C-Lium Fibre Pushes for #HealthGoals Via Habit Formation in 2023 Campaign - #PushNaYanWithMyDailyFiber

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The top-of-mind brand promotes the benefit of daily fiber supplementation in preventing chronic diseases with #PushNaYanWithMyDailyFiber 

Three years into the pandemic but moving towards a sense of normalcy in our lives, C-Lium Fibre, the top-of-mind psyllium fiber brand¹ is inspiring Filipinos to realize their health goals through habit formation so they can continue to be more present for the people who matter in their lives. 

 

With its 2023 campaign “Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre hopes to create awareness of the importance of good lifestyle and nutrition habits and how these can prevent chronic diseases. ² 

 

Healthy Lifestyle 

Daily habits such as exercising for 30 minutes a day, getting around eight (8) hours of sleep, and managing your stress can do wonders for the health.³  

 

Proper Diet and Nutrition 

Equally important to a healthy lifestyle is getting the right nutrients. With a focus on fiber, the campaign hopes to impart the benefits of fiber as part of our day-to-day nutrition and how daily supplementation can help deter chronic diseases. 

 

Fiber for Fitness 

According to research, getting enough fiber can help prevent heart disease, diabetes and regulate bowel movement. ⁴ 

 

One rich source of fiber is psyllium fiber which pushes away toxins from the body. It has soluble and insoluble fiber which works in two ways: 

 

1. It binds excess bad cholesterol, excess fat, and sugar and  

2. Pushes them out of the body. ⁵  

 

According to DOST-FNRI, we need at least 20 to 25 grams of fiber daily. ⁶    

 

I-Push Na `Yan With My Daily Fiber 

C-Lium Fibre has both 100% natural soluble and insoluble fiber in convenient formats: capsule and husk. A daily dose of a sachet of C-Lium Fibre alone can give you 5 grams of fiber which is equivalent to 5 cups of Romaine lettuce, 8 cups of cooked white rice, or 3 medium-sized tomatoes.⁷ 

 

C-Lium Fibre’s husk format comes in regular and flavored variants. 

C-Lium Fiber in Four Easy Steps 

C-Lium Fibre is easy to take: 

1. Pour a sachet of C-Lium Fibre husk into half an 8. oz glass of water2. Stir for 10 seconds. 3. Drink immediately and completely. 4. Follow with another glass of water or juice.  

For capsule, take 5 capsules before breakfast and 5 capsules before dinner to get the equivalent of 5 grams fiber. 

 

C-Lium Fiber is available in all leading drugstores and supermarkets nationwide, and at PascualLab’s official Lazada and Shopee stores. 

Lazada: https://www.lazada.com.ph/shop/pascuallab/ ​ Shopee: https://shopee.ph/pascuallabstore ​ 

 

For more information, follow our social media pages: C-Lium Fibre @FB and @IG 

 

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Reference: 

¹IQVIA 2022 data on laxatives in unit and value 

²Gardner B, Lally P, Wardle J. Making health habitual: the psychology of habit formation and general practice. BR J Gen Pract. 2012; 62 (605): 664-666 DOI: 10.3300/bjgp12X659466 

³ Creating healthy habits. Health Direct Website In https://www.healthdirect.gov.au/creating-healthy-habits Accessed February 2023. 

⁴Anderson, J, Baird P. Davis RJ, et al. Health benefits of dieteary fiber. Nutrition Reviews. 2009; 6(74): 188-205. DOI:10.1111/j.1753-4887.2009.00189x 

​⁵McRorie J, McKeown N. Understanding the Physics of Functional Fibers in the Gastrointestinal Tract: An Evidence-Based Approach to Resolving Enduring Misconceptions about Insoluble and Soluble Fiber. J Acad Nutr Diet. 2017; 117: 251-264. ⁷http://dx.doi.org/10.1016/j.jand.2016.09.021 

⁶ DOST-FNRI Published November 21, 2016. Accessed October 2021.  

⁷Food Data Central. Agricultural Research Service, U.S. Department of Agriculture Website. https://www.ars/usda.gov/ accessed February 2023  

 

PascualLove: Care begins with family: PascualLab celebrates 75 years by spreading the love

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Pascual Laboratories, Inc. (PascualLab), one of the most trusted pharmaceutical companies in the Philippines¹, celebrates 75 years in the industry by highlighting the value of care that comes from the family via its campaign “PascualLove: Care begins with family”.

Built on a love for fellowmen by founders, chemists, and husband and wife team of Isosceles and Leonora Pascual, PascualLab started as a small laboratory inside their home in Tondo, where they developed medicines for war-related diseases during  World War II.

