selfies in the best way. Lalo na sa V5 Plus, na may iba’t ibang selfie features like bokeh, selfie softlight, and face beauty mode 6.0,” de Leon said. 

Vivo later raffled off one Vivo V5 Plus unit each at the SM Megamall and SM Bicutan shows, drawing two very happy winners.

Vivo representative Mitze Abrillo, event host Jose Maria Palabyab, Vivo V5 Plus winner Maria Dalisa Tancuico and Hashtag dance member, Mccoy de Leon 

Vivo is set to tour other malls in key cities nationwide. Join in the fun at the next mall shows to be held on May 13 and 14 at SM City North Edsa’s Main Event Center. 

For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph, 

or check out their Facebook (https://www.facebook.com/VivoPhil), 

Instagram (https://www.instagram.com/vivophil/) 

and Twitter (https://twitter.com/vivo_phil) accounts.

The secret ingredients in Mary Grace’s recipe for success

Tweet

Anyone who has ever dined at any Mary Grace Café will attest that everything about the place reminds you of the comforts of home – from the comfy interiors, to the flavorful dishes that remind you of Lola’s home-cooked meals. 

The secrets are in the restaurant’s memoirs of the mother behind the cafe.

Unknown to many, restaurant owner Mary Grace Dimacali started this business when she was already 44 years old. Although the idea was already planted in her early 30s when she would experiment with different recipes in her own kitchen, the plan of selling to the public outside of the home had to be put on hold when she got pregnant with her first baby.

She knew her priorities early on. Her passion for cooking and baking would have to wait. Her focus was on the family. 

“I had to lay down the foundation first – my family – before I even open at least a kiosk. Today, my kids are the pillars of the business. Everything would not have materialized were it not for my family’s support,” Mary Grace said.

The first Mary Grace kiosk was put up when her kids were already in college. She was already 50 when one of her kids decided to help her out after graduation. 

She still marvels at the fact that the name is serendipitous. While it is eponymously named, the two names that comprise it has separate representations. A devotee of Our Lady of Fatima, the name “Mary” holds a very special spot in Mary Grace’s heart. On the other hand, the first letters in each of her five children’s names form the name “Grace”: Gabriel, Raphael, Adrian, Chiara, and (Marian) Ernestine. Four of them are currently involved in the business operations, while the eldest Chiara is expected to join them once she returns from London.

Today, Mary Grace kiosks and restaurants can be seen in major malls around Metro Manila. Her branches are favorite go-to dining places for office people during weekdays, and families on weekends. Her SM branches are especially strong especially during big events and Sunday masses.

“The daily foot traffic and locations of SM malls are important considerations for me whenever I put up branches. It attracts a good mix of customers – families, friends, and working people – who are also my target customers,” Mary Grace said.

Now a grandmother to seven children, Mary Grace admits she could not have gone through the success that her brand is receiving without the ingredients that God has placed in her life. 

“My personal symbol for this is the triangle: family, business, community. I keep these three balanced through fervent prayers, and a lot of support from friends,” she reveals. 

“On the business side, our purpose is to give hope to people who seek employment, as well as to represent the country through a quality brand of products and service that is truly Filipino.”

Asked what she would give as advice to mothers who also want to go into business while looking after their family, Mary Grace has this to say: 

“Handle being a mom first, and everything will fall into place in God’s time. Only then can you handle every kind of challenge that go your way, using all your God-given talents.”

Mary Grace Cafes and Kiosks are located in select SM malls in Metro Manila, and is one of over 5,000 partners of SM Supermalls who offer family fun and extraordinary mall-going experiences for all. 

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. 

Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.