March 17, 2016

Levi’s PH rocks the colorful Dinagyang Festival


Levi’s holds a celebratory sale at Robinson’s Iloilo during the weeklong festival as a fun treat for all Levi’s lovers in the city. 

Vibrant costumes, lively dances, and high-adrenaline revelers marked this year’s Dinagyang Festival in Iloilo City. Held annually in late January in honor of the Sto. Niño, the Dinagyang featured a week of festivities that had kaleidoscopic hues matching the wildly celebratory mood of the city. 

Still, an all-too-familiar color stood out in the midst of the frenzied activities—Levi’s denim blue.

To add star power to one of the country’s most popular festivals, Levi’s Philippines flew in international singer Charice Pempengo and DJ Ron Poe for Levi’s Night, a lively party held at the Prism Night Life last Jan. 23.

International singer Charice Pempengco adds star power to Dinagyang Festival as she performs a slew of hit cover songs during Levi’s Night last Jan. 23. 
The crowd went crazy when Charice performed her covers of a slew of hit songs. Meanwhile, DJ Ron revved up the energy that night as everyone danced to his beat, letting the party end on a high note.

Levi’s likewise held a celebratory sale at Robinson’s Iloilo during the weeklong festival as a fun treat for all Levi’s lovers in the city. To top it all, Levi’s fans with a Php2,500 single receipt purchase were given two free passes for the Levi’s Night party.

Levi’s Philippines makes Dinagyang Festival extra festive by bringing in international singer Charice and DJ Ron Poe during Levi’s Night at the Prism Night Life last Jan. 23. 

“We certainly couldn’t miss one of the biggest festivals in the country and we made sure that the Dinagyang was made extra special for all Levi’s lovers in Iloilo,” said Kaths Laudit, Levi’s Philippines Marketing head. “Levi’s decided to extend its ‘thank you’ to all loyal Levi’s fans in the Visayas by treating them to an epic Levi’s Night and a big sale.”

 DJ Ron Poe revved up the energy during the Levi’s Night during Dinagyang Festival as everyone danced to his beat, letting the party end on a high note. 
The brand’s attendance at Iloilo’s premier festival was only the first of the many high-profile events, concerts, and fashion shows in 2016 as Laudit promises a year full of surprises—from the launch of new collections to the holding of big sales.

“The Dinagyang was just our first salvo. Expect bigger events and much bigger sales for the rest of the year,” Laudit enthusiastically declared.


Solignum awarded Superbrand status anew

Solignum, the leading wood preservative brand, was recently awarded Superbrand status for the fourth time.

“We are extremely honored to be conferred this award again. This validates our continued efforts to provide houseowners quality products for wood preservation and protection,” said Ms. Peachy Tiu, Marketing Manager, Jardine Distribution, Inc, upon receiving the award last December 9, 2015 at the Crown Regency Hotel.

Solignum, which now boasts more eco-friendly variants, was among the list of awardees during 2014-2015—the 9thVolume of Superbrands awardees.

Superbrands, an independent global arbiter in branding, confers awards on the strongest and most trusted brands in the country. It came to the Philippines in 1997, giving the worldwide seal for the first time in Asia.
L-R Mr. Kenneth Prieto, Marketing Director Superbrands Marketing International, Inc., Mr. Karl McLean, Chairman, Superbrand Marketing International, Inc., Ms. Chanda Velardo, Marketing Officer, Jardine Distribution, Inc., Ms. Peachy Tiu, Marketing Manager, Jardine Distribution, Inc., Mr. Harry Tambuatco, President & CEO, Superbrand International, Inc., Atty. Sara Suguitan, Corporate legal Council, Superbrands Marketing International, Inc.

The award-giving body confers the award on brands or companies that meet the following criteria: market dominance, consumer loyalty, market acceptability, goodwill, and longevity. Superbrands likerwise serves as an effective communication tool for consumer education.

True to its to its commitment of caring for the Filipino homes, Jardine Distribution Inc (JDI) recently added Solignum Exterior to its growing list of variants, allowing Jardine to meet the demand for more environment-friendly treatments. Considered as the most advanced of its kind in the market, Solignum Exterior and is made with the least amount of chemicals without sacrificing product efficacy.

Moreover, Solignum Exterior is formulated using the micro-emulsion technology, which allows the liquid component to more effectively penetrate the wood and do its job of preserving it — a technology not found in other brands.

