HONOR Launches MagicOS 10: The World’s First Self‑Evolving AI Agent Operating System

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HONOR unveils a comprehensive AI Device Ecosystem Strategy

 

Leading AI smart devices provider HONOR Philippines announced MagicOS 10 at its inaugural Global Developer Conference in Shenzhen, introducing the world’s first AI agent operating system with self‑evolving capabilities and signaling the industry’s shift from the OS era to the AI OS era.

HONOR also unveiled its 1×3×N ecosystem strategy alongside an upgraded HONOR AI Connect platform. The framework opens HONOR’s AI stack to partners worldwide (the “1”), supports them with three enablement tracks—ecosystem, channel, and technology & brand (the “3”)—and scales across multiple industry clusters (the “N”), including education and office, smart home, audio and wearables, toys, and pets.

 James Li, CEO of HONOR

“A true AI OS must be an agentic OS that accomplishes a human‑centric value leap while possessing self‑evolving capability,” said James Li, CEO of HONOR. “HONOR is committed to collaborating with users, industry partners, and the developer ecosystem. User co‑creation, industry symbiosis, and ecosystem co‑prosperity jointly form the three driving forces behind our MagicOS evolution.”

Defining the AI OS paradigm: From OS to AI OS

MagicOS 10 makes a multi‑dimensional leap from a conventional OS to a true AI OS. It pivots from basic device‑cloud coordination to an agent‑centric model, unlocking greater intelligence.

At the core of MagicOS 10 is a new and improved YOYO, now equipped with agentic capabilities to see, remember and execute, powered by HONOR’s proprietary MagicLM 3.0. With one tap, users can ask YOYO to handle everyday tasks and creative workflows—such as AI‑powered color grading with Magic Color, complex command‑based image editing, and actions like food ordering, shopping, and ride‑hailing.

As multi‑device usage grows, MagicOS 10 is the first OS in the industry to fully break down platform boundaries, enabling seamless transfer of images, videos, and documents across HONOR, iOS, Android and Windows devices, bringing users unparalleled convenience and efficiency.

MagicOS 10 also debuts the new Zero‑Gravity Transparency Design, bringing system‑wide transparent visual effects—from lock screen to desktop to in‑app views—with no increase in power consumption, balancing aesthetics with performance. Additionally, the enhanced AI Deepfake Detection intelligently identifies fake voices, deepfake filters, and scam scripts to safeguard users.

HONOR AI Connect and 1×3×N Ecosystem Strategy

Launched in 2022, the HONOR Connect platform has already linked more than 30 million devices, laying a strong foundation for interconnectivity. Today, HONOR is upgrading to the HONOR AI Connect platform, leaping from interconnect to intelligent connect through comprehensive AI enablement.

HONOR AI Connect is built to lower partner onboarding barriers and reduce development costs. Developers can tap mature multimodal interaction capabilities—voice, vision, and more—without rebuilding complex base platforms, and access cross‑scenario AI collaborative services. By systematically opening intelligent connectivity capabilities, the platform enables intelligence sharing, entry sharing, and ecosystem sharing—empowering every device to be intelligent.

HONOR has already partnered with more than 200 ecosystem partners and introduced a program that offers free IoT connectivity to deliver best‑in‑class value. Through initiatives such as the HONOR Alpha Flagship Store and broader store access programs, HONOR provides more substantial resources and growth support to partners, co‑creating a human‑centric innovative ecosystem.

Looking ahead, HONOR remains committed to open collaboration—inviting global partners to co‑build the AI device ecosystem so intelligent technology benefits everyone, and to jointly usher in the next stage of AI device OS development.

Positioned as a durable entry-level phone, the latest HONOR X7d showcases comprehensive drop protection with prestigious SGS Premium Performance Certification of Drop & Crush Resistance, offering impressive resistance to drops from heights of up to 1.8 meters. The corners reinforced by Rhinoceros-like structure Bulletproof Vests Design, Cushioning and Fall Protection Architecture and Decentralized Force Design safeguards the phones from different daily impacts.

