Have a sun-safe summer now, Neutrogena® bares powerful yet skin-friendly sun protection

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Summer is a great time for fun! Long sunny days filled with swimming, bicycling, hiking, family vacations, and also warm nights around the campfire! 

Protect yourseld and your family from the sun this summer. Don't forget to be kind to your skin. Be careful because summer can also become a great time for sunburns. Keep your body looking fresh by protecting it with a high-quality sunscreen. This summer make putting on sunscreen as habitual.

As yet another hot and humid summer makes its way in, Neutrogena® offers Filipinos a powerfully effective yet skin-friendly way to stay protected from the sun.

The international skin care brand recently unveiled the Ultra Sheer™ sun protection range which features the patented and breakthrough sun protection technology complex Helioplex™.

According to Ella Reyes-David, senior brand manager for Neutrogena Philippines, Helioplex™ was specifically engineered to deliver very high, very broad and photostable UV protection.

“Helioplex™ is photostable which means that it does not lose its effectiveness even with continued exposure to sunlight,” she said. “It also provides the full coverage for UVA/UVB spectrum by harnessing two proven safe and effective sun screens, Avobenzone and Oxybenzone.”

According to the World Health Organization website, UVB is a medium-wavelength type of ultraviolet (UV) radiation which is “very biologically active but cannot penetrate beyond the superficial skin layers.” It causes delayed tanning and burning, and contributes to skin aging and the development of skin cancers.

Filipino-British model, host and blogger Kim Jones was also introduced as the new face of the brand. Jones is a self-confessed Neutrogena® user ever since her growing up years in Australia.

UVA is a “relatively long-wavelength” form of UV radiation that is able to penetrate into the deeper layers of the skin. It causes immediate tanning, and also contributes to skin aging and wrinkling.

Avobenzone is one of the world’s most powerful UVA absorbers today albeit photo-unstable. Oxybenzone is a very good UVB absorber with some UVA absorbency. Together with the Helioplex™ stabilizing technology, these two provide high, broad spectrum and photostable coverage.

Made for summer

Reyes-David noted that Ultra Sheer with Helioplex™ is “ideal for Philippine summers.”

She added, “It can really get very hot and sticky during summer, even if you’re just walking around the metro. Ultra Sheer with Helioplex™ has Dry Touch™ technology which essentially means that it does not leave that sticky white film or residue upon application. It is also water- and sweat-proof, non-greasy, and in fact, leaves a light velvety feel that doesn’t feel uncomfortable at all.”

Ultra Sheer with Helioplex™ has SPF 50 sun protection range, and has specific variants available for face and body.

Skin-friendly protection

Ultra Sheer with Helioplex™ is among the featured products in Neutrogena®’s recently launched campaign called “Healthy is the New Beauty.” The campaign seeks to debunk common beauty myths and promote healthy and skin-friendly ways to be beautiful.

Ultra Sheer with Helioplex™ can be purchased online, together with other Neutrogena®, products at www.healthybeautycircle.com. 

For more information,   visit to https://www.facebook.com/neutrogenaphilippines and

watch videos on debunking beauty myths featuring Kim and other real-life Neutrogena® http://www.youtube.com/user/NeutrogenaPH

Enjoy your wonderful world and ensure to have a sun-safe summer! 

90’s Iconic Dance Groups, UMD, Sexbomb Dancers and The Manuevers Reunite for Neuropathy Awareness

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The 90’s iconic dance groups reunite and dance their way for Neuropathy Awareness. In one graceful move, Neurobion® reunites iconic dance groups Universal Motion Dancers, Sex Bomb Dancers and The Maneouvers during the launch of the Neuropathy Awareness Movement at the Trinoma Atrium last March 31, 2014.

With their dancing skills,  UMD’s James Salas and Wowie de Guzman; The Maneouvers’ Joshua Zamora and Jon Supan; and Sex Bomb Dancers’ Jopay Paguia, Jaja Barro and Dona Veligiano, performed their greatest hits, danced with the tunes that everyone knows the dance steps.

Universal Motion Dancers with Wowie de Guzman and James Salas

The Manuevers with Joshua Zamora and Jon Supan

Sex Bomb Dancers with Jopay Paguia, Jaja Barro and Dona Veligiano

Known for their superb moves and demanding routines, the dancers know too well the importance of being able to move freely without the threat of pain.

A press conference and a throwback concert about Neuropathy Awareness Movement was attended by the officials from Merck Inc. Philippines— the maker of Neurobion, members of the press and bloggers. According to Mr. Louie Roxas, Merck General Manager for Consumer Health said that symptoms of neuropathy which includes numbness and tingling sensations in the arms, legs and hands.