Solignum Exterior has both termiticide and fungicide that protect the wood against termites, wood borers, and fungi.

Solignum products, can be applied by using a brush , using the three-coat process. Meantime, a Solignum Aerosol is available for spraying on hard-to-reach areas.

Jardine’s Solignum is available in leading hardware stores and Do it Yourself stores nationwide. For more information, go to www.jardinedistribution.com.

TFC Presents’ “JaDine in Love The World Tour” Gets Ready for Doha & London Live Press Cons


When the widely read Philippine Star ran the headline, “JaDine Fever Will Never End”, many die hard fans literally believed it, because for them, the story of Clark and Leah (played by reel-to-real couple, James Reid and Nadine Lustre) on the phenomenalABS-CBN TFC teleserye, “On The Wings of Love” (OTWOL) has become a special part of their lives.

Indeed, JaDine Fever lives on. After their wildly successful “On The Wings of Love Kapamilya Fans Day” last January in Sacramento, California, the couple now officially and truly in love embarks on a series of live concerts via ABS-CBN TFC’s “JaDine in Love The World Tour” that will take them to Doha, Qatar on March 18, Dubai, UAE onMarch 19 (SOLD OUT), London, UK on March 26 and Milan, Italy on March 27. Joining them are Philippine Pop Rock Princess Yeng Constantino, R&B Prince Jay-R and comedienne Tart Carlos.

JaDine Live Press Cons: “We are ready. Are you REID-y NA din?” 

ABS-CBN Europe, Middle East and Africa (EMEA) Managing Director Kai V. Rodriguez, who actively engages on social media with real fans of JaDine, expressed excitement on two new ABS-CBN Global milestones that are about to transpire related to the “JaDine in Love The World Tour”.

“We’re very pleased to announce that we are providing a platform for global JaDine fans to take part in not one, but two live press conferences,” Rodriguez said. “The first is happening on March 17, Thursday, at 3pm in Doha (12 noon in UK, 8pm Manila), a day before their show at the Doha Exhibition and Convention Center on March 18. 

The next one is on March 24, Thursday, at 4pm London time, just two days before their show at ExCel London on March 26. 

How to join?


This is a must-see, must-join experience for all JaDine fans! And it’s FREE!”

ABS-CBN TFC EMEA is pulling out all the stops to make sure fans get the best experience when Reid and Lustre visit Middle East and Europe for their tour.

“This is important to JaDine fans and we want to honor that,” said Rodriguez. “There are stories that you never want to stop telling and sharing because they give joy, hope and good feelings. JaDine’s journey is one of those. JaDine in Love The World Tour’ is our way of saying with the fans that, yes, ‘JaDine is Forever’.”

To get ticket info on “JaDine in Love The World Tour”, visit http://emea.kapamilya.com/home

March 16, 2016

Food giant Jollibee appoints new PR agency

Ripple8 wins competitive bid

Jollibee Foods Corporation, the largest fast food chain and dominant Quick Service Restaurant (QSR) market leader in the Philippines, recently appointed Ripple8, Inc. as its public relations agency-on-record for its Brand PR initiatives beginning 2016. This was after the agency emerged as the top scorer in a competitive pitch with three other PR agencies.

Jollibee Brand CMO and Jollibee Philippines Marketing Head Francis E. Flores (L) selected Ripple8, Inc. headed by Managing Director Timmy Jayme (R), as one of its new PR agency partners.

Global Brand Chief Marketing Officer and Head of Marketing of Jollibee Philippines Francis E. Flores said, “We are looking forward with great excitement to working with the team as Jollibee welcomes the year with bigger opportunities to bring joy to Filipino families in the country and worldwide.”

Flores furthered that Jollibee chose Ripple8 on the strength of its fresh, innovative ideas and integrated communications approach presented during the competitive bid.

Ripple8 managing director Timmy M. Jayme said the team is eager to implement “its winning strategies for transformative PR that will empower its trailblazer client to achieve the changes in consumer beliefs and behavior they work and aspire for.” 

Jayme added that the agency aims to make a difference for Jollibee by offering “evolved PR thriving in the high-tech, digital and social landscape to create the ripple effects of positive change.”

Strategic Works, Inc., Jollibee’s other PR agency for over 10 years, will continue to oversee the food company’s public relations for corporate affairs.