Since then, it has grown to be one of the top Filipino-owned pharmaceutical companies, behind well-loved brands such as Poten-Cee Vitamin C, Vitex negundo L. Lagundi Leaf (ASCOF), C-Lium Fibre, and OraCare Mouthrinse.

PascualLove: From Our Family To Yours

This 2021, PascualLab reaffirms its commitment to making health easier for every Filipino family through the campaign “PascualLove: Care begins with family”. From the care that emanates from the family, the campaign speaks of love of different kinds.

Passion for Innovation

Believing that at the heart of its business is love for family, PascualLab continues to purposefully innovate on tested formulas, to deliver more family-friendly, high-quality health and wellness products to Filipino communities. To ensure this, industry regulations and plant guidelines are strictly followed at every stage, from formulation to manufacturing.  PascualLab also takes pride in attaining its ISO:9001:2015 certification, which assures its customers that it adheres to the highest international quality standards in its pursuit of continuous process improvements.

Because of this commitment, PascualLab has always made it a point to be at the forefront of life-oriented health solutions through its products such as Poten-Cee, Ascof, C-Lium, and OraCare.

Poten-Cee, is the company’s homegrown Vitamin C brand that has, since its introduction into the market over 40 years ago, evolved into a multi-variant brand that caters not just to various age groups, but to differences in consumers’ Vitamin C needs as well.  Ascof Lagundi is currently the no. 1 Lagundi cough formulation ¹ in the market, aside from being the pioneer natural cough remedy², during a time when synthetic cough preparations dominated the market. C-Lium Fibre banners the company’s natural offerings, and currently offers new and exciting flavors to further entice new consumers to adopt a healthy lifestyle and take their fiber.  And then there is OraCare, a mouthrinse with the breakthrough technology Stabilized Chlorine Dioxide that effectively kills bad bacteria through its oxidizing action,³ all without the alcohol and sting that are present in other preparations. 

This year, PascualLab is also launching more variants for its flagship products as well as new brands such as WellGreens Organics – a line of premium organic food supplements with variants such as Ampalaya, Ginger, Lagundi-Oregano, and Malunggay-Mangoosteen ; and ProBio7 Kids, a probiotic food supplement for children in grape-flavored powder form.

And as part of the company’s 75th anniversary, these and more PascualLab brands are offering special discounts in major outlets nationwide, and via its official flagship stores online.

Love for Life

Beyond fulfilling its life mission, PascualLab also pays it forward by choosing to work with partners who share the company’s values.  

Under its corporate social responsibility program SEED (Sowing to Empower, Educate and Develop), PascualLab and over 140 employees recently joined hands with international charitable institution World Vision to sponsor in Malabon about 75 children - a number that’s symbolic of PascualLab’s years in the industry.

Recently, PascualLab also joined hands with renowned health guru, and philanthropist Dr. Willie Ong to reach out to more Filipinos by making vitamins and other healthy products more available to underprivileged communities.

Committed to the Filipino communities it serves, PascualLab has actively sought out frontliners battling this COVID-19 pandemic and families that have been affected by the calamities in the past years including the unprecedented Typhoon Ondoy, Taal Volcano eruption, and most recently Typhoons Rolly, and Ulysses to provide much-needed immunity boosters among other health and

wellness products.

PascualLove Live

Aside from kicking off its milestone celebration with CSR projects, PascualLab is also doing a series of online concerts to create a more celebratory anniversary feel, and to thank its stakeholders – both partners and consumers – for their support.  The concert series started off with sponsorship of the KilaboTitos aka OPM King Ogie Alcasid and MuscIAN Ian Veneracion on March 26 via ktext.ph This will be followed by a collaborative digital concert between PascualLab and no. 1 YouTube FM Station Wish 107.5, “PascualLove: From our Family to Yours” featuring the iconic Rivermaya and the fast-rising Music Hero on April 23.

The highlight of PascualLab’s 75^th anniversary is an FB Live concert featuring one of the biggest names in the music and radio industries, and special appearances from personalities who played special roles in the company’s history. During the event, PascualLab will also be launching its anniversary theme “Walang Kasing Galing”, a tribute to family love — that continues to be the core and driving force of this company.

¹IQVA 2020 Q2 data

²PCHRD-DOST.1997 Annual Report. Web. http://www.pchrd.dost.gov.ph/index.php/2-uncategorised/3220-annual-report-1997. Accessed on April, 2021

³Shinada, Koyoko, et al. Effects of a mouthwash with chlorine dioxide on oral malodor and salivary bacteria: a randomized placebo-controlled 7-day trial. PMC In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2831889/ Accessed April 5, 2021