ASUS Unveils Its Newest Premium ZenBook line-up in a Gender Bender Fashion Show Collaboration with Renowned Designer Rajo Laurel and newest product ambassador Isabelle Daza

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Asus Philippine successfully unveiled the all new ZenBook 3 Deluxe during “Transcendence: Breaking Barriers, Beyond Limits,” on March 17, 2017.

ASUS unveiled ZenBook 3 Deluxe (UX490), a more powerful variety of the premium ZenBook 3, the world’s most prestigious laptop. This sublime, all-aluminum laptop is only 12.9mm thin, weighs less than 1kg in a 13-inch-class chassis, and is gilded by a 14-inch ultra-narrow-bezel display—making it the perfect balance between productivity and portability.

ASUS together with celebrated fashion design guru, Rajo Laurel, uplifts technological innovation to the next level with the all new premium ZenBook line-up. 

During the event, Asus also presents its newest product ambassador well known model and showbiz celebrity Isabelle Daza.

Asus Philippines unveiled the all new ZenBook 3 Deluxe and paid homage to one of the country’s most prolific design icons, Mr. Fashion Laurel during “Transcendence: Breaking Barriers, Beyond Limits,” event held at Shanri-La Hotel, Bonifacio Global City, Taguig. In photo are (L-R) Mr. George Su, ASUS Philippines Systems Group Country Manager (3rd from left), Isabelle Daza, Rajo Laurel, Product Marketer for Consumer Notebooks Yukari Abe (1st from left), Product Manager for Consumer Notebooks Joey Nocom (3rd from right) , Intel Representative GP Padit (2nd from right) and ASUS PR Head Anvey Factora (1st from right).

To celebrate the launch of ASUS’ most premium laptop to date, the company collaborated with Rajo Laurel, one of the country’s most esteemed fashion designers in a versatile gender bender fashion show at the Shangri-La at the Fort. Laurel and ASUS share the same language when it comes to its respective creations—beauty, sophistication, elegance, and empowerment. It is the workmanship and artisan quality that makes ASUS and Laurel's pieces distinct and world-class.

MAC Cosmetics served as the official makeup sponsor for the fashion show.

Committed to empowerment and innovation, the sensibilities of ASUS ZenBook and Rajo Laurel's works are always new, elegant, powerful, and meant to be admired as a masterpiece of its class.

Engraved in ZenBook 3 series’ DNA is unprecedented performance, whereas ZenBook 3 Deluxe transcends this characteristic with its latest 7th Generation Intel Core processor, up to 16GB of 2133MHz LPDDR3 RAM and an ultra-fast 1TB PCI Express®(PCIe®) SSD – one of the largest capacity SSDs available. Meanwhile, its expanded auxiliaries include two USB Type-C™ (USB-C™) ports that are Thunderbolt™ 3-enabled with support for 40Gbps data transfers, dual 4K UHD external displays and power delivery.

The ZenBook 3 Deluxe is a maestro’s masterpiece with its bewitching design that is sure to captivate anyone who sets its gaze on it. Its dual phase-anodized unibody is finished in two nature-inspired shades: Royal Blue and Quartz Grey. The laptop features the quintessential Zen-inspired spun-metal finish, etched with the signature ZenBook 3 series golden edge highlights and unique golden ASUS lid logo. Added to that is a heavenly quad-speaker Harman Kardon audio system and loudness-enhancing smart amplifier that delivers a sound like no other.

Versatile More Than Ever

Time and again, ASUS pushes the envelope to achieve more than it can imagine.

Guided by a design philosophy to Never Compromise, the ZenBook 3 Deluxe is masterpiece adorned with an unrivaled beauty where every angle, every detail, possesses a meticulous attention to detail. Its impeccable curves are carved from a single block of premium aerospace-grade aluminum alloy – 50% stronger than standard alloy – that undergoes a 40-step process to create the iconic ultra-fine-spun-metal finish with its argent and silky sheen. Afterwards, a complex two-phase anodizing process is then used to create the elegant golden diamond-cut edges and unique golden ASUS lid logo. The conclusion is but a masterpiece that deserves recognition for its balance of productivity and portability.

