San Marino Consulate Expands Education Efforts Through Partnerships for Filipino Youth

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As education continues to evolve in a rapidly changing world, meaningful partnerships have become increasingly important in expanding learning opportunities for students beyond the classroom. Through collaborations with local organizations, schools, and community groups, the Consulate General of the Republic of San Marino in the Philippines continues to strengthen programs that help young Filipinos grow academically, culturally, and socially.

By working closely with educational institutions and community stakeholders, the Consulate has expanded initiatives that promote lifelong learning and expose students to broader cultural and global perspectives. These efforts reflect the growing understanding that education today extends beyond textbooks and traditional instruction—it also involves nurturing creativity, cultural awareness, and a deeper appreciation of the world.

According to Consul General Jean Henri Lhuillier, education must equip young people with the skills and mindset needed to navigate an increasingly interconnected future.

“Education today must prepare students not only to read and write, but also to understand the world around them, appreciate culture, and adapt to the future. Young learners need opportunities that encourage curiosity, confidence, and a lifelong desire to learn,” said Lhuillier.

This vision has guided several educational and cultural initiatives supported by the Consulate over the years. Beyond promoting literacy, these programs seek to create enriching learning experiences that help students become globally aware while remaining grounded in their communities and cultural identity.

Among the Consulate’s longstanding collaborators is Cebuana Lhuillier Foundation Inc. (CLFI), whose partnership has further strengthened efforts to make educational and community-based programs more accessible to Filipino youth. Together, they continue to support initiatives that encourage literacy, creativity, and inclusive learning opportunities beyond the classroom.

One such initiative is the Consulate’s partnership with Bookmark, Inc. to publish Pamilyang Papel, a children’s activity and storytelling material designed to make cultural education more engaging and accessible. The publication promotes reading, creativity, and the formation of values through interactive learning experiences that introduce young readers to culture and heritage.

Building on these efforts, the Consulate, in collaboration with Cebuana Lhuillier and LINKS Philippines, has continued to strengthen the Hooked on Books Program, an initiative aimed at enhancing learning environments and fostering a stronger culture of reading among Filipino students. The latest project under the program is the development of the JHL-RSM Library, the 30th milestone Hooked on Books (HOB) library established through the initiative.

As part of the project, Leonor Petra G. Elepaño met with representatives of the local government and the city administration of Manila, including city administrator Atty. Eduardo Quintos, who expressed support for the initiative and its potential impact on the community.

Currently under construction at Graciano Lopez Jaena Elementary School, the JHL-RSM Library forms part of the Consulate’s broader commitment to creating more inclusive and supportive spaces for learning. In preparation for its opening, volunteers and partners participated in a three-day community effort that included mural painting activities, library setup, and storytelling sessions for students. These activities reflect the program’s holistic approach to literacy, combining access to books with creative learning experiences that encourage children to develop a lifelong love for reading.

The project has also received support from several private-sector partners. Boysen donated mural paints that helped transform the facility into a vibrant and engaging space for students, while TOSOT served as the project’s air-conditioning sponsor.

Meanwhile, Archispace Design Inc. contributed to the construction and design of the learning space alongside JAS Design and Build Development Corp., led by Sandy Ocampo and Alvin Lu, further highlighting the collaborative effort behind the initiative.

As the project continues to take shape, it reflects San Marino’s enduring commitment to supporting educational programs that expand access to knowledge, encourage cultural appreciation, and help prepare young Filipinos for the opportunities and challenges of the future. Through initiatives such as the JHL-RSM Library, the Consulate continues to demonstrate how partnerships can help create meaningful learning experiences that empower the next generation of Filipino learners.

Cebuana Lhuillier’s Happiest Pinoy Goes Digital, Launches #SimpleJoysPH Movement Celebrating Everyday Filipino Joy

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Across the Philippines, stories of resilience and optimism continue to shape everyday life. These moments, whether big or small, reflect a shared sense of hope that defines the Filipino spirit.

Recognizing the importance of these stories, Cebuana Lhuillier is evolving its Happiest Pinoy initiative into a dynamic, year-round digital movement that celebrates not only extraordinary journeys, but also the simple joys found in daily life.

Originally a nationwide search honoring individuals who embody hope despite life's challenges, the initiative now shifts to a digital-first platform designed to engage a broader community. This transformation enables more Filipinos to actively share stories that reflect positivity, resilience, and hope.

"As we continue to evolve Happiest Pinoy, our goal is to make it more inclusive and accessible to every Filipino,"said Jean Henri Luillier, President and CEO of CebuanaLhuillier. "Filipinos are naturally resilient and optimistic. Through this digital movement, we want to celebrate not only extraordinary stories, but also the everyday moments that reflect the quiet strength and positivity of our people."

At the heart of this new chapter is the #SimpleJoysPH campaign, a nationwide call for user-generated content that captures happiness in its simplest forms-from family bonding and personal milestones to small victories and everyday acts of kindness. The campaign reinforces a powerful message: even in adversity, there are always reasons to remain hopeful.

The movement draws inspiration from individuals like 2025 Happiest Pinoy winner Zacarias Mansing. His remarkable journey of transforming personal adversity into a nationwide mission for children's literacy resonated deeply across the country. Selected from more than 500,000 entries, his win stands as one of the most extraordinary milestones in Cebuana Lhuillier's advocacy-demonstrating how purpose-driven action can create far-reaching impact.

Complementing the campaign is the Happiest Pinoy Songwriting and Dance Viral Challenge, designed to engage younger audiences through creative expression. Participants are invited to dance to the official Happiest Pinoy song and share their interpretations on TikTok, turning messages of joy and resilience into a shared digital experience.

Beyond digital participation, Happiest Pinoy continues to honor its legacy by spotlighting the journeys of past winners and finalists-individuals who have overcome life's toughest challenges and transformed them into stories of hope. By amplifying these narratives, the movement reinforces its commitment to recognizing real-life inspiration.

Through this expanded platform, Happiest Pinoy evolves from a traditional search into a sustained nationwide movement-one that uplifts, connects, and inspires Filipinos across generations.

Filipinos are invited to take part by sharing their own stories of joy and perseverance.

For more information on how to join the #SimpleJoysPH campaign and upcoming activities, visit the official Happiest Pinoy page.