Equipped with an IP65 Water Resistance, the HONOR X7d’s robust design is further enhanced, making it not afraid of washing, rinsing and water spray. This device has been tested to function after being submerged in water for up to 1 minute at a depth of 0.5 meter, making it a dependable companion in various settings and situations. Meanwhile, with the Wet-hand Touch Enhancement, users can also have smooth experience even with wet or greasy fingers.

For more exciting news about HONOR, visit www.hihonor.com or follow HONOR’s official social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To explore HONOR’s full list of retail stores, visit https://www.hihonor.com/ph/retailers/.

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From Billboards to Breakthroughs: NYXSYS Philippines, Inc. Leads Digital Outdoor Revolution

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In the latest episode of ROI’d to Success, the Hustleshare podcast spotlights the remarkable journey of Mansueto “Joel” Callao, Chairman and CEO of NYXSYS Philippines, Inc., whose vision transformed a traditional out-of-home (OOH) advertising venture into one of the country’s most innovative digital media and technology providers.

Founded in 2014 as a spin-off from a legacy billboard business, NYXSYS is now at the forefront of merging advertising with technology—powering smart LED billboards, interactive poster boxes, and RFID-enabled business solutions for clients across Metro Manila and beyond.

But behind this transformation is Callao's personal hustle story in leading NYXSYS through multiple waves of reinvention, seeing opportunity in adversity as the country's digital economy surged and the pandemic affected consumer behavior.

“When the pandemic hit, everything stopped, and we didn’t have any prepared business plan. But I waited, I prayed a lot, and we strategized on how to survive and thrive. And that’s where we decided to focus more on the technology aspect of our business. And I thought of audience measurement on digital, the first of its kind in the Philippines, something that can produce and analyze data, enable people to engage, and enable people to interact and lead to conversion,” Callao said.

This pivot marked a turning point for NYXSYS. Embedding AI and data analytics into its Digital OOH (DOOH) systems, the company transformed passive screens into intelligent, performance-driven platforms, empowering clients to reach a mobile-first audience with unmatched precision.

But scaling up a digital business required more than just vision—it demanded a rock-solid infrastructure. That’s when NYXSYS partnered with PLDT Enterprise, ushering in the next stage of growth.

“We are very thankful that PLDT Enterprise came into the picture at the perfect time. When we transitioned to digital AI analytics, PLDT Enterprise was there offering us the right services and readily available infrastructure, exactly when it was needed the most, providing us with a system that is very robust and reassuring,” he added.

Through PLDT Enterprise’s suite of advanced solutions—including SD-WAN, iGate, Smart Bro 5G, Telavi, Endpoint Licenses, Managed Service Desk, and Smart IoT— NYXSYS was able to unify its operations, modernize its cybersecurity, and reduce downtime across its digital signage network, enabling the company to hit its sales targets, fueled by better connectivity, continuing innovation, real-time content control, and faster client servicing.

“NYXSYS is really in the habit of creating and innovating every single day, and everything we do is for the growth and benefit of the industry. Right now, we are very focused on learning new ways to innovate and advance our business. But it should not just always be about just wanting more, doing more. At the end of the day, our plans should be aligned with the core values of the company, which speaks about the culture. We want to build so that we can benefit future generations, and that is why we at NYXSYS are always looking to discover more,” Callao added.

His leadership mantra? Keep building, keep learning, keep pushing the boundaries of what DOOH advertising can become. And with partners like PLDT Enterprise enabling that momentum, the future looks even more connected—and more ambitious.

“At PLDT Enterprise, our priority has always been to provide the support that empowers our partners to scale with confidence. NYXSYS’ story is a testament to how the right infrastructure, backed by responsive and reliable service, can turn bold visions into reality. We are proud to stand alongside them in pushing the boundaries of digital innovation for the industry,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart.

