August 28, 2012

Reveal your Glowing Skin and Be the Next Dove Girl

I am beautiful because I feel forever young.

And I don’t mean this in a conceited way. I think we’re so consumed about what we can — and should — change about ourselves that we rarely think about ourselves as beautiful, just as we are. We also rarely pay too much attention to what makes us feel beautiful. To keep your face looking as youthful as possible, you  just need to properly clean and moisturize your skin. That is simple as having soft, smooth and glowing skin.

In a study that Dove conducted to know how women see themselves in 2011, sadly, only 4% find themselves beautiful, while the rest, which is 96%, think that they just look average or normal. With, Dove's advocacy to make every woman in the world to feel the real beauty among themselves, they've been pushing this real beauty campaign for 12 years. And now, they want every woman to be part of it, hence they are inviting you woman reader to be their Next Dove Girl.

Do you have what it takes to Reveal your Glowing Skin? 

Dove has always been at the forefront of celebrating real beauty.  Several years ago, Dove made waves with its Real Beauty campaign which resonated in the hearts of women all over the world because it made women realize that being beautiful did not have to mean possessing supermodel features. Being beautiful was as simple as having soft, smooth and glowing skin.
Today, Dove continues to pave the way for Filipinas to reveal their real beauty to the world with its latest campaign that urges every Filipina to Reveal her Glowing Skin. Dove calls on women who possess beautiful glowing skin and confidence and can be sources of inspiration to others through their own unique life stories. Ten women who best represent and epitomize the ideals of the beauty brand will be the faces of Dove’s new campaign, starring in their very own billboard on Edsa and as well as a  grand photo exhibit at the end of the year.
“For over a decade, Dove has given women across the world a platform to showcase their real beauty,” stares Dove Brand Manager Jules Gollayan.  Here in the Philippines, the Reveal your Glowing Skin campaign is aimed at magnifying the importance of bringing back confidence to women by making their glowing skin and inner beauty shine through.”

What is the Dove 7 Day Test?
Being part of the Dove movement takes only a few simple steps. 

To get that billboard-worthy beautiful glowing skin, aspiring Dove women should

Step 1: Take the Dove 7 Day Test.

Use Dove Beauty Bar for seven days. More than just a cleansing bar Dove contains ¼ moisturizing cream that makes skin smoother and softer. It gently yet effectively works from within resulting to beautiful glowing skin.

Step 2:  After taking Dove’s 7-day challenge, users should take a close-up picture of themselves and upload it on Dove’s official Facebook page (www.facebook.com/Dove). Uploading of entries will be until October 31.

10 women will be featured from among the entries who will be given the privilege to represent the essence of real beauty as envisioned by Dove.

You have a chance to be the next Dove Girl and your photo has a chance to appear in a real Dove billboard along EDSA.

Here's your chance to reveal your beautiful glowing skin with dove.
I am beautiful because I feel forever young, joyful and living life to the fullest! 
"A thing of beauty is a joy forever:
Its loveliness increases; it will never
Pass into nothingness; but still will keep
A bower quiet for us, and a sleep
Full of sweet dreams, and health, and quietbreathing."

- John Keats
Renowned fashion photographer Sara Black joins the Dove team for the second time as she peeps through the lens to capture Dove’s real beauties in awe-inspiring photographs. Black recently published her book “When I look in the Mirror” which featured a diverse group of women in ‘un-retouched’ photos to celebrate every woman’s unique and individual beauty. For the latest Dove campaign, Black will interpret 10 inspiring stories of real women and how their inner beauty and strength were able to break social barriers.
Working alongside Black are some of the country’s top female photographers, among them Joan Bitangcol, Isa Lorenzo and Pilar Tuason. The pictures will be used in the new Dove billboard and also in a grand exhibit slated later this year.
Dove’s latest campaign is definitely more than skin deep. Beyond the search for women with exceptionally beautiful and glowing skin is a celebration of a woman’s new-found confidence that stems from taking good care of one’s self. Through the Reveal your Glowing Skin campaign, the world’s trusted beauty bar hopes to encourage more Filipinas to let themselves be seen and heard, and serve as role models to their peers.


1 comment:

Unknown said...

I think the figure 96% shows the percentage of humble women here in the Philippines. And that is real beauty :)
Just joking...thanks for this post!
xo,
~Pauline @Kallony

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