Pasasalamat 2025: Cebuana Lhuillier’s Holiday Gift of Memories, Hope, and Gratitude

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For years, Cebuana Lhuillier has stood beside millions of Filipinos during their most vulnerable moments, witnessing their sacrifices, safeguarding their stories, and protecting the items they entrusted in times of need. From this long-standing commitment to service and compassion came Pasasalamat. More than a corporate tradition, Pasasalamat is Cebuana Lhuillier’s Holiday Season act of giving. Aligned with St. Nick’s Day, a celebration known for generosity and heartfelt gifting, the initiative reunites clients with cherished possessions they turned over during difficult times.

This year’s Pasasalamat reached major cities across Luzon, Visayas, and Mindanao, including Antipolo, Makati, Angeles City, Cavite, Cebu, Iloilo, Kidapawan City, and Pagadian City. More than 500 clients received their long-kept pawned items, each one carrying personal memories of sacrifice, resilience, and love. Across the country, the celebrations felt like a series of homecomings filled with emotional reunions and meaningful moments.

“Pasasalamat is our way of expressing gratitude to our clients and reaffirming the trust they have placed in us,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “Each item we return is not just a possession. It is a story of love, sacrifice, and resilience. By reuniting families with these treasures, we go beyond financial service. We honor their stories, deepen trust, and recognize the remarkable journeys of Filipinos across the nation.”

The impact of these reunions came to life through the stories of clients whose items had been carefully safeguarded for years. In Luzon, Jonalyn Garcia of Cabala Union received her husband’s wedding ring, pawned in 2022 after she resigned from teaching during her pregnancy. “Sobrangmasaya po nanaibaliksa amin ang singsing,” she shared. “Mahalaga po ang sing-sing naitodahildito po kami nag-exchange ng vows ng asawa ko.”

In the Visayas, Mary Yoli Quinol Eslita of Iloilo City was reunited with her bracelet, pawned to support her son’s veterinary medicine studies. “Importantetalagayung bracelet dahil anything that you have as your personal belonging is part of yourself,” she said. Upon receiving it, she added, “Heroes don’t always wear capes or have superpowers, but they are ordinary people like Cebuana personnel who help ordinary people rise above hardships.”

In Mindanao, Jehaimah Macmod of Cotabato City reclaimed earrings inherited from her grandmother. They had been pawned to support her mother’s plans to work abroad. “Sobrangmahalagananaibalikitosa amin,” she shared. “Anytime nakailangannamin ng cash, hindina kami maghahanap ng mautangan kasi pwede naming ibalikulitsaCebuana.” She added her gratitude for Cebuana’s support during difficult times: “Malakingtulong po talaga ang Cebuana kasi kapagoras ng ipitan, madalinglapitan.”

Pasasalamat 2025 stands as a testament to Cebuana Lhuillier’s mission to uplift lives, especially during the holidays when generosity and shared humanity are deeply felt. For many participants, the event was more than the return of belongings. It was a reminder that they are seen, valued, and supported.

As the Holiday Season unfolds nationwide, Pasasalamat continues to shine as Cebuana Lhuillier’s gift to the Filipino people, celebrating gratitude, resilience, and the enduring bonds that bring families together.

Healthy Teams, Stronger Communities: Cebuana Lhuillier’s Bold Commitment to Employee Wellness

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Cebuana Lhuillier, the country’s leading microfinance services provider, believes that a thriving workforce is key to serving millions of Filipinos effectively. Through initiatives that prioritize wellness, the company empowers employees to balance work, health, and personal life—creating a resilient and motivated workforce.

“Wellness is not a benefit—it’s a responsibility. Healthy, supported employees deliver better service, creativity, and impact every day,” said Jean Henri Lhuillier, President and CEO. “By taking care of our people, we ensure they are energized and ready to serve our communities, extending the same care we give internally to every Filipino who walks into our financial service centers.”

Cebuana Lhuillier’s approach to wellness is holistic, addressing physical, mental, and emotional well-being. Through a wellness app, employees can track fitness progress, join online workouts, and build healthy habits through wellness challenges. They also have access to confidential counseling sessions and 24/7 support, ensuring consistent care for their mental and emotional health.

The company also promotes work-life balance through flexible work schedules and Focus Fridays, a work-from-home arrangement every Friday that allows employees to recharge and focus on deep work. Comprehensive HMO coverage, extended to family members, provides peace of mind and helps staff stay focused and productive knowing their loved ones are protected.

In line with World Mental Health Day, Cebuana Lhuillier launched a series of activities that promoted mental wellness across the organization. These included interactive games designed to empower minds and boost morale, as well as online health and wellness seminars such as Cultivating Mental Health in the Workplace and Understanding Mental Health, which encouraged open dialogue and mindfulness in everyday life.

Employees who completed the Step-Up Challenge through the wellness app were also recognized for their dedication to personal growth and physical fitness—reflecting the company’s belief that mental and physical health go hand in hand.

“We don’t just invest in our employees’ careers—we invest in their lives,” said Jo-Ann Tacorda, First Vice President and Group Head for Corporate Services. “When our people thrive personally, their work—and the communities we serve—benefit. Our wellness programs ensure that employees feel supported, motivated, and equipped to deliver impactful service across our branches nationwide.”

Through these initiatives, Cebuana Lhuillier reinforces that caring for employees is both compassionate and strategic. By creating a culture where people feel supported and valued, the company continues to strengthen engagement, productivity, and service excellence for Filipinos across the country.

Cebuana Lhuillier Reinforces Mental Health Support through ₱10-Million MindCare Coverage for NCMH

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Cebuana Lhuillier, through its insurance arm Cebuana Lhuillier Insurance Brokers, Inc. (CLIB), is reinforcing its commitment to championing mental health and financial inclusion with the turnover of ₱10 million worth of insurance coverage under its MindCare initiative to the National Center for Mental Health (NCMH).The insurance coverage will be distributed nationwide, providing accessible protection to individuals and communities in need of mental health support.

Atty. Isagani Acosta (5th from right), General Manager of Cebuana Lhuillier Insurance Brokers (CLIB), leads the turnover of ₱10 million worth of insurance coverage under Cebuana Lhuillier’s MindCare Program to National Center for Mental Health (NCMH) Executive Committee, headed by Dr. Noel V. Reyes (9th from left), Medical Center Chief II.

