Camp COMCO honored at IABC Quill Awards for its program for communication students and graduates, opens application for its Cycle 19

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The International Association of Business Communicators’ (IABC) 19th Philippine Quill Awards recently bestowed top honors on Camp COMCO Mentorship Program, the groundbreaking and proprietary talent incubation initiative, industry linkage course, and apprenticeship platform of trailblazing inter-regional integrated communications agency COMCO Southeast Asia.

Camp COMCO won Excellence Awards in Internal Communication for “Camp COMCO House Wars – The Force of Learning in New PR and Smart Social” and “Igniting the Alumni Culture – The Camp COMCO Alumni Society”. It also bagged the Excellence Award in Communication Training and Education for Camp COMCO House Wars and Merit Award in Internal Communication for “Celebrating the Alumni Culture – The Camp COMCO Alumni Society Unity Games”. Ultimately, Camp COMCO earned one of the highest honors in Quill Awards as it received the finalist citation for the much-coveted Top Award in Communication Training and Education. Launched in 2016, Camp COMCO Mentorship Program also won the 2019 IABC Quill Award of Excellence in Communications Training and Education and the 2019 Gold Anvil Award in Specialized Public Relations Program.

One of the many reasons why the program is vastly successful is because it strategically and structurally covers training in diverse communication areas empowered by the COMCO’s culture of mentorship. Camp COMCO apprentices are assigned to their respective mentorship houses – House Bearcat, Hawksbill, Flying Fox, and Whaleshark where they are co-trained by their respective house stewards alongside mentors from COMCO Mundo League of Enterprises, Camp COMCO Alumni Society and the industry. These young talents go through the process of Skills Calibration, Strategic Communications Immersion, and a Specialization Elective.

In House Wars, the culminating activity of the Camp, the apprentices through their mentorship houses are given the opportunity to use what they have learned in the program and develop communication proposals for some of the most renowned brands in the industry. Some of the brands and organizations that have participated in House Wars were Starbucks, FWD Insurance, Theo & Philo Chocolates, CARA (Compassion and Responsibility for Animals) Welfare Philippines, and ABS-CBN, among others. The houses compete for the best communications proposal to be presented and pitched to the brand, and the winning house will be declared as the House Wars Champion!

Over the past 6 years, Camp COMCO Mentorship Program has already produced 100 graduates from 18 cycles. Graduates of the program become members of the Camp COMCO Alumni Society and continue to be involved in many of the organization’s initiatives, such as the COMCOlidays with Kids outreach program, emergency response fundraisers (e.g. for PGH during the COVID-19 pandemic and for Tuguegarao Bloggers Society during Typhoon Ulysses) and Camp COMCO Unity Games. Camp COMCO alumni have become top caliber young professionals and many of them are now award-winners and are holding key positions in COMCO as well as in other companies and sectors in the industry.

“I’ve done many projects throughout my career but bringing Camp COMCO Mentorship Program to life is probably my proudest accomplishment. Camp COMCO is designed to give the best internship or apprenticeship for aspiring communication professionals as I believe that a good mentorship program is the one that will fully prepare these students and young practitioners, provide them with the best jumping board for the practice of our craft, and ultimately help them define their future,” said COMCO SEA Group Chief Executive Director and Camp COMCO Mentorship Program Creator and Head Mentor Mr. Ferdinand L. Bondoy,

Camp COMCO Mentorship Program is now accepting young communications talents for its 19th cycle. If you think you have the edge to become the next communication rockstar, send your application and curriculum vitae (CV) to headquarters@comcomundo.com or commandcenter@comcosea.com.

To know more about COMCO Southeast Asia, visit comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comcosea, and @comco_sea on both Instagram and Twitter.

PASCUALLAB’S 75th Anniversary campaign wins Excellence Award from the 19th PH IABC Quill --- #PascualLove amongst winners for Communication Management

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Pascual Laboratories, Inc., one of the top-of-mind pharmaceutical companies¹ in the Philippines earns its first Quill Excellence Award for its 75thAnniversary campaign, #PascualLove, at virtual awarding ceremonies held on August 18, 2022 via ktext.ph

The 19th Philippine Professional and Student Quill Awards is the Philippine chapter of the global organization International Association of Business Communicators (IABC)’s award-giving body which recognizes the best communication programs, tools, talents, and academic work.  

