Samsung Electronics Ranks 5th in Global Brands for the Sixth Consecutive Year

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Samsung recognized for AI leadership and accelerating adoption

SEOUL, Korea – Samsung Electronics recently announced it has been recognized by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

● Strengthened AI competitiveness across the company’s business divisions

● Enhanced customer experiences through unified integration across products

● Focused investment in AI-related semiconductors

● Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratization of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognized Efforts in Each Business Division

Mobile

● Leading the mobile AI era and driving the popularization of AI with Galaxy AI

● Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7

● Enhancing customer trust through strengthened privacy and security technologies

● Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

● Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN

● Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming

● Leading the technical standardization of 6G

● Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

● Solidifying global leadership in TVs, soundbars, and gaming monitors

● Innovating viewing with rich AI features based on Vision AI

● Enhancing The Frame and Art Store services to deliver personalized art TV experiences

● Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

● Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities

● Providing differentiated convenience and advanced AI experiences through SmartThings integration

● Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

● Operating a diverse portfolio across cloud, on-device, and physical AI applications

● Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD

● Continuing development and investment in innovative solutions like CMM-D and HBM

● Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world's longest-standing brand value evaluations, widely recognized for its credibility.

Samsung Galaxy Watch8 Series: Ultra Comfort, from Sleep to Workout

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Galaxy Watch8 and Galaxy Watch8 Classic merge an iconic design with new, personalized wellness insights to motivate you on your health journey

NEW YORK – Samsung Electronics Co., Ltd. today introduced Galaxy Watch8 and Galaxy Watch8 Classic[1], establishing an iconic design identity across the entire Galaxy Watch lineup. Building upon the foundation of the Galaxy Watch Ultra’s cushion design, this series boasts the thinnest, most comfortable Galaxy Watch ever[2] for continuous health tracking. The Galaxy Watch8 series suits diverse lifestyles and provides advanced capabilities, setting a new standard for style and personalized health experiences.

“We are committed to empowering billions of people to live healthier lives through our innovative technology,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “By combining purposeful design with advanced sensor technology and an intuitive AI-powered experience, the Galaxy Watch8 series serves as a starting point for a healthier, more connected life, making it easier than ever to take meaningful steps toward users’ well-being.”

Redesigned Inside and Out for Ultimate Wellness

By reimagining both form and function, the Galaxy Watch8 series delivers unmatched comfort alongside industry-leading performance, making it the ultimate companion for everyday wellness. The distinctive cushion design, which debuted with Galaxy Watch Ultra, now defines the entire Galaxy Watch lineup. To achieve the thinnest design yet, the internal structure of Galaxy Watch8 was completely reengineered and its component mounting capability has been improved by 30%, resulting in an 11% thinner design. Combined with the Dynamic Lug system, this design moves naturally with the wrist, providing greater comfort and improved stability2 for a better fit and enhanced health-tracking accuracy.

Galaxy Watch8’s sleek profile is complemented by its exceptional performance. Even when you are outdoors under bright sunlight, the display is 50% brighter2 with a peak brightness of 3,000nits for easy visibility, and the enhanced battery2 ensures the watch can keep up with an active lifestyle. Moreover, the dual-frequency GPS provides more detailed and precise location results2 while our most powerful 3nm processor delivers faster performance and greater power efficiency. With the groundbreaking BioActive Sensor that enables deeper and more accurate health insights, the Galaxy Watch8 series helps provide a holistic view of your health.

Motivation for Lasting Health Changes

Sleep is a window into your overall health and each restful night allows your body and mind to recover immediately the very next day. That’s why Samsung is continuously advancing the sleep experience, offering tailored sleep coaching, helping to create an optimal sleep environment, and even detecting moderate to severe signs of sleep apnea. On top of that, the Galaxy Watch8 series comes with new unique health features on the Samsung Health app[3] that help you build healthier habits through instant, motivational insights – from sleep to nutrition and workout.

Bedtime Guidance[4] can measure your circadian rhythm to suggest the optimal time to go to bed so you wake up refreshed the next morning. Vascular Load[5] helps monitor the stress levels on your vascular system during sleep. Providing insights on various lifestyle factors including sleep, stress and activity, it helps you adopt a more comprehensive approach to managing your health.

