Top 10 Next-Gen Heroes Revealed: Samsung Philippines Announces Solve for Tomorrow 2024 Finalists

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After an extensive nationwide search, Samsung Electronics Philippines is revealing the Top 10 finalists of its global program, Solve for Tomorrow competition – now in its 2nd year in the Philippines!

As a testament to their commitment to shaping the country’s next-gen heroes, Samsung Electronics Philippines brought back Solve for Tomorrow for another innovation-packed season with the support of the Department of Education (DepEd) and Philippine Science High School System (PSHS), with public science high school students in grades 8 to 10 showcasing their ideas to solve local challenges.

The teams who will move forward with the final presentation are: VersaSprout from the Regional Science High School in La Union, CocoSorb from Philippine Science High School-Ilocos Region Campus, sUN-Block from Philippine Science High School-Central Luzon Campus, PAROLA from Biñan City Science and Technology High School, Development of a Bamboo and Coconut Coir-Based Oil and Microplastics Filtration System for River Water Quality Improvement from Philippine Science High School-Ilocos Region Campus, BEYONSEE from Makati West High School (Makati Science High School), Hi-LoWall from Lipa City Science Integrated National High School, SIMS from Calamba City Science Integrated School, Croprotech from Philippine Science High School-Main Campus, and ReLeaf from Valenzuela City School of Mathematics and Science.

This year, Samsung Electronics Philippines received almost 300 submissions and approximately over 1,000 students participating across the country. The teams, comprising a maximum of 4 members each, were asked to identify a local community or environmental sustainability problem they want to solve with technology or AI and come up with a design proposal to be screened by the Solve for Tomorrow panel of judges.

To evaluate the entries, Samsung Electronics Philippines tapped industry experts to provide their knowledge and expertise. This year’s esteemed judging panel is comprised of Monchito Ibrahim, Vice President of the Analytics and Artificial Intelligence Association of the Philippines and an Executive Member of the National Innovation Council; Alwyn Rosel, Deputy Director of Ideaspace Ventures and QBO Innovation Hub and Rachelle Perez, Campus Program Lead of DEVCON Philippines along with Samsung Electronics Philippines representatives.

The 10 finalists will now undergo an idea mentorship with Samsung experts where they will communicate with their designated coach for the proposal improvement, proof-of-concept, or mock-up creation in preparation for their final presentation. They will move forward to the final round of judging this December for a chance to win PHP 2 million worth of cash prizes and Samsung devices for their school, teams, and teacher adviser.

Samsung’s Solve for Tomorrow 2023 Grand Finalists Reimagine the Future

In 2023, among over 200 entries in Samsung’s first-ever Solve for Tomorrow in the Philippines, three innovative solutions stood out. Last year’s Grand Prize winner hailing from Philippine Science High School-Cagayan Valley Campus is Team Intellimeter whose design solution aims to improve energy efficiency. Bansud NHS-Regional Science High School’s Project O.A.S.I.S. bagged the second prize with their filtration system to remove oil and microplastics from the ocean. Finally, the third-prize winners, also from Philippine Science High School-Cagayan Valley Campus, Team TomPost focused on the serious problem of waste in the agricultural sector, helping them to manage waste by repurposing tomatoes and other agricultural waste into compost and other products.

With the second run of Solve for Tomorrow, Samsung Electronics Philippines aims to empower even more STEM students across the country. They hope to encourage students to utilize technology by going beyond the classroom to challenge themselves to innovate and create solutions for the community, true to Samsung’s core philosophy.

*DTI Fair Trade Permit No. FTEB-201238 Series of 2024

Samsung Philippines joins the ENHYPEN WORLD TOUR ‘FATE’ IN NEW CLARK CITY with the Galaxy S24 series

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Get the chance to win autographed ENHYPEN shirts through exciting giveaways!

Calling all ENGENEs! Make your ENHYPEN World Tour experience truly epic as Samsung Philippines is partnering with global K-pop powerhouse ENHYPEN for its latest Galaxy S24 series.

This collaboration marks the phenomenal synergy of Samsung and the Hallyu wave, bringing to life the company’s vision to be the ultimate partner of K-pop stans all over the country. From today's chart-toppers to tomorrow's rising stars, Samsung keeps the K-pop vibe alive and fuels the global fandom with the hottest artists, cutting-edge mobile experiences and exclusive events and promos that allow you to express your love for your K-pop idols and connect with fellow fans.