#PascualLove , PascualLab’s campaign for its milestone 75^thAnniversary was chosen as one of the Excellence Awardees among 849 entries.  The campaign won for effectively achieving its communication objectives through the strategic use of platforms to reach stakeholders, efficient management, consistent messaging, and communication innovation. 

 

#PascualLove is a play on the company name and the kind of love it tries to convey through its health and wellness products and services, to its stakeholders, and its contribution to nation-building through job creation and philanthropy. 

 

During its 75^th year, PascualLab launched a digital campaign via its social media accounts and corporate website as well as a PR campaign in the first quarter of 2021.  PascualLab also provided a sneak peek of the campaign highlights with a digital concert "PascualLove: From Our Family To Yours" in partnership with Wish FM 104.7 featuring River Maya and Music Hero, as well as sponsorship of the “Kilabotitos” concert featuring Ogie Alcasid and Ian Veneracion.   

 

The fulcrum of the celebrations was the digital concert #PascualLOVELiveAt75 which brought together all key stakeholders who have been part of the celebrations – from its brand ambassadors Bea Alonzo, Heart Evangelista, Alice Dixson, and Solenn Heusaff, to its trade partners. Ben & Ben, one of the biggest Filipino bands top-billed the performance while iconic radio jock and influencer Chico Garcia hosted the online event.

During the same year, PascualLab also launched new products – Poten-Cee + Zinc Advance, ProBio7 Kids probiotic powder supplements, and WellGreens Organics food supplements, proof of its continued thrust towards purposeful innovations. 

 

PascualLab spread more of the #PascualLove with the relaunch of its corporate social responsibility program SEED: Sowing to Empower, Educate, and Develop.

Marking the relaunch was the partnership with World Vision for its CHOSEN program where over 75 children from a less fortunate community in Malabon got to select their PascualLab employee sponsors. SEED’s relaunch was also highlighted by its partnership with health guru Doc Willie Ong for a series of MEDTalks that featured health tips on COVID-19 remedies & the importance of fiber supplementation, and donations of various Vitamin products to communities in Southville III Muntinlupa, Malabon, frontliners at San Lazaro Hospital, and the Regional Health Unit in Bulacan where PascualLab’s plant is located. 

 

All these initiatives earned PascualLab its first Quill – a milestone Excellence Award for Communication Management under Marketing, Advertising, and Brand Communication. 

 

According to IABC Philippines President Belle Tiongco: "Winning a Quill award is not easy. Winning an excellence award is a testament to the entrant’s global standard, reflecting a very high level of creativity and strategic ability that generates results.  Congratulations on your win, PascualLab, and thank you for sharing your work to inspire and motivate your colleagues in the industry! Well done – keep up the good work!"

Beyond the meaningful milestone celebration and the recognition, PascualLab remains committed to make true its mission of delivering quality and family-friendly health products and services to Filipino communities in the decades to come, all in the spirit of #PascualLove. 

Kickstart-up Communications Agency Ascends into the Big League!

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ComCo Southeast Asia Hits 2^nd Year with 13 Quill Awards and Agency of the Year Nomination, 

13 NewBiz Wins and a New Command Center

Fresh off the heels of the 16^th IABC Philippine Quill Awards, fast-rising and award-winning communications agency ComCo Southeast Asia has made a mark on the communications scene in a short span of two years since its launch in 2016. The past year has been a monumental one for the budding agency filled with new recognitions, new collaborations, and even a new headquarters! All of this is possible through ComCo SEA’s three agency thrusts, instilled in everything they do: Igniting Brand love, Igniting Social Change, and Igniting Talent.

The ComCo Squadron, dressed in its official brand color imperial purple, takes center stage in the recently held 16^th IABC Philippine Quill Awards.

Industry Recognition

After winning two IABC Quill Awards of Excellence for Igniting Brand Love - The Launch of ComCo Southeast Asia and M&M’s Vote PH Campaign the previous year, the company ascended into even greater heights this year by being nominated for Agency of the Year and winning 13 IABC Quill Awards! 

The IABC Quill Award is the world’s most prestigious awards program in the field of business communication. It has been bestowing the seal of approval to the most reputable organizations and corporations in the nation for almost two decades, emphasizing the use of excellent communication to achieve business goals, and to make a difference in society. To win a Philippine Quill means being recognized as achieving the highest Global Standard for business communication practices. 

