“A Season of Magic” with favorite cartoons come to life in SM’s biggest Christmas celebration

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An enchanting Christmas at all SM malls nationwide where Kids and kids-at-heart are expected to enjoy!  

Starting this weekend, November 6 to 8, with well-loved cartoon and toy characters joining the launch revelries of SM’s Grand Christmas celebration. 

Festivities start at SM North EDSA on Friday, November 6, where all-time favorite Disney characters will be present during the launch of “A Season of Magic”. To make the event more meaningful, children from a selected beneficiary will be given a chance to personally meet Disney characters Mickey Mouse and Donald Duck, and have a first peek at the main attraction – the Disney Village. A medley of favorite Disney songs will be performed by the Manila Philharmonic Orchestra and the Mandaluyong Children’s Choir.

Throughout the weekend, the fun continues with other malls all over the country simultaneously launching their own Christmas centerpieces featuring various animated characters and Christmas themes. These include Disney’s Frozen, Barbie, Cartoon Network, Toy Factory and 100 Elves, Snoopy and Charlie Brown, Nickelodeon, Disney Princess, Disney Junior, Adventure Time, Lego Christmas Adventure, and Sanrio Holiday, among others.

According to Jonjon San Agustin, SM Supermalls’ Senior Vice-President for Marketing, “We are just as excited as children everywhere as SM officially starts the holiday with our biggest themed Christmas celebrations yet. Christmas at our malls is for kids and the young at heart, so we have gathered the most number of cartoon and comic character themes ever in our 55 malls nationwide. Each mall will be decorated with giant installations and picture-worthy pockets of Christmas fun that will form part of kids’ memories until they become parents themselves.” 

Although these attractions will be open to the public throughout the Christmas season, the public is enjoined to bring their families, kids, relatives and friends to enjoy the weekend launch activities at any SM mall. 

For a complete schedule of activities and launches, please go to SM’s official Christmas microsite, follow its official social media accounts at Facebook, Twitter, and Instagram, and get an insider access to all the fun happenings at SM Supermalls nationwide through Viber.

Shoppers can actively share their holiday merriments inside the SM Supermalls by posting their photos on social media and adding the hashtag #MerrySMChristmas2015.