After the presscon, a grand showdown of the greatest dance groups of the early 90′s and 2000 was hosted by dynamic duo of RX 93.1′s The Morning Rush jocks, Chico and Delamar.

Dancing is one of the greatest expressions of the joy of living. Yet, this burst of joyful energy can easily stop when you experience nagging discomforts such as numbness, tingling sensations and body pain.

Pain in the hand, arms and legs caused by nerve damage is called Neuropathy, which can leave you feeling numb, making it difficult for you to function properly. Neuropathy afflicts many Filipinos as early as their mid-20’s, but this condition is often misdiagnosed so they do not receive the proper treatment.

The symptoms of Neuropathy include pangangawit, pamamanhid and tusok-tusok in the hands, arms and legs. The discomfort is often felt in the morning, making it hard to even get out of bed. Such body discomforts can hinder movement, making you feel helpless, out of control and unable to enjoy life.

It is clinically proven that Neurobion® balanced formulation of nerve nourishing vitamins acts at the root of these problems (Tong HI, Influence of neurotropic vitamins on the nerve conduction velocity. Ann Add Med Singapore, 1980 Jan; 9(1) 65-70). Each tablet of Neurobion® can help maintain healthy nerves, promote efficient nerve function, and reduce pain in the hands, arms and legs caused by Neuropathy.

With the incidence of Neuropathy increasing among Filipinos, the Neuropathy Awareness Movement, spearheaded by Neurobion®, aims to raise awareness on the symptoms and effects of nerve damage. Pangangawit, pamamanhid and tusok-tusok may make it difficult to move, but now you can take action. 

With clinically proven Neurobion®, you can help prevent these symptoms so you can move freely, perform at your best, and feel the joy of living again.

Gloc-9’s Myx Music Awards bodes well for mainstream Pinoy music

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Gloc-9 won four major awards in the Myx Music Awards 2014 (MMA2014), the most for any artist who was nominated.

But what is more important about this win, is not so much the fact that Gloc-9 won in four out of six categories that he was nominated in, nor that he won four times more than any other artist.

It is that Gloc-9 won it for a song like “Magda.”

The idea of Magdalena is not new. The legend that is Freddie Aguilar introduced us to “Magdalena” in the early 1980’s, a folk song about the plight of a girl who was misunderstood because of the work she was forced into doing. In the Aguilar song, Magdalena is seen as “sawimpalad,” living a wretched life, where her story is one of choicelessness.

Gloc-9’s “Magda” does not point a finger at this woman’s life. The songwriter tells this story with compassion and understanding. Spoken from the perspective of her childhood sweetheart Ernesto, the story is allowed its romance, as it is allowed its heartbreak and undoing. Because Ernesto speaks of Magda, we are given the chance to see Magda as a spit of a girl, as someone who left her childhood behind. In the present she is a woman who is trapped in the cage of her own doing.

The song does not judge Magda, as it does make her human. She is treated as solitary and independent, she is allowed her own individuality, her own voice.

This is Gloc-9 at his most creative, where his decision to use another character to speak about Magda allows for a distance, a non-judgmental stance about her character. It is this creativity that was awarded by the MMA this year. But more importantly what they were honoring was this rapper-songwriter-artist’s decision to tell a story we would rather not hear, of a woman we would rather be blind to.

And this is really the value of Gloc-9’s quadruple wins in this year’s MMAs. He won for the song “Magda” in the context of mainstream original Pilipino music that makes hits out of repetitive lovesongs and novelty. He won for “Magda” at a time when the originality and relevance of original Pilipino pop music is being questioned.

Each MYX Music Award is composed of 60% audience votes and 40% artist or peer votes. And on a year when Gloc-9 wins big for a song like “Magda,” we are being told how the audience and the members of the industry as well, are in fact ready for difficult stories and complex songs.

Winning those four MMAs for “Magda,” as such, is not just a measure of Gloc-9 as artist. It is a measure of what the audience of local music is ready for. One hopes original Pinoy mainstream music heeds this call for creativity and relevance.

Wrangler Sun Chaser Spring/Summer 2014 Collection

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Wrangler Philippines, the leader in denim wear, launched the Wrangler Sun Chaser Spring/Summer 2014 collection through the Wrangler Sun Chaser Event held in SM Mall of Asia Main Atrium, April 3.

The event was attended by media and stylish influencers who couldn’t wait to get the first glimpse of Wrangler’s Denim Spa, Denim Sculpt and Keep Cool Collection.