Meanwhile, the Galaxy Watch8 series introduces Antioxidant Index[6] for the first time in a smartwatch, enabling you to measure carotenoid levels in just five seconds and make informed lifestyle choices for healthy aging.

Whether you’re a novice or experienced runner, the Galaxy Watch8 series delivers personalized fitness insights to keep you motivated when you need it most. Running Coach[7] calculates your fitness level from 1 to 10 and develops a tailored training plan complete with real-time guidance and motivational insights. With the updated Together feature, which now supports running, you can gamify your fitness journey by challenging friends and family.

If high level of stress persists, High Stress Alert will immediately signal so that you can take a break to help manage your stress levels in real-time. With Mindfulness Tracker, you can record your mood and receive guidance on breathing exercises to relieve your stress – all at once on your wrist.

Plus, the AI-powered Energy Score[8] gives you a snapshot of your energy level, combining physical and mental energy metrics so you can have a healthier day, every day.

Easier Watch Interaction with Wear OS and Gemini

Developed in close collaboration with Google, the Galaxy Watch8 series is the first smartwatch to come out of the box with Gemini[9], Google's AI assistant, and be powered by Wear OS 6. Go hands-free using natural voice commands to get things done on the go with your Galaxy Watch apps like Samsung Health, Calendar, Reminder, and Clock. For example, you can ask Gemini to find a nearby cafe and text a friend to meet you there, all in one go. Or, if you’re ready to start your workout and you have a goal in mind, simply say, “Start a 30-minute run.” The watch seamlessly initiates the workout in Samsung Health.

In addition, thanks to the new One UI 8 Watch, the user interface is optimized for the size and shape of the watch face. The new Multi-Info Tiles provide easy access to health metrics, weather, events and more – all in a single, quick look. Moreover, the new Now Bar and depthless notifications ensure key activities are front and center.

Tailored to Match Every Lifestyle

Galaxy Watch8, Galaxy Watch8 Classic and the new Galaxy Watch Ultra are available for pre-order in select markets starting today until July 31, with general availability starting August 1.

Featuring a sleek and minimalist design, Galaxy Watch8 is designed for everyday wellness. Available in 44mm or 40mm sizes and in Graphite or Silver, it provides comfort and style for daily activities. Meanwhile, Galaxy Watch8 Classic brings timeless sophistication to the wrist with modern features such as a rotating bezel and a quick button for added convenience. The Classic model measures 46mm and comes in Black and White. Plus, both models can be matched with a range of stylish bands[10] designed to suit diverse lifestyles.

For those who love outdoor adventures, Galaxy Watch Ultra is the most advanced and durable Galaxy Watch model yet. Available in four titanium finishes including the new Titanium Blue, it offers the longest battery life and the most robust performance in the lineup.

To learn more about Galaxy Watch8, please visit https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-44mm-silver-bluetooth-sm-l330nzsaasa/buy/

Galaxy Watch8 Series Specifications

 

	Galaxy Watch8	Galaxy Watch8 Classic
Color	- 44mm: Graphite, Silver - 40mm: Graphite, Silver	46mm: Black, White
Dimension[1] & Weight[2]	- 44mm: 43.7mm x 46mm x 8.6t (34.0g) - 40mm: 40.4mm x 42.7mm x 8.6t (30.0g)	46mm: 46.4mm x 46mm x 10.6t (63.5g)
Display	Sapphire Crystal - 44mm: 1.47-inch (480x480) Super AMOLED, Full Color Always On Display - 40mm: 1.34-inch (438x438) Super AMOLED, Full Color Always On Display	Sapphire Crystal - 46mm: 1.34-inch (438x438) Super AMOLED, Full Color Always On Display
Processor	Exynos W1000 (5 Core, 3nm)
Memory & Storage	2GB memory + 32GB storage	2GB memory + 64GB storage
Battery[3] (typical)	- 44mm: 435mAh - 40mm: 325mAh	445mAh
Charging[4]	Fast Charging (WPC-based wireless charging)

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[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[2] Compared to the previous Galaxy Watches.

[3] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier, or the device paired.

[4] Based on 3 days of sleep analysis of user's circadian rhythm and sleep pressure.

[5] Wearing a compatible Galaxy Watch is required when sleeping for at least 3 of the most recent 14 days.

[6] To measure, the user should place the center of their finger on the sensor at the back of the Watch and hold it for 5 seconds. While Antioxidant Index can be measured using any finger, the thumb is recommended for the most accurate result. Repeat measurement due to uneven skin texture may lead to different results.

