SM Marks Earth Day with Trash to Cash - “Earth Day Every Day, Everywhere for Everyone”

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It's the Trash to Cash Day! 

“Earth Day Every Day, Everywhere for Everyone”

Highlighting this year’s Earth Day celebration, the Trash to Cash recycling was set up across all 51 SM Supermalls nationwide.

Trash to Cash at SM City Manila (https://instagram.com/msmyrnz/)

Everyone is invited to go to any of the 51 SM Supermalls nationwide, to exchange their trash for cash on Wednesday, April 22, 2015 from 10:00 AM to 4:00 PM at assigned parking areas in the malls.

Trash that are acceptable are plastic and PET bottles, tin and aluminum cans, books, newspapers and scratch papers, furniture made of wood, metal cookware and kitchen items, and similar items. (Not accepted due to their hazardous content however are batteries (Penlight, Double A) ink cartridge, computer, television and other electronic wastes.

The Trash to Cash Recycling Market is one of SM’s institutional environmental programs as it aims to engage the community in recycling efforts and hopes to teach them to minimize and manage solid waste.

According to Liza Silerio, Program Director for SM Cares Environment and Sustainability Committee: “Sustainability has been at the core of SM operations and developments and solid waste management is one of the pillars of our sustainability efforts. We also have initiatives in water recycling, air quality and energy efficiency.”

SM Supermalls is taking its Trash to Cash initiative a notch further as it moves to involve not just its mall tenants and customers but the communities and local government as well.

SM’s Earth Day celebration is in partnership with Earth Day Network Philippines (EDNP) and the Department of Natural Resources (DENR).

But more than the celebrations, Silerio said, Earth Day should be a conscious effort in our everyday lives. “The theme for the 2015 Earth Day is ‘Earth Day Every day, Everywhere, for Everyone.’ What could be a more fitting message than that? Observing Earth Day should be every day and by all of us wherever we may be. And we hope to get this consciousness across through these activities.”

SM will also support the 2015 PRO (Protect, Respect, Oversee) Earth Run on Saturday, April 25, 2015 at the SM Mall of Asia grounds in Pasay City. The event is presented by Earth Day Network Philippines. The event starts at 4:30 A.M. Interested participants are encouraged to register online at www.earthdayphilippines.org

For more details, the public may call (+632) 876-1111 (Standard charges apply), visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@smsupermalls.com.

Don't forget to bring your recyclables at any SM Supermall, from 10AM to 4PM at the mall's open parking area.

Happy Recycling!

Mi Philippines to hold the 16,000 mAh Mi Powerbank on flash sale via Lazada.com.ph this April 24

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Mi Philippines together with the Philippines’ Online Shopping Destination – Lazada.com.ph will be holding another exclusive flash sale for the 16,000 mAh Mi Powerbank this April 24, 12NN via www.lazada.com.ph/mi with a pricetag of PhP 1,299.

Don’t have time to shop via your desktop this April 24?

Simply download the Lazada Mobile App available for FREE via Google Playstore (https://play.google.com/store/apps/details?id=com.lazada.android&hl=en) and on iOS Appstore (https://itunes.apple.com/us/app/lazada-shopping-deals-for/id785385147?mt=8).

Redmi 2 coming to the Philippines, to debut on Lazada.com.ph on April 28

Xiaomi introduces an affordable Mi phone that is thinner, lighter, and faster

Xiaomi has announced that its eagerly-awaited Redmi 2 smartphone will soon be available in the Philippines.  Priced at ₱5,999, the Redmi 2 will first go on sale on April 28 via www.lazada.com.ph/mi.

Feature-packed but still affordable, the Redmi 2 brings a powerful smartphone experience closer to more people.

