October 29, 2017

Timex Time Travel : The Most Wonderful Time with Timex and SM

SM Supermalls,  as the home of Global Brands has launched an exciting campaign to experience new and fun happenings at SM, as the retail giant partners with various international brands such as Timex. 

Timex is an American heritage specialist in the art of timekeeping that combines high-end Italian designs with cutting edge German engineering.

Under the SM Project Global Campaign, Timex (which boasts a 160-year old heritage from United States) has launched an 18-mall roadshow entitled Timex Time Travel, to celebrate and explore the evolving landscape of watch making. The event offers event-exclusive deals, freebies and fun games. 

To cap off this road show with a kick, Timex, in partnership with The SM Store, also launches its Fall Collection perfect for the Holiday gift-giving season. 



The whole ethos of the brand leader in watches is about American ingenuity. More than being the pioneer in making functional design available to everyone, Timex patrons will see a collection of stylish watches in this special unveiling in SM Mall of Asia.



The A-list watch styles this Fall Collection are the Timex Metropolitan Collection, Allied Chrono, Expedition Ranger, Waterbury Collection and the Special Edition of world-famous Timex Easy Reader. 



Easy Reader 40th Anniversary Special Edition

In the year that brought us Star Wars, Saturday Night Fever and an Oscar for Rocky, Timex introduced the landmark silhouette of the Easy Reader. Clean, classic & timeless. Forty years on and with over 25 million pieces sold worldwide, Timex has dressed up Easy Reader for the occasion, featuring a rich Horween® leather strap, in four classic and current trend-inspired styles. 


Metropolitan Collection

With refined & textured dial details plus ultra-thin watch case, the Metropolitan Collection offers a touch of simplicity and sophistication to one’s work-to-play look. A special line of this Metropolitan Collection called Skyline is launched as FIRST SEEN in SM Store. 


Allied Chrono

The Timex Allied Chrono is a classic chronograph rugged enough for the actual field. The 100-meter water resistant case keeps the chronograph movement safe from whatever life throws its way. 



Expedition Ranger

This classic watch is built for the outdoors with a premium enamel top ring, brushed stainless steel case, side crown protectors and water-resistant premium leather strap. The Expedition Ranger brings out one’s adventurous side with its outdoor styling, appropriate for the office as it is for the trail.




Waterbury Collection

Meet the next generation of classic. Our roots date back to 1854 in Waterbury, CT and this heritage style with an ageless design honors our history of pure craftsmanship and authentic watchmaking.


When it comes to telling time, it should be no surprise that Timex is all about sophisticated style with a touch of quirk. If you're looking for affordable, yet functional watches to gift yourself or a loved one, check out the new Fall Collection of Timex in The SM Store and Timex Shops nationwide. 

With Timex, surely this Holiday is yet your wonderful time.

Jollibee Halloween Fun thrills Jollibee Kids Club members with tricks and treats

Be a part of the Jollibee Kids Club and join the spooktastic Jollibee Halloween Fun parties in select Jollibee stores nationwide until November 5, 2017. Drop by the nearest Jollibee store to find out more.
This Halloween, Jollibee Kids Club members are in for more treats than tricks as the country’s leading fast-food chain hosts the most exciting and thrilling costume party—Jollibee Halloween Fun.

Little ones will have the chance to dress up in fancy costumes, enjoy fun games and have a wonderful time with their fellow kids at the costume party being held at participating Jollibee stores nationwide until November 5, 2017.

Kids can unleash their imagination and be whoever they want to be at the Halloween Fun costume parade. Here they can channel their inner fairies, superheroes, princesses, pirates and so much more for a chance to be the best-dressed jolly kid and win cool prizes.

From dancing like zombies and Frankenstein, to feeding monster creatures and passing around a pumpkin ball, members of one of the country’s most active kids clubs are in for a series of exciting Halloween-themed games that will have them jumping from their seats.

To prep the kids up for a bucket brimming with sweet Halloween treats, they will also get a chance to get creative with their creepy candy-holders. Jollibee Kids Club members can make and decorate their own paper plate candy-holders with the help of their parents.

With a jam-packed program that is sure to get tummies hungry, Jollibee Kids Club members can recharge and munch down on some of their favorite langhap-sarap treats. 

Let your kids be part of Jollibee Kids Club for a chance to join the Jollibee Halloween Fun until November 5, 2017 at select Jollibee stores nationwide! 