[7] Prior to starting the coach program, taking a running level test and receiving a level designation is required.

[8] Only available when user register a compatible Galaxy Watch or Galaxy Ring at least once.

[9] Gemini mobile app available on select devices, languages, and countries. Requires compatible Wear OS watch to be connected to a compatible device. Check responses for accuracy. Internet connection and set up may be required. Features may differ depending on subscription and account. Results for illustrative purposes and may vary. Google and Gemini are trademarks of Google LLC.

[10] Sold separately. Availability of watch bands may vary by market or carrier.

[11] Measured without health sensors.

[12] Measured without band.

[13] Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Actual battery life may vary depending on different usage patterns, device model, network environment and other factors. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard.

[14] Testing conducted by Samsung using pre-released version of Galaxy Watch8 and Galaxy Watch8 Classic (BT & LTE), each paired to a Samsung phone; all devices tested with prerelease software, Galaxy Watch Magnetic Fast Charging USB C Cable (EP-OL300), and Samsung 25W USB C Power Adapter (EP-TA800). Charge time varies according to region, settings, usage patterns and environmental factors; actual results may vary. Samsung 25W USB C Power Adapter (EP-TA800) sold separately.

[15] Wear OS Powered by Samsung works with phones running Android 12 or later with more than 1.5GB of memory. Compatible devices may vary by market, carrier or device brand.

[16] LTE connectivity only available in LTE models.

[17] Galaxy Watch8 series has obtained MIL-STD 810H Certification: It has undergone a test that repeats from -20°C (1Hr) to 50°C (1Hr) for a total 6 hours.

[18] Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, carrier or device brand.

Galaxy Unpacked July 2025: The Ultra Experience Is Ready To Unfold

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SEOUL, Korea – – For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras and smarter ways to stay connected. And, with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 PM PH Time.

Stay tuned and make sure to visit https://news.samsung.com/ph/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Complete your registration to get a ₱5,000 e-voucher and a chance to win a Galaxy Tab S10 Ultra.

Be the first to discover the new Galaxy Foldable. Sign up now: https://www.samsung.com/ph/unpacked/

#Galaxy Unpacked #Galaxy Unpacked 2025 

#Galaxy Invitation #Samsung Unpacked 

#Foldable #Galaxy AI

Galaxy Unpacked January 2025: The Next Big Leap in Mobile AI Experiences

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Get ready for AI that is more natural and intuitive. The next evolution of Galaxy AI is coming and it’s going to change the way you interact with the world every day. The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future.

On January 23, 2:00 AM PH Time, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 2:00 AM PH Time.

Stay tuned and make sure to visit news.samsung/com/ph for all upcoming teasers, trailers and updates ahead of Unpacked 2025. Register to Galaxy Unpacked and get up to ₱5,000 e-voucher when you complete your registration by visiting https://www.samsung.com/ph/unpacked/.

Top 10 Next-Gen Heroes Revealed: Samsung Philippines Announces Solve for Tomorrow 2024 Finalists

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After an extensive nationwide search, Samsung Electronics Philippines is revealing the Top 10 finalists of its global program, Solve for Tomorrow competition – now in its 2nd year in the Philippines!

As a testament to their commitment to shaping the country’s next-gen heroes, Samsung Electronics Philippines brought back Solve for Tomorrow for another innovation-packed season with the support of the Department of Education (DepEd) and Philippine Science High School System (PSHS), with public science high school students in grades 8 to 10 showcasing their ideas to solve local challenges.

The teams who will move forward with the final presentation are: VersaSprout from the Regional Science High School in La Union, CocoSorb from Philippine Science High School-Ilocos Region Campus, sUN-Block from Philippine Science High School-Central Luzon Campus, PAROLA from Biñan City Science and Technology High School, Development of a Bamboo and Coconut Coir-Based Oil and Microplastics Filtration System for River Water Quality Improvement from Philippine Science High School-Ilocos Region Campus, BEYONSEE from Makati West High School (Makati Science High School), Hi-LoWall from Lipa City Science Integrated National High School, SIMS from Calamba City Science Integrated School, Croprotech from Philippine Science High School-Main Campus, and ReLeaf from Valenzuela City School of Mathematics and Science.