Transcended Performance

ASUS ZenBook 3 Deluxe builds on the unprecedented performance of the ZenBook 3, and perfects it even more by using only but the best in terms of components: 7th Generation Intel Core i7-7500U with 16GB of 2133MHz ultra-fast, power-saving LPDDR3 memory, and an up to 1TB PCIe® 3.0 x4 SSD that is three times (3X) faster than SATA SSDs.

In terms of unmatched expandability and velocious connections, the ZenBook 3 Deluxe is equipped with two USB-C ports with support for Thunderbolt™ 3, which enable up to 40Gbps data-transfer speeds — twice the bandwidth of Thunderbolt 2 and eight times (8X) faster than USB 3.0. The Thunderbolt 3-enabled USB-C ports also support power delivery and enhanced graphics options to improve productivity or gaming performance, with support for dual 4K UHD external displays. A special high-capacity 46Wh lithium-polymer battery, shaped to fit precisely into its incredibly thin profile, gives ZenBook 3 Deluxe up to 10 hours battery life for all-day mobility.

This performance feat in the ultra-thin ZenBook 3 Deluxe is made possible by the genius of the ASUS engineers who invented a brand-new cooling system using cutting-edge components including a miniature fan with a liquid-crystal-polymer fan impeller that is just 0.3mm thick, and a copper-alloy heat pipe with walls that are a mere 0.1mm thick. This innovative cooling system is just 3mm high, and the warm air from the interior is gently expelled via hidden vents in the hinge. The overall design allows for efficient and placid cooling — even under full loads.

Refined Sights and Sound

The mesmerizing 14-inch Full HD (1920 x 1080) display on ASUS ZenBook 3 Deluxe has an ultra-narrow 7.46mm bezel that gives the ZenBook 3 Deluxe an impressive 77% screen-to-body ratio, lessening visual distractions for optimized productivity. Meanwhile, its wide-viewing-angle technology offers an undistorted color and contrast at viewing angles up to 178° making collaboration and screen sharing a walk in the park. But apart from its elegance, the display also packs loads of durability with its edge-to-edge layer of Corning® Gorilla® Glass 5.

By harnessing the power of exclusive ASUS display technologies, the ZenBook 3 Deluxe delivers a visual feast to any user with optimized hardware and software components combined to deliver the best possible imagery. The wide 100% sRGB color gamut and TV-grade 1000:1 contrast ratio ensure more-vivid, more-lifelike colors, and ASUS Splendid technology fine-tunes display parameters to ensure superb color accuracy while also providing automatic optimization for any kind of image. ASUS Tru2life Video is a remarkable real-time video enhancement technology that optimizes the appearance of every pixel in every video frame, delivering a 200% contrast improvement and pin-point sharpness. 

To ornate ZenBook 3 Deluxe with incomparable audio capabilities, the ASUS Golden Ear team cooperated with audio specialists Harman Kardon to produce the next Generation of ASUS SonicMaster Premium audio technology. ZenBook 3 Deluxe has an array of four separate high-quality speakers designed to deliver true surround-sound that envelops the user with cinema-quality audio. A special four-channel smart amplifier ensures the maximum volume from the speakers with zero distortion, for powerful, clear immersive sound.

Superb Ergonomics

Designed with the needs and wants of mobile professionals in mind, the ZenBook 3 Deluxe features an edge-to-edge keyboard with full-size keys and an improved 1.2mm key travel for maximum typing comfort and accuracy. A colored backlight golden for the Royal Blue model gently illuminates the keys to ensure maximum productivity in any lighting condition.

The ultra-smooth glass-covered touchpad supports Windows Precision Touchpad (WPT) technology and incorporates palm-rejection technology, multi-touch gestures and handwriting support. The touchpad also features a fingerprint sensor conveniently located at the top right corner. This allows users to securely and rapidly unlock ZenBook 3 Deluxe with a single touch using Windows Hello, and it also supports secure authentication in compatible apps and programs.

With all said and done, the ZenBook 3 Deluxe outshines its predecessor and elevates itself to a class like no other, making it the world’s most prestigious laptop.