As the exclusive partner of the ENHYPEN WORLD TOUR ‘FATE’ IN NEW CLARK CITY on February 3, Samsung Philippines is letting ENGENEs in on the epicness with fresh concert content shot on location #withGalaxy, and an exciting booth activation on the concert grounds. Be sure to stay tuned to the Samsung PH social channels for more information.

ENGENEs in the Philippines are also in luck as Samsung is giving epic chances to win autographed ENHYPEN shirts with these exciting contests.

First, keep your eyes peeled for Samsung PH’s social media giveaway post on X and Facebook and comment using the hashtags #SamsungPHxENHYPEN, #GalaxyxENHYPEN, and #GalaxyS24 until February 3, 2024, for a chance to be one of five winners.

Alternatively, you can pre-order any of the Galaxy S24 series at the Galaxy AI Pop-up Store at C1 Park, Bonifacio High Street, Bonifacio Global City from January 31 to February 6. Be sure to post a photo at the event with the hashtags #SamsungPHxENHYPEN, #GalaxyxENHYPEN, and #GalaxyS24 to get a shot at the raffle draw. 15 lucky winners will be chosen.

Galaxy S24 Series: The Ultimate Concert Phone

With the Galaxy S24 series, Samsung is setting the stage for a whole new concert experience with the ultimate concert phone, which features AI capabilities that allow you to capture and relive your epic Kpop experiences.

Anywhere on the concert grounds is a perfect view with Galaxy S24 Ultra’s Quad Tele System, with a new 5x optical zoom lens, which works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x magnification thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

Low light in stadiums? Not a problem! With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any condition, even when zoomed in. Capture more light in dim conditions with Galaxy S24 Ultra’s larger pixel size. Blur is reduced on Galaxy S24 Ultra with wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation.

Fancams are more epic just like that as both front and rear cameras are equipped with Dedicated ISP Block for noise reduction, and Galaxy S24 analyzes gyro information to distinguish between the filmer’s movement and the subject’s. This allows more effective noise removal and clear videos in the dark, even from far away.

After capturing great shots of your idols, innovative Galaxy AI editing tools even enable simple edits like erase, re-compose, and remaster to make these photos even more memorable. For easier and more efficient optimizations, Edit Suggestion uses Galaxy AI to suggest perfectly suitable tweaks for each photo. Meanwhile Generative Edit can fill in parts of an image background with generative AI. You can also remove objects or people or adjust crooked photos and AI will fill in the borders and missing pixels to perfectly blend the background in its original spot.

The fun doesn’t stop at the end of the night. Relive and replay every moment with visuals that are more vibrant and captivating on the brightest Galaxy display ever. Galaxy S24 reaches 2,600nit peak brightness and delivers improved outdoor visibility with Vision Booster making viewing experience on the Galaxy S24+’s 6.7-inch and Galaxy S24’s 6.2-inch displays even better.

All this in a super stylish package perfect for your concert outfits as the Galaxy S24 series comes in Earth mineral-inspired color tone. The Galaxy S24 Ultra, which comes in Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow, is also the first-ever Galaxy phone to feature a titanium frame and a significantly thinner body for a more comfortable grip. The Galaxy S24+ and Galaxy S24 have four colors to choose from – Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. All three models will come with additional colors available at the Samsung e-store.

Don't miss this epic chance to experience ENHYPEN in an all-new way with the latest Samsung Galaxy S24 series. Join in on the exciting contests and check out the amazing pre-order offers available for Galaxy S24 and S24+ at https://www.samsung.com/ph/smartphones/galaxy-s24/buy and the Galaxy S24 Ultra at https://www.samsung.com/ph/smartphones/galaxy-s24-ultra/buy until Feb. 6, 2024.

Stay tuned for more updates by following Samsung’s social media page: www.facebook.com/SamsungPH/.

Solving community problems through innovation: Samsung Philippines partners with DepEd to launch Solve for Tomorrow program for aspiring young STEM leaders

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Samsung Philippines is ramping up its efforts to support young Filipino innovators through the launch of its globally recognized educational program, Solve for Tomorrow.

In partnership with the Department of Education, Samsung's Solve for Tomorrow is an innovative competition that fosters critical thinking, creative problem-solving, and teamwork to encourage social innovation ideas that address pressing community issues.