This year, Samsung Electronics Philippines received almost 300 submissions and approximately over 1,000 students participating across the country. The teams, comprising a maximum of 4 members each, were asked to identify a local community or environmental sustainability problem they want to solve with technology or AI and come up with a design proposal to be screened by the Solve for Tomorrow panel of judges.

To evaluate the entries, Samsung Electronics Philippines tapped industry experts to provide their knowledge and expertise. This year’s esteemed judging panel is comprised of Monchito Ibrahim, Vice President of the Analytics and Artificial Intelligence Association of the Philippines and an Executive Member of the National Innovation Council; Alwyn Rosel, Deputy Director of Ideaspace Ventures and QBO Innovation Hub and Rachelle Perez, Campus Program Lead of DEVCON Philippines along with Samsung Electronics Philippines representatives.

The 10 finalists will now undergo an idea mentorship with Samsung experts where they will communicate with their designated coach for the proposal improvement, proof-of-concept, or mock-up creation in preparation for their final presentation. They will move forward to the final round of judging this December for a chance to win PHP 2 million worth of cash prizes and Samsung devices for their school, teams, and teacher adviser.

Samsung’s Solve for Tomorrow 2023 Grand Finalists Reimagine the Future

In 2023, among over 200 entries in Samsung’s first-ever Solve for Tomorrow in the Philippines, three innovative solutions stood out. Last year’s Grand Prize winner hailing from Philippine Science High School-Cagayan Valley Campus is Team Intellimeter whose design solution aims to improve energy efficiency. Bansud NHS-Regional Science High School’s Project O.A.S.I.S. bagged the second prize with their filtration system to remove oil and microplastics from the ocean. Finally, the third-prize winners, also from Philippine Science High School-Cagayan Valley Campus, Team TomPost focused on the serious problem of waste in the agricultural sector, helping them to manage waste by repurposing tomatoes and other agricultural waste into compost and other products.

With the second run of Solve for Tomorrow, Samsung Electronics Philippines aims to empower even more STEM students across the country. They hope to encourage students to utilize technology by going beyond the classroom to challenge themselves to innovate and create solutions for the community, true to Samsung’s core philosophy.

*DTI Fair Trade Permit No. FTEB-201238 Series of 2024

Relive Your Best Years with the Samsung Y2K 4eva Collection

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Unique mobile accessories launched in partnership with Paul Frank and MILO, as well as Samsung original designs, inspiring youth in the Philippines to express themselves in their Y2K aesthetic

Samsung Electronics Co. Ltd unlocks a blast from the past with the launch of its Y2K 4eva collection of mobile accessories in the Southeast Asia and Oceania (SEAO) region, which aims to bring Y2K style roaring into the present. A nod to trends in the 2000s, the new Y2K 4eva collection features bold, playful and nostalgic accessories exclusively designed for the Galaxy Z Flip6 and Galaxy Buds 3 series, including special designs in collaboration with Paul Frank and MILO.

Based on a study by GWI, Y2K era pop culture has been making a resurgence in recent years as Millennials and Generation Z (Gen Zs) feel particularly nostalgic for media in the 2000s[1]. Millennials and Gen Zs are adding their own twist by infusing 21st century kitsch and digital retrofuturism into their day to day, such as thrifting and the use of film filter effects for digital photography, which have become a trend among this specific demographic.

Innovative Design Meets Iconic Style

The launch of the Y2K 4eva collection is not just about accessories, but also a time capsule that reminds of the simple and fun years of our youth, when our love affair with technology was still new, at the dawn of the early internet heralded by the buzz of dial-up connections. The collection will feature Samsung original Y2K 4eva designs that are bold, playful and nostalgic, sporting disco motifs and a back-to-school vibe many will love.

Paul Frank Galaxy Z Flip6 Case with Animated Wallpaper, Sticker Sheet and Griptok

As part of this year’s Y2K 4eva collection, Samsung has collaborated with Paul Frank to feature designs set in Planned Pines, a utopian universe that is a reminder of fun, playful and fearless times before the complexities of adulthood set in, adorned with Paul Frank’s beloved Julius the Monkey.

Paul Frank sits at the intersection between nostalgia and fashion, embracing fun, light-hearted moments that reflect the next generations’ individuality while promoting inclusivity and community.

