Caltex Launches its Proven Techron Technology in a Concentrate Form

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From L-R: Lennard Kwek (Manager, Asia Pacific Marketing Chevron Lubricants), Joe Bronfman (Area Business Manager, Lubricants, Philippines & Vietnam), Peter Morris (General Manager, Chevron Philippines), Jude Porras (Fuels Technical Specialist), Jonathan Montales (Lubricants Technical Specialist)

Chevron Philippines announces the launch of its patented Techron Concentrate Plus (TCP) fuel system cleaner in the country.

Caltex’s new Techron Concentrate Plus fuel system cleaner offers motorists the perfect detox solution providing a quick deep-clean for proven performance in just one tankful.

Techron Concentrate Plus is a fuel system cleaner, powered by patented polyetheramine (PEA) formula that is tested and proven to be unbeatable in cleaning the entire fuel system, namely , the carburetors, fuel injections, intake valves, and combustion chambers in just one tankful for all the types of automobile gasoline engines.

For the first time in the Philippines, motorists will now have an additional avenue to enjoy the benefits of Caltex’s patented Techron technology, a scientifically proven formula to clean vehicle engines running on petrol, ensuring optimal performance for motorists, in concentrated bottle form.

TCP is an effective and easy-to-use solution. Through its uniquely designed packaging, motorists are able to conveniently add a bottle of TCP into their vehicle’s empty tank before their next fill up. In just one tankful, it cleans engine deposits and protects the entire fuel system, restores lost power and performance, and helps reduce emissions while maximising fuel economy.

With repeated use, TCP is also able to clean and protect fuel system sensors from sulfuric buildup, which can cause faulty fuel gauge readings over time.

Lennard Kwek, Asia Pacific Marketing Manager, Chevron Lubricants

“Your vehicle engine is prone to accumulating dirt and carbon deposits over time without care. Caltex’s Techron technology is the perfect detox for your car engine. You can now deep-clean your engine -in just one tankful. The launch of TCP  offers our customers more options to enjoy their journey better,” commented Lennard Kwek, Asia Pacific Marketing Manager, Chevron Lubricants.

TCP allows motorists to enjoy the benefits of Techron in a portable bottle, and never have to be without the cleaning power of Techron, even when they are unable to locate a Caltex service station.

Techron Concentrate Plus (TCP) is available at all Caltex service stations at suggested retail price of P450.00.

Caltex’s Techron Technology

Backed by over 30 years of research and development, Caltex has a strong heritage in pioneering the clean proposition for vehicles. Techron contains a unique ingredient, polyetheramine which has been designed to clean fuel system deposits and prevent them from re-forming.

For more information on Techron Technology , visit http://www.techron.com

Brother Philippines announces Trade-In Madness for month of March

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Good news to those who missed out on Brother Philippines’ trade-in roadshows last February. The leader in home and business IT peripherals has kicked off another round of its Trade-In Madness roadshows on March 7 to April 1, 2015 in 12 malls nationwide. 

Trade-in those old, working, and non-working printers, scanners, copiers and fax machines of any brand for selected models of new Brother printers at up to 50% off.

“We’re giving what our customers have requested us. It’s a one-of-a-kind deal and we are more than happy to oblige to the demand of our customers to replace their units with brand new Brother printers,” said Brother Philippines president Glenn Hocson.

Brothers’ Trade-In Madness features top-of-the-line Brother Multifunction Centers offered for trade-in for as low as P5,592. 

Customers who are interested may bring in their old machines, accomplish the Trade-In Acknowledgement Form, and present the form to the Brother Authorized Dealer to avail the promo. Participants can trade in a maximum of three units during the promo period.