The initiative aligns with the celebration of World Mental Health Day and reflects the company’s ongoing efforts to address the growing need for mental health awareness and accessible protection.

“Through MindCare, we are extending our advocacy of financial inclusion to encompass mental health,” said Jean Henri Lhuillier. “We believe that empowerment is achieved when Filipinos are both financially secure and emotionally resilient. By partnering with the NCMH, we aim to make mental health protection more accessible to all Filipinos, wherever they may be.”

Developed by CLIB, MindCare is an innovative insurance product designed to provide coverage for mental health consultations and treatments. It demonstrates Cebuana Lhuillier’s broader commitment to developing inclusive financial solutions that address relevant social concerns and promote the overall well-being of Filipinos.

According to Atty. Isagani Acosta, General Manager of CLIB, MindCare exemplifies the company’s dedication to making insurance more inclusive and responsive. “Our objective at CLIB is to offer innovative insurance products that meet the evolving needs of our clients. MindCare recognizes the importance of mental health as a key component of a person’s well-being and ensures that support is available to those who need it most,” he said.

The ₱10-million coverage turnover to the NCMH highlights the value of collaboration between the public and private sectors in promoting mental health. As the country’s primary institution for mental health care, NCMH will oversee the nationwide distribution of the insurance coverage, allowing more individuals to benefit from essential mental health services.

Dr. Noel Reyes, Medical Chief of the NCMH, expressed appreciation for the partnership, stating, “We are grateful for Cebuana Lhuillier’s support and commitment to mental health. Partnerships like this help strengthen our capacity to reach more Filipinos and promote greater understanding and acceptance of mental health issues. This initiative is a meaningful step toward a more compassionate and supportive society.”

Through initiatives such as MindCare, Cebuana Lhuillier continues to lead in providing innovative and inclusive insurance solutions. The company remains steadfast in its mission to empower every Filipino with access to financial protection and mental wellness resources that contribute to a stronger, more resilient nation.

Cebuana Lhuillier-Backed Search Crowns First Happiest Itogonian

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Itogon, Benguet — A local celebration of hope and resilience culminated in the naming of Kristine Joy Semillia, a 23-year-old psychology student and mental health advocate, as the First Happiest Itogonian during the awarding ceremony held at the Fianza Memorial Gymnasium.

The Cebuana Lhuillier Foundation, Inc. (CLFI), in partnership with the Municipality of Itogon and the Itogon Indigenous Peoples Organization (IIPO), launched the localized Search for the Happiest Pinoy earlier this year as one of its special initiatives to inspire communities and honor individuals who live with optimism and purpose despite adversity.

“Our goal has always been to shine a light on stories that uplift and inspire,” said Jean Henri Lhuillier, PJ Lhuillier Inc. President and CEO. “Efforts like these allow us to recognize the resilience of Filipinos like Kristine—individuals who prove that happiness is not the absence of hardship, but the triumph of spirit. Her story is exactly why we do what we do.”

Kristine was only eight years old when she survived the devastating 2009 landslide in Barangay Loacan caused by Typhoon Pepeng, which claimed the lives of her parents, sister, and nine other relatives. Now a Naval Reservist, youth leader, and motivational speaker, she shares her powerful journey to ignite hope, foster healing, and empower trauma survivors and young people across Itogon.

“I am not just a survivor—I am a testament to the power of resilience, faith, and community,” Kristine shared during her speech, attributing her strength to her unwavering faith in God.

Winners were chosen from five sectors: Women, PWD, LGBTQIA+, Public Servants, and Youth, with each honoree receiving Php 3,000 and a certificate of recognition. As the overall winner, Kristine received Php 20,000 and a commemorative plaque.

The other awardees included:

· Myra Gwyn Cornel Guilao (Women): A health officer and single mom who overcame serious health issues during college.

· Jenifer Elitan Sadey (PWD): A Stage 5 dialysis patient who provides spiritual and emotional support to fellow patients.

· Greg Landocan (LGBTQIA+): A Magna Cum Laude graduate and educator who advocates for inclusivity while caring for his ailing mother.

· Juna Ballasio-Tavara (Public Servant): A devoted teacher known for her compassionate support of students with disabilities and special needs.

CLFI Executive Director Jonathan Batangan added, “Beyond the gold mines Itogon is known for, its true treasures are its people—those who rise above adversity with a smile and a sense of purpose.”

Itogon Municipal Mayor Bernard Waclin described the event as “a tribute to everyday heroes who inspire happiness, kindness, and hope in our community.”

As Kristine stood before her community—strong, smiling, and deeply grounded—she embodied what the Search set out to celebrate: the undeniable light of someone who has been through the darkest storms and still chooses joy.

The Search for the Happiest Itogonian is among the special grassroots efforts launched by the Cebuana Lhuillier Foundation in collaboration with local government units and academic institutions. It serves to build momentum for the Global Search for the Happiest Pinoy, Cebuana Lhuillier’s nationwide campaign recognizing exceptional Filipinos from all walks of life.

The grand winner of the national search will receive a tax-free cash prize of ₱500,000, while finalists in each category will receive ₱35,000 tax-free.

This year’s search introduces a broader and more inclusive set of categories, recognizing inspiring individuals from all sectors of society. These include Masayahing Gen Z, honoring the optimism and energy of today’s youth; Happy at 60, celebrating seniors who embody joy and grace; No Way Kapansanan, recognizing persons with disabilities who inspire through perseverance; Inspiradong Champion, spotlighting manual laborers and professionals who uplift their peers; Bagong Bayani, Hatid Sigla, a tribute to overseas Filipino workers spreading joy across borders; Bibo sa Negosyo, for entrepreneurs making a difference in their communities; Proud as Pride, celebrating LGBTQIA+ individuals whose happiness inspires courage and inclusivity; and Creative Pinoy, honoring artists and digital creators who spread joy through their craft.

Special awards will also be conferred to outstanding individuals under the Katutubo category for members of indigenous communities, and the Happiest Ka-Cebuana award.

For more details, visit www.happiest-pinoy.com.

Empowering Women and Girls Through Softball: Join ASA-PHIL's International Women's Day Softball Clinic on March 8, 2025 in Imus City

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In celebration of International Women's Day, the Amateur Softball Association of the Philippines (ASA-PHIL) is excited to announce the upcoming International Women's Day Softball Clinic on March 8, 2025, at the Imus Truck Oval, Imus City, Cavite. 

This free clinic is designed to engage women and girls of all ages and skill levels who are eager to explore the sport of softball, with the goal of fostering empowerment, gender equality, and physical wellness. 

The clinic is open to all participants, from beginners to advanced players, and will feature expert instruction, hands-on drills, and friendly competition. ASA-PHIL aims to use this event as a platform to inspire more women to get involved in sports and highlight the incredible potential women have in excelling in athletic fields traditionally dominated by men. 

Jean Henri Lhuillier, President of ASA-PHIL, emphasized the importance of empowering women through sports: "Softball is more than just a game—it is a tool for empowerment. This clinic is not only about improving skills but also about building confidence, fostering teamwork, and promoting gender equality in sports. The women and girls who participate will not only gain valuable skills but will also become part of a larger movement that champions inclusivity and wellness for all." 

This initiative also aims to spotlight the growing success of the RP Blu Girls, the national women's softball team, who have made remarkable strides in international competitions. Their recent victories in various regional tournaments have made them a source of national pride and an inspiration for young women aspiring to pursue sports at the highest level. 

In addition to the clinic, ASA-PHIL is committed to boosting the popularity of softball across the country. The association is dedicated to creating more opportunities for women and girls to develop their athletic potential, leading to a stronger presence of Filipino female athletes in regional and international sports arenas.

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Event Details: 

Date: March 8, 2025 Time: 8:00 AM – 12:00 PM 

Location: Imus Truck Oval, Imus City, Cavite 

Who Can Join: Women and girls of all ages and skill levels 

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Participants are encouraged to bring comfortable sports attire, water, and a positive attitude. The event is free of charge, and no prior experience in softball is required to join.

Cebuana Lhuillier’s Search for “Happiest Pinoy” Campaign Returns!

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The nationwide Search for the Happiest Pinoy returns and Cebuana Lhuillier continue to find and recognize the country’s most optimistic and passionate Filipinos who kept a good-natured demeanor while overcoming life’s challenges,

After a five-year break, Cebuana Lhuillier has officially relaunched one of its most beloved campaigns, the "Happiest Pinoy," marking the beginning of a new chapter in the search for joy and resilience among Filipinos. 

This year's revival of the campaign brings hope, inspiration, and optimism at a time when the need for such qualities has never been more apparent.

Jean Henri Lhuillier, Cebuana Lhuillier's President and CEO, expressed his excitement for the relaunch, emphasizing the strength of the Filipino spirit, which has toughened despite the challenges of recent years. 

"The last few years have been challenging for all of us, but through it all, the unique Filipino spirit-the same spirit we celebrate in this campaign-remained unbreakable. We've seen time and again that, despite adversity, Filipinos always find a reason to smile, to be hopeful, and to spread joy,"

Lhuillier said. He added that the "Happiest Pinoy" campaign shines a light on those who uplift others through their personal stories of optimism and resilience.

The "Happiest Pinoy" aims to celebrate Filipinos who rise above life's challenges and continue to spread positivity. The competition is open to Filipino citizens aged 13 and above, excluding Overseas Filipino Workers (OFWs). This year, the contest features several categories:

Masayahing Gen Z (Youth); Happy at 60 (Senior Citizens); No Way Kapansanan (PWD); Inspiradong Champion (Manggagawa or MNGGW); Bagong Bayani, Hatid Sigla (OFW); Bibo sa Negosyo (Entrepreneur); Proud as Pride (LGBTQIA+) and Creative Pinoy (Creative Arts). This year, the competition has also introduced Special Awards: Katutubo (TRIBO) and Happiest Ka-Cebuana.

In 2019, Zaldy Bueno, a 37 year old public school teacher from Gumaca Quezon won Cebuana Lhuillier's search for the Happiest Pinoy. Zaldy, representing the Professional Category, bested other finalists from different categories by virtue of his advocacy to see more children's lives change through education.

The grand winner of the search will receive a cash prize of PHP 500,000, with category winners receiving PHP 35,000 each. Special awards' winners will, meanwhile, receive, PHP 25,000 each.

Applicants can submit their stories via three methods:

• Video Submission: Submit a video entry by downloading the form from the "Happiest Pinoy" social media pages, filling it out, and sending the form along with the video to happiestpinoy2024@gmail.com 

• Google Form: Fill out the official form via the Happiest Pinoy's social media pages, providing the required details and sharing experiences of optimism and joy. 

• Cebuana Lhuillier Branches: Visit any Cebuana Lhuillier branch to get a physical copy of the form, fill it out, and return it to the nearest branch.

The return of the "Happiest Pinoy" competition is a significant moment for Cebuana Lhuillier and the country. As Lhuillier emphasized, this comeback is about more than just finding a winner; it is a celebration of the strength and happiness that define Filipinos. He said, "This campaign isn't just a search for an individual—it's a celebration of the strength and happiness that define us as a people."

With this relaunch, Cebuana Lhuillier hopes to continue sharing meaningful stories that uplift the Filipino spirit, demonstrating once again that, no matter the adversity, Filipinos will always choose to find happiness

Cebuana Lhuillier partners with NGO for digitalized loan disbursement

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Cebuana Lhuillier, the leading micro financial service provider in the Philippines, is proud to announce its partnership with Kabalikat para sa Maunlad na Buhay, Inc. (KMBI), a Microfinance Non-Government Organization (MF-NGO) dedicated to empowering low-income individuals.

In photo are : (L-R) KMBI Managers Hazel Christine Bayaca, Madelyn Frijillano Rachelle Basiya, KMBI President, Eduardo C. Jimenez. Cebuana Lhuillier President and CEO, Jean Henri Lhuillier, Senior Executive Vice President, Phillippe Andre Lhuillier, First Vice President and Money Transfer Group Head, Erl Sumanga, and Corporate Partnerships Division Head, Maricor Noche

This collaboration aims to streamline the loan disbursement process for KMBI's program members through digitalization, leveraging Cebuana's advanced platform for faster and more convenient transactions.

As part of this initiative, KMBI will issue Cebuana Microsavings 24k cards to its clients in branches under pilot, which double as ATM cards for receiving loan proceeds. These cards offer the added benefit of free withdrawals at any Cebuana Lhuillier branch, with no minimum maintaining balance required.

"Joining hands with KMBI, we embark on a journey of empowerment and transformation, reaching communities, changing lives, and creating a brighter future for all. Together, we amplify our impact, nurturing dreams, and building resilient pathways to prosperity. Our partnership is a testament to our shared commitment to uplift the underserved, empower the marginalized, and foster inclusive growth. With KMBI as our ally, we stand stronger, united in our mission to make a meaningful difference in the lives of those we serve." Adds Jean Henri Lhuillier, President and CEO Cebuana Lhuillier, in partnership with KMBI.

KMBI, known for its mission of providing financial services to marginalized sectors, particularly self-employed women often excluded from traditional banking services, finds a valuable ally in Cebuana Lhuillier's extensive network and efficient services.

"As we join forces with Cebuana Lhuillier, we ignite a beacon of hope, transforming aspirations into reality and bridging the gap to financial inclusion. Together, we embark on a journey of empowerment, extending our reach, and touching the lives of countless individuals and families across the nation. Our partnership with Cebuana Lhuillier symbolizes a shared vision of compassion, innovation, and progress. Through collaboration and synergy, we solidify our commitment to create opportunities for the underserved, elevate the marginalized, and build a more inclusive society. With Cebuana Lhuillier by our side, we are better able to create lasting impact and inspire holistic transformation in every community we touch.” Says KMBI President, Eduardo C. Jimenez, in partnering with Cebuana Lhuillier.

With over 3,500 branches nationwide, Cebuana Lhuillier ensures KMBI members swift, secure, and hassle-free access to their funds. This strategic partnership not only reinforces Cebuana's commitment to serving millions of Filipinos but also underscores its dedication to fostering financial inclusion.

By joining forces, CebuanaLhuillier and KMBI strengthen their shared vision of extending financial empowerment to all Filipinos, ensuring that no one is left behind in the journey towards financial success.

Eduk-Aksyon : The Great Equalizer

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In a world where opportunities often favor the privileged few, Jean Henri Lhuillier, Consul General of San Marino and President and CEO of Cebuana Lhuillier, stands as a beacon of hope for a more equitable society. His steadfast belief in the transformative power of education is embodied in his mantra, "Always Love Schooling," a testament to his conviction that education serves as the great equalizer in society.

Lhuillier's commitment to bridging the gap in the Philippines led to the inception of "San Marino Cares: Fun Learning through Eduk-Aksyon," an initiative aimed at empowering marginalized communities. Launched at A Home for the Angels, an organization dedicated to neglected children in Manila, the program offers reading and comprehension classes using an award-winning book on adoption. By equipping children with knowledge and skills, Lhuillier endeavors to break the cycle of inequality and pave the way for a brighter future.

Education, for Lhuillier, is more than just a means of acquiring knowledge; it is a catalyst for social change. Through initiatives like "San Marino Cares," he seeks to create a society where equal opportunities abound. Recognizing the widening gap between the rich and the poor, Lhuillier champions education as the cornerstone of progress, offering hope to those in marginalized communities.

"Education is the great equalizer, and through initiatives like 'San Marino Cares,' we are dedicated to empowering marginalized communities. By providing children with the tools they need to succeed, we aim to break the cycle of inequality and create a brighter future for all." - Jean Henri Lhuillier

In a country where access to quality education remains a challenge, Lhuillier's efforts are paramount. By providing children with opportunities to learn and engage, he ensures that no child is left behind. Understanding that education instills not only knowledge but also confidence, he empowers individuals to shape their own destinies.

The initiative addresses a pressing issue in the Philippines: the inequality of opportunity. As educational disparities persist, so do unequal circumstances and opportunities. Lhuillier recognizes that education is not only a fundamental human right but also a powerful tool for social mobility and change.

For many Filipino children, education represents more than just a pathway to success—it is a lifeline. By investing in education, Lhuillier invests in the future of the nation, laying the groundwork for a more just and prosperous society.

As Lhuillier continues to champion education as the great equalizer, he reminds us that every child deserves the chance to dream, to learn, and to succeed. Through his unwavering dedication and commitment, he paves the way for a brighter and more inclusive future for all.

Cebuana Lhuillier Elevates Commitment to Empowering Filipinos Through Alternative Learning Program

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Jean Henri Lhuillier and Cebuana Lhuillier Foundation Inc. (CLFI) reaffirm their dedication to enhancing the lives of Filipinos through their impactful initiatives. At the forefront of this commitment is the Alternative Learning Program (ALS), a groundbreaking initiative in collaboration with the Department of Education (DepEd).

The company recognizes the imperative role of education in shaping competent and productive individuals. To achieve this, the Foundation has strategically positioned ALS Community Learning Centers (ALS-CLCs) across the country.

CLFI has successfully established 155 ALS-CLCs across 70 provinces and reached 60,000 learners, marking significant progress in its mission to address educational gaps and empower learners from various regions. But beyond these impressive figures, the ALS boasts a commendable 63.36% passing rate, a testament to its holistic approach and program offerings.

This success is fueled by the program’s comprehensive curriculum, coupled with the unwavering dedication of ALS educators, who receive full support from CLFI. The Foundation ensures that educators are equipped with the necessary resources and assistance to deliver quality education, further enhancing the impact of the program.

One of the ALS educators who exemplifies the positive impact of this support is Evie Madolid, an ALS Educator from Malabon. Madolid expressed deep gratitude for the invaluable assistance received from Cebuana Lhuillier, which fosters an environment where educators can inspire and guide learners effectively.

He said, “I’m very thankful to Cebuana Lhuillier for extending their help to the program, where they provided laptops, projectors, and other supplies that we can use to enhance the quality of our teaching."

“I feel so proud of my students and feel so fulfilled. They expressed their gratitude, saying that ALS has given them another chance to fulfill their dreams. Some of my students have reached out to me, sharing the good news of their achievements. I have a student who is now a police officer; some have become my co-teachers; others are now working abroad; and some have even started a small business. Finally, I can say that they really are successful,” he added.

This testament underscores Cebuana Lhuillier’s commitment not only to the learners but also to the educators, who play a pivotal role in shaping the success stories emerging from the ALS program. By providing comprehensive support, Cebuana Lhuillier ensures that ALS educators can continue to make a meaningful impact on the lives of their students, creating a ripple effect of positive change within communities.

“Education has always been deeply personal advocacy for me. I believe that it holds the key to unlocking the full potential of individuals and communities alike. To achieve this, it is essential to prioritize the empowerment of educators. They are the backbone of our education system, guiding and inspiring the next generation of changemakers. At Cebuana Lhuillier, we work tirelessly to ensure that they are equipped to deliver the highest standards of education,”said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

Cebuana Lhuillier continues to be a beacon of hope, championing education and empowerment through its ALS program. By addressing the unique needs of out-of-school youth and adults, the company is making significant strides in shaping a brighter future for communities across the Philippines.

Cebuana Lhuillier and Jean Henri Lhuillier’s impact on uplifting Filipino lives through learning initiatives

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Cebuana Lhuillier and Jean Henri Lhuillier continue its commitment to uplifting Filipino lives through its impactful educational initiatives. With education at the forefront of their advocacy, these initiatives represent a transformative journey toward a brighter and more educated future for the Philippines.

Through its corporate social responsibility arm, Cebuana Lhuillier Foundation Inc. (CLFI) leads the charge with its Nationwide Scholarship Program, providing support to intellectually gifted yet financially constrained students. Aside from the annual scholarship grant, the program offers employment opportunities in Cebuana Lhuillier’s parent company, PJ Lhuillier Inc. (PJLI), and provides additional learning resources to its scholars and learning sessions. In collaboration with 14 academic institutions all over the country, close to 1,000 graduate scholars have emerged nationwide. This not only opens doors for the scholars but also creates a ripple effect as they contribute to uplifting others through education.

Another of its initiatives is the Alternative Learning Program, which addresses the needs of out-of-school youth and adult learners across the Philippines. These ALS community learning centers (ALS-CLCs) empower individuals to complete basic education, transforming them into competent and productive members of society. Since it was established in 2013, 155 ALS-CLCs have been built across 70 provinces, reaching almost 60,000 ALS learners.

Jean Henri Lhuillier 

“I have always been a staunch advocate for education. At Cebuana Lhuillier, it is our firm belief that the journey of learning holds the key to transformative change, shaping destinies and creating a profound impact on individuals. Through our initiatives and programs, we strive to improve lives and contribute to the growth of a country built on the foundations of knowledge and empowerment,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

A shining example of success is Atty. Pia Faustino, a Ka-Cebuana who has been with the company for over 20 years now. Faustino was a CLFI scholar during her undergraduate years. Upon completing her degree, she received a job offer as the Administrative Assistant in the Legal Services Group (LSG) of PJLI. It was within this role that she discovered her passion for law, and with the unwavering support of her colleagues and bosses, she decided to pursue further studies.

Embracing the challenge, Faustino embarked on her remarkable journey through law school and in 2023, her dedication and hard work culminated in passing the Bar, earning her esteemed title of a lawyer.

“I’m very grateful to the Lhuillier family and all LSG Group Heads. Everyone has been so supportive, even my colleagues. Just last year, I passed the bar. Law school was not a walk in the park, I had my ups and downs, but I was determined to finish it and to pass the bar. Now, just fresh from passing the bar, I still crave learning and opportunities. I hope and pray to become a good lawyer,” said Faustino.

Faustino's trajectory from scholarship recipient to accomplished lawyer exemplifies the transformative power of educational support and the opportunities for growth that Cebuana Lhuillier and Jean Henri Lhuillier provides.

As Cebuana Lhuillier and Jean Henri Lhuillier continue to spearhead impactful initiatives, the vision for educational empowerment echoes far beyond the programs themselves. It resonates in the lives changed, the communities uplifted, and the promise of a brighter future for the Filipino people.

Empowering MSME’s with the Right Know-how with Cebuana Lhuillier’s Kanegosyo Coach

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Cebuana Lhuillier’s initiative to help support micro, small, and medium enterprises (MSMEs) Kanegosyo Center is already earning raves only a few months after it was launched. An online one-stop-shop by the Philippines’ leading and largest microfinancial services company, the Kanegosyo Center teaches MSMEs how to grow their businesses and budding entrepreneurs how to jumpstart their own by guiding them every step of the way using proprietary products and services.

By simply registering online for free, successful registrants become lifetime Kanegosyo Center members and gain access to the Kanegosyo Center website. The website is the Kanegosyo Center member’s personal online one-stop shop that provides most of anything and everything needed for an entrepreneur to make a business grow, thrive, and survive.

One of the programs under the Kanegosyo Center that has enticed many MSMEs to sign up is the Kanegosyo Coach. The Kanegosyo Coach provides guidance to MSME owners and aspiring entrepreneurs to prepare and equip them with the knowledge and skills needed to navigate through the different stages of managing a business. New business owners and even seasoned entrepreneurs can learn a lot from the Kanegosyo Coach workbooks and videos introducing topics such as Business Basics 101, Finance, Legal Aspects of a Business, Marketing, Digital Sales, and more.

Over the past few months, over 100,000 micro and small businesses have taken part in various Kanegosyo Coaching sessions throughout Luzon and Mindanao. These sessions, led by Business Coach Anthony Pangilinan, covered a range of essential topics, including Isip Negosyante: Inspirasyon sa Isip at Puso ng Negosyante; Negosyo 101: Mga Iba't Ibang Aspeto ng Negosyo; and Negosyanteng Wais: Mga Prinsipyo sa Pag-aalaga ng Pera ng Negosyo.

For those who can’t make it physically on site, the Kanegosyo Coach videos alone should be sufficient for them because they are relatively short, easy to understand, and, most of all, practical and easy to apply. Apart from Pangilinan, the videos feature industry experts like Ten Outstanding Young Men awardee Shawntel Nieto; Mr. Go Negosyo himself, Joey Concepcion; and Cebuana Lhuillier’s very own finance whizzes Cliff Cabungcal and Dennis Valdes, as well as marketing guru Mike Sena.

Cebuana Lhuillier President and CEO Jean Henri Lhuillier is most proud of the Kanegosyo Center: “Financial inclusion is at the heart of our business, and the Kanegosyo Center stands as a beacon of hope for Filipino MSMEs. Through its innovative initiatives, including the Kanegosyo Coach, Cebuana Lhuillier is not only fostering entrepreneurship but also promoting financial inclusivity. By providing access to knowledge, resources, and expert guidance, the Kanegosyo Center is empowering entrepreneurs to navigate the complex entrepreneurial landscape and make informed decisions."

“Having the vision, dedication, or capital to start a business is not enough to seal success for an entrepreneur. They also need to have all the bases covered, from finance to marketing and many more, so they can sustain their business. And we are just happy that the Kanegosyo Center and its Kanegosyo Coaches are here to help them out,” added Annette Tirol, Senior Vice President and Group Head for Customer Engagement and Market Development.

The Kanegosyo Center’s Kanegosyo Coach program is every entrepreneur’s must-have guide for each and every aspect of starting, running, and growing a business. MSME proprietors and prospective business owners should seize the opportunity at once and visit the Kanegosyo Center website at kanegosyocenter.com, register for free, and take advantage of the Kanegosyo Center’s invaluable Kanegosyo Coach program and other programs that Cebuana Lhuillier specifically designed to help MSMEs and start-ups grow and succeed.

Valuing Valuable Employees: The Cebuana Lhuillier Way

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Cebuana Lhuillier continues its tradition of acknowledging and honoring its dedicated and loyal employees. President and CEO Jean Henri Lhuillier, Senior Executive Vice President Philippe Andre Lhuillier, and Chief Administrative Officer Jo-Ann Tacorda stand alongside the esteemed loyalty awardees at the Brillo 2023 Event.

Cebuana Lhuillier has changed many people’s lives through the many products and services they offer. From a humble pawnshop to being one of the biggest microfinance companies in the Philippines, Cebuana Lhuillier has become synonymous with the words trust and reliability as it continues to financially empower Filipinos across the nation.

But in no place has the impact of Cebuana Lhuillier been more felt than within the confines of the company, where many of their employees have stayed for years and, in some instances, decades. And throughout their decades of service, they are grateful to Cebuana Lhuillier, who inspired their growth by imparting new knowledge and skills, applauding and giving them recognition, and showing that they are valued and cared for like a true family.

Recognition and Promotions

Ricardo Cruz has been with the company for more than 35 years and has been a dedicated Area Head since 1998. Before his journey in Cebuana Lhuillier, Rey completed a degree in Business Administration with a Major in Management, and started his professional journey as a filing clerk. But fate led him to Cebuana Lhuillier, where his mother worked as a building caretaker for Agencia Cebuana. After passing the exams, Rey worked as a humble messenger and janitor at Agencia Cebuana Baclaran Branch. Among the many memories, Rey cherishes two significant milestones: he was appointed as an Area Head back in 1998 and won the highly coveted Best Area of the Year award. These moments of recognition and achievement fueled his motivation and inspired him to work hard for over three decades.

"I am incredibly proud, grateful, and privileged to have been a part of this company for over 35 years. The most rewarding aspect of working at Cebuana has definitely been the continuous learning and personal growth I've experienced, which I've also had the privilege to share with my fellow Ka-Cebuanas. And I’m thankful to be part of this family. Because of Cebuana Lhuillier, I'm able to provide a comfortable life for my family," said Cruz.

Marilyn Valencia, a dedicated member of the company for more than 35 years, holds a remarkable background. She is the Area Head for Region 1A, and her journey as a Ka-Cebuana has been filled with numerous achievements and significant milestones. During her tenure with Cebuana Lhuillier, she managed to earn 21 units in education and became a licensed teacher. Not stopping there, she also pursued and successfully completed her Master's in Business Administration at UE Manila, all while dedicating herself to the organization.

In addition to her educational achievements, Marilyn's dedication has led her to be appointed as one of the first Area Heads in 1996. In this role, she took on the responsibility of overseeing branches in the entire Northern provinces, CAMANAVA, and parts of Manila and Pasay City. This included the rare opportunity to spearhead the opening of over 100 branches, a significant contribution to local employment and the training of new branch personnel.

An Advocate for Continuous Learning

Grace Ferolino, Business and Client Relations Manager of Region 4A, graduated with a Bachelor of Science in Civil Engineering. While she had various previous career opportunities, Ferolino eventually found a home in Cebuana Lhuillier and has been with the company for over 30 years. Among her countless experiences within Cebuana, Grace cherishes the memory of being selected for intensive diamond training at Gemlab and having the privilege to undergo Area Manager's training. For her fellow employees aspiring for longevity in the company, Grace emphasizes the importance of loving one's work and serving it with utmost honesty; treating the business as one's own; and mastering financial management to eliminate unnecessary debt.

Aurora Genilo, Business and Client Relations Manager of Region 1A, is another exemplary employee who has dedicated over 30 years of her life to serving Cebuana Lhuillier. A graduate of BS Commerce Accounting, she holds her days as cluster leader and her involvement with the esteemed manning team closest to her heart. These roles, according to her, allowed her to nurture her leadership skills and actively contribute to the growth and success of the company. By working hard, she was able to ensure the education of her three children, one of whom has etched their own path within the company.

"My journey of 30 years with Cebuana Lhuillier has been a transformative one. Not only did it enable me to provide for my own family, but it also provided me with numerous opportunities to develop my skills and advance in my career. I'm profoundly grateful for the continuous opportunities that Cebuana Lhuillier extends to all of its employees, including me," expressed Genilo.

Region 5’s Business and Client Relations Manager, Imelda Quidato, has been with Cebuana Lhuillier for more than 30 years. With a Bachelor’s degree in Nursing, she first ventured into the world of sales as a promodiser before becoming a part of the Cebuana Lhuillier family. When asked about the best part of working for Cebuana, Imelda cited the skills she acquired in appraising and attending enriching training programs, which played a pivotal role in molding her both personally and professionally.

