Toshiba Lifestyle Announces Strategy to Strengthen its Market Presence in Asia Pacific and Reveals Innovative Product Launches in Vietnam

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Major Japanese electronics brand, Toshiba, recently announced its strategic plans to tap into the growing middle-class population in Asia Pacific (APAC) and become the number one Japanese home appliance brand in the region, during its dealer conference in Hanoi, Vietnam.

With the event’s theme of Beyond Details, Innovate Tomorrow, the brand also revealed Japandi and Master of Flow, both solution-based and innovative concepts that their products have been designed upon. During the event, Takashi Sorimachi, celebrated Japanese actor and singer, was also unveiled as Toshiba Lifestyle’s new Regional Brand Ambassador, with the aim of strengthening its connection with consumers.

The Toshiba Lifestyle Asia Pacific 2024 Strategic Dealer Conference gave the brand the opportunity to highlight its focus on innovation, and showcase 65 of its latest products that will be available in the market over the next 12 months, some of which are based on its two concepts of Master of Flow and Japandi.

“At Toshiba Lifestyle, we believe we are well-placed in the Asia Pacific region to deliver our innovative solutions to our consumers. Since 1875, we have established ourselves as a household name in the appliances industry in the region, and we aim to accelerate our growth from here, and give our consumers the ultimate convenience in their daily lives. Looking ahead, we will increase our investments to strengthen our research, retail services, digital marketing efforts and consumer engagement in this key region. We will also work closely with our partners and key stakeholders, with the aim of amplifying our presence and achieving our goal of being the number one Japanese home appliance brand in the Asia Pacific region,” said Zeal Jiang, President of APAC Regional, Toshiba Lifestyle.

Two Unique Concepts, Two Innovative Solutions – 

Japandi and Master of Flow

The event’s theme, “Beyond Details, Innovate Tomorrow”, stems from Toshiba Lifestyle’s 149-year track record of invention and innovation in Japan, one that is steeped in rich, craftsmanship spirit, and in a country that is famous for their highest attention to detail and dedication to achieving perfection. The brand’s focus on detail – from product design to development – combined with its expertise in invention and a desire for a better world, are strongly reflected in all its product solutions.

As part of its growth strategy in Asia Pacific, and staying true to its innovation roots, Toshiba Lifestyle announced Master of Flow, their innovative water technology concept and Japandi, their new product line dedicated to design innovation. Both concepts are aimed at bringing the right production innovation to life to solve consumers’ pain points and improve their quality of life, as well as delivering affordable, premium household solutions to the rising middle-class in APAC.

Master of Flow

The Takumi Spirit[1] is embedded in Master of Flow, Toshiba Lifestyle’s whole house water solution category, which aims to enhance everyday life by improving domestic water quality for drinking, cooking and living with its leading water technology and products. It aims to help consumers achieve a healthy lifestyle, enable easy housework, and ensures long-term durability of water-related home appliances, thus setting new standards for living comfort and efficiency.

Japandi

A blend of Japanese Fuji White and Scandinavian aesthetics, Japandi perfectly embodies the philosophy of Beyond Details, Innovate Tomorrow as it emphasizes minimalism, functionality and aesthetic harmony, serving as the foundation for future innovations in interior design. By meticulously considering every detail, the Japandi concept ensures quality and durability, and with the comfort and well-being of consumers as its priority, the Japandi style anticipates evolving lifestyle demands through its human-centric designs. Thus, making the Japandi style a testament to how timeless design principles can be reimagined to meet future challenges and opportunities.

Toshiba Revolutionizes Rice Cooking with its new series of Advanced Rice Cookers

In Asia where rice is a daily essential, Toshiba also unveiled during the event its latest innovation in the form of a series of digital rice cookers that have been designed to revolutionize rice cooking. Based on 69 years of studying rice and its culinary techniques in various countries in Asia, Toshiba Lifestyle created these state-of-the-art appliances that offer unparalleled control over cooking quality, ensuring each grain is perfectly textured, richly aromatic, and optimally nutritious in terms of sugar content, all to the household members' preferences.