A summer beach themed fashion show hosted by model/style blogger Nicole Andersson was held showcasing the latest Wrangler Collections.

The Wrangler Denim Spa line is the first of its kind in the world. This innovation by Wrangler aims to provide women trendy denim wear with the benefit of moisturizing your skin. Aside from that, the Denim Spa jeans are infused with fruity summer fragrance that’ll not only make you look good but smell fresh too.

With the success of the Wrangler Denim Spa line which was first introduced in the local market last year, Wrangler will introduce a sub-collection of the Denim Spa line this 2014, which is the Wrangler Denim Sculpt. It is the perfect pair of jeans to get your sexy on this summer. The Denim Sculpt line is a body sculpting push up jean that is equipped with angled back pockets and open seams that will help you achieve beautiful looking legs that are to die for. 

Wrangler Keep Cool Collection is the summer buddy for all the male beach lovers out there. This is armed with the CoolMax technology, ergonomically designed mesh construction and quick drying fabric allowing all the men out there to experience comfort, style and convenience altogether. 

To stay true to its heritage and classic design that made Wrangler a well-loved denim brand, Wrangler also unveiled new styles of shirts and jeans that are all inspired by its vitage design and heritage.

“We are very happy to finally reveal the latest Spring/Summer 2014 trends. As an authentic denim brand, Wrangler ensures that the styles that made Wrangler a household name in the denim wear industry will still resonate in the Wrangler products we put out in the market today. We want the Filipinos to enjoy the same Wrangler - high quality and cutting edge - as how it was when it started,” says Marty Tio of Wrangler Philippines. 

The Wrangler Sun Chaser Event is in partnership with StyleBible.ph, FHM Philippines, Preview Magazine and Happy Lemon.

Guitarist Extraordinaire Berta Rojas Live in Manila on May 15

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Berta Rojas, a star in the international guitar community, will hold concerts in Manila and Cebu on May 15 and May 17 respectively.

Ms. Rojas is tourism ambassador of her native Paraguay, where she happens to be the most popular musician. It is her profile that greets visitors just coming out of the international airport in Asuncion, the country's capital.

The concert in Manila will be at 8 pm in the Meralco Theater. 

The concert in Cebu will be at 8 pm in the Marcelo Fernan Hall in Lahug. 

Jointly organized by the Independent Philippine Art Ventures, Inc., and the Arts Council of Cebu Foundation, the concerts will be the classical guitar events of the year in the country.

Ramoncito Carpio

Ms. Rojas, described by the Wahington Post as "Guitarist extraordinaire," will play a mainly classical repertoire with a taste of jazz and salsa.

Special guests for the Manila concert are Ramoncito Carpio, the country's most internationally awarded classic guitarist and Triple Fret, a trio composed of Marga Abejo, Jenny de Vera, and Iqui Vinculado. Triple Fret play classical and more accessible pieces.

Carpio started to play guitar at age 12. He decided to study guitar formally at age 17 at the extension program of the University of the Philippines (UP) College of Music. He earned his Bachelor's degree under the tutelage of Prof. Lester Demetillo. He took his Master of Music degree at Philippine Women’s University (PWU) School of Music under the guidance of Prof. Benchito Cariño and is pursuing his doctorate in music with Dr. Angelito Agcaoili in the same school.

Triple Fret

Triple Fret is an all-women classical-contemporary guitar trio that has captivated the hearts of music lovers all over the Philippines with their refreshing brand of music, performance and love for the classical guitar. Its members, Marga Abejo, Jenny de Vera, and Iqui Vinculado received training in the premiere music schools of the country, namely the University of the Philippines College of Music and the University of Santo Tomas Conservatory of Music. The women have brought the appreciation of the classical guitar throughout the country to new heights.

Prior to the concert, BERTA ROJAS will conduct a special MASTER CLASS on May 14, 2014 from 3-6 p.m. at Cedar Room, Richmonde Hotel Ortigas, the official residence of Rojas in Manila.

The master class will be open, free of charge, to six students and enthusiasts that qualify in a transparent and competitive process.

In a master class, open to a public audience, the student plays a chosen piece before a virtuoso. The latter evaluates technique, style, interpretation, posture. It is usually a once-in-a-lifetime experience for the student. Berta Rojas will spend 30 minutes with each participant.

For further inquiries, please write Monch Carpio at monchingcarpio@gmail.com
or ipavinc@gmail.com.

The campus networking for the events is spearheaded by the University of Santo Tomas Music Conservatory Student Council, under the leadership of Mary Rose Luzande.

For ticket inquiries, call Ticketworld at 891.9999