Sony Pictures Television (SPT) Networks, Asia unveils new look for AXN

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“Redefining Action” campaign embodies AXN’s focus on intense, intriguing, smart and unexpected stories 

PHILIPPINES – Sony Pictures Television (SPT) Networks, Asia is launching a refreshed visual identity for AXN with an impactful original new look that aligns with the channel’s current programming focus. The new branding, including a new logo, graphic elements and marketing campaign, will roll out across AXN’s on-air and online platforms just prior to the premiere of The Voice Season 9 tonight. 

Hui Keng Ang, Senior Vice President and General Manager, Sony Pictures Television Networks, Asia said :

“While AXN continues to be the pay TV destination for action, we are also tapping into an audience seeking content filled with intrigue, passion and heroes. Our new look aligns with that programming sensibility and speaks to today’s viewers, who are connecting with our brand across linear and digital channels, as well as social media.”

AXN’s dynamic new logo features a custom-built avante garde typeface, accentuated by a three-dimensional pyramid, which is a classic shape associated with mystery and the convergence of energy, bathed in striking shades of red. 

“Red evokes energy, action, passion and danger. We are harnessing the power of that color in a new campaign that encourages viewers to discover and embrace the sense of fearlessness that permeates AXN’s series,” explains Maurizio Vitale, senior vice president of marketing, Networks for SPT, who oversaw the network’s brand refresh globally. 

The network’s new “Redefining Action” campaign, which will roll out simultaneously with the refreshed brand identity, underscores the channel’s focus on programming defined not by a particular genre but by an overall attitude -- intense, intriguing, smart and unexpected. 

Complementing the bold new look, AXN has a stellar line up of new and returning series to get viewers excited for the Fall TV season. The focus on intense, intriguing, smart and unexpected stories is reflected in the premiere on September 28 of highly anticipated drama Quantico, starring Bollywood icon Priyanka Chopra; a show not short of twists where one of the group of FBI trainees at Quantico is suspected to have plotted a massive terrorist attack. 

The Blacklist Season 3 is all about redefining action with Elizabeth Keen (Megan Boone) finding herself on the FBI’s most wanted list and on the run with Raymond Reddington (James Spader). On September 22, reality TV sensation The Voice Season 9 kicks off with mega music stars Pharrell Williams, Gwen Stefani, Blake Shelton and Adam Levine coaching a new crop of singing wannabes; the sincerity, chemistry and rivalry make it a not-to-be missed competition. 

Check out AXN’s new look and programming schedule at www.AXN-Asia.com or join the conversation on Facebook at AXNPhilippines.

Sony Pictures Television, a Sony Pictures Entertainment company, is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms.

Johnson & Johnson (Phil.), Inc., Phil. Medical Association Unveil New Pharmaceutical Insights Factbook

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PMA-JnJ Dr. Robert Salvino, Asec Paulyn Ubial, Dr. Suzette Lazo and Mr.Wigbert Funtanilla

Johnson & Johnson (Philippines), Inc (JJPI), in partnership with the Philippine Medical Association (PMA), recently introduced a new/novel factbook that discusses key issues surrounding the current state of pharmacological interventions.

Titled Pharmaceutical Insights for the Well-Informed Clinicians, the factbook has been designed to enable healthcare professionals make informed decisions in the selection of medicines. The factbook reveals the lifecycle of a drug and the many facets surrounding drug development, manufacturing, supply chain and drug product regulation, among others. The book has been developed in alignment with the principles of medical ethics and all other activities related to therapeutic interventions.

For years, JJPI has remained steadfast in the service of patients by providing innovative quality medicines for their treatment. Committed to help further improve the country’s healthcare system, the company recognizes that the success of pharmacological intervention largely depends on the integrity of the processes that a medicine goes through from the time of manufacture to its use by the patient as intended in its regulatory approval. 

Mr. Wigbert Funtanilla, Hospital Channel Country Director of JJPI.

“At Johnson & Johnson, patient well-being is at the forefront of everything we do. The factbook is intended to assist doctors in making an informed decision in the choice of the most appropriate medication for the patient,” said Mr. Wigbert Funtanilla, Hospital Channel Country Director of JJPI.

“We also understand that our physicians are under considerable pressure meeting busy schedules, hence JJPI has designed the narrative in a manner that facilitates easy reading for all. This factbook is a sincere effort toward making a difference in the lives of our patients by empowering our doctors in Philippines to become well-informed healthcare professionals,” he added.