Achieving Greater Heights in a Sustainable Fashion

While Toshiba Lifestyle aims to be the number one Japanese household appliance in the region, the brand is committed to environmental, social and good governance for sustainable growth. For example, under the Green Factory Initiative, the brand only uses energy-saving products with high efficiency, with 28 factories under its remit that are certified as a National Green Factory.

#BeyondDetailsInnovateTomorrow

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[1] In the Japanese culture, when an individual has developed his skills with experience, judgement and expertise, he receives the title of “Takumi”, meaning, master craftsman. Whether it’s about the time, the effort or the attention to the smallest details, the Takumi Spirit is a cherished manufacturing philosophy, brought to life by the pride of both the creator and the recipient of his creation. Source.

LG Smiles back to the World with its new Brand Identity

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With Reinvented Brand Strategy, Company Aims to Actively Communicate

With Customers Beyond Generations and Locations

 

 

 

SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

 

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

 

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

 

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

 

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

 

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

 

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

 

 

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

 

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

For more details, follow @LGPhilippines on Facebook and @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

 

Power up your techie dad with Anker Powerbanks at Shopee this Father's Day

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Father's Day is coming. Finding the right gift for Father’s Day is never easy. Here are some affordable and thoughtful Father's Day gift ideas for every budget, for dads with all types of interests.

Tech essentials like a new power bank, power cable, wall charger are practical and useful in our everyday activities. Get your virtual baskets ready as Anker gives great deals starting this June! Shopee users can have an Anker as they enjoy discounts on Anker’s official store plus free shipping.

Best Anker Powerbanks

You've likely heard of Anker, and this is one of the company's best portable chargers.

Anker is one of the biggest brands in the power bank space, and you’re likely to see the name appear in a variety of best of lists for power banks, as the company makes some of the best products on the market.

Anker is the global leader in charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers. Anker is pioneering Power Delivery technology to charge phones, tablets, and laptops at unprecedented speeds.

Check out Anker PowerCore Select 20000mAh High Capacity Powerbank, Dual 12W Output Ports, 18 Months Warranty at 16% off! ₱2,275 only. Get it on Shopee now! https://shopee.ph/product/7516924/2871489719?v=7bd&smtt=0.0.5

This Anker Power banks will be able to charge up your phone or tablet multiple times before it needs a recharge.

We found it pretty snappy to use, in that it charges up quickly, and can also power up your devices speedily. 

For gifts for Father's Day, check these deals out yourself right about now at Anker Philippines Official Shopee Store 

Visit https://shopee.ph/ankerphilippines for more information on the Anker products at the Shopee.

https://shopee.ph/ankerphilippines

Shopee Philippines offers Online Deals with find discounts. Shopee Guarantee ensures safety in buying.

To get the latest updates and sale alerts, simply *Download Shopee App !

Download it now for free at the App Store or Google Play and enjoy your Shopping at Shopee!

Happy Father"s Day ! 

Asus Laptops that are worth investing on, available on Shopee

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Are you looking for a laptop? Have you decided to get an ASUS laptop? Whether you need a high-end gaming laptop, a budget laptop, or a cheap machine, if you’re looking for the best, you are at the right place.

Be online-learning ready with these Asus laptops available on Shopee.

Asus' impressive innovations and affordably priced notebooks keep them high in the industry's esteem.

Check out this shop on Shopee! asusphilippines: https://shopee.ph/asusphilippines?v=881&smtt=0.0.5

Asus offers the best laptops you can buy.  Asus is a laptop maker that is known for state-of-the-art innovation; it is a company that doesn't want to get lost in a sea of laptops. 

Asus wants to stand out and offer powerful performance in a laptop while still tackling the challenge of keeping the laptop lightweight and portable.

Celebrate Independence Day with Shopee with these great deals from Asus.

