“10 Kumainments” pushed in 17 regions to combat unhealthy diet, lifestyle

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After its successful launch in Metro Manila, the National Nutrition Council (NNC) pushes its“"10 Kumainments” campaign to all 17 regions of the country, through the local government units (LGUs) as its drivers.

The campaign, which provides “the recommended guide” for Filipinos to obtain a healthy diet by following simple guidelines, has been translated into local dialects, including Cebuano and Ivatan. The NNC-ARMM(Autonomous Region in Muslim Mindanao) has even made a transliteration of the nutritional guidelines in Arabic and called it the Nutritional Guidelines for Muslim Filipinos, which cites teachings in the Qur’an, showing support for each of the guidelines.

The 10 Kumainments was launched last 23 October 2014 by the National Nutrition Council and has been widely publicized through well-placed TV and radio commercials in leading radio and television networks and local radio stations nationwide. Regional launch events were led by the NNC regional offices in key cities nationwide.

The program was launched to address the growing concern for the nutritional status of Filipinos, which has been compromised by either a lack or excess of food, unhealthy eating habits and the trend towards a sedentary lifestyle. These have, in turn, led to the rise of non-communicable diseases like cardiovascular diseases, cancer, respiratory diseases and diabetes.

“Filipinos love to eat, especially during the holiday season. That is why it is very important to remind Filipinos that they should not compromise their health while celebrating in countless office parties, family reunions and dining out opportunities this season,” said Assistant Secretary of Health Maria-Bernardita T. Flores, Executive Director of the NNC.

The NNC’s “10 Kumainments” were derived from the 10 Nutritional Guidelines for Filipinos (NGF)developed by aninter-agency Technical Working Group through the Food and Nutrition Research Institute of the Department of Science and Technology, and have been popularized this year with an easy-to-remember format and a more relatable approach. These are the primary recommendations for nutrition and healthy lifestyle in order to attain good health,” she continued.

The 10 Kumainments are simple, easy to follow and easy to remember. For example:

 Kumainment No. 1 states: “Kumain ng iba’t ibang pagkain” while Kumainment No. 3 states: “Kumain ng gulay at prutas araw-araw”.

The 10 Kumainments are like the Biblical 10 Commandments. Thus, a character was developed in the person of Moises Dalisay or “Mang Moi” who was molded after the Biblical Moses—who now promotes the 10 Kumainments in media and in communities.

The NNC plans to further push its nutritional awareness campaign by working together with various government agencies in 2015 for issuance of department circulars and memos to encourage the use of the nutritional guidelines. Restaurants, groceries, supermarkets, dining places and other public places will be included in the campaign since this is where people need to be reminded of pursuing healthy eating and an active lifestyle. Since a lot of Filipinos also live abroad, a more aggressive and extensive dissemination of the 10 “Kumainments” will be done through Philippine embassies and consulates and the Internet for wider reach.

“We encourage all Filipinos to follow the 10 Kumainments so that they can influence proper nutrition behaviours and to also be able to help reduce the risk to malnutrition and non-communicable diseases,” Flores said.

For more information, write or call the NATIONAL NUTRITION COUNCIL,
Address: 2332 Chino Roces Ave. Extension, Taguig City.
Tel. Nos. 843.0142; 843.1337; 843.5824; Fax No. 843.5818;
Email: info@nnc.gov.ph or
Visit http://www.nnc.gov.ph
www.facebook.com/nncofficial.
Twitter @NNC_official.

“10 Kumainments” for Pinoys’ healthy lifestyle

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The National Nutrition Council  launches the “10 Kumainments”, a campaign to promote the Nutritional Guidelines for Filipinos at the “3rd National Conference of Nutrition Action Officers" held at the SMX Convention Center in Pasay City on October 23, 2014.

Filipinos from every walk of life can find ways to get healthy and be nutritionally well by following very simple guidelines drawn up by the National Nutrition Council (NNC) of the Department of Health (DOH).

The 10 Kumainments are the popularized versions of the Nutritional Guidelines for Filipinos (NGF) approved by the NNC Governing Board to promote a healthy lifestyle among Pinoys. The nutritional guidelines aim to address and prevent malnutrition and diet-related non-communicable diseases such as cancer, diabetes and cardiovascular diseases.

The Kumainments are simple and easy to remember guidelines that can be easily followed by ordinary citizens to improve their nutritional status. With messages like“Kumain ng iba’t ibang pagkain”, “Kumain ng gulay at prutas araw-araw”, and “Panatilihin ang tamang timbang”, individuals are encouraged to eat the right foods, exercise right and pursue a healthy lifestyle in 10 easy rules. The messages will be aired on TV and radio stations nationwide.

A campaign character, Moises Dalisay also known as "Mang Moi", was also introduced at the launch. Patterned after Moses or Moises of the Bible story who handed out the Ten Commandments, the friendly “Mang Moi” crusades for the “10 Kumainments” that Pinoys should follow for better nutrition. 

Moises "Mang Moi" Dalisay discusses the 10 Kumainments, the Nutritional Guidelines for Filipinos with Jovita Raval, the National Nutrition Council Chief of the Nutrition Information and Education Division.

“We encourage all the Nutrition Action Officers in the country to help disseminate the 10 Kumainments to the barangay level, to the households so that they can contribute in influencing proper nutrition behaviours and to also be able to help reduce malnutrition in the country,” said Jovita Raval, NNC Chief of the Nutrition Information and Education Division.

The NGF was developed by the interagency and multi-sectoral Technical Working Group on the Nutritional Guidelines for Filipinos chaired by the Food and Nutrition Research Institute of the Department of Science and Technology (FNRI‐DOST). The NGF also underwent multi-sectoral consultations. NNC was tasked to disseminate the NGF to ensure its adoption among Filipinos to contribute to improved nutrition.

The launch was attended by Nutrition Action Officers from all over the country who are also expected to help in the dissemination of the 10 Kumainments in barangays nationwide. The 3rd National Conference of Nutrition Action Officers used the theme in this program, “I Need You NAO and Forever” and conducted sessions that tackled nationwide data and project updates from the NNC and its partner agencies.

(L-R) Carmelita Abalos, President of the Nutrition Action Officers Association of the Philippines; Mario Capanzana, Director of Food and Nutrition Research Institute; Jovita Raval, NNC Chief of the Nutrition Information and Education Division; Dr. Corazon VC Barba, Professor Emeritus of UP Los Banos; Dr. Rodolfo Florentino, President of the Nutrition Foundation of the Philippines launch a popular version of the Nutritional Guidelines for Filipinos, the "10 Kumainments". The standee in the middle is the main character for the campaign, Moises "Mang Moi" Dalisay.

For more information, visit the NATIONAL NUTRITION COUNCIL

2332 Chino Roces Ave. Ext., Taguig City. 

Tel. Nos. 843.0142; 843.1337; 843.5824; 

Fax No. 843.5818; 

Email: info@nnc.gov.ph 

http://www.nnc.gov.ph 

www.facebook.com/nncofficial

Twitter @NNC_official.