Dr. Minerva Calimag,
President of the Philippine Medical Association (PMA).

Seeking to help physicians, the book includes challenges faced by the pharmaceutical industry in bringing lifesaving medicines to the market and regulatory efforts. It highlights the work of the Philippines Food and Drug Administration (FDA) to ensure that drugs in the market are safe and effective. 

“Practicing pharmacovigilance is aimed at improving the care given to patients and protecting their lives. In order to prevent unnecessary suffering by patients and to decrease the financial burden brought about by the adverse events related to medicines, it is essential that all healthcare workers should be the frontliners in advocating pharmacovigilance by reporting all suspected cases especially when the reaction is unusual, potentially serious or clinically significant,” said Dr. Minerva Calimag, President of the Philippine Medical Association (PMA).

A case in point, she said, is a doctor monitoring an adverse drug reaction (ADR) case and submitting a report to the hospital and FDA, keeping in mind that this simple act of pharmacovigilance can improve the practices related to drugs within the hospital and most importantly, can save the life of the patient.

During the launch event, PMA President Dr. Minerva Calimag, Department of Health Assistant Secretary Paulyn Ubial, and Dr. Suzette Lazo, former Philippine FDA director, were on hand to shed light on drug regulation updates and understanding the importance of drug development and utilization at the bedside, respectively.

Because of its importance in the clinical practice of the doctors, the factbook will be launched as part of the on-line module of the Philippine Medical Association for their On-line Web-based Learning Partnerships for Medical Advancement (OWL@PMA). 

To know more about the Pharmaceutical Insights for the Well-Informed Clinicians factbook, visit www.owlpma.com.

Meralco Biz customers can enjoy electricity savings when they switch to LG’s Inverter V technology air conditioners!

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Enjoy a cooler and more comfortable workplace—without racking up electricity bills—with global leader and technology innovator LG Electronics’ energy-efficient Inverter V air conditioners.

Together with Meralco Biz Partners, the group that serves the electricity needs of the power utility’s business customers who contract power from 5kW – 499kW, LG promotes energy- and cost-efficiency featuring LG’s Inverter air conditioners for use at business establishments. This promo is launched under Meralco’s Power Ideas program, designed to help businesses with innovative solutions to improve operational efficiency to fuel and improve profits. 

Switching to LG’s Inverter V technology air conditioners not only lets you save on your electric consumption down to as much as P 7.41 per hour, it also comes with FREE services such as unit installation subsidy worth Php 3,500, and cleaning worth Php 1,500.

These services are redeemable at any LG Authorized Service Center and is valid for one year, exclusive for Meralco Biz customers who purchase air conditioning units from September 1 to October 30, 2015.

“LG aspires for innovations that make life simply good, something that we also want to translate through the services we provide for our beloved customers. We are more than to happy to provide Meralco Biz customers a chance to have 69 percent savings on their electricity consumption through acquiring our deluxe Inverter V air conditioners at more affordable prices,” said Steve Kim, vice president of LG Philippines’s Air Conditioning & Energy Solutions Group.

The LG Inverter V ACs are designed to deliver quick and powerful cooling, while the Inverter technology is generally proven to reduce power consumption and costs. Meralco Power Lab shows that using an LG 2.5-horsepower air conditioner costs only P4.20/hour compared to non-inverter models at P11.61/hour. This is the average cost based on 8 hours continuous usage.

Stylish enough to double up as an office decor, the LG Inverter V air conditioners also have various filtration systems that protect users from harmful viruses, bacteria, and allergens that subsequently eliminate bad odors, while the Plasmaster technology keeps skin healthy and moisturized.

LG Inverter Split-Type AC models applicable to this promo are HS-24IPI, HS-18IPI, HS-12IPB, HS-09IPB, HS-09IPM, HS-12IPM, HS-18IPM and HS-24IPM. This promo is available in select dealer stores; for inquiries, interested parties may call (02) 902-55-44 for Metro Manila or contact 0920-900-2525 (SMS only).

To learn more about LG’s Inverter V air conditioners, visit www.lg.com/ph or, like LG’s official Facebook page “LG Philippines”, or follow @LGPhilippines on Twitter or Instagram. 

And to learn more POWER IDEAS which show businesses how to earn more, save on operating expenses and create better value for customers, visit www.meralco.com.ph/biz or call (02) 16210.

Limitless !

