Search for outstanding Filipino families who advocate positive change continues in 7th JFVA

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A family of six in Daet, Camarines Norte espouses education among the youth by running a library that has served the needs of pupils in four villages, improving the quality of learning in their area. In Saudi Arabia, another family is providing much-needed help to fellow OFW families in the Philippines and overseas, conducting medical missions, and providing education and livelihood seminars, among other projects.

Exemplary role models. The Jollibee Family Values Award is back on its seventh year, strengthening its global search for Filipino families whose noteworthy advocacies make a positive impact in the lives of their fellowmen.

These are some of the admirable families recognized in last year’s Jollibee Family Values Awards (JFVA). They joined the ranks of more than 45 families who have been recognized by Jollibee over the years for helping others with their advocacies and serving as an inspiration to others.

Now on its 7th year, the JFVA continues its search for families here and abroad who best exemplify positive Filipino family values such as generosity, compassion, creativity, resourcefulness, love for the community and environment, and strong ties.

“Now, more than ever, we need to highlight that despite the overwhelming challenges Filipinos face, there are still families who go out of their way to uplift the lives of other people and communities,” said Jollibee Global Chief Marketing Officer Francis Flores. “This is what the Jollibee Family Values Awards celebrates, families who have become beacons for others to follow.”

Interested parties who wish to nominate model families—including their own—must accomplish a nomination form which can be downloaded at www.jollibee.com.ph/familyvalu esawards/, and answer a questionnaire that will establish the nominees’ suitability and eligibility. 

Entries may be sent via mail to the 7th Jollibee Family Values Awards, Stratworks, Inc., 2/F Zaragoza Building, 102 Gamboa St., Legaspi Village, Makati City. Completed nomination forms may also be submitted at www.jollibee.com.ph/familyvalu esawards/ or emailed at jollibee.fva@gmail.com. The deadline for submission of nomination forms is on August 15, 2017.

Exemplary Filipino families may be nominated based on: relevance and impact of their advocacy in addressing the community’s pressing needs, long-term sustainability, magnitude of the advocacy’s contribution to the community, family members’ degree of involvement and participation, and ability to surpass challenges and special circumstances.

Five outstanding Filipino families will be recognized as grand winners of the Jollibee Family Values Award. Each family will receive a P300,000 cash prize, a trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. 

An OFW family from across the globe will receive the OFW Family of the Year award from Coca-Cola. The winner will also get a P300,000 cash prize, a trophy designed by renowned sculptor Michael Cacnio, P5,000 worth of Jollibee gift certificates, and a special prize from The Coca-Cola Corporation.

Jollibee will also present equally exceptional families with special citation awards for education (co-presented with National Book Store), environment, children, persons with disabilities, minority groups, and youth empowerment for their advocacies. Each awardee will get a P50,000 cash prize, a plaque of recognition, and Jollibee gift certificates.

To know more about the 7th Jollibee Family Values Awards and its different activities, visit www.jollibee.com.ph/familyvalu esawards or like the JFVA Facebook page at https://www.facebook.com/Jolli bee-Family-Values-Awards-Commu nity-1645602058997253/.

Lifewear: Uniqlo's 2017 Fall / Winter Collection Unveiled, Runway fashion with Pia Wurtzbach

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LifeWear: UNIQLO Celebrates everyday life and presents the 2017 FALL/WINTER Collections 

Miss Universe 2015 Pia Wurtzbach gives surprise appearance at the runway during the unveiling of Uniqlo's 2017 Fall / Winter Collection held at the One Canvass Events Place on Thursday, July 27, 2017.

Miss Universe 2015 Pia Wurtzbach 

UNIQLO believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

UNIQLO is LifeWear. 

LifeWear is made up of thoughtfully created clothing designed to make everyday life better and more comfortable. Apparel that comes from the Japanese values of simplicity, quality, and longevity, LifeWear reflects the brand’s commitment to perfection in design, fabric selection, cut, even color.

The new season caters to diverse personalities and lifestyles, embodying the brand’s belief that individuality comes not from clothes but from the people wearing them. 

LifeWear is constantly evolving to cater to the needs of an ever-changing world through technological innovations.

LifeWear aspires to make excellence affordable. 

LifeWear exemplifies UNIQLO’s mission of enabling people all over the world to experience the joy of wearing great clothes with the release of its Fall/Winter 2017 collection. 

JAPANESE TECHNOLOGY

UNIQLO LifeWear incorporates advanced technologies from Japan to produce clothing that is lighter and more functional for customers.

HEATTECH

HEATTECH is innerwear that features heat retaining properties to keep you warm and a soft texture to keep you comfortable all day. Designed with Toray Industries, Inc.—one of Japan’s top fibers and textiles manufacturers, the HEATTECH line comes in three styles: HEATTECH, HEATTECH Extra Warm, and HEATTECH Ultra Warm, each one offering different levels of warmth to keep people comfortable anywhere around the world. 