Shopee Philippines offers Online Deals with find discounts. Shopee Guarantee ensures safety in buying.

Shop now to save as much on discounts. Visit Asus and shop now!

To get the latest updates and sale alerts, simply *Download Shopee App !

Download it now for free at the App Store or Google Play and enjoy your Shopping at Shopee!

Score the Nintendo Switch, Oppo F7, and HD TVs at Shopee’s July Orange Day Campaign

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Shopee celebrates Orange Day from July 13 to 15 with a bumper flash sale, featuring up to 90% discounts on various products and free shipping for 24 hours

To celebrate its monthly Orange Day campaign, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches the Flash 7 on July 13 with seven flash deals instead of the usual three a day. Featuring massive limited-time discounts on premium products such as the Nintendo Switch and Smart TVs, the campaign will also include a diverse array of products from various categories like Electronics, Home Appliances, and Mobiles and Gadgets. 

Here are seven must-have items up for grabs in Shopee’s Orange Day Sale:

  1. Sharp AQUOS 32 Inches LED TV

With Sharp’s AQUOS 32” LE185M LED TV, you can dive right into your favourite movies and TV shows. With advanced image processing, a crisp HD display, and top-notch LED technology, the Sharp AQUOS 32” LED185M LED TV promises an immersive entertainment experience for only P7,699.

Purchase the Sharp AQUOS 32” LE185M LED TV

  2. Nintendo Switch with Gray Joy-Cons (Comes with The Legend of Zelda: Breath of the Wild Game)

The first home gaming console capable of transforming into a portable gaming device, it’s no wonder why the Nintendo Switch is on everybody’s wishlist in 2018. If you’re someone who’s  always out and about, Shopee’s Orange Day Sale is the sign you need to get your hands on a Switch for only P17,999!

Purchase the Nintendo Switch with Gray Joy-Con 

  3. Toshiba 32 Inches LED HD TV 

Upgrade your home entertainment system with the latest Toshiba 32” LED TV and bring your stay-home nights to the next level. With a display able to support viewing angles up to 178 degrees, you won’t miss any of the onscreen action no matter where you sit. Pamper yourself with a supreme entertainment experience for only P7,499 during Shopee’s Orange Day Sale.

Purchase the Toshiba 32" LED TV 32S1710EV HD D-LED TV

  4. Oppo F7 (with Free Bluetooth Music Lamp)

Besides the coolest gaming consoles and crystal-clear TVs, Shopee’s Orange Day Sale also features the all-new Oppo F7 for shoppers itching for a new phone. Packing an ultra-HD camera mode and stocked with the latest specs, it is sure to place you at the centre of attention among your friends and family. To sweeten an already awesome deal, buy the Oppo 7 at Shopee’s Orange Day Sale for P17,999 and receive a Bluetooth music lamp for free! 

Purchase the Oppo F7

  5. JBL Charge 3 Speaker

Discover the all-new wireless JBL Charge 3 you can carry anywhere to savour your favourite tunes. Packing a powerful stereo and a durable build with waterproof fabrics, the JBL Charge 3 delivers a satisfying audio experience in different vibrant colours. Get it now for only P5,999!

Purchase the JBL Charge 3

  6. KitchenAid Food Chopper 

Cooking has never been easier with the KitchenAid Food Chopper. For only P2,495, you can now quickly chop or puree ingredients from your favorite recipes. It is convenient for everyday use in the kitchen and will surely be one of your favorite household items.

Purchase the KitchenAid Food Chopper

  7. Fujifilm Instax Mini 9 Sakura Special Kit Instant Camera

What makes the Fujifilm Instax Mini 9 Sakura Special Kit Instant Camera special is its close-up lens attachment, which allows you to shoot your subject from up to 35cm away. It also automatically detects the best brightness levels for a shot, making it easier when taking photos in different environments. With its suite of smart functions, the Fujifilm Instax Mini at P3,779 is the perfect weapon for both expert photographers or just casual shooters looking for a versatile polaroid camera.