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LIMITLESS, the highly-anticipated TV series in the US this fall, premieres on RTL CBS Entertainment HD on September 23, Wednesday at 9 PM within 12 hours of its US broadcast.

Based on the feature film with the same title, LIMITLESS is an action-drama about Brian Finch who discovers the brain-boosting power of the mysterious drug NZT.

The series stars Jake McDorman (“American Sniper” and “Greek”), Jennifer Carpenter (“Dexter”), Hill Harper (“CSI:NY” and “Covet Affairs”), and Mary Elizabeth Mastrantonio (“Scarface” and “The Colour of Money”).

Academy Award nominee, Bradley Cooper is executive producing the series and will guest star in the pilot reprising his role as Senator Edward Mora, the character he played in the movie.

“We’re committed to bringing very strong programming to audiences in the region and are delighted to air LIMITLESS day and date of its U.S. broadcast,” said Jonas Engwall, CEO, RTL CBS Asia Entertainment Network. “This highly-anticipated show will complement the outstanding line-up of programs on our channel.”

LIMITLESS is a fast-paced drama that will explore what happens when there are no limits to man’s potential as Finch is coerced by the FBI to use his newfound extraordinary cognitive abilities to solve complex cases for them.

Working closely with Finch in the major case squad in New York City is Special Agent Rebecca Harris (Jennifer Carpenter), a formidable investigator with a dark past and Special Agent Boyle (Hill Harper), a former military officer and Rebecca’s confidant.

Unbeknownst to the FBI, Finch also has a clandestine relationship with Senator Edward Mora (Bradley Cooper), a presidential hopeful and regular user of NZT, who has plans of his own for his new protégé.

Fueled now with a steady supply of NZT that enables him to use 100% of his brain capacity, Finch is now more effective than all of the FBI agents combined, making him a criminal’s worst nightmare and the greatest asset the Bureau has ever possessed.

LIMITLESS is executive produced by Craig Sweeny, Alex Kurtzman, Roberto Orci, Heather Kadin, Marc Webb, Bradley Cooper, Todd Phillips, Ryan Kavanaugh, Tucker Tooley and Tom Forman. Produced by CBS Television Studios in association with K/O Paper Products and Relativity Television, the series is internationally distributed by CBS Studios International.

Follow @RTLCBSEntertain on Twitter and on Facebook.

Concert : Lifehouse Live in Manila

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Catch another remarkable and heartfelt performance and fall in love once again with Lifehouse. The series of hits of this group captured the pulse of the Filipino’s love for love songs. Though Lifehouse songs are radio friendly rock songs, their kind of music centers on love, losing someone, faith, life and survival. It is not surprising that this American rock band was able to maintain a solid fan base in this country.

With their first hit single “Hanging by A Moment”, the band was catapulted into commercial recognition. Followed by “You and Me” from their self-titled album “Lifehouse.” and strings of hits followed through these years.

Songs in their earlier albums also talks about faith and believing, which also added to their allure as Christian music. Their lyrics it “Take Me Away”, “Everything” and “Breathing” may be interpreted as an ode to God but their words were not imposing, it’s sweet, sentimental and moving. Their strength lies in their ability to effectively speak of feelings, without sounding force. This songwriting style gave them the edge over other alternative rock bands.

Since then, Lifehouse has released 7 albums. The latest “Out of the Wasteland” (released May 2015) was what Jason Wade referred to as “returning to our roots.” Even music critic Stephen Thomas Erlewine described it as an “immaculately constructed record, easing between insistent midtempo anthems and power ballads...” and Christian Media Cross Rhythm’s Philip Laing describing it as “overall an impressive return to form by the mainstream stalwarts.” Stalwarts, what an apt description for a band that can deliver so much emotion and meaning in their music.

Whatever It Takes, Lifehouse is one of the most played artists in the history of Hot AC with over 1.4 billion Pandora Plays to date.

Lifehouse is composed of Jason Wade in rhythmn guitar and vocals, Ben Carey in lead guitar, Rich Woolstenhulme Jr on drums and Bryce Soderberg on bass guitar.

Generating rave reviews on Ticketmaster for all their live concerts, one can’t help but be excited once again, see the band in action. Lifehouse brought the house down before and now they are coming back to a bigger stage at Mall of Asia Arena on the 8th of October, 2015 as brought to you by CCA Live Productions and Midas.

Set aside those YouTube videos and grab your coats and concert tickets! No heavy rains and extreme heat can stop this now, Lifehouse is coming!