Here are some of the amazing features Mi Fans can expect from the Redmi 2:

• 4.7” display similar to the Redmi 1S, but thinner at 9.4mm and lighter at 133g
• 4G dual SIM and dual standby capability

• Fast and fluid performance even under heavy use, with a Quad-core 64-bit Snapdragon 410 processor, Adreno 306 GPU, 1GB RAM and 8GB Flash (expandable to 32GB)
• Gorgeous 4.7” 1280 x 720 HD screen (312 PPI), protected by AGC Dragontrail glass
• Sharp and clear 8MP BSI f/2.2 rear camera and a 2MP BSI front camera with 720p video recording
• Long battery life made possible by a 2200mAh battery
• OTG support to transfer files quickly and connect peripherals
• A soft-touch matte back cover that is fingerprint and grease-resistant
• MIUI 6 that enables new functions, shortcuts, customizations and animations

How to order:

To purchase the device, users should visit Mi.com/ph, where they can find a direct link to the Redmi 2 product page of its selling partner Lazada.com.ph, and choose from among 4 modes of payment: cash on delivery, credit card (Visa/Mastercard), MegaLink and Paypal. Their devices will be delivered for free within 1-5 working days for Metro Manila and 5-10 working days for orders outside Metro Manila. In addition, users can also enjoy Xiaomi’s world-class after-sales service and support, so they can always get the best experience from their Mi smartphones.

Join the Hardie Fix Promo Now!

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Join the Hardie Fix Promo and be one of lucky three (3) winners of P5,000 worth of GCs! All you have to do is go to our microsite: hardiefix.jumpdigital.ph and register. 

Upload a photo of an area in your home that badly needs a James Hardie makeover and tell us how you would use our products to spruce up your home in 200 characters or less! 

The lucky recipients of the P5,000 GCs will be judged based on the criteria of: 

- 20% votes

- 20% relevance to the promo 

- 60% creativity

Now, what are you waiting for? Join now and start living without compromise.

James Hardie is the world leader in fiber cement technology. We have been in the building materials industry since 1888. Our company is founded on new developments and discoveries through our steadfast commitment to research. In the 1980s, we pioneered the development of asbestos-free cement boards. Since then, we have become the highly respected innovator and leader of fiber cement building materials. James Hardie boasts of 127 years of global knowledge and 19 years of local edge. We established our business initially in Australia, then we have expanded to New Zealand, the United States and in 1996, the Philippines. The manufacturing facility in Laguna does not only supply cement boards locally but all throughout the Asia Pacific region straight from our plant in Cabuyao. To add to that, the factory creates sustainable jobs for Filipinos.

Utilizing our global research team and with our experience in the Philippine market, it is apparent that the realities of a tropical country are much different from where we started. Keeping in mind the Philippines' notorious extreme weather swings, James Hardie building products have been designed and developed to withstand the local climate. The high temperature and high pressure treatment we enforce in our cement boards increases the durability of our products and minimizes movement due to temperature variations. From our ceilings, walls and flooring to our senepa, eaves and siding, if it has the HardieFlex® or HardiePlank trademark, it was designed exactly for the needs of the Filipinos.

Based in the Philippines for almost two decades now, it is obvious that plywood and concrete hollow blocks are still being predominantly used in the construction of homes and this often leads to rapid deterioration. Whether it be due to water damage, fire, impact, or termites, houses quickly lose their initial sheen. If you have become a victim of these perennial damages, James Hardie would like to help you. We will prove to you the premium quality of HardieFlex backed by its resistance to moisture damage, fire, termites, and impact.

All set for Madrid Fusión Manila

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It’s all systems go for the first ever Madrid Fusión Manila, the famed gastronomic festival from Spain! 

Gathering some of the world’s most celebrated chefs in one roof and promising a food experience like no other, Madrid Fusión Manila happens this April 24 to 26, 2015 at the SMX Convention Center in Pasay City.

Madrid Fusión Manila will feature three main events, all of which present the Philippines as a rising culinary center of excellence in Asia: the International Gastronomy Congress, Trade Exhibition, and the Flavors of the Philippines.

International Gastronomy Congress - At the Congress, Michelin-grade Spanish chefs and celebrity chefs from Asia will showcase the latest culinary trends and techniques, continuing Madrid Fusión’s 12-year tradition of showcasing the future of food. 