MILO Galaxy Z Flip6 Case with Animated Wallpaper and Sticker Sheet

Samsung has also collaborated with MILO to create a uniquely designed phone case that is reminiscent of a recess favorite and a generational household staple that many have. For many, the love for MILO often begins at childhood – the iconic cocoa malt beverage for a school morning breakfast, or an energizing pick-me-up during sports days and recess. This collaboration celebrates the timeless joy that MILO brings, connecting with fans who grew up loving MILO. The iconic MILO tin featured in the phone design pays homage to the heritage that remains a staple in many SEAO homes, igniting fond memories of growing up.

Accessories in the Y2K 4eva collection range from phone cases with animated cover screen wallpapers for the Galaxy Z Flip6, Buds case for the Galaxy Buds 3 series, Griptoks, and sticker sheets. They will be up for grabs across the SEAO region through social contests, giveaways, and purchase redemptions[2].

“The Y2K movement has grown in popularity among Millennials and Gen Zs today. At Samsung, we are excited to bring a fresh and playful twist to our latest Galaxy devices through this movement by empowering our fans and users to explore the styles that resonate with who they are and what they like,” said ChonHong Ng, VP, Head of Regional Marketing, Samsung Electronics Southeast Asia and Oceania. “Our Y2K 4eva collection, in collaboration with iconic brands like Paul Frank and MILO, reflects our efforts as a distinctive brand that continues to innovate, offering our customers unique accessories that are functional and also serve as a form of self-expression.”

“Together with Samsung, we are excited to bring new ways for Paul Frank fans to have meaningful engagements with Julius and his friends. We are delighted to collaborate on this exciting Y2K 4eva collection with the Samsung team and bring together playful and fun accessories that both our customers will be sure to enjoy” said Michael Puglisi, Brand Director & Global Licensing, Futurity Brands.

“We are delighted to partner with Samsung to bring something fresh to MILO fans from across SEAO. As a generationally well-loved brand, this Y2K interpretation would be especially special for those who started loving MILO as kids-back in this era. It is an homage to the timeless joy and nutritious energy that MILO brings to families across the region,” said Michelle Marie Avarillo, Global Category Business Head - Kids & Teens Nutrition at Nestlé.

Hone your style in retrograde in the Philippines

These accessories are now available via the Samsung Shop App and Samsung Experience Stores’ Live Space sessions. Calling on Millennials and Gen Zs to show off your take on these eras -- to know more about the Samsung Y2K 4eva Collection, visit https://www.samsung.com/ph/samsung-x-you/.

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[1] Based on a study conducted by GWI, a consumer research agency, where 6,390 internet users aged 16-64 were asked about media from the past that they feel nostalgic for.

[2] Paul Frank collaboration accessories are available in the

Samsung One UI 6.1.1 Expands Latest Galaxy AI Features to Even More Users Around the World

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SEOUL, Korea – – Samsung Electronics Co., Ltd. today announced the expansion of One UI 6.1.1[i], which will bring the latest Galaxy AI features to more Galaxy devices through a new update. With the rollout beginning in September, the update will extend the AI features of Galaxy Z Fold6 and Z Flip6 to previous models including the Galaxy S24 series, S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series. With the latest advanced features across communication, productivity and creativity, the updated OS will elevate every mobile experience for users to deliver greater intelligence and convenience.

Intuitive Communication Without Barriers

Communicating with someone in another language is simple and easy with Galaxy AI. Interpreter[ii] offers Listening Mode which will now be available on all expanded devices, and one-way translation that can be used while listening to a presentation.

With Chat Assist, users can easily draft emails, social media posts, and more using Composer[iii]. Users can simply input a few keywords and Galaxy AI will generate a full message based on tone and personal style[iv] for review. Suggested replies[v], previously only available on Galaxy Z Flip6, will now be available on Galaxy S24 series devices — offering quick replies from the wrist when connected to Galaxy Watch7 or Galaxy Watch Ultra.

Powerful Productivity From Anywhere

The latest expansion of Galaxy AI features can transform any Galaxy device into a powerful productivity tool. Note Assist[vi] makes time-consuming meeting notes a thing of the past, enabling translation and note summaries, while the newly added transcript feature can quickly create notes based on voice recordings. For added convenience, PDF Overlay Translation[vii] can effortlessly translate and overlay text in PDF files or even translate text in images and graphs. And Sketch to Image[viii] helps enhance photos by generating a selection of image options that perfectly complement the original image based on simple sketches. Also, the advanced search capabilities of Circle to Search[ix] with Google quickly generate search results and now offer step-by-step instructions for solving complex math problems, as well as a newly added Sound Search[x] feature.

