“What fills your soul?” This is the the ever-important question from the world's most sold Brazilian flip flop in the world - Ipanema. Last year, the footwear label invited the stylish elite and the fashion-savvy flock of style onlookers with a majestic celebration dubbed as an Urban Jungle.
IPANEMA has continuously carved a name easily attributed to a style haven. Not just in Brazil but around the globe, stylistas thrive in the concept of a pair of IPANEMA’s not just a footwear but as a reflection of one’s individuality.
Still marked by IPANEMA’s distinct jovial, fun spirit—embodied in its brave array of footwear designs—the leading footwear brand ups the ante of its style sensibility by foraying into the soul of its demographic of women of passion.
Beyond exuding the festive and exotic vibe of the beaches of Brazil representative of their overall brand aesthetic, IPANEMA ventures into the an even greater dialogue with its consumers leading to a search of one’s soul: highlighting finding one’s Ambition, Hope, Passion, and Happiness, as vivified in the four new suites of IPANEMA’s latest collection showcased in a stylized fashion show called IPANEMA SOUL SEARCH.
The bevy of new designs feature a narrative amplifying the new style direction of IPANEMA speaking to its consumer base not just as a fashion staple and accessory but a mirror to her personality—with an unrelenting emotional bond with the woman that she is.
Encompassing diverse tastes and personalities of today’s breadth of stylistas, the whole of the event venue witnessed how IPANEMA boasted its array of newest footwear finds with a healthy mix of neutrals and brights imprinted with patterns that still evoke its quirky flipflop stamp of braving fashion frontiers through footwear.
In a grand visual treat subdivided in the four elements of: Fire, Water, Earth and Air, the stylish lot joined a revelry of sorts, which marks the culmination of the IPANEMA Soul Search Raffle promo. Monthly winners for the months of June, July, and August are treated to a special IPANEMA VIP packs in line with the concept of spoiling her sole. On the other hand, the grand winner is treated to a trip to Brazil, symbolic of the brand philosophy of searching her soul through numerous experiences from marveling at the wondrous sights, treating herself to a gastronomic affair and even broadening her horizons through meeting new people.
IPANEMA Soul Search Raffle Promo. Buy a pair of IPANEMA flipflops and get a chance to win a soul-searching trip for two to Brazil. Do a chopper tour, witness a Plataforma Samba Show, attend a Zumba class and much more!
You have until August 15 to join the promo. For more information,
visit the IPANEMA Philippines official Facebook fan page (www.facebook.com/IpanemaPhilippines).
Ipanema flip flops pride themselves with the supreme ease and comfort it provides to every foot. Made from a unique butter soft PVC (Polyvinyl Chloride) suitable for all feet and molded specially for beach gods and goddesses, Ipanema flip flops have soles that are sublimely soft and perfectly padded. No matter what you plan to do for the day, from taking a long stroll in the park and going around any country, you can be sure that your feet will only get the best of the world’s comfort with Ipanema.