Atlantis Theatrical Entertainment Group Looking for new “Miss Saigon” cast


Miss Saigon put Filipino talent on the map and showed the world how good Pinoy performers are.

Now, years after the first batch of Filipino talent made its mark in London’s West End—and all over the world—a new group of Filipino talent is out to replicate that success when the Miss Saigon company returns to the country to seek out local artists to join the musical.

Lea Salonga, who was the musical’s first Kim (and who went on to great success on Broadway and elsewhere in the theater world) says that if there’s anything Miss Saigon has done, it’s show to the world that the Filipino artist is one that is reliable, dependable, and able to interpret musical theater with the best of them.

“We are artistically right up there, and it makes me proud when any one of us gets that moment in the sun on the international stage. To see many of my friends in the West End and on Broadway makes my heart feel full,” says Lea, who went on to win major awards for her performance.

Singer and stage actress Isay Alvarez played the original Gigi to Lea’s Kim. She too, is grateful that Miss Saigonpaved the way for Pinoy artists to be recognized all over the world.

Being in the musical was both fun and challenging, says Isay. One of the hardest things was learning to work with the sheet music.

“Our counterparts read notes. They were sight readers. But the Pinoys were ingenious,” laughs Isay. “We brought our trusted tape recorders. In terms of adjustments (that we had to make), I’d say it was understanding the ways of our co-actors and production staff. Coming from a different culture was one thing, but they were understanding and Miss Saigon was a very mixed cast anyway.”

The auditions were also fun, but nerve-wracking. It was the first big test they all had to face.

“I was quite nervous, but during that time I was young and eager and my dreams were bursting out of my pores,” recalls Isay. “And to have the Cameron Mackintosh group in the audience was very exciting. They were very professional, and the English are proper anyway, and not intimidating at all. I should say they were very accommodating and I think they were really impressed that they found a mine of talents. They went to many cities and realized that Manila has what they need.” 

However, Carla Guevara-Laforteza says that passing the auditions was just the beginning.

“When we passed, we became scholars of the ‘Saigon School’ wherein we were pre-taught the songs and the choreography of the show. From there, we were handpicked on who would be assigned to go to what production (UK, Australia, Germany, and so on). Those chosen for Germany were required to learn the show in German.”

Of course, adjusting to a whole new lifestyle was part of the deal.

Lea had to give up her ‘sheltered’ life to be able to do the things she did there. “The toughest adjustment was just living a less-than-sheltered life. In Manila, all I had to worry about was school and whatever work I happened to be doing. Now, I had to learn how to take public transportation, and write checks for the monthly utilities, in addition to study my music, dialogue, and figure out how to do kissing scenes with a romantic opposite for the first time. 

Now, #TeamMissSaigon is back and looking for new talent. Auditions are presently ongoing with Atlantis Productions helping to coordinate the search.

Lea, Isay, Carla and other Miss Saigon alumni have words of encouragement and advice for those considering trying out for the musical.

The first thing, says Pinky Amador, is to realize that sure, it’s fun and it’s an honor to be chosen from among so many artists, but it’s also all about hard work and dedication from the moment one sets foot on the audition stage.

Her advice is to keep in mind that it just isn’t the best singers who make it.

“I have always maintained that in the end, the choices aren't just all about the best voices. They are about the best WORKERS. Remember, you will be working far away from home and facing many personal and artistic challenges. So they need to know that they can trust you. Be professional in every way. Show them they can invest you. Look at everyone they chose: they’re all people with high standards, all exacting and all with impeccable work ethic.”

As always, Lea’s advice is to be professional, even when one is just auditioning.

“First and foremost, show up prepared. Second, show up BEFORE your appointed time. Third, have fun! Enjoy the experience for what it’s worth. You may or may not get the job, but at least you can say you sang for some of the best creative forces in the world. That’s a pretty huge deal in and of itself.”

"Miss Saigon,” a sung-through musical, features music by "Les Misérables" collaborators Claude-Michel Schönberg and Alain Boublil, and lyrics by Boublil and "Closer Than Ever's" Richard Maltby, Jr. with additional lyrics by Michael Mahler, based on Giacomo Puccini's popular opera "Madame Butterfly.”

For more information contact (0995) 534-8371 or like the MISS SAIGON 2016 AUDITIONS page on Facebook.

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