Watch out for the Brother Philippines Trade-In Madness roadshow at:

• SM OLONGAPO, March 7 - 13
• SM CONSOLACION, March 10 – 16
• SM DAVAO, March 11- 17
• SM MANILA, March 12 – 18
• LEE PLAZA DIPOLOG, March 12 – 18
• POWERPLANT MALL, ROCKWELL CENTER, March 19 – 22
• SM MARIKINA (STATIONERY), March 20 – 22
• MEGACENTER CABANATUAN, March 21 – 27
• SM ILOILO, March 23 – 29
• PACIFIC MALL LEGAZPI, March 25 – 31
• VMALL GREENHILLS, March 26 – April 1
• SM GENERAL SANTOS, March 26 – April 1

For more information on the Brother Philippines Trade-In Madness, see flyers and print ads, visit the Brother Philippines official Facebook page www.facebook.com/BROTHERatyourside, and follow @BROTHERPhils on Twitter and Instagram.

Per DTI-FTEB SPD Permit No. 1586 series of 2015.

Franchisees gather for the 3rd MINISTOP Franchise of the Year Awards

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This year’s “Fiestakalye” theme perfectly captured the festive spirit of the 3rd Ministop Franchise of the Year Awards night, held recently at the Crowne Plaza Galleria Manila. “We’re continuing this tradition of recognizing our franchisees because their commitment helped us to grow the MINISTOP brand and fast-track our expansion nationwide,” said Robina Gokongwei-Pe, Robinsons Retail Holdings, Inc. President and COO. She added that MINISTOP will soon open its 500th store.

MINISTOP Shell Emerald bagged the much-coveted Franchisee of the Year Award and received a Robinsons gift certificate and an all-expense-paid trip to Japan for four days and three nights, including a tour of Tokyo Disneyland and the Ministop Japan Franchise Exhibit. First to 4th Runners-up were MINISTOP Freeport Mansion, MINISTOP VVR Bldg., MINISTOP Makati Executive Tower IV, and MINISTOP Severina, respectively.

Ministop Shell Emerald is this year’s big winner of the coveted Franchise of the Year Award. Photo shows (from left) Ministop Phils. AVP for Operations & Corporate Planning Shingo Koshikawa, General Manager Roena Sarte, Ministop Shell Emerald Franchisee Joy Fernandez, President & COO Robina Gokongwei-Pe, VP for Merchandising& Marketing Faith Gokongwei Lim, and Mitsubishi Corporation New Business Development Department Manager Hiroshi Ito.

New special awards were introduced this year for stores that exhibited exemplary performance through operational excellence. The Rookie of the Year award was given to MINISTOP Patio Madrigal and Best in Service Level was awarded to MINISTOP El Grande, while Best in Customer Service went to MINISTOP Eight Waves. The event, which was hosted by Nikki Gil and capped by the performance of jazz crooner Richard Poon, ended on a high note with the promise of nationwide expansion.

The growing importance of the convenience store industry in the lives of Filipinos has encouraged MINISTOP to expand its reach, targeting a network of 600 stores by yearend. “This commitment to grow the MINISTOP brand underlines our belief in the continued growth of the Philippine economy,” said Gokongwei-Pe.

Ministop Shell Emerald is this year’s big winner of the coveted Franchise of the Year Award. Photo shows (from left) Ministop Phils. AVP for Operations & Corporate Planning Shingo Koshikawa, General Manager Roena Sarte, Ministop Shell Emerald Franchisee Joy Fernandez, President & COO Robina Gokongwei-Pe, VP for Merchandising& Marketing Faith Gokongwei Lim, and Mitsubishi Corporation New Business Development Department Manager Hiroshi Ito.

#HabitatYBPhils : Thousands of Youth Culminate to Build a Better Philippines

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Brick by brick, click by click; Thousands of Filipino youth will make an impact on the Philippine housing sector this March 21st with Habitat for Humanity’s annual “Habitat Youth Build.”

Now in its fifth year, Habitat for Humanity Philippines is again organizing this major event, pioneered by its Habitat Youth Council, to engage the youth to build and repair homes, drawing attention to the global housing crisis.

“Habitat Youth Build” will be hosted simultaneously in fifteen (15) countries across the Asia-Pacific, and in the following ten (10) Habitat Philippines sites: Mindoro (the main event), Bohol, Cagayan de Oro, Cebu, Davao, General Santos, Navotas City and Quezon City.

With over four (4) million Filipino families lacking access to decent shelter, this campaign aims to bring people together to build homes, communities and hope – by raising funds, mobilizing volunteers and gathering supporters to be catalysts for poverty alleviation.

