MILO Philippines Strengthens Grassroots Sports Development Advocacy with Get Your Child Into Sports Campaign

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MANILA, Philippines, 6 March 2018 – Leading beverage brand MILO officially launches its Get Your Child Into Sports campaign, together with its 2018 Summer Sports Clinics. In line with its commitment to grassroots sports development, MILO hones in on the importance of sports in a child’s life through this campaign. Sports teaches children valuable life lessons which they can apply not only in the court, the gym, or the football field, but also in the classroom, at home, and in life.

GET YOUR CHILD INTO SPORTS. MILO believes that sports is a great teacher of lifelong values in the launch of their latest campaign this summer. (from left-right: Mr. EJ Dee, Consumer Marketing Manager, MILO Philippines; Mr. Robbie De Vera, Consumer Marketing Manager, MILO Philippines; Mr. Luigi Pumaren, Sports Executive, MILO Philippines; Mr. Joey Uy, Senior Vice President, Nestle Philippines; Usec. Tonisito Umali, Department of Education; Ms. Alyssa Valdez, MILO Brand Ambassador; Mr. Willy De Ocampo, Vice President, Nestle Philippinesl; Mr. Oliver Calleja, Assistant General Manager, Alphaland; Mr. Lester Castillo, Sports Executive, MILO Philippines)

Nowadays, children have to face different challenges such as digital distractions that hinder them from developing a healthy lifestyle which can lead to several health issues such as poor eyesight, deterioration of posture, and child obesity. MILO’s sports programs aim to help children overcome these by providing them with a safe place to play and an avenue to master different skills while having a fun and healthy experience.

SPORTS IN A CHILD’S LIFE. Nestle Senior Vice President Joey Uy shares the brand’s strengthened commitment to get kids healthy and active through sports.

“We at MILO believe that it is important for children to be immersed in sports throughout their developing years. Aside from building their health, sports also teaches a lot of life lessons to children. This is the perfect time to instill the different values that will help build their character, which will help them in school and in life,” said Willy De Ocampo, Vice President, Nestle Philippines.

BUILDING YOUNG CHAMPIONS. Nestle Vice President Willy De Ocampo shares the stage with young MILO karate champion Raymond Akira Sanvictores of AAK Philippines, who also stars in the latest Get Your Child into Sports TVC.

The Get Your Child Into Sports campaign features in MILO’s different sports programs. MILO’s first sports offerings for 2018 is the MILO Summer Sports Clinics, the longest running and most participated sports program in the country. Now on its 35th year, the sports clinics available nationwide teaches children a wealth of character-developing values and physical benefits which make them better in sports, and at the same time, prepare them for the challenges of life.

A PURPOSE-DRIVEN PARTNERSHIP. DepEd Usec. Tonisito Umali lauds MILO’s advocacy as their partner in getting students to become active learners in school.

“Good character and a healthy and active lifestyle is essential for children who want to become champions on and off the court, and this can be achieved through sports. We highly encourage parents to get their child in to sports, and enroll their kids in the different MILO Summer Sports Clinics,” said Luigi Pumaren, MILO Sports Marketing Executive. 

35 YEARS OF SUMMER SPORTS. MILO Sports Executive Luigi Pumaren, a graduate of the Summer Sports Clinics himself, encourages parents and their kids to make the most out of the summer with the many programs available.

The MILO Summer Sports Clinics program will offer training in 18 different sports: Badminton, Basketball, Bowling, Chess, CrossFit for Kids, Fencing, Football, Futsal, Golf, Gymnastics, Ice Skating, Karatedo, Lawn Tennis, Parkour, Swimming, Table Tennis, Touch Rugby, and Volleyball. 

Each sports clinic will be handled by expert coaches and instructors; those who have been immersed in the different sports for years and have competed and won locally and internationally. These mentors use modern and scientific approaches that will help children gain appreciation for the different sports, live a healthy and active lifestyle, and embody the values of discipline, confidence, teamwork, perseverance, and hard work, which will help them become well-rounded individuals.

MILO’s Summer Sports Clinics and sponsored programs have produced many athletes who have made their mark in both the local and international sporting scenes. Graduates from the program have represented the country in various local and international competitions, and have proven that they achieved success not only in sports but also in life. 

CHAMPION JOURNEY. MILO Brand Ambassador and Philippine volleyball superstar Alyssa Valdez recounts her inspiring sports story and how it helped her develop confidence and perseverance.

The roster of alumni includes BEST Center graduates and UAAP phenom Thirdy Ravena and PBA stars Kiefer Ravena and Chris Tiu, Taekwondo clinic graduate and Southeast Asian Games medalist Japoy Lizardo, and Gymnastics clinic graduate and Southeast Asian Games gold medalist Kaitlin De Guzman.

START THE SUMMER RIGHT. Get your child into sports today and enroll them in a MILO Sports Clinic near you!

Get your child into sports today and enroll them in the MILO Summer Sports Clinics now! 

For more information on the MILO Summer Sports Clinics and MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

Landers opens 4th superstore with a Caltex station in Alabang

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Manila, Philippines, March, 2018 —Cardholders of the only membership shopping in the country with a branded retail fuel station inside the facility will get more discounts for their fuel purchases in the Caltex Crazy Fuel Sale promo.

From March 12 to 16, Landers members fueling up at Caltex stations in all Landers Superstores will get P10/liter discounts for Caltex Platinum and Silver while Caltex diesel customers will receive P6/liter off. 

Caltex Crazy Fuel Sale marks 3rd year of partnership with Landers with up to P10/liter fuel discount

On March 14, members can enjoy shopping at Landers Superstore Alabang along Daang Hari Road, Las Piñas City. This is the 4th and newest outlet since the partnership with Caltex started in 2015. Members can expect week-long celebrations with lots of surprises.

With Caltex located within the store premises, Landers members have access to safe, quality and clean fuels and lubricants. Landers Superstore has become a go-to destination for imported and local products including grocery items, electronics, apparel, health and beauty products, and items for the home. Apart from shopping, the superstore also offers dining and grooming amenities.

“Caltex’s continuous effort for growth and expansion is also seen in our increasing partner network. Through the Caltex-Landers team up, our customers are given an added dimension to their shopping experience, making Landers Superstore a one-stop shop with a variety of choices. Customers can also avail discounts and other privileges at Caltex making their shopping experience at Landers a worthwhile visit.” said Louie Zhang, Country Chairman of Chevron Philippines Inc., marketer of Caltex fuels and lubricants.

Along with Landers Superstore Alabang, Landers also operates superstores along EDSA Balintawak, Quezon City; in Paco, Manila; in Cebu and opening soon in Pasig City.

Those interested may apply for membership personally at any Landers Superstore of their choice or at www.landers.ph/subscription/.

Find out more about Caltex and its retail stations in the website www.caltex.com/ph.

World Sleep Day : Forget Being A Night Owl, Getting Better ZZZ’s Is What’s Cool (and Healthy)

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Sleep plays an essential role in our health and wellbeing throughout our lives. Getting enough good quality sleep has many benefits, including protecting your physical and mental health, quality of life and personal safety. 

Good sleep is really one of the pillars of health. We simply can not achieve good health without taking care of our sleep. Did you know that an adult should be getting about seven to eight hours of sleep every day to properly recharge? 

Getting an appropriate amount of rest has a number of benefits including improved memory function, a stronger immune system, better concentration, and even weight loss. On the other hand, losing an hour of sleep from the recommended number of hours significantly reduces an individual’s ability to function at their maximum capacity. 

Humans generally spend 1/3 of their lives sleeping. Moreover, it is an activity considered to be just as important as following a healthy diet and exercise. On the other hand, trivia shows that humans are also the only mammal that willingly delays sleep. 

True enough, getting proper zzz’s is something most of us often take for granted. A shocking worldwide statistic has ranked the Philippines as the fifth country with the worst sleepers, with individuals getting an average of only six hours and 22 minutes of sleep. Sleep deprivation in the country affects about 50 million Filipinos, making the problem a national issue.

Regular loss of proper sleep can lead to circadian rhythm disorders. The circadian rhythm is a term that refers to a