This episode of ROI’d to Success is a powerful reminder that behind every tech transformation is a human story—of grit and growth. Discover more about NYXSYS at ROI’d To Success with Hustleshare on Spotify via https://open.spotify.com/episode/3DvAQ6GBEwmQvnfgjL9Wan

To learn more about the digital solutions fit for your business, visit https://bit.ly/pldtenterprise-ROId-NPI-pr

About PLDT Enterprise

PLDT Enterprise and Synermaxx Corporation Strengthen Partnership to Deliver Secure and Scalable Messaging Solutions

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PLDT Enterprise and Synermaxx Corporation commemorate the ceremonial signing of their expanded partnership to deliver secure and scalable messaging solutions. In photo (L–R): Marili Anne Fernandez, Relationship Manager, PLDT Enterprise; Josh Montecillo, AVP and Head, Enterprise & International Wireless Product Management, PLDT Enterprise; Eiffel Saldana, SVP for Tech Operations, Synermaxx Corporation; Rollinda Cagungun, VP for Finance & Administration, Synermaxx Corporation; Trisha Gonzales, VP for Mobile Sales & Operations, Synermaxx Corporation; Dexter Qua, President & COO, Synermaxx Corporation; Daniel Ongchoco, Chairman & CEO, Synermaxx Corporation; Blums Pineda, SVP and Head, Enterprise Business Group, PLDT and Smart; Mitch Locsin, FVP and Head, Enterprise Core Business, PLDT and Smart; and Marlon Alberto, Head of Customer Relationship Management, PLDT Enterprise

PLDT Enterprise, the corporate arm of PLDT, Inc., has expanded its long-standing collaboration with Synermaxx Corporation to enable businesses to engage customers through secure and reliable digital communications.

Building on more than a decade of partnership, Synermaxx has renewed its long-term partnership as a certified Application-to-Person (A2P) aggregator of PLDT Enterprise – a certification that authorizes Synermaxx to deliver A2P messaging traffic via PLDT and Smart’s network, ensuring that enterprises across industries can count on legitimate, trusted channels for mission-critical messages such as one-time passwords, banking notifications, and customer alerts.

Mark Dommel Geronimo, Head of Wireless Product Development at PLDT Enterprise, highlights the role of Silent Authentication in strengthening the long-term partnership with Synermaxx, ensuring enterprises benefit from secure and seamless digital interactions.

The expanded engagement also includes Silent Authentication and colocation services at VITRO Clark. Together, these solutions provide Synermaxx with the scalability, security, and redundancy needed to support the growing demand for seamless mobile interactions and fraud-resistant digital services.

“We are pleased to continue working with Synermaxx, one of our first local SMS aggregator clients,” said Blums Pineda, Senior Vice President and Head of Enterprise Business Group at PLDT and Smart. “By combining our advanced messaging suite with Synermaxx’s proven expertise, we are helping enterprises safeguard their communications and deliver better customer experiences.”

Representatives from PLDT Enterprise and Synermaxx celebrate over a decade of partnership and the expansion of their collaboration in enabling businesses through secure and reliable digital communications.

Founded in 2004, Synermaxx Corporation has been a pioneer in integrated ICT solutions in the Philippines, offering services spanning software, internet, mobile, and hardware. Today, it supports industries from finance and healthcare to logistics, retail, and education.

Daniel Ongchoco, Chairman and CEO of Synermaxx Corporation, expresses his gratitude to PLDT Enterprise for more than a decade of partnership that marked the expansion of their collaboration in delivering secure and reliable digital communications solutions.

“Our long history with PLDT Enterprise has allowed us to grow alongside the evolving needs of businesses in the Philippines,” said Daniel Ongchoco, Chairman and CEO of Synermaxx Corporation. “With PLDT Enterprise’s robust infrastructure and reliable network, we are able to provide our clients with messaging solutions that are secure, scalable, and built for the digital age. This renewed partnership gives us the foundation to deliver even greater value to our customers.”