To take part in “Habitat Youth Build” 2015, please visit www.habitat.com.ph or engage with us via the following (using #HabitatYB and #HabitatYBPhils):

Facebook – www.facebook.com/habitatphilippines 

Instagram –@habitatphils 

Twitter – @habitatphils YouTube – HabitatPhils

Habitat for Humanity Philippines (HFHP) is a non-profit organization that serves Filipino families in need of decent homes. We bring together partners who share the same vision of transforming lives through building responsible and sustainable communities. Established in 1988, HFHP is a national office of Habitat for Humanity International based in Georgia, USA. For 26 years, HFHP has served over 110,000 families throughout the country. HFHP envisions that every Filipino family has a decent place to live.

Visit www.habitat.org.ph or www.facebook.com/habitatphilippines for more details.

Century Tuna’s newest faces are ABS-olutely ready for summer

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Four of the country’s hottest and most promising stars headline the country’s number 1 tuna’s newest campaign where they show off their fit and healthy bodies and share secrets to an ABS-olutely delicious summer.

 James Reid, Elmo Magalona, Jessy Mendiola and  Paulo Avelino

Century Tuna, the country’s number 1 tuna, once again welcomes the hottest season of the year as it presents the country’s hottest and most promising stars as its newest batch of brand ambassadors. 

Making the road to fitness more inspiring and more exciting, the company proudly presents not just one, but four stunning endorsers who represent some of the biggest names in the industry – Paulo Avelino, James Reid, Elmo Magalona and Jessy Mendiola.

“Century Tuna has been known not only for our line of products, but also for our vision of helping our consumers achieve a healthier and happier lifestyle,” says Greg Banzon, general manager of Century Pacific Food Corporation. “We believe that this powerful advocacy requires only the most influential ambassadors who can inspire others through their sexy bodies and healthy lifestyle. And so this year, we strengthen our campaign through with newest batch of endorsers who have also undergone stunning body transformations,” he added.

Paulo Avelino

Known for his enviable bod, striking features and acting prowess is the Gawad Urian awardee Paulo Avelino. Paulo has been living an active lifestyle for years now to maintain his figure. In fact, the actor is engaged in numerous sports activities like badminton, rock climbing and jogging. “Being tapped as a Century Tuna endorser is overwhelming. Now that I am part of the body transformation campaign, I hope to become an inspiration to those who have often expressed admiration of my physique,” Paulo shared.

James Reid

Meanwhile, Filipino-Australian heartthrob James Reid finds this opportunity to be a sweet reward to his hard work to achieve his now toned figure: “I used to be thin and weak years ago – I even had asthma. But through swimming and gymnastics, and a healthy diet, I’ve become more buffed. I’m definitely proud of the new me.”

Elmo Magalona

Raring to make a name for himself in showbiz, Elmo Magalona ventured into acting, rapping, singing, and hosting. Over time, people also noticed his body’s remarkable transformation. At 20 years old, Elmo has already developed chiseled abs and very muscular arms through a customized workout and disciplined diet. “As the youngest in the bunch, I’d like to let people know that they can – and should – start early in their journey to a healthy body,” he shared.

Jessy Mendiola

The only lady in the batch is the beautiful actress who has captured the hearts of many with her angelic face and sexy body: Jessy Mendiola. Jessy has graced a lot of magazine covers and TV commercials, yet she finds something uniquely exciting about her Century Tuna experience: “I’m excited to show a different side of me: a grown-up Jessy who consciously takes care of her body through proper diet and exercise. Plus it’s always nice to endorse a product I truly love!”

Through the inspiring stories of Century Tuna’s newest faces Paulo, James, Elmo and Jessy, the country’s leading tuna brand aims to help more and more people understand that anybody can bring out the better versions of themselves and be ABS-solutely ready for summer.

The four new endorsers join long-time endorser Anne Curtis in promoting the ABS-solutely delicious Century Tuna as a brand that motivates people to aspire for a healthy body. For all of them, there’s no other tuna!

For more information and fitness tips, visit www.centurytuna.ph.