Visit a Jollibee store near you for more details on the event.

October 28, 2017

“Bridging Baby Steps” gives education on infertility and raise awareness on IVF ( in-vitro fertilization)

The advancement of technology in the medical field and availability of improvised technique has given a ray of hope to millions of childless couples across the world.

Merck Philippines, one of the world’s oldest pharmaceutical and chemical company, remains committed to changing lives of couples with fertility problems. As they continuously spreading awareness to help couples who are having problems conceiving, “Bridging Baby Steps” symposium was held at the Shangrila Hotel, Manila on October 21, 2017. 



Through the Fertility Awareness Campaign, now on its fifth year, Merck Philippines held the “Bridging Baby Steps,” to continue education on infertility and raise awareness about the in-vitro fertilization (IVF) methods available in the country through seminars and information dissemination. 

Infertility, is a disease of the reproductive system defined by the failure to achieve a clinical pregnancy after 12 months or more of regular unprotected sexual intercourse. Not all couples are suffering from fertility problems. Data from a Synovate survey in 2011 shows that one out of 10 Filipinos are suffering from infertility. 

At the symposium “Bridging Baby Steps” we have learned a lot about In vitro fertilization treatment that has given a lot of respite to couples from various parts of the country and abroad, who are facing infertility disorders.



Aside from marrying age, educational status, professional goals, and other socio-cultural practices affect a couple’s ability to procreate, infertility can also be traced to issues affecting both the female and male reproductive systems, and medical conditions that compromises the quality of egg and sperm cells. 
Dr. Gia Pastorfide talks about Egg freezing
Anthony Marc B. Ancheta


In vitro fertilization (IVF) is the most common and most effective type of assisted reproductive technology (ART) to help women become pregnant. In the simplest description of IVF,  is the process of joining of a woman’s egg and a man’s sperm in a laboratory dish.This procedure involves fertilizing an egg outside the body, in a laboratory dish, and then implanting it in a woman's uterus.


Assisted reproductive technology (ART) involves a significant physical, financial, and emotional commitment on the part of a couple. Psychological stress and emotional problems are common.


As it commonly known as Test Tube Baby, IVF is the process of fertilization by extracting eggs, retrieving a sperm sample, and then manually combining an egg and sperm in a laboratory dish. The embryo(s) is then transferred to the uterus.

Assisted Reproductive Technology (ART) treatment procedure enables multiplication of ovarian follicles and facilitates egg cell retrieval. During the process, embryos will be formed outside the body of a female patient and will be transferred once the cultures are successfully formed. Patients who are suffering from severe sperm deficits, blocked fallopian tubes, unexplained infertility, mild endometriosis, and ovulation disorders can be candidates for this treatment.

Fertility medications are prescribed to stimulate egg production. Multiple eggs are desired because some eggs will not develop or fertilize after retrieval. A transvaginal ultrasound is used to examine the ovaries, and blood test samples are taken to check hormone levels.

Eggs are retrieved through a minor surgical procedure that uses ultrasound imaging to guide a hollow needle through the pelvic cavity to remove the eggs. Medication is provided to reduce and remove potential discomfort.






The male is asked to produce a sample of sperm, which is prepared for combining with the eggs.

In a process called insemination, the sperm and eggs are mixed together and stored in a laboratory dish to encourage fertilization. Through this procedure, a single sperm is injected directly into the egg in an attempt to achieve fertilization. The eggs are monitored to confirm that fertilization and cell division are taking place. Once this occurs, the fertilized eggs are considered embryos.



The embryos are usually transferred into the woman’s uterus three to five days following egg retrieval and fertilization. A catheter or small tube is inserted into the uterus to transfer the embryos. This procedure is painless for most women, although some may experience mild cramping. If the procedure is successful, implantation typically occurs around six to ten days following egg retrieval.

The success rate of IVF clinics depends on a number of factors including reproductive history, maternal age, the cause of infertility, and lifestyle factors.

Mr. and Mrs. Basilio shared their story on how blessed they have now two babies after IVF.

There are a number of questions to ask regarding the cost and details of specific centers and fertility programs. To further equip yourself with information of fertility, and IVF in the Philippines, visit Facebook page www.facebook.com/fertilityawarenessphilippines.  



Catch the hottest volleyball action live at the PSL Grand Prix- Free with any Cloudfone device!

Cloudfone users can watch the games live for free! 