ASUS Offering More Premium Zenbook Notebooks

ASUS today also announced the ZenBook UX430 and UX530 which are sophisticated, elegant and stylish thin-and-light laptops with large slim-bezel displays in an ultra-compact form factor. These thrilling models offer the productivity benefited from its larger displays without the usual size and bulk penalty.

They are also the thinnest-ever ZenBook models to feature high-performance discrete graphics.

ZenBook UX430 has a 14-in display in a compact travel-friendly body that is as small as many 13-in laptops. This remarkable achievement is made possible by the ultra-narrow 7.18mm bezel, giving an 80% screen-to-body ratio for maximized productivity and comfort. This compact display allows the chassis size to be minimized for optimum portabie.

It also offers a stunning performance powered up to the latest 7th Generation Intel® Core™ i7 processor with up to 16GB of DDR4 RAM, up to 512GB of fast SSD storage, and NVIDIA® GeForce® 940MX discrete graphics. ZenBook UX430 is available in three gorgeous colors featuring our icon spun-metal finish, with selected colors additionally introducing a brand-new crystal-like coating created using an advanced nano-imprinting lithography (NIL) process.

ZenBook UX530 is designed for users needing a larger 15.6-inch slim-bezel display in a body much smaller than most laptops in its class. It offers the same powerful components, with the addition of ultra-high-performance NVIDIA GeForce GTX 950 discrete graphics. ZenBook UX530 is available in Quartz Grey which features the beautiful NIL coating.

Commenting on ASUS notebook’s overall performance, ASUS Philippines Systems Group Country Manager George Su said: “The Zenbook 3 Deluxe, Zenbook UX430 and UX530 are the newest addition to the premium Zenbook family – and I am incredibly proud of ASUS notebook’s market performance over the past few years in the Philippines.”

“Intel and ASUS have been working together for nearly three decades to deliver premium computing experiences. As the notebook segment continues to innovate globally and locally, we at ASUS are excited to collaborate more with our industry partners to create match-made-in-heaven devices that will push innovation forward for incredible new experiences.” Su concludes.

AVAILABILITY & PRICING

Tune into ASUS Philippines’ social media pages for more information on local pricing and availability. The Zenbook 3 Deluxe can be pre-ordered through this link: bit.ly/ZB3DeluxePreOrder

Zenbook UX490 Full Specification

Model Name	ASUS Zenbook 3 Deluxe UX490
On board processor	Intel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating System	Windows 10 Home (64bit)
Memory Max.	LPDDR3 16GB
Storage	PCIEG3x4 512G M.2 SSD or 1TB M.2 SSD
Display	14.0’//LED Back-lit//Slim 300nits//FHD 1920×1080 16:9//Glare//NTSC:72%//WV//60Hz
External video display modes	HDM I2.0
Video Graphics	Intel® HD graphics 620
Wireless(Module)	802.11ac+Bluetooth 4.1 (Dual band) 2*2
Connectors	1x USB3.1 Type C (gen 1), 2x USB3.1-Type C(Gen1) 1x Headphone-out jack 1 x Thunderbolt 1x USB3.1-Type C(Gen1
Audio	Sonic Master
Weight	0.90 KG (Without Battery)   1.00 KG (with 4 cell battery)
Dimension	32.9(W) x 12.0(D) x 0.00 ‾ 1.29 (H) cm
AC Adapter	65W AC Adapter Output : 19V DC, 3.42A, 65W Input : 100‾240V AC, 50/60Hz universal
Battery	46WHrs, 2S2P, 4-cell Li-ion Polymer Battery Pack
Keyboard type	Illuminated Chiclet Keyboard
Software	ASUS Smart Gesture ASUS Splendid ASUS WebStorage Sync Agent
Security	TPM (Firmware TPM)
Supplied Accessories	Sleeve