ComCo Southeast Asia won the prestigious Quill Awards for the following: AirAsia - World Vision See the World Initiative for Audio-Visual, Corporate Social Responsibility (CSR) and Nonprofit Campaign; WWF Earth Hour Camp for Special Event and Nonprofit Campaign; Lamoiyan Corporation’s Licealiz KKK for Publication; Pioneer Insurance #MoveOnLang Song Writing Competition for Social Media and Corporate Social Responsibility; Eastern Communications rebranding campaign for Internal Communications; AirAsia Red Talks season 1 for Marketing, Advertising and Brand Communications, Digital Communications and Audio-Visual; and #CitizenComCo - the ComCo Southeast Asia Advocacy Communications practice for Corporate Social Responsibility. 

Likewise, Pioneer Insurance #MoveOnLang Song Writing Competition also bagged two silver Anvil Awards from the Public Relations Society of the Philippines (PRSP) earlier this year. In 2017, ComCo SEA was also recognized in Kidlat Awards and Spikes Asia by being part of the winning team of Snickers Don’t Drive Hungry and in Mumbrella Asia Awards for doing the Philippine leg of TCL Inspiring Bonding Moments. 

New Business Wins

The past year was not only filled with recognitions and retaining long-term partners such as Electrolux, WWF, Eastern Communications and Lamoiyan Corporation’s Licealiz.

ComCo SEA also won a number of inter-agency pitches acquiring new accounts such as PR for SM Cinema (including IMAX, Director’s Club and SnackTime), environmental sustainability research project for Coca-Cola, Digital and Social for Dragonpay and SureTayo, PR for Lamoiyan Corporation’s Hapee Kiddie and GumTect, Healthcare Communications for The Medical City - Clark, PR for Oakley and Reef, Development Communications for UNFPA (United Nations Population Fund), and PR for Bai Nian Tang Bao restaurant, Wake Up Manila job convention and Goodyear. 

The New ComCo SEA Command Center

From starting out on a shared space in Makati CBD (Central Business District), ComCo SEA moved into its new and own headquarters they call home on the 32^nd floor of the BPI-Philam Life Makati building along Ayala Avenue, Makati City. 

Visitors and guests, as soon as they are in the hallway outside, will notice the company’s bubbly and vibrant imperial purple logo greeting them. The office, known as the ComCo SEA Command Center, is home to the ComCo Squadron composed of ComCoys (directors and staff) and ComCowans (apprentices), a reference to the love of the team has for Star Wars. This particular passion for pop culture is seen all through the office floor with each room’s name being a reference, such as the Millennium Falcon (the primary craftsmanship studio), the Watch Tower (the conference room), the Cerebro (the leader’s room) and the Room of Requirements, among others.

Igniting Talent

To celebrate the Agency’s 2^nd Anniversary and plan ahead for its #RoadToYear3, the squadron spent their away days in a week-long trip in the Land of the Rising Sun, Japan! They were able to reflect, recalibrate, and regroup together for its next conquest. 

The Squadron has also injected new and young blood into its team, enabling and turning its bright, talented, and passionate young associates into becoming full-fledged communication experts. They recently hired new Associates for Brand Communications and Finance & Administration, and engaged Enablers for Digital Solutions and Information Technology. 

Most of its workforce came from ComCo SEA’s very own mentorship program called Camp ComCo. Now on its 8^th cycle, over 20 apprentices have gone through its real-world and practical on-the-job training involving workshops and sessions delivered by industry leaders as well as a mentee-mentor relationship between employees and apprentices, enabling the interns to perform actual work in the field. 

#RoadToYear3

The past two years were certainly full of exponential and positive growth for the Agency. The year 2018, however, is shaping up to be an ever better year for the kickstart-up now mainstream player ComCo Southeast Asia. 

ComCo SEA Regional Integration and Executive Director Ferdinand Bondoy shared, “As Walt Disney said before – It’s kind of fun to do the impossible. Everything is overwhelming as we are just on our #RoadToYear 3. I guess if you are having fun in what you do best, with a fantastic team, in a more home like environment, where we can work on our crafts knowing everyone got each other’s back, the impossible becomes possible. We were able to create a culture that inspires all of us to pursue our life’s work, and make a difference, together.” 

Whatever lies ahead in the next year, ComCo Southeast Asia is sure to ascend even further, reaching new heights and breaking new grounds. 

To know more and get in touch with ComCo Southeast Asia, please

visit www.comco-hq.com or www.facebook.com/comco.southeastaasia or e-mail commandcenter@comco-hq.com