Advanced Creativity Made Easy

Galaxy AI is enabling everyday users to create professional-grade content, whether they're an amateur photographer or aspiring content creator. Instantly create portraits in a variety of styles such as 3D cartoon or watercolor with Portrait Studio[xi]. Plus, Instant Slow-mo[xii] users can seamlessly slow a video down while maintaining smooth image quality before quickly saving and sharing in just a few simple steps.

Availability

The software update for the Samsung Galaxy S24 series will begin rolling out in Korea on September 5, followed by North America and Europe on September 9. Software updates for additional Galaxy devices and countries will be available in the coming weeks.

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[i] The updated software version will be displayed as One UI 6.1 for the Galaxy S24 series, S23 series, and S23 FE, and One UI 6.1.1 for the Z Fold5, Z Flip5, and Tab S9 series.

[ii] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[iii] Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.

[iv] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[v] Suggested Replies feature for Chat Assist requires network connection to receive messages. It can suggest replies with or without a network connection once the messages are received by the device. Samsung Account login required. Service availability may vary by language and app. Accuracy of results is not guaranteed.

[vi] Features for Note Assist require a network connection and Samsung Account login. Service availability may vary by language. Voice recording feature in the Samsung Notes app may not be supported in some countries. Summarizing feature is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed.

[vii] Overlay translation not supported for PDF files secured with password.

[viii] Sketch to Image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[ix] Sequences shortened and simulated. Results for illustrative purposes only. Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Circle to Search is not available via FlexWindow.

[x] Sound Search will be rolled out across regions and models on an ongoing basis to ensure feature accuracy and performance.

[xi] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[xii] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

Galaxy Unpacked 2024: Opening a New Era of Mobile AI

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A revolutionary mobile experience is coming. Get ready to discover a new era full of possibilities with the latest Galaxy innovations, designed to transform how you live, connect and create. The new Galaxy S series will set a higher standard for the most intelligent mobile experience yet.

Experience the epic in everyday life like never before.

On January 17, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil the latest premium Galaxy innovations, providing an all-new mobile experience powered by AI. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. PST, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET and 2 a.m. January 18 PH Time.

Stay tuned at News.samsung.com/global for all the upcoming teasers, trailers and news about Samsung Galaxy Unpacked 2024. Besides exclusive updates, you may also register now and get up Php 5,000 e-voucher from Samsu

Samsung Electronics Ranked as a Top Five Best Global Brand for the Fourth Consecutive Year

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SEOUL, Korea – Nov. 21, 2023 – Samsung Electronics Co., Ltd. today was recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year in a row. Interbrand releases its list of "Best Global Brands" each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.

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Samsung achieved $91.4 billion in brand value and is highly recognized for promoting a consistent customer experience strategy and leading future technologies such as 6G and AI

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Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics' evaluation was positively influenced by the following:

●       Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.

●       The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.

●       The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).

●       Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”

Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations, and ESG Leadership

Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center — which is responsible for strengthening the multi-device experience — to increase synergy between products and improve the overall customer experience.

Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience.

Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.

ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung's efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber™ Filter for washing machines and introducing AI energy mode in SmartThings Energy.

Samsung’s Recognized Efforts in Each Business Division

Mobile

●       Camera innovation of the Galaxy S23 series based on customers’ insights

●       Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category

●       Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners

●       Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds

●       The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals

Networks

●       Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN

●       Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators

●       Communicating the sustainability aspects of Samsung’s 5G network technology

Visual Display

●       Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED

●       Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub, and partnerships with global leading game streaming services

●       Enhancing accessibility through Relumino Mode[1] and RNIB(Royal National Institute for Blind People) partnerships

Home Appliances

●       Maintaining global leadership in major home appliance categories such as refrigerators and washing machines

●       Enhancing user experience throughout product life cycle based on customer insights

●       Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more.

Semiconductor

●       Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership

●       Strengthening partnerships in high growth areas such as AI and automotive

●       Expanding Exynos applications into wearables and 5G

●    Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers

●       Consistently strengthening ESG communications

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.