Zenbook UX530 Full Specification

Model Name	ASUS Zenbook 3 UX530
On board processor	Intel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating System	Windows 10 Home (64bit)
Memory Max.	DDR4 16GB
Storage	SATA3 512G M.2 SSD
Display	15.6’//LED Back-lit//Ultra Slim 300nits//FHD 1920×1080 16:9//Anti-Glare//NTSC:72%//WV
External video display modes	HDM 1.4
Video Graphics	NVIDIA® GeForce® GTX 950M ( N16P-GT) + Intel® HD graphics 620 VRAM:GDDR5 2GB
Wireless(Module)	802.11ac+Bluetooth 4.1 (Dual band) 2*2
Connectors	2x USB 2.0, 1x USB 3.0, USB3.1 Type C (gen 1) 1x Headphone-out & Audio-in Combo Jack, HDMI, USB3.1-Type C(Gen1) Sepc: SD、MMC Lan:10/100/1000 Mbps
Audio	Built-in speaker Built-in microphone
Weight	1.33 KG (Without Battery)   1.63 KG (with 3 cell battery)
Dimension	36.0(W) x 24.6(D) x 1.69 ‾ 1.69 (H) cm
AC Adapter	90W AC Adapter Output : 19V DC, 4.74A, 90W Input : 100‾240V AC, 50/60Hz universal
Battery	50WHrs, 3S1P, 3-cell Li-ion  Polymer Battery Pack
Keyboard type	Illuminated Chiclet Keyboard
Software	ASUS GiftBox,Smart Gesture, Splendid, WebStorage Sync Agent McAfee Internet Security(Trial version) USB Charger+
Security	TPM (Firmware TPM), Fingerprint sensor
Supplied Accessories	Carry bag + USB3.0 to RJ45 cable + HDMI to VGA cable

Zenbook UX430 Full Specification

Model Name	ASUS Zenbook 3 UX430
On board processor	Intel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating System	Windows 10 Home (64bit)
Memory Max.	DDR4 8GB
Storage	SATA3 256G/512GB M.2 SSD
Display	14.0’//LED Back-lit//Ultra Slim 300nits//FHD 1920×1080 16:9//Anti-Glare//NTSC:72%//WV
External video display modes	HDM 1.4
Video Graphics	Intel® HD graphics 620
Wireless(Module)	802.11ac+Bluetooth 4.1 (Dual band) 2*2
Connectors	1x USB 2.0, USB 3.0, USB3.1 Type C (gen 1) 1x Headphone-out & Audio-in Combo Jack, micro HDMI,USB3.1-Type C(Gen1) Sepc: SD、MMC Lan:10/100/1000 Mbps
Audio	Built-in speaker Built-in microphone Audio by ICEpower®
Weight	1.00 KG (Without Battery)   1.30 KG (with 3 cell battery)
Dimension	32.4(W) x 22.5(D) x 1.59 ‾ 1.59 (H) cm
AC Adapter	45W AC Adapter: Output: 19V DC, 2.37A, 45W: Input: 100‾240V AC 50/60Hz universal
Battery	46WHrs, 2S2P, 4-cell Li-ion Polymer Battery Pack
Keyboard type	Illuminated Chiclet Keyboard
Software	ASUS Smart Gesture, Splendid, WebStorage Sync Agent
Security	TPM (Firmware TPM) HDD User Password Protection and Security BIOS Booting User Password Protection Fingerprint sensor
Supplied Accessories	Carry bag + USB3.0 to RJ45 cable + HDMI to VGA cable

Bossing Vic Sotto is now the Chooks-to-Go Endorser

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Vic Sotto

Well known and veteran actor and TV show host, “Bossing” Vic Sotto, has stood as an icon for countless brands. From homecare supplies to local beverage products, Vic’s charismatic appeal and conviction has propelled corporations, as well as himself, into a level of unmatched reliability.

Vic has consistently lived-up to his “Bossing” moniker, as an authority and someone whom Filipinos trust for everyday products. This time, the comedian partners with Bounty Agro Ventures, Inc. (BAVI)—the second largest poultry integrator locally—as the newest brand endorser of Chooks-to-Go, the country’s leading and fastest-growing oven-roasted chicken chain with more than a thousand storess nationwide.

