The initiative reflects the brand’s mission to uplift communities through compassion and care
Filipino beauty brand Sugar Dolls Inc. PH, in partnership with the Shunammite Ministry Group and JHOW Christian Church, organized a gift-giving drive for more than 300 children from underprivileged communities in San Mateo, Rizal. Guided by the brand’s philosophy of using beauty as a powerful way to give back, the initiative aims the make the kids feel seen, valued, and celebrated during the holiday season.
Pinoy Big Brother Celebrity Collab Edition alumna Ashley Ortega also took part in the gift-giving activity despite her busy schedule. She was joined by fellow celebrities and online influencers Ralph Malibunas, Jan Silva, Mark Cruz, Kate Jalipa, Juliana Villafuerte, Neron Mendiola, and RJ Perkins, who spent time with the children and distributed gifts.
The afternoon program opened with live performances and a clown show that hyped the basketball court with laughter and anticipation. During the gift distribution, smiles spread across every child’s face as more than 760 loot bags and gifts were handed out, along with 300 packed meals.
The event was led by Ms. Chardy Baldoza a.k.a. Cha Canicosa, the event organizer and Marketing Director, in collaboration with Sugar Dolls Inc. PH. The initiative was made possible through the support of the Core Management Team, Ana Lusong, Hazelyn Perez, Carlo Villanueva, Pastor Vhern, and Ms. LA Marquez, whose collective efforts guaranteed the program’s success.
As expected, the charity drive reflected Sugar Dolls’ vision of using beauty as a force for good. By spreading love, joy, and care, especially to children, the brand is committed to strengthen its community ties and inspire kindness beyond the holiday season. As the celebration concluded, what remained was a shared sense of compassion and connection: a reminder that the most beautiful impact is created when a brand chooses to give back.