Purchase the Fujifilm Instax Mini 9 Sakura Special Kit Instant Camera 

Aside from a wave of flash deals on July 13, Shopee’s Orange Day celebration from July 13 to 15 promises tons of other attractive promotions, such as two-for-one deals, vouchers offering up to 150 pesos off, and curated category collections featuring up to 90% discounts on items.

For more information about the Orange Day Sale, visit http://shopee.ph/OrangeDayJuly

Download the Shopee app for free on Apple App Store or Google Play Store.

In the Name of Mobile Commerce Lazada.com.ph unveils the Filipino purchase behaviour through mobile commerce

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Shopping online is certainly an efficient and effortless way of getting what you want, where you want it, and when you want it – or so most Filipinos think. But as the country’s biggest names in telecommunications strive towards improvement in providing mobile internet solutions – take the case of telco giants such as Smart - which just recently announced free internet to its subscribers, as well as Globe – which aggressively pushes its mobile internet bundles; it has become undeniable that M-Commerce (Mobile Commerce) has reached the Philippine shores in one way or another.

In a recent study made by the market research firm TNS, 53% of all respondents from Metro Manila already own a smartphone. For 2015, it is estimated that the Philippines will still witness a 22 percent year-on-year increase in smartphone adoption (as cited in the recent report of IDC) coupled 42 percent increase in the sales of smartphones (as cited in the recent report of GfK), thus making M-Commerce more and more viable and conducive amongst Filipinos.

While the M-Commerce infrastructure is definitely booming, Filipinos are now adopting the mobile lifestyle wherein everyone is living on a faster-paced lifestyle and mobile phones are becoming a survival tool more than just a communication accessory.

Headlining the group is Lazada.com.ph, which has launched its mobile app early 2014 and is now working relentlessly towards energizing M-Commerce in the Philippines while keeping its effortless and risk-free shopping promise intact.

M-Commerce Fast Facts from Lazada.com.ph:

·         Mobile traffic constitutes more than 50% of daily traffic of Lazada.com.ph;

·         Since its launch in early 2014, the Lazada Mobile App downloads have grown 18% month-on-month on iOS and Android;

·         Each Mobile App and Mobile Browser user spends an average of 5 minutes shopping online;

·         Mobile App users shop more regularly and make more purchases per year;

·         60% of those who shop via mobile are female customers  between the ages of 24-35;

·         Most mobile users shop during their lunch breaks (in the hours of 11:00 AM – 1:00 PM) and before they go to bed (in the hours of 9:00 PM -10:00 PM);

·         Fashion, Health and Beauty, Electronics, as well as Home and Living items are currently the most search and bought items via mobile

Energizing the Mobile Commerce in the Philippines:

Being at the forefront of E-commerce in the Philippines, Lazada.com.ph has been actively taking steps towards educating and encouraging more and more Filipinos to purchase via their smartphones. Key initiatives are dedicated deals and discounts exclusively applicable to the Lazada Mobile App as well as partnerships with reputable brands to further encourage downloads and usage of the Lazada Mobile App.

This February 25, Lazada.com.ph will embark on a new initiative to further energize M-Commerce in the country by staging its first Mobile Power Sale. The Mobile Power Sale is a one-day-only event exclusive to the Lazada Mobile App shoppers.

The Lazada Mobile Power Sale:

This February 25 (Wednesday), Lazada.com.ph will continue to energize the mobile commerce sector as it stages its first shopping campaign exclusive only through the Lazada Mobile App. For one-day only, the Lazada Mobile App will be doing a flash sale for iPhone 6 carrying a pricetag of PhP 27,999, the Cherry Mobile Me Vibe at PhP 2,999, the Meizu MX4 at PhP 12,000 and its best-selling powerbanks at PhP 499. Also, Lazada.com.ph will be giving away tons and tons of exciting prizes for Lazada Mobile App shoppers on Feb 25.

Lazada(www.lazada.com.ph) is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.