Like a Bossing, Vic Sotto chooses Chooks-to-Go as his take-home ulam. With its “Hindi ka Nag-Uuwi ng Ulam na Basta-basta Lang” campaign, built on the premise of being “Masarap Kahit Walang Sauce”, Chooks-to-Go and Bossing brings ready-to-go, oven-roasted quality chicken closer to Filipino moms as their take-home ulam of choice that will surely delight the family.

During the Chooks-to-Go  conversation with new Ambassador, Vic shared to us that his wife, Pauleen introduced the chooks-to-go chicken before as her one of the favorite ulam. He wanted it event without sauce, so he really chooses the chook-to-go as their food at the table always. 

“When you say ‘ready-to-go’ and ‘quality food’, it should come with a great serving, taste, and nutrition. Importante ‘yun kasi hindi puwedeng basta-basta lang ang maiuwing pagkain para sa pamilya,” said Vic. “Kung gusto mo ng manok, there’s Chooks-to-Go. Malaman ang manok nila, hindi basta-basta. And the best part—‘pag hinain mo na, ‘yun na ‘yun, hindi mo na kailangan ng sauce.”

As an admirer of hardworking Filipinos, especially moms, Bossing Vic recognizes the efforts made in order to provide food on the table. “Basta hardworking, ako’y saludo, especially for moms because they exert double effort,” the actor said. “That’s why for the times when they can’t cook and kids want delicious food, dumaan ka lang ng Chooks-to Go, okay ka na.”

Practical, affordable, and delicious food to-go, Chooks-to-Go’s superior-quality, oven-roasted chicken goodness brings a fresh and healthy ulam fix to many Filipino households, which, even Vic could not escape. 

“Personally, I didn’t think twice about promoting this product because Chooks-to-Go is also my wife’s favorite. Aside from the taste, the price of one whole chicken for the family is reasonable—kayang-kaya eh. Ayos ka na, nag-enjoy ka na, nasarapan ka pa, at nakatipid ka pa!” Sotto admitted. 

Endorsing is one thing, but attesting to a product as a part of one’s daily life is a different story. And with Vic’s proven and reliable track record of promoting a product or brand he uses and trusts, families are in for a treat as moms are set to bring home hindi lang basta-basta take-home ulam, but Chooks-to-Go’s oven-roasted chicken that’s always masarap kahit walang sauce.

“We are very excited to have Vic as our endorser because he really believes in the products he promotes,” said BAVI president Ronald Mascariñas. 

“With Chooks-to-Go and Bossing together, we have a great opportunity to support hardworking moms with a go-to take-home ulam of choice that’s affordable, healthy, and delicious.”

“Suite Indulgence” at Shangri-La Hotels and Resorts

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Shangri-La Hotels and Resorts reveals a suite offer that promises to deliver the ultimate luxury escape.

Guests can take advantage of personalised service and the finest accommodations with the "Suite Indulgence" package, which includes a 20% discount off the best available rates of suites and triple GC points for Golden Circle Members, plus access to Horizon Club lounges and benefits where available. 

For Shangri-La properties with an exclusive Horizon Club Lounge, additional amenities include complimentary breakfast; tea or coffee delivered with a morning call; evening cocktails and canapés; a selection of snacks and beverages throughout the day; Club concierge service; two hour use of a meeting room daily; and complimentary suit pressing.

From Asia and the Middle East to Europe and North America, Shangri-La's suite options will suit understated, elegant and opulent tastes. Guests may opt for views of Hong Kong's recognisable skyline at Kowloon Shangri-La, marvel at street activity high up from Jing An Shangri-La, West Shanghai or settle for the tranquil turquoise Oman waters off Shangri-La's Barr Al Jissah Resort & Spa.

Whatever the destination, the group's suite collection addresses a business trip to an indulgent romantic break for two or a luxurious family resort holiday while delivering 'hospitality from the heart' for which the brand is renowned all over the world.

For more information about "Suite Indulgence", which is valid 1 September through 31 October 2014 at more than 80 Shangri-La properties, and to make a reservation, visit http://www.shangri-la.com/offers/.