Trade Exhibition -  takes guests to an unforgettable gastronomic journey featuring premium products from the world’s leading food and beverage companies, especially Spanish delights like wines, cheeses, and charcuterie, and Filipino treats such as chocolates, nuts, mango, artisanal salts, and liqueurs.

Flavors of the Philippines is a month-long cultural and gastronomic feast with food tours and tastings, roving food trucks, and bar crawls. All over the country, restaurants, hotels, bars, malls, and weekend markets are celebrating food with their own line of scrumptious offerings

The Congress is still open for registration to chefs, industry professionals, aficionados, and culinary students, while the Trade Exhibition is free to trade visitors and will be open to the public on the last day. 

To register as a Congress delegate, call +639175358109. To participate as an exhibitor, call +639178441217

For more information about Madrid Fusión Manila, visit www.madridfusionmanila.com or www.visitph2015.com.

Levi’s launches COOLMAX —the go-to jeans this summer

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Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the season’s scorching heat. But don’t put your denims in storage just yet. This summer, Levi’s is launching COOLMAX, an innovative collection specially designed to help you withstand sweltering hot weather, all year-round. 

Levi’s cutting-edge COOLMAX collection is part of the brand’s “Keep Cool” campaign, which is out to prove that denim is never too hot nor too heavy to wear even during the warmer months.

Kaths Laudit, Levi’s Philippines marketing head, affirms this, explaining that “the main idea of this campaign is to allow Levi’s lovers to wear their favorite denim apparel whatever the temperature is outside.”

The COOLMAX collection includes an assortment of apparels for men and women of different ages.

Have fun under the sun with your Coolmax Levi’s jeans that are perfect this summer. Look Hot, Keep Cool with Levi’s.

For men, Levi’s offers the non-denim Levi’s 511 slim cut in three colors (Washed Water Blue, Sand Bar and Plaza Taupe); the classic five-pocket jeans available in three different cuts (504 regular straight, 511 slim, and 513 slim straight); the 508 regular tapered denim shorts; and the classic single-pocket, button-down shirt in soft, breathable cotton blend.

Levi’s non-denim pants made of lightweight twill with Coolmax fabric for optimum comfort in hot weather; it’ll be your go-to jean for the season.

This summer, Levi’s offers Coolmax collection that gives everyone the opportunity to wear denim and non-denim styles all year-round, regardless of the temperature.

Everyone can be comfortable with Levi’s Coolmax collection no matter what weather there is outside.

For women, Levi’s offers the “denim for all seasons,” which is available in three different cuts—skinny, straight, and cropped. You can pair these with unstructured tops and chunky accessories or add strappy stilettos in bright hues to crank up the style factor.

Levi’s Coolmax collection offers a wide array of denim and non-denim apparels for both men and women this summer.

Levi’s Coolmax is engineered for comfort and woven with Coolmax fibers that create a cooling effect, which helps the body maintain temperature balance and comfort amid the summer heat.

Levi’s Coolmax offers the “denim for all seasons” for women, which is available in three different cuts.

You can be creative with Levi’s Coolmax and step it up a notch by pairing it with your favorite top or chunky accessories.

Engineered for comfort and woven with COOLMAX fibers that create a cooling effect, this denim collection offers optimum relief from the summer heat, enabling the body to breathe even as it is in constant motion.

COOLMAX, a look-great, feel-great collection that allows the wearer to stay cool and stylish at the same time, offers smartly rendered classic and sophisticated styles, but in fresh washes that are perfectly on trend for the season.

COOLMAX is now available at selected Levi’s retail stores nationwide this summer.

Don’t miss out on exciting campaigns of Levi’s that will roll out for the rest of the year!

To be constantly updated, like the Levi’s Philippines Facebook page at https://www.facebook.com/Levis.philippines

or follow the Levi’s Philippines Instagram page at instagram.com/levis_ph/.

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

For more information about the Levi’s® brand, its products and stores, please visit levi.com.