ULTRA LIGHT DOWN 

UNIQLO’s Ultra Light Down jackets bring new life to outerwear by combining warmth and lightness. The jackets are made of ultra-fine fiber, resulting in incredibly light and compact pieces that and can replace traditional sweaters worn under coats. It can easily be folded into a pouch, making it convenient to be carried around. 

AIRism 

AIRism is functional innerwear that keeps people incredibly dry and comfortable in any kind of weather. The result of a joint project with Toray and Asahi Kasei, a Japanese manufacturer of fibers and textiles, AIRism employs specially engineered fibers to breathe and wick away trapped moisture. The pieces in the collection accommodate specific requirements of men, women, children, and babies to ensure comfort for all.

ESSENTIALS MADE BETTER

Well-loved all over the world, UNIQLO’s essential pieces transcend cultural boundaries. At UNIQLO, we combine tradition with modern innovations when creating our clothing to ensure that our essential pieces meet contemporary needs.

JEANS

Evolving from its utilitarian workwear origins, denim has embedded itself into the cultural landscape, including the fields of music, art, and film. An important element of the LifeWear collection, UNIQLO established its JEANS INNOVATION CENTER in Los Angeles in 2016, where UNIQLO creates the best jeans for everyone, everywhere. The LA-inspired pieces on show look exceptional and are very comfortable to wear. 

UNIQLO U 

UNIQLO U represents the future of LifeWear, designed in our visionary Paris R&D Center by a small and focused team, led by artistic director Christophe Lemaire. The center draws on the proud fashion traditions of Paris, while incorporating new fabrics and cutting edge technology, in a relentless drive to revolutionize clothing basics. 

COLLABORATIONS

UNIQLO continues to pursue new potential for clothing by collaborating with fashion designers, top models, and other notable personalities that complement the LifeWear concept of 'simple made better.’

JW ANDERSON 

British heritage meets LifeWear through the newest collaboration with designer JW Anderson. 

The new collection includes men's and women's items for the Fall/Winter 2017 season. The range will bring together the British heritage of JW Anderson and the everyday comfort and perfection that UNIQLO pursues in terms of fit, fabric, and functionality through its LifeWear concept. 

INES DE LA FRESSANGE 

Debuting the long-anticipated men’s line and showcasing urban essentials with Parisian flair. 

UNIQLO releases the eighth edition of its collaboration with French fashion icon Inès de la Fressange, with the latest installment to include menswear. The men’s pieces feature design elements like classic stand-up collars, tweed jackets, and cashmere knits. The women’s line on the other hand is a celebration of the enduring elegance of a monochrome palette. New to the range are sports knits in vintage styles and classic Nordic sweaters. Other items include military style mod coats, duffle coats, and fleece blousons. 

SEASONAL HIGHLIGHTS

UNIQLO’s LifeWear encourages people to mix and match clothes to suit their individual personalities and lifestyles. Seasonal Highlights showcase items from the Fall/Winter 2017 collection that embody the thoughtfulness of UNIQLO’s design and its commitment to clothes that change the way we live.

Outdoor Travel 

More than just providing everyday essentials, UNIQLO takes functional clothing to another level with LifeWear pieces such as Ultra-Light Down, flannel, and denim, which are made for activities such as trekking, hiking, camping, and other outdoor activities. Highlights for Fall/Winter 2017 include a striking plaid pattern as well as vivid colors for outerwear and jackets. 

Leisure Travel 

Catering to a wide selection of travelers, UNIQLO offers LifeWear pieces that can be used for traveling. These items include the compact Ultra-Light Down and wool outerwear that come in a stylish monochromatic pallet of black, whites, dark olives, and beiges, designed with slim and sharp silhouettes for a polished look. 

City Sports 

A multi-functional collection, UNIQLO SPORT items can be mixed and matched with everyday essentials for a chic look. Featured items for Fall/Winter 2017 include reversible parkas and pocketable parkas.

Sports Casual 

The UNIQLO SPORT collection is designed not only for use in sport settings, but also for daily activities. The collection is highlighted by chic and vivid colors for Fall/Winter 2017 that lets you stay fit and athletic without compromising style. 

#LifeWear

About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

WATTPAD Season Ender Presents: Just the Strings

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After a brief hiatus, former PBB sweethearts Cora Waddell and Luis Hontiveros will team up, once again, for the season ender of WATTPAD PRESENTS entitled, Just The Strings.

Based on the Wattpad novel by Beeyoch, this is the second book of the author’s “Just” series that has captured millions of Wattpad readers and is, in fact, the most-awaited TV adaptation this year. 

Just The Strings is the story of Imo (Cora Wadell), a quintessential “emo” girl whose life evolves around books and underground music. 