By certifying trusted A2P partners such as Synermaxx, PLDT Enterprise continues to strengthen the integrity of domestic SMS traffic — helping reduce fraud, protect consumers, and preserve confidence in digital channels that power e-commerce, financial services, and online platforms.

Learn more about PLDT Enterprise’s suite of solutions, visit https://bit.ly/pldtenterprise-synermaxx-partnership-pr

Why the OPPO Reno14 Series 5G Is the Only Camera You Need for Your Next Underwater Trip

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For most travelers, capturing the beauty of hidden caves, crystal-clear waters, and vibrant coastlines means bringing bulky gear, using waterproof plastic cases, or risking damage to delicate devices—but the OPPO Reno14 Series 5G changes that by giving you everything you need to document your adventures in one sleek smartphone.

With its triple IP66, IP68, and IP69 ratings, and 4K Underwater Video, it is built to withstand wet and rugged conditions while still producing cinematic-level content.

Exploring Bohol with the OPPO Reno14 Series 5G

Set against the backdrop of Bohol’s coastal destinations and hidden underwater caves, OPPO Reno League put the phone to the test in real-life adventures. From diving beneath turquoise waters to capturing the drama of limestone rock formations, the OPPO Reno14 Series 5G proved to be a travel essential that blends durability with creative power.

Capturing Cinematic Underwater Memories

The OPPO Reno14 Series 5G’s 4K Underwater Video unlocks a new dimension of content creation. Travelers can shoot with confidence, as the phone is designed to withstand full submersion in fresh water for up to 30 minutes at a depth of two meters. Each video comes out sharp, vibrant, and rich with detail, giving even casual explorers the ability to produce footage that looks ready for the big screen.

Withstanding the Elements Beneath

Adventure often comes with unpredictable environments. The IP66, IP68, and IP69 certifications on the OPPO Reno14 Series 5G protect against dust, splashes, and high-pressure water jets. This level of durability ensures your phone keeps up with every twist and turn of your journey, from rugged terrain to waves crashing along the shore.

Traveling Light Without Sacrificing Quality

Instead of packing separate cameras and accessories, the OPPO Reno14 Series 5G consolidates everything into one device. It delivers the performance of specialized equipment without adding weight to your bag, which gives you more freedom to live your adventure while knowing your memories are captured in the highest quality.

Make Your Underwater Moment Now with the OPPO Reno14 Series 5G

The OPPO Reno14 Series 5G is now available nationwide, ready to be your creative companion for the next trip. With its combination of tried-and-tested water resistance and 4K Underwater Video, it proves the only camera you need for your travels is the one that fits right in your pocket.

Find the OPPO Reno14 Series 5G in all authorized OPPO Brand Stores and official OPPO online stores in Shopee, Lazada, and TikTok Shop.

Pricing

● OPPO Reno14 F 5G (Glossy Pink, Opal Blue, Luminous Green)

○ 8GB + 256GB – ₱21,999

● OPPO Reno14 F 5G (Opal Blue, Luminous Green)

○ 12GB + 256GB – ₱24,999

○ 12GB + 512GB – ₱27,999

● OPPO Reno14 5G (Opal White, Luminous Green)

○ 12GB + 256GB – ₱31,999

○ 12GB + 512GB – ₱34,999

● OPPO Reno14 Pro 5G (Opal White, Titanium Grey)

○ 12GB + 512GB – ₱47,999

Postpaid Bundles (with Free Enco Buds3 Pro)

● Globe GPlan 1799 – OPPO Reno14 F 5G (8+256GB)

● Globe GPlan 1999 – OPPO Reno14 5G (12+512GB)

● Smart Plans+ 1499 – OPPO Reno14 F 5G (8+256GB)

● Smart Plans+ 1999 – OPPO Reno14 5G (12+512GB)

Flexible Payment Options

● Home Credit: Up to 18 months

● Credit Cards: 6 or 12 months at 0% interest (select banks)

Exclusive for Loyal My OPPO App Users

Loyal My OPPO App users can use a member exclusive P1,000 on the Reno14 Series to get a chance to win a paid 3D2N domestic trip for two, or special OPPO product vouchers and travel/wellness gift codes. Head over to the My OPPO App for more details. Promo runs until October 30, 2025.

