Century Tuna’s “Saving Our Seas” continues to champion Plastic Circular Economy and strengthens efforts in Reef and Coastal Clean-up

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After its successful run in 2023, Century Tuna, the country’s no.1 tuna brand, continues to lead the charge in marine conservation in the Philippines, further solidifying its commitment to fighting plastic pollution with the 2nd year of its “Saving Our Seas” campaign.

Representatives and volunteers from Century Pacific Food Inc. (CPFI), Century Tuna Superbods 2024 finalists, HOPE, and the Local Government of Mabini, Batangas, gathered for the “Saving Our Seas” International Coastal Cleanup Day activity on the coast of Anilao in Batangas.

This 2024, Century Tuna expanded its efforts by leading education drives on the Plastic Circular Economy and responsible plastic waste management, spearheaded initiatives to restore and protect vital coastal areas, and actively engaging with local communities across the country.

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, Century Pacific Food Inc., talked about the second year of the “Saving Our Seas” Initiative

“With the second year of the ‘Saving Our Seas’ campaign, Century Tuna is reiterating its commitment to taking proactive steps in protecting our marine environments,” said Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Division, Century Pacific Food Inc. (CPFI). “That’s why we’re doing this—aside from cleaning the ocean, we want to continue spreading the word and fostering the mindset that we must always work to prevent plastic pollution.”

Ms. Bea Ballesca-Martinez, Century Tuna Marketing Manager, helmed the Coastal Clean-up leg of Century Tuna “Saving Our Seas” in Mabini, Batangas.

In celebration of International Coastal Cleanup Day, Century Tuna initiated a school-based plastic recycling drive in several elementary schools in Mabini, Batangas. In partnership with HOPE’s Aling Tindera Waste-to-Cash program, elementary students were encouraged to collect plastic waste, exchange it for cash, and learn more about the Plastic Circular Economy - where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment.

Ms. Ilusion Farias, HOPE Managing Director shared the importance of teaching students about the Plastic Circular Economy at the Century Tuna “Saving Our Seas” School Plastic Drive

“The idea is to help everyone realize that by picking up that piece of plastic, you can not only earn a little extra money for your family but also contribute to solving this global problem and help clean up the Philippines and the world,” said Ms. Ilusion Farias, HOPE Managing Director.

Century Tuna Superbods 2024 finalists led by Century Tuna Superbods 2024 Runner-up Patrick Patawaran, participated in the Century Tuna 'Saving Our Seas' International Coastal Cleanup Day in Mabini, Batangas.

Following the initiative and coinciding with the International Coastal Cleanup Day, representatives from Century Tuna, together with finalists from Century Tuna Superbods 2024 led by Runner-up Patrick Patawaran, CPFI employees, and volunteer divers participated in a coastal and reef cleanup activity in Mabini, Batangas. They were able to collect a total of 357 kilograms of plastic waste from both the shoreline and underwater.

Volunteer divers participated in the Century Tuna ‘Saving Our Seas’ reef cleanup activity 

in Mabini, Batangas.

The award-winning Century Tuna’s “Saving Our Seas” campaign is a continuation of its bigger mission to aid in marine conservation. Last year, the campaign was able to surpass its initial target of collecting 10 metric tons of plastic waste and avoiding it getting leaked into our seas.

CPFI employees and the Local Government of San Juan, La Union collaborated for the Century Tuna “Saving Our Seas” Earth Day Palit-Plastic Project in San Juan, La Union.

Early this year, “Saving Our Seas” made notable progress with key events such as the Earth Day Palit Plastic Project in La Union and the Superbods Cleanup Drive in Subic Bay, Zambales. These efforts highlight Century Tuna’s dedication to the bigger cause of fighting plastic pollution and educate people on the idea of a Plastic Circular Economy.

Century Tuna Superbods finalists and CPFI executives spearheaded the Century Tuna 'Saving Our Seas' coastal cleanup in Subic Bay, Zambales.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook

 at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Century Tuna Superbods champion the #BestYouEver initiative at Superbods Underpants Run in Subic

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Century Tuna Superbods showcasing their unique and creative costumes during the Century Tuna Superbods Underpants Run

Wearing their unique and creative costumes from superheroes to tuna cans, the 36 Century Tuna Superbods finalists displayed their stunning physiques, undeterrable spirit, and ingenuity as they sprinted the 5KM run during the recently held Century Tuna Superbods Underpants Run at the Subic Bay Boardwalk.

The 2024 Century Tuna Superbods Underpants Run became an avenue for the Century Tuna Superbods to promote the #BestYouEver campaign by celebrating health and fitness and inspiring others to become the best versions of themselves.

Usually held before IRONMAN races, the Century Tuna Superbods Underpants Run kickstarted this year’s Century Tuna Full IRONMAN Philippines in Subic Bay last June 7, 2024

The run was participated by more than 500 runners, who also wore colorful and creative outfits, including this year’s Century Tuna Superbods finalists, Century Pacific Food Inc. executives, Century Tuna Superbod 2014 Grand Winner Mauro Lumba, Century Tuna Superbod 2022 Grand Winner Kirk Bondad and Century Tuna Guest Superbod Atty. Oliver Moeller.

Century Tuna Superbods 2024 Finalists wearing their creative and well-thought-out costumes from superheroes, cartoon characters, and iconic outfits.

Century Tuna Superbods 2024 finalist Patrick Patawaran was awarded the Best Costume during the run where he showed up wearing his Century Tuna can costume.

Anchored on the #BestYouEver campaign, Century Tuna championed personal growth and advocacies of the finalists including taking care of the environment. Before the run, Century Tuna also held its Saving Our Seas coastal clean-up in partnership with SBMA where the participants collected 32 sacks of plastic waste along the coastline of Subic Bay. This is also in preparation for the swimming stage of the IRONMAN competition.

Century Tuna Superbods Finalists during the Saving Our Seas coastal clean-up where they collected a total of 32 sacks containing plastic wastes

“The Century Tuna Superbods Underpants Run is more than just a celebration of fun and festivities. It exemplifies the strong sense of community that Superbods has fostered over the years, providing a platform for people to embrace and celebrate their passion for health and wellness. We are proud that our Century Tuna Superbods are always going above and beyond in promoting the #BestYouEver campaign. Our solid set of Superbods finalist truly embodies what it is to be a Superbod – inspiring, passionate, and committed. We are a month down to finals and we have seen them grow their advocacies together with Century Tuna,” said Mr. Greg Banzon, EVP and COO of Century Pacific Food Inc.

The Century Tuna Superbods 2024 embarks on the #BestYouEver campaign and the remarkable journeys of the Superbods to promote the best versions of themselves and inspire others. Prior to the Century Tuna Superbods Underpants Run, the finalists also joined several onsite and online challenges including the Century Tuna Metcon Battleground, NCC Marathon and HOKA Trilogy Run.

The #BestYouEver Finals night will happen on July 9 where the Century Tuna Superbods 2024 Male and Female grand winners will be named. The Grand Winners will receive Grand Winners will each receive cash prize worth PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook

at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Kathryn Bernardo, Century Tuna Superbods Finalists turn up the summer heat at the #BestYouEver Launch

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The summer just got hotter and fitter as the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign

Century Tuna Superbod Kathryn Bernardo takes on the center stage as she leads the Century Tuna Superbods 2024 Best You Ever Launch

The premier fitness competition in the country, Century Tuna Superbods 2024 is now on its 9^th season with the “Best You Ever” campaign that promotes self-love and self-improvement. Encouraging that every bod can be a Superbod, the Best You Ever campaign celebrates the journeys, personal growth, and overall wellness of every Filipino as they become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Century Tuna Superbods 2024 Best You Ever Top 36 Finalists 

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. Vice President and Chief Operating Officer Mr. Greg Banzon, Century Tuna Senior Product Manager Mardi Dator, Century Tuna Superbods 2024 Ambassador Ms. Kathryn Bernardo, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez

“We are on our 9^th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

 

Century Tuna unveils Top 36 Finalists vying for Superbods 2024 Best You Ever

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Century Tuna Superbods 2024 Finalists

Century Tuna, the Philippines' leading tuna brand, finally unveiled the highly anticipated Top 18 male and female Finalists for Century Tuna Superbods 2024 Best You Ever who have inspiring stories to share as they strive for the healthiest and fittest versions of themselves with Century Tuna.

Launched in 2006, Century Tuna Superbods celebrates individuals who have embarked on remarkable journeys of physical transformation, personal growth, and a commitment to healthy living. Now in its 9th season, Century Tuna Superbods has become an iconic national fitness challenge and movement that motivates Filipinos to adopt a healthy and active lifestyle.

After a rigorous evaluation process including online and onsite auditions, the finalists were selected from hundreds of hopeful applicants, each with a unique and inspiring story to share. The finalists were announced at the recently held Century Tuna Superbods Final Callback Event at Ayala Malls Market! Market! in Taguig City.

Century Tuna Superbods Top 18 Male Finalists

The Top 18 finalists for the male category are Nikko Nackaerts, Tony de Oteyza, Angel Mallari, Jerico Ejercito, Jether Palomo, Kris Guevarra, John Jenric Saldivar, Michael Ver Comaling, Jose Vicente Sobrevilla, Patrick Patawaran, John Paulo Dela Cruz, Carlo Adorador, Aaron Davis, Jeff Ong, Enzo Bonoan, Derick Hibaler, Naia Ching, and Joshua David Spider Webb.

Century Tuna Superbods Top 16 Female Finalists

Meanwhile, the finalists for the female category are Monique de los Santos, Mariah Nicole Valdez, Justine Felizarta, Brooke Barredo, Lea Macapagal, Hazel Ortiz, Morena Carlos, Chrystel Mae Correos, Jasmin Ariola, Julia Sucgang-Bonoan, Nælah Alshorbaji, Clare Dacanay, Jessica Marasigan, Miaow Ayesa, Keylyn Trajano and Teodora Marie Reiss.

Completing the Top 18 female Superbods are Imelda Schweighart and Inka Magnaye who were announced as the two online wildcard contenders who were automatically named as Finalists.

The esteemed panel of judges evaluated the finalists' journeys including Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez, Multi-awarded Actress and Miss International 2016 Kylie Verzosa, and Century Tuna Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello who shared their expertise and insights throughout the competition.

The finalists were evaluated through a walk-off to showcase their physiques, charisma, and stage presence and a question-and-answer portion to demonstrate their ability to share their fitness advocacies and wits.

“This year, Century Tuna Superbods does what it does best - bringing out the best in individuals. The ‘Best You Ever’ campaign is truly a game-changer in how we define healthy living in today's times, as portrayed by every passionate heart that accepted this year's challenge. Congratulations to our Top 18 male and female finalists who have shown what becoming their best selves truly means and how different it can be for everyone's journey. We are excited to know more about your journey and watch you inspire others,” said Mr. Carlo Endaya.

The Century Tuna Superbods Final Callback Event was hosted by Robi Domingo with special performances by Sheena Belarmino and Klarisse De Guzman.

Century Tuna Superbods embraced the "Best You Ever" campaign this year, promoting self-love and holistic self-improvement beyond physical transformation. The theme encouraged participants to become the best versions of themselves, led by its celebrity Superbod ambassador, Kathryn Bernardo.

Be on the look out for the finals night of Century Tuna Superbods 2024 Best You Ever Campaign in July and witness the glorious moment of naming this year’s #CenturyTunaSuperbodsBestYouEver winners.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at  https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Kathryn Bernardo unlocks a new chapter – #BestYouEver Era with Century Tuna

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Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.

As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates. ####