Her so-called miniscule world becomes large in all proportions when she accidentally rode on the wrong car, thinking it was her UBER ride, which is being driven by the school heartthrob and basketball star, Saint (Luis Hontiveros). This chance meet-up leads to a blossoming romance despite Imo’s eternal infatuation with her childhood best friend Parker, who is played by Starstruck finalist, James Teng. Imo is also ruptured by the fact that both Saint and Parker are linked with other girls but in some such way, also baited by Imo’s kindness and whimsical character. 

KILIG PA MORE? 

Whose string will Imo be attached with? Who is “the one”? Her long-time best friend Parker or Saint, who gave her worth and romance? Or will there be . . . just the strings? This episode will surely bring a lot of kilig for everyone, both young and old.

Also starring Chris Leonardo, Jefferlyn Serrano, Ruth Lopez-Dee and Sophia Reyes. Written by Mark Ghosn and Fyodor Macanda, under Firestarters Productions, INC. and directed by award-winning director Isabel Quesada. Catch WATTPAD Presents Just The Strings #JTSonTV5 on Saturday, 9PM on TV5.

Kwentong Jollibee “Kahera” named adobo magazine’s 2016 Ad of the Year

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(From left): Jollibee Corporate PR and Events Manager Dennis Reyes, McCann Worldgroup Philippines Account Manager Tonee Lacson, Associate Creative Director Bong Legaspi, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores, McCann Worldgroup Philippines Associate Managing Partner Mitzie Nacianceno, Jollibee Brand Communications and PR Director Arline Adeva, McCann Worldgroup Philippines Creative Director Xzenia Cruz, Jollibee Brand PR and Engagement Manager Cat Triviño, and McCann Worldgroup Philippines Business Group Director Adi Culalic with their adobo trophies given during the Mad About Awards event for #KwentongJollibee “Kahera”.

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

With over 9 million views on Facebook and YouTube to date, the digital ad has continued to receive recognitions from award-giving bodies in the industry.

Besides bagging the AOY honor, Kahera also won adobo magazine’s Ad of the Month Award for September 2016. Earlier this year, the video was also recognized by Google PH as one of its top 10 most viewed ads, entering the YouTube Leaderboard for the second half of 2016.

“We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video. This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.” - Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the brand’s most recent win.

The video was also part of the Jollibee Grandparents’ Day campaign which won a Quill Award of Excellence from the International Association of Business Communicators, and a Silver Anvil award from the Public Relations Society of the Philippines.

New Gold Seas Tuna Chunks for healthier and tastier mealtime, Gold Seas reveal new endorsers Toni Gonzales and Paul Soriano

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Healthier and tastier food is a must on the table for the family and all. Easy-to-eat, easy-to-find foods to keep eating healthy. 

The new Gold Seas Tuna Chunks, launched recently held at the Blue Leaf Pavilion at McKinley Hill in Bonifacio Global City,  These savory variants include Tuna Chunks in Olive Oil, Olive Oil with Chili, Springwater, Tuna Chunks in Herb and Garlic, Lemon and Pepper and Mild Indian Curry, and premium Yellowfin tuna in oil and water-based variants.

All in the family will surely enjoy Gold Seas Tuna Chunks’ pure, wholesome, healthy, chunky goodness because it is made from meatier tuna loin or chunks. It is rich in Omega 3, packed with lean protein and has lesser oil content and more meat compared to other canned tuna brands. 

Unlike other products in the market, Gold Seas Tuna Chunks offers gourmet flavors that appeal to even the pickiest of eaters. 

A product of General Nutrifoods Philippines, Inc., Gold Seas Tuna Chunks undergo a strict canning process and is packed in lithograph cans to ensure that it is as tasty as it looks. The world-class tuna product only uses responsibly caught tuna to help preserve marine life for future generations. 

Toni Gonzaga and Director Paul Soriano

Celebrity Toni Gonzaga and Director Paul Soriano, now are the new ambassadors / endorsers, epitomizes the wholesome goodness of Gold Seas Tuna Chunks. 

Akin to its celebrity endorsers Toni and Paul, Gold Seas Tuna Chunks believes in the importance of extending as much love and care to family by not compromising when it comes to the family’s overall health and well-being. 

The event was highlighted with a cooking segment by renowned Chef Rosebud Benitez who demonstrated the versatility of tuna as the primary ingredient in gourmet cooking. 

Japanese-certified bento box maker Kat Maderazo taught participants how to make kid-friendly bento lunches using Gold Seas Tuna Chunks. 

TV hosts Paolo Abrera and Suzi Entrata-Abrera served as event hosts. 

Gold Seas Tuna Chunks is available in all leading supermarkets, groceries and convenience stores and are offered in 90g (solo) and 185g (sharing) variants.

Photos: @myrns.roman