Samsung Philippines presents a Certificate of Appreciation to the Department of Education for the Solve for Tomorrow partnership. In the photo are:   (L-R) Samsung Electronics Philippines Corporation (SEPCO) Chief Financial Officer Taekyun Kim, Samsung Electronics Philippines Corporation (SEPCO) President Minsu Chu, Department of Education Director IV Margarita Ballesteros, Samsung Electro- Mechanics Philippines (SEMPHIL) President Hangkyu Cho, and Samsung R&D Institute Philippines (SRPH) Managing Director Yongduk Hwang.

Since its global launch in 2010, Solve for Tomorrow has provided an opportunity for students worldwide to turn their imaginative ideas into practical solutions. It aims to empower STEM students to share and realize their ideas to solve societal challenges and make an impact in their local communities.

The competition offers a unique learning experience, enabling participants to leverage their STEM expertise and acquire valuable skills throughout the entire journey. As of 2020, the CSR program has benefited over 2 million people and expanded to over 50 markets, including the Philippines in 2023.

STEM in the Philippines

In the 2022 edition of the Global Innovation Index, which measures economic progress and competitiveness, the Philippines slipped eight spots to rank 59th in the Programme for International Student Assessment (PISA) scales in reading, math, and science.

In the first participation of the Philippines in the PISA in 2018, Filipino students ranked the lowest in reading comprehension among 79 countries and second lowest in both mathematical and scientific literacy.

Mr. Minsu Chu, president of Samsung Philippines, stated that the company is committed to giving back to the community through STEM education. “Every young person deserves to unlock his or her full potential, regardless of circumstances. Samsung believes in developing young minds and equipping them with resources and opportunities that nurture their dreams, so they can generate positivity that also inspires fellow young people,” said Mr. Chu.

How to join

Targeted towards the youth who are taking on the STEM track from Grades 8-12, the Solve for Tomorrow program aims to enhance the students’ technical and 4C skills (cooperation, communication, creativity and critical thinking).

Interested applicants, which should consist of students and a teacher, can submit an application through the official Samsung website. Entries are welcome from individuals or teams with a maximum of eight (8) members. Schools may enter as many individuals or teams.

Applicants are required to submit a written plan (maximum of 1,000 words) about the issue or problem they wish to solve, a poster or diagram of their plan, a comprehensive PowerPoint presentation (maximum of 10 slides), or a 5-minute video presentation.

Solve for Tomorrow will run in three stages from May to December. Qualified entries will go through a preliminary round in June. Shortlisted teams will move to the semi-final round that will last until October where they will be subjected to workshops and mentorship in order for the teams to build a prototype of their solution. Only five (5) teams will advance to the final round. During the final round in December, the students will present their prototypes to a panel of judges and three (3) individuals or teams will be announced as winners.

Prizes worth over P1.5 million await the winners including their respective teachers and schools. Stay tuned for further contest updates to be announced soon.

Three Simple Recipes Based on Your Pantry Basics

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Exploring recipes using fancy ingredients that aren’t normally seen in the pantry can mean a lot of work since this requires going to the grocery store and making it through a long line of people. But having the pantry well-stocked with basic items is like having savings in the bank. When it comes to whipping up quick comforting meals, pantry staples are everyone’s best friend. 

With a little creativity, basic ingredients from the pantry and a multi-purpose kitchen appliance, special home-cooked meals for the family can easily be created. With Samsung Smart Oven which is designed as an all-in-one cooking partner that works as a convection oven and a microwave, anything special can be whipped up in just a few steps. This special oven can be used for baking, grilling, roasting, slim frying, heating, defrosting, steaming, and even making yogurt which can cover appetizers and even desserts.

Below are some simple recipes that can be done with the Samsung Smart Oven:

Samsung Smart Oven 32-liter

Samsung Smart Oven 35-liter          

                   

Baked Potato Skin with Garlic Cream Dip

Yield: 4-6 servings

Cooking time: 20 minutes

Ingredients:

8pcs. small potatoes, cleaned

1 cup chopped bacon

1 cup grated mozzarella or cheddar cheese 

2 tbsp. sliced spring onion for garnish

Garlic cream dip:

1 pack 125ml Nestle All Purpose Cream

1 tbsp. lemon juice

1 clove minced garlic

1 tbsp. sliced spring onion

1 tbsp. minced parsley

2 tbsp. mayonnaise

½ tsp. fine salt

¼ tsp. freshly ground pepper

Directions:

1. Wash the potatoes. Cook potatoes on Crusty plate on a high rack using Microwave + Grill mode. Set aside to cool.

For both MC32K & MC35J: Select Microwave + Grill. Set at 600W for 15 minutes.

2. Saute bacon until crispy. Strain and set aside.

3. To make the garlic cream dip, mix Nestle All Purpose Cream, lemon juice, garlic, spring onion, parsley, and mayonnaise. Season with salt and pepper. Refrigerate until use.

4. Cut the cooked potato in half and carefully scoop out the middle part. Use scooped out potato for other recipes. Add bacon and cheese. Bake the potato halves on Crusty plate on a high rack using Grill mode.

For both MC32K & MC35J: Select Grill. Set cooking time to 5 minutes.

5. Transfer into a serving plate and garnish with spring onion. Serve with garlic cream dip.

Slim Fry Honey-Sriracha Chicken Wings

Yield: 4-6 servings

Cooking Time: 25 minutes

Ingredients:

¾ kg. chicken wings, halved

1 sachet Maggi Magic Sarap

⅛ tsp. freshly ground pepper

1 tsp. paprika 

1 tbsp. soy sauce

2 tbsp. honey

2 cloves garlic, minced

1 tbsp. sriracha hot sauce

1 tbsp. sliced spring onion

1 pc. carrot, cut into sticks

1 pc. cucumber, cut into stick

Garlic cream dip:

1 pack 125ml Nestle All Purpose Cream

1 tbsp. lemon juice

1 clove minced garlic

1 tbsp. sliced spring onion

1 tbsp. minced parsley

2 tbsp. mayonnaise

½ tsp. fine salt

¼ tsp. freshly ground pepper

Directions:

1. Season chicken wings with Maggi Magic Sarap, pepper, and paprika. Add soy sauce, honey, garlic, and sriracha.

2. Place chicken on Crusty plate on high rack and cook using respective modes:

For MC32K: Select Slim Fry button. Set program code to 3-3 (Chicken Wings). Select serving size and set time to 14 minutes. Turn over as the beep sounds. Press start to continue. 

For MC35J: Cook using Hot Blast mode. Set to 230 degrees Celsius for 25 minutes or until crispy. Turn over after 10 minutes. Press start to continue.

3. To make the garlic cream dip, mix Nestle All Purpose Cream, lemon juice, garlic, spring onion, parsley, and mayonnaise. Season with salt and pepper. Refrigerate until use.

4. Transfer chicken wings on a serving plate and garnish with spring onion. Serve with vegetable sticks and dip.

Dark Chocolate Fudge Brownies

Yield: 16-24 servings

Cooking time: 35-40 minutes

Ingredients:

1 bar 225g unsalted butter

1 cup 340g dark chocolate chips

¼ cup walnuts (or any nuts available)

2 tsp. vanilla extract

3 cups sugar

¼ tsp. fine salt

6 pcs eggs

1 ¼ cups all-purpose flour

½ cup + 1 tbsp. cocoa powder

1 cup powdered sugar

¼ cup Nestle All Purpose Cream

½ tsp. vanilla extract

Directions:

1. Combine butter and chocolate chips in a microwaveable bowl. Melt butter and chocolate chips using Microwave mode. Gently mix after melting.

For both MC32K and MC35J: Select Microwave. Set at 450W for 3 minutes or until fully melted.

2. Stir in vanilla and sugar into the bowl. Whisk in eggs one at a time.

3. Sift flour and ½ cup of cocoa powder. Gradually mix in the wet mixture. Fold in walnuts.

4. Lightly butter the baking pan using a wrapper of butter. Dust with 1 tbsp cocoa powder.

5. Pour batter and bake using respective functions. Set aside to cool for 1 hour.

For MC32K: Select Hot BLast button. Set to 180 degrees Celsius for 35 minutes.

For MC35J: Bake using Auto Cook mode. Set program code to A12 (Brownies). 

Adjust time to 40 minutes if needed, or until a toothpick comes out clean when inserted in the middle of the brownie.

6. Make glaze by mixing powdered sugar, Nestle All Purpose Cream and vanilla extract.

7. Remove brownie from pan and cut into serving pieces. Lightly drizzle the glaze and serve. 

Note: Recipe includes automatic pre-heating once baking details are entered in the oven.

To know more about premium Samsung products and its ongoing promos, visit https://www.samsung.com/ph/offer/2020/life-goals-raffle-promo/ 

Samsung Ph launch QLED TV, Korean's Kim Soo Hyun is the special guest

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Samsung Philippines marks the next innovation in television with the QLED TV

“The Next Frontier,” - Samsung Electronics Philippines Corporation declared a new era of television viewing as they officially launched the QLED TV in the country. 

Hosted by TV personality and radio jock Sam Oh, the launch of QLED TV held at Okada Manila, on May 26, 2017, the event brought together Samsung executives, led by President Kevin Lee, media, and valued dealer-partners as they witnessed how the QLED TV delivers a next generation display that overcomes the disadvantages of other competing technologies. 

Highlighting this groundbreaking technology, the tech giant brought in Korean celebrity Kim Soo Hyun as a special guest to support the local launch of the QLED TV. 

The actor expressed his excitement as he revealed the product that aims to give consumers a viewing experience like no other.

Kim Soo Hyun is best known for korean tv drama roles in Dream High, My Love From The Star,  Most Embrasing The Sun and The Producers. 

Watching TV has changed through the years and is now more central in the lives of consumers. From being a mere source of entertainment, TVs are now considered as windows that let users experience the world right from their homes. 

With its exclusive Quantum Dot technology, the Samsung QLED TV turns light into perfect color, making a powerful combination that revolutionizes picture quality. The new television line also offers HDR 1500 brightness and 100% color volume expression, enabling viewers to watch scenes just as how the creator intended them to be. It can also reproduce almost any color known to man, making HDR content more vibrant and natural-looking.

Beauty and functionality work hand-in-hand in the Samsung QLED TV. Its revolutionary design uses an Invisible Connection cable for other TV connected devices, removing the pain point of dealing with unsightly and tangled cables, and making it a great addition to any room. To further add to the clean design, users have the option to avail of the no-gap wall mount, which allows the TV to sit flush against the wall. Also available are an array of stands, such as gravity and studio stands, that can blend in with any living space. 

A smart TV needs an equally smart remote, and with the QLED TV’s One Remote Control that covers all connected devices, users will have an easier time navigating whether they want to play games, watch sports, or stream their favorite TV shows. Users can also turn their mobile phones into a personal remote through the Smart View app. More entertainment options are provided by the Samsung QLED TV as it comes equipped with apps, services, and other content through the Smart Hub.

To bring to life the qualities of the product that define the future of TV—superior picture quality, freedom in design, and smart interactivity—artists performed a dramatic and breathtaking dance supported by an integrated play of visuals. Experience zones were also set up during the event, allowing curious guests to get a first-hand viewing experience of the QLED TV. 

“Each year we challenge ourselves into coming up with upgrades and innovations, but this year’s QLED TV really is the pinnacle of high-quality viewing,” shared Samsung Product Marketing Head for AV Jun Guevara.  

“From pure lifelike colors, to the easy-to-use One Remote Control, to attention to design inside and out—the QLED TV ends the debate and is undoubtedly the next innovation in TV.”

Samsung also welcomed two local ambassadors for the QLED TV campaign—award-winning filmmaker Paul Soriano and tastemaker Tessa Prieto-Valdes—creative industry movers and shakers whose unapologetic taste, individual style, and uncompromising standards match that of Samsung’s new line.

“We’re happy to formally introduce Paul and Tessa as our local ambassadors, who are industry leaders in their own realm. We believe that they are instrumental in showcasing the benefits of the QLED TV through their different fields and passion points," said Samsung Marketing Director Chad Sotelo. 

The new line-up of the QLED TV is available in authorized Samsung dealers nationwide. For more details, visit the Samsung Facebook page or log on to samsung.com/ph

Home Credit and Samsung Bring Back its Samsung Galaxy J Series Promo

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Due to popular demand, Home Credit Philippines and Samsung Philippines have decided to bring back the Samsung Galaxy J Series Promo where consumers can get a hold of the latest Samsung Galaxy J5 2016 and J7 2016 at 0% interest from August 5 to September 4, 2016.

Home Credit Philippines is a consumer financing company that offers easy, simple, and fast loan installment plans to Filipinos. The company only requires two valid IDs and an initial cash-out for the loan application. The approval process can take as little as 15 minutes, after which the consumers can take their Samsung J Series phones home.

"Our first 0% promo with Samsung for the J Series smartphones last summer was a huge success, and there is demand from customers even after the promo was over,” remarked Home Credit Philippines’ Head of Sales, Adam Bernasek. 

“So it was a very easy decision for us to bring back the promo with Samsung, and help more people get their hands on the amazing J Series phones.”

Customers may avail of the Samsung Galaxy J5 2016 for as low as ₱1,199 per month, or the Samsung Galaxy J7 2016 at ₱1,499 on instalment-basis for 6 months, through any of Home Credit’s retail partners.

The all-new Samsung Galaxy J5 and J7 2016 both feature 48GB memory, which can store thousands of selfies. At the same time, both units feature two new technologies, Signal Max and Ultra Data Saving, both first launched in the Philippines through the J5 and J7 2016. Signal Max provides for wider signal coverage and enhanced call quality. While its Ultra Data Saving feature enables consumers to save up to 50% on their mobile data consumption. 

Imagine how many more additional hours of internet browsing, video and music streaming, and photo uploads you can do with these savings. They also feature HD Super AMOLED displays, for true-to-life colors and clearer and deeper images. They even have improved cameras, with a 13MP back and 5MP front camera, f/1.9 aperture and LED front flash, both units produce high-quality pictures even in low-light conditions. They also come with 3,100 mAh and 3,300 mAh, for J5 and J7 2016 respectively. On top of these, they also feature Ultra Power Saving to help extend battery life, as well LTE Dual SIM, for added convenience. 

"We are happy to be providing Filipinos the option to purchase the gadgets, appliances, and electronics they need via affordable loan installments, allowing them to manage their finances better. And we are very fortunate to have partners like Samsung who share the same vision," said Bernasek. 

For more information, please visit www.homecredit.ph.

Samsung celebrates Filipino culture and heritage through 'The Plazas of Manila' exhibit and mobile app 'Culture Explorer'

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Samsung Corporate Citizenship celebrates the richness of Filipino culture and heritage by using innovative technology to cast the spotlight on historical sites and landmarks.

Once the center of Filipino life, plazas in Manila are either disappearing or falling into a state of disrepair. Few people recognize the historical and cultural significance of these landmarks, and they are often overlooked by heritage conservationists, as well as students of history.

Samsung and the Philippine Science High School Foundation, Inc., to help Filipinos rediscover Philippine’s heritage and culture, teamed up to hold an exhibit entitled The Plazas of Manila at the Yuchengco Museum with noted architect, designer, and urban planner Paulo Alcazaren as the curator. Open from August 27 until September 18, the exhibit highlights the historical and cultural significance of plazas in Manila, with the use of augmented reality on Samsung’s latest digital tablet and Smart TV technology.

Coinciding with the exhibit is the launch of Culture Explorer, a mobile application that uses augmented reality technology to help people, especially the youth, learn about Manila’s plazas and other cultural and heritage landmarks. The app is virtually a tour guide in one’s pocket, with fresh content and plenty of interesting trivia. It also allows users to navigate around key landmarks and travel back in time to see how the landmark has looked and evolved over the years. Since history is better appreciated with other people, the Culture Explorer app allows users to connect with other Culture Explorers who share their interest in the different sites.

“Through this exhibit, we are able to cast the spotlight on one of the most important elements of Filipino culture and history, the plaza. This exhibit allows us to bridge technology and art together, giving the Filipino youth a chance to learn about their roots,” said Linda Cordova, Executive Director of the Philippine Science High School Foundation, Inc.

Alcazaren, a founding member of the Heritage Conservation Society, believes that the marriage of technology and art will not only benefit artists, but also students of culture and history.

“Technology makes the arts, culture and history more accessible and more appealing to people. It allows them to appreciate everything in a more dynamic manner, injecting a new dimension and giving it a meaning beyond what they get to read in books,’’ said Alcazaren.

The digital exhibit and app launch is an undertaking of Samsung’s Corporate Citizenship Program which is committed to the conservation of Filipino culture and history.

“Philippine history is very rich and it has to be kept alive in the minds and hearts of people. Samsung believes that technology is the perfect medium to link the past with the present, to generate greater appreciation of our rich heritage. Culture Explorer enables users to appreciate the Philippines’ rich history in these everyday landmarks, which can be easily overlooked. It helps to pique interest among the young generation with the use of augmented reality technology,” said Arlita Tayko-Narag, Head of Samsung Public Affairs.

Culture Explorer is compatible with all Android smartphones and tablets, and can be downloaded for free from the Google Play Store* and Galaxy Apps. No registration is required for users to enjoy full access to the app.

“We hope that the public will find the time to visit the exhibit and download the Culture Explorer app. It is a great and fun way to learn about history and culture, and will definitely help everyone—students, teachers, and plain curious folk—to appreciate the richness of Filipino heritage,” concluded Cris Concepcion, Director of Content and Services at Samsung Electronics Philippines.

Photos: Arts & Travel Magazine