The top adult plain vitamin C brand¹ pays it forward on its 50th
To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to
thank its customers for their continued support, the top Vitamin C brand
(adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its
milestone campaign, Fifty, Fortified, and Forging Forward.
Poten-Cee Is Fifty
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in
the Philippines,¹ traces its humble beginnings to the post-war era, supporting
the Vitamin C needs of Filipinos. Today, it has evolved into one of the top
Vitamin C brands offering variants that help fulfill different needs and that
support different lifestyles.
From Poten-Cee's
early ventures to its latest products, the brand consistently showcases a
commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974,
was designed with a shell coating to mask the sour taste of Ascorbic acid. This
coating with its candy-like taste and appearance, also made the tablet smoother
and easier to swallow.
Through the years, Poten-Cee has also formulated adult to pedia variants to
suit Filipinos’ diverse needs and preferences:
- Ascorbic acid as Sodium Ascorbate
(Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a
vitamin C in non-acidic format³
- Ascorbic acid (Poten-Cee Chewable), a
convenient format for those who are always on the go
- Ascorbic acid (Poten-Cee Forte) 1000
mg with 8-hour time release for those who prefer a higher dose of Vitamin
C
- Ascorbic acid (Poten-Cee Sugar-Free)
for those watching their blood sugar.
%20Vitamin%20C%20brand%20in%20the%20Philippines%20celebrates%205%20decades%20of%20addressing%20various%20vitamin%20C%20needs%20of%20Filipinos.jpg)
Poten-Cee's Beauty of Immunity
In 2016, Poten-Cee introduced the
tagline “The Beauty of Immunity.” Aside from Vitamin C helping to fortify
immunity which is vital to good health, it is also essential in collagen
production to help support healthy skin. Still in line with
this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.
Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed
Collagen.
Poten-Cee Is Fortified
Among Poten-Cee's newer variants are
Poten-Cee + Zn (Ascorbic acid + Zinc) and Poten-Cee + Zn Advance (Ascorbic
acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN
combines Vitamin C that supports immunity and Zinc that helps protect cells
from viral infections, among other benefits. Meanwhile Poten-Cee Zn
Advance combines active ingredients that play critical roles in immune
function, inflammatory response, and collagen synthesis.4-9
Poten-Cee Is
Forging Forward
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new
offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate
(Vitamin C in non-acidic format)³ and
Hydrolyzed Marine Collagen sourced from fish. 10 With this
introduction, Poten-Cee + C now has options that offer consumers type 1
collagen sourced from fish (marine collagen) and type 2 collagen, from bovine
or animal sources (original variant).
.jpg)
Poten-Cee is
Paying Forward
And to thank Filipino families for
all the years of support, Poten-Cee is also paying it forward. Through
the years, Poten-Cee has been making sizeable donations to sectors in need
including survivors of the recent Typhoon Carina.
As Poten-Cee celebrates 50 years of
providing consumers with trusted Vitamin C products, it wishes to extend its
deepest gratitude for the unwavering support given by Filipinos. This has been
the cornerstone of its success, inspiring the brand to continually innovate and
improve, more so in the years to come.
Poten-Cee is available in all
leading drugstores and supermarkets nationwide and at PascualLab’s official
TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB &
IG.
---------------------------------------------------------------------------
*IF
SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
**"MAHALAGANG
PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT
SA ANO MANG URI NG SAKIT
References:
¹IQVIA 2022 Data
²Per
FDA-approved CPR DRP 8842
³National
Library of Medicine. Sodium Ascorbate. PubChem. In:
https://pubchem.ncbi.nlm.nih.gov/com pound/sodium_ascorbate#section=Top.
Accessed August 2020.
⁴Aranow C.
Vitamin D and the Immune System. J Investig Med.
2011; 59(6): 881–886.
doi:10.231/JIM.0b013e31821b8755.
⁵Pullar J, Carr A, Vissers M. The Roles of Vitamin C
in Skin Health. Nutrients. 2017; 9(8): 866. DOI: 10.3390/nu9080866
⁶The Nutrition Source: Zinc. Harvard School of
Public Health. In https://www.hsph.harvard.edu/ nutr itionsource/zinc/".
accessed August 2020.
7Wessels
I, Rolles B, Rink L. The Potential Impact of Zinc Supplementation on COVID-19
Pathogenesis. Front Immunol. 2020; 11: 1712. doi:
10.3389/fimmu.2020.01712
8Pugh, Nikki. Collagen-boosting effects of zinc. In
https://organixx.com/benefits-of-zinc-collagen/ accessed May 2024
⁹Bickle,
Daniel. Vitamin D Regulation of Immune Function. In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9065668/ Accessed
July 2024
¹⁰Campos P, Franco R, Kakuda L, et al. Oral
Supplementation with Hydrolyzed Fish Cartilage Improves the Morphological and
Structural Characteristics of the Skin: A Double-Blind, Placebo-Controlled
Clinical Study. Molecules. 2021; 26(4880): 1-15. https://doi.org/10.3390/molecules26164880
No comments:
Post a Comment