SM celebrate Women's Month this March as SM gives the spotlight to all about women - with a variety of activities, exclusive deals, fairs, a wellness camp, and fabulous freebies.
On top of these events, the mall will also reward successful women who made a difference in their respective fields.
Beginning March 8, 2016, shoppers will notice specific displays that are selfie-worthy. Beauty blocks in neon pink and quirky prints form words and phrases that imply women empowerment make a great background for a solo or group shot. Another cool spot for a shot is the “Paint for Your Pouts” centerpiece, which highlight beauty pampering.
Another event to watch out for is the Women’s Wednesday Sale, which includes not only discounted fashion finds but exclusive services from participating spas and salons as well. Equally interesting are the various fashion and beauty fairs like the Beauty Soiree, Skin Care Socials, Scent of a Woman, and the Shoeaholics Fair.
To put emphasis on women empowerment, SM is also holding a Ladies Fit Camp through different bootcamps. Customers can try a session of mid-impact workouts of their choice, or according to their personal needs.
“Women today are so empowered, and you can see it in the way they dress, what they buy, where they want to go, and even which ideals they choose to follow and support,” said Denise Tee, Senior Assistant Vice-President for Advertising. “That’s why we came up with these retail innovations that reflect modern women’s preferences. What we are offering is for them to have an optimal experience in the one thing that they commonly share – shopping.”
Aside from its retail components, SM will also have an activity that demonstrates the importance of women in the community.
SM will also hold a Women’s Month exhibit entitled “Women Entrepreneurs: Building Stronger Communities”, in partnership with the Australian Embassy in the Philippines.
The four-day exhibit begins on March 7 until 10, 2016 at the 3rd level of SM Aura. It features products from women’s livelihood projects funded by the Philippines-Australia Community Assistance Program (PACAP) and Direct Aid Program (DAP). The products range from native home accents and women’s accessories to native delicacies that come from key provinces around the country.
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