Cloudfone and the Philippine SuperLiga (PSL) forge a new partnership to bring league perks to Cloudfone users and first-in-the-Philippines in-game innovations.

The PSL taps Cloudfone as the league’s first technology sponsor in the 2017 Chooks-to-Go PSL Grand Prix Conference. 

The Grand Prix, which officially starts on October 28, will be marked with a grand opening, including the public launch of the tie-up. Karch Kiraly, head coach of the United States women’s volleyball team, will be among the special guests of honor during the opening. 


Free admission for Cloudfone users

Cloudfone users can let out their biggest cheers as they root for their favorite players and team as they watch the games live and for free at the Filoil Flying V Centre in San Juan. 

Cloudfone devices, including feature phones and smartphones, become free Lower Box passes, and entitle all Cloudfone users to see the games during the Grand Prix Conference for free until the grand finale on December 16 as the best teams of the league go face-to-face for the championship rounds.

“They just have to show their phone units and register at the gate. We will always reserve a special section for all Cloudfone users inside the venue so that they can have the best seats, the best view to watch the games,” says PSL Events Director Dr. Ian Laurel.

This perk gives Cloudfone users unparalleled experience of the sport. There’s no need to buy tickets, which are being sold at the venue, at SM Tickets booths at SM malls, and online at smtickets.com.



“All they need to do is come over, watch, and enjoy the best volleyball action that we have--the best players, the best teams in women’s volleyball right now,” says Dr. Laurel.

The PSL games take place on Tuesdays, Thursdays, and Saturdays at the Filoil Flying V Centre in San Juan, and at different provinces in Luzon and Visayas. All games are aired live on ESPN5 at 4:00 to 8:00 PM, with replays of select matches on the next day. 

“As the only professional volleyball league here, PSL believes in elevating the quality of the sport while making it more accessible for Filipinos from all regions to enjoy the games. Cloudfone is aligned with the same mission of bringing global standards in our products and making these available to all Filipinos. Both Cloudfone and PSL advocate for the same thing, to bring quality within reach of our customers and audiences,” explains Ray Caguin, Cloudfone Group Brand Manager.

Cloudfone has already established itself as a brand that provides more value beyond what the usual phones offer. “In all our partnerships, we ensure that we give customers an access to lifestyle wants and wishes. And we are always happy to get those values from our partnerships and give them to our customers. Now, with the PSL agreement, Cloudfone gives access to exciting and world-class quality volleyball games that Cloudfone users can enjoy for one full conference. Owning one of our feature phones, the Cloudfone Lite premier, which only retails at P499 already gives you unlimited access for the entire conference,” Caguin adds.

The league’s schedule is available on the PSL website philippinesuperliga.com.

New sports technology

The partnership could not have come at a better time. Aside from providing benefits to sports fans through free games for Cloudfone users, this new alliance introduces the tablet system to Philippine volleyball.

“We welcome the partnership of Cloudfone with PSL. This is a big support because in this Grand Prix, we are launching the tablet system for the competition. The timing of the partnership is really good,” says PSL President Ramon Suzara.

The PSL precedes other leagues in the country as it pioneers the Volleyball Challenge System, which requires the use of tablets. Cloudfone, as the PSL’s official technology partner, provides all the tablets needed to make this breakthrough possible.

The Volleyball Challenge System kicked off at International Volleyball Federation (FIVB) games in 2013 and was first adopted at an Olympic Games in Rio de Janeiro in 2016. It allows coaches to use a tablet to officially call timeouts and request challenges through video review, among others. 

“This is being used now in international volleyball. There used to be just a button that coaches press underneath their seats when they need to call a timeout. But this time, we have a tablet,” says Dr. Laurel.

The PSL begins implementing the system in the Grand Prix’s semi-finals. All teams to make it to this stage are issued Cloudfone Cloudpad tablets.

These developments showcase the two organizations’ common passion for innovation, volleyball, and elevating Filipinos’ skills and talents to international standards. 
“The Philippine SuperLiga is the only league sanctioned by the Asian Volleyball Confederation (AVC) and the FIVB,” says Dr. Laurel. “We want to keep up with the standards that they set. We follow competition regulations like an international governing body.”
Fans of the sport and the brand alike can know more about Cloudfone’s products and services by approaching Cloudfone booths installed at game venues or visiting cloudfone.com.ph

The company offers a wide range of devices such as the recently launched Next Infinity Series boasting screens with an 18:9 aspect ratio.



Expect equally exciting announcements about Cloudfone and their partnership with PSL as the conference progresses.

For more awesome Cloudfone information, visit www.cloudfone.com.ph.



October 27, 2017

Tindig Marawi : Mindanao Peace Advocate Robin Padilla Launches "Kabahayan, Kabuhayan for Marawi"


Robin Padilla well known film director, screenwriter, producer, actor and MINDANAO Peace Advocate launched, Tindig Marawi, yesterday, October 26, 2017 held at Ilustrado, Intramuros, Manila. 



Tindig Marawi, Padilla's  personal advocacy to help rebuild the war-torn city and provide support for its people in terms of shelter and livelihood opportunities.

Marawi City, officially known as the Islamic City of Marawi, is the capital and the only city in the province of Lanao del Sur on the island of Mindanao in the Philippines. The people of Marawi are called the Maranaos and speak the Maranao language. They are named after Lake Lanao, which is called Meranauin the language, upon whose shores Marawi lies. The city is also called the "Summer Capital of the South" because of its higher elevation and cooler climate.

All hopes and effort for the full-blown rehabilitation, reconstruction and rebuilding to get back into normalcy of the city after the five-month battle against Islamic State-inspired terrorists.

“Ang Mindanao at kapayapaan ay dalawang bagay na malapit sa aking puso,” Padilla shares, explaining why the Marawi Siege that lasted for five months has impacted him in a big way. 

Unknown to many, Padilla has already started helping the people of Marawi since the war started last May by reaching out to friends, relatives, and private companies to gather relief goods for those displaced by the war. Padilla also recently donated Php5 million for the psycho-social intervention of the kids of Marawi and personally distributed Php5 million worth of relief goods to affected families.

Despite these efforts, Padilla admits that the people of Marawi need so much more help.

An advocate and dedicated Filipino, Padilla created the “Tindig, Marawi” movement to create heightened awareness on the critical needs of the people of Marawi despite the recent government’s declaration on the end of the Marawi siege. 

Padilla said that the worst thing that could happen is for the public to forget that the people of Marawi still needs everyone’s help, especially at this time of rebuilding.

“Ang Tindig Marawi po ay isang kilusan, hindi poi to pansariling pagkilos ko lamang. Inaanyayahan ko po ang lahat na tumulong para sa pagbangon at pagtindig na muli ng Marawi. Natapos man po ang digmaan, napakalaki pa rin po ng kanilangang pangangailangan. Bahay, hanapbuhay, pagkain, ospital, paaralan—napakarami pong nawasak sa Marawi at malawakang pagtulong po ang kailangan para makatindig silang muli,” Padilla said during in a press conference yesterday.

Damaged buildings and houses. (Reuters/Romeo Ranoco)
Padilla said that he hopes to use “Tindig, Marawi” as a springboard to generate more support from private individuals, corporations and organizations to support and help in the rebuilding of Marawi.

During at the yesterday’s press conference, Bhavna Suresh, managing director and Chief Executive Officer of the global property portal Lamudi, signed a memorandum of understanding to officially partner with the Tindig Marawi program, particularly in the establishment of a portal that will help serve as a fund-raising platform for the rebuilding of shelters in Marawi.

Lito Villanueva, managing director of the financial technology company FINTQ, is also collaborating with Tindig Marawi through the “Pabuhay” component where they commit to assist the Marawi victims regain their livelihood and facilitate organic farming and micro business training through their program, KasamaKa. 

They will also kickstart the Tindig Marawi Livelihood Fund, hoping to raise a minimum of P10 million which will be used to provide seed money to the people of Marawi so they could start and rebuild their businesses.

Dr. Potre Diampuan 

Also present during the press conference was Interfaith peace advocate Dr. Potre Diampuan who shared with the media the three things that the Maranaos need at this time – Shelter, Subsistence and Sustainability. 

Padilla appealed for media, government and non-government, and all to support this cause - Tinding Marawi.
“Umaasa ako na sana’y itong proyekto nating Tindig Marawi ay maka-antig sa puso ng ating mga kababayan na tumulong sa mga kapatid nating naapektuhan sa katatapos lang na labanan sa Marawi,” Padilla said.
Padilla mentioned some of his colleagues in the industry, such as actor Piolo Pascual and director Joyce Bernal, have already donated to the Tindig Marawi fund and Padilla hopes that more people will follow suit.


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