Visit www.oppo.com/ph/ or follow OPPO Philippines on Facebook, YouTube, and TikTok.

The New R60i NC from soundcore by Anker Packs Next-Generation Sound in Every Beat

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The new soundcore R60i NC comes with upgraded features such as real-time adaptive active noise cancellation, AI translation for more than 100 languages, premium sound quality, fast charging capability, and spatial audio.

soundcore, the premium audio brand under Anker Innovations and ranked Top 3 globally in wireless headphone shipments[1], has introduced the soundcore R60i NC, a new generation of true wireless earbuds that redefine everyday listening with powerful sound, smart features, and lasting comfort. Designed for those who demand more for less, the R60i NC combines studio-grade audio, intelligent noise control, and impressive endurance, all in one sleek, affordable package.

Finding the perfect pair of earphones often feels like a trade-off: you either pay a premium for quality sound or settle for budget options that compromise on performance. But what if you could have the best of both worlds? Committed to delivering premium sound at a budget-friendly price, soundcore, a premium brand under Anker Innovations, is introducing the R60i NC, a next-generation pair of earphones featuring flagship-level audio technology. The best part is that they can be yours for only PHP 1,795.

A milestone upgrade C

The soundcore R60i NC is a milestone upgrade to its predecessor R50i NC. As the first R-Series earphones with Hi-Res Audio certification and LDAC support, the R60i NC sets a new benchmark for affordable premium sound with tons of new and improved features.

While the R50i NC offered 25 hours of battery life, the R60i NC takes it a step further, offering up to 40 hours with active noise canceling (ANC), and up to 50 hours when the ANC is turned off. This guarantees more than 2 days worth of enjoyment from your favorite podcasts and playlists without any interruptions.

Its ANC also jumps from -42dB to -52dB ANC, raising the bar and making it one of the strongest in its category. Using Helmholtz resonance chambers and four high-precision microphones, its intelligent algorithm dynamically analyzes your environment every 0.007 seconds to maintain uninterrupted calm wherever life takes you. It also features an 11mm titanium-coated driver with a 0.2mm magnetic gap, so you can enjoy deep bass, delivering a rich and immersive listening experience.

Smarter features for modern life

Alongside its enhanced features, the R60i NC also has a range of practical tools that are built to fit life on the go. For fans of foreign films and shows, the R60i is equipped with AI translation support in over 100 languages and dialects. It can also easily translate face-to-face and real-time conversations through Anka, an AI assistant feature, so you can utilize it during your travels and chat with locals easily.

With its 6-mic AI Clear Call system that optimizes voice pickup and its multi-point connection, the R60i NC is also a perfect companion for busy students who attend online classes and remote workers who jump into video calls, who need to seamlessly change devices.

Experience high performance at a fraction of the cost

The market is packed with so many different kinds of earphones, and one thing always seems to ring true about purchasing a pair of quality earphones — that it comes at a steep price, typically around P6,000 or more. But soundcore continues to prove that innovation can be accessible. The R60i NC makes premium listening part of everyday life — for students, professionals, travelers, and anyone who values good sound without compromise.

Take the leap into next-level sound with the soundcore R60i NC, exclusively available in the Philippines through Shopee by October 22 and across all platforms November 8 onwards. For more information, visit the brand’s Instagram.

1 Euromonitor International (Shanghai) Co., Ltd., 2024 global shipment volume of wireless headphones among audio brands (defined as brands with ≥75% revenue from audio equipment); wireless headphones include devices using Bluetooth or other wireless technologies. Research completed in March 2025. All references to "global top 3" in this article are based on these findings.