Hong Kong-based Shangri-La Hotels and Resorts, one of the world's premier hotel companies, currently owns and/or manages more than 80 hotels under the Shangri-La brand with a room inventory of over 34,000. Over four decades the group has established its brand hallmark of 'hospitality from the heart.' The group has a substantial development pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar, Philippines, Qatar, Sri Lanka and the United Arab Emirates. 

For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.

Renee Olstead in Dinner Concert "Summertime"

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Watch out for international recording artist Renee Olstead in "Summertime," an exclusive dinner concert performance at the Isla Grand Ballroom, Edsa Shangri-La, Manila on March 29, Saturday.

Fall in love with Renee's special rendition of timeless compositions "Someone to Watch Over Me," "Breaking Up is Hard to Do" and "Summertime" among other chart-topping hits.

Olstead had released a self-titled album of jazz songs and pop standards for Warner Bros Records. Her musical talent was discovered by composer David Foster who produced her album during 2004. A follow-up album entitled Skylark also produced by Foster.

In 2012 Olstead joined PETA's campaign to free Maali from captivity at the Manila zoo where she has been alone for the last 3 decades. Mali is in need of proper medical care, more space and the companionship of other elephants. "I only watched Mali for a few minutes, and the entire time I was there, she stood in one place with her trunk to the ground. As I was leaving the zoo, I looked back and saw her there. I realized that her life is probably never much different from that. Every minute of every day, Mali is deprived of everything that is natural and important to her. It makes my heart break."

Edsa Shangri-La, Manila and Laurel Media usher in the summer season with famed international recording artist Renee Olstead in "Summertime," an exclusive dinner concert performance at the Isla Grand Ballroom, Edsa Shangri-La, Manila on March 29, Saturday.

For ticket inquiries or reservations, please call (63 2) 633 8888 ext. 2895 or email events.esl@shangri-la.com 

Judy Ann Santos is the latest celebrity endorser of Champion Fabri-con

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Judy Ann Santos - Agoncillo is one of the finest young actresses of her generation, well known for many movies and television shows, successfully established her place in show business. She also appeared on television commercials of various products, and she chooses her endorsements well to preserve her good public image. "Juday" as she is called by most people close to her including her fans, is really enjoying real-life role as mother to Yohan and Lucho, and wife to TV host and actor Ryan Agoncillo.

And presently, Judy Ann finds comfort of home with Champion Fabri-con. Champion Detergent, currently one of the leading detergent brands in the country, has reached another milestone in its commitment to offer meaningful quality products to Filipino consumers with the release of its CHAMPION FABRI-CON – Liquid Fabric Conditioner with Freshness Capsules. And very much timely as Peerless Products Manufacturing Corporation, the company behind the Champion brand, is celebrating its 50th Anniversary since its founding in 1963. This new product continues the company’s 50-year tradition of excellence in all its products.

I have attended press conference for Judy Ann this afternoon, September 23 held at Paranaque Function Rooms of Shangri-La Hotel in Makati City. It was a light afternoon and during an intimate luncheon with friends from print, online and television media, the endorser gamely showed off her newfound love to the newest addition to the roster of premier quality products of Champion.

And who better to help launch this latest fabric conditioner product than the Philippines’ primetime television and film queen Ms. Judy Ann Santos. “It was a natural decision for me to join the Champion family. The same reason, my husband (Ryan Agoncillo) agreed to do it, it really is the virtue of the brand’s integrity that made me say yes to it,” says the newest face of Champion Fabri-Con. “When we talk about Champion, it’s all about high quality. It’s about top-of-the-line ingredients, which is also true for this new product with its quality fragrance oils that release a fresh and airy fragrance throughout the day. And that’s what I love about it.”

Champion Fabri-Con provides an elegant, well-balanced and sophisticated profile of fragrance—one that comes from all-quality ingredients and that reminds us of the comfort of home. 

“I use it everywhere, and I always get wonderful end-results. Aside from softening, it also leaves this powdery fresh scent in all my fabrics – whether it’s home linens like blankets and curtains, or the clothes of my loved ones.”

“That’s the power of Champion Fabri-Con. It makes you feel right at home,” she ends with a smile.

CHAMPION FABRI-CON – Liquid Fabric Conditioner with Freshness Capsules