An Open and Compassionate Heart

Armed with a degree in Aircraft Technology, Abelardo Aquino Jr. took a leap of faith and applied for a job at Cebuana Lhuillier over 30 years ago. As the Area Head of Region 3, he reveals that the best part about working for Cebuana is the opportunity to interact with diverse individuals and tackle challenging situations head-on. He emphasized the significance of maintaining a positive mindset and embracing a "can-do" attitude. With determination and perseverance, one can overcome any obstacle and forge a lasting and fulfilling career at Cebuana Lhuillier.

At Cebuana Lhuillier, employee appreciation is a top priority. The company demonstrates this commitment through comprehensive training programs, fostering a healthy company culture, and recognizing and celebrating exceptional employee contributions. This culture of appreciation, value, and nurturing is what sets Cebuana Lhuillier apart.

GCash, Cebuana Lhuillier strengthen partnership with over 30,000 agents nationwide

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Partnership to enable wider cash-in/cash-out, money remittance services

GCash, the Philippines’ leading mobile wallet, and Cebuana Lhuillier, the leading microfinance service provider in the country, are strengthening their partnership through the expansion of service distribution network and the introduction of domestic remittance transfers soon to be available via GCashPadala app.

From left to right: Jose Luis Reyes – Vice President – Head of Enterprise & Public Sector (Gcash), WinsleyBangit – Chief Customer Officer (GCash), Ambassador Philippe Jones Lhuillier – Chairman and Founder (Cebuana Lhuillier), FilemonCabungcal – Chief Financial Officer (Cebuana Lhuillier), and Stephen Yap – Head of Domestic Sales (Cebuanna Lhuillier).

Starting December, millions of Filipinos will be able to receive money via GCashPadala and do cash-in/cash-out transactions at over 3,000Cebuana Lhuillier branches, 26,500 corporate agents doors, and 1,900 retail agents, nationwide.

“At GCash, we strive to continuously offer safe and convenient services that will cater to the needs of every Filipino wherever they are, especially during the new normal. Cash In and Cash Out services are now easier and more accessible with more than 30,000 agents nationwide. Together with Cebuana Lhuillier which has been working with GCash for many years now, we will continue to innovate in order to make the lives of Filipinos better every day. With the upcoming activation of GCashPadala, sending money to loved ones will soon be made easier for families across the country. The funds are easily received via Cash In and Cash Out at the nearest Cebuana Lhuillier,” said GCash president and CEO Martha Sazon.

“We boast our wide network reach with our more than 3,000 brick-and-mortar branches nationwide that enable Filipinos to have a hassle-free and easier access to money transfer services. We always believe that by partnering with reliable and trusted companies such as GCash, we will be able to pursue our mission of financial inclusion for all our kababayansfrom all walks of life and wherever they may be,” Cebuana Lhuillier president and CEO Jean Henri Lhuillier added.

Cebuana Lhuillier’s head of money transfer business Erlinda M. Sumanga believes that their partnership with GCash has helped Filipinos adjust to the evolving money transfer services, especially during and post-pandemic.

“Over the course of our partnership with GCash, we were able to respond to Filipinos’ need for an efficient means of sending money, which was more pronounced ever since the pandemic. We are excited for this new partnership milestone with GCash and we are looking forward to see how we can further help our clients here and abroad to make money remittance services flexible, secured, and faster,” Sumanga said.

Not yet on GCash? You can download the GCash app for free on the Google Play or App Store.

For more information, visit www.gcash.com.

Cebuana Lhuillier, its CEO Jean Henri Lhuillier receive Golden Bridge and Quill recognitions

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Lhuillier and company receive prestigious acknowledgements for their innovations in financial inclusion and strategic creative communications

COMMITTED TO SERVICE EXCELLENCE. Cebuana Lhuillier and its President and CEO Jean Henri Lhuillier once again bagged multiple business awards from local and international award-giving bodies.

 

The country’s leading micro financial services provider, Cebuana Lhuillier, along with its President & CEO Jean Henri Lhuillier continued their winning streak with newly-badged recognitions from the Golden Bridge Business and Innovations Awards and the Philippine Quill Awards.

 

The company received 17 distinctions from Golden Bridge, including the Grand Globee Award which is bestowed to companies with the most number of wins for the year. Meanwhile, Jean Henri Lhuillier received four awards— including the Lifetime Achievement Award, Maverick of the Year, Entrepreneur of the Year, and Executive Achievement of the Year. All four titles are indicative of the high caliber leadership exemplified by Cebuana Lhuillier’s chief executive.

 

The company also made strides as it accounted majority of the awards, with 10 distinctions comprising Gold award for Comms Campaign of the year, Best Corporate Brochure, and Best Annual Report categories for its yearly publication, Benedizioni. Its Mother’s Day 2021 social media campaign, “Dakilang Ina”, also won the Gold across three categories. The company’s year-ender event, “Humans of Cebuana Lhuillier”, also received two more gold awards.

 

Additionally, Cebuana Lhuillier was awarded with four Quill awards this year in recognition of its various communications campaigns, covering various channels such as internal communications, digital, and public relations.

 

Michael Sena, Integrated Marketing and Communications Group Head of Cebuana Lhuillier

 

“These wins are proof of our continuous efforts to strive for excellence not only as the leading player in the micro financial services industry; but inherently, in all that we do as one organization. Guided by our corporate values, our commitment to excellence has allowed us to always push the boundaries on what we can accomplish—not only on the products and services we offer, but also on how we communicate and engage the public,” Lhuillier said.

 

Other big winners include the company’s internal COVID-19 response publication, Ka-Cebuana Healthwatch, “Tulong sa Pagbangon”, its very own CSR response during Typhoon Odette, as well as its pawning web platform, Cebuana-from-Home.

Michael Sena, Cebuana Lhuillier’s Integrated Marketing and Communications Group Head, puts emphasis on the important role that communications play in engaging, empowering, and inspiring people. “As an organization, we believe in the power of strategic and impactful communications in order to reach our desired audience and inspire them into action. We aim to tell the stories of the people we serve, and use this as a driving force to fulfill Cebuana Lhuillier’s commitment of pushing for financial inclusion.”

Jean Henri Lhuillier was also recently named as “Master Innovator” during the recently-concluded 2^nd Mansmith Innovation Awards where he and the company were cited for the various tech-oriented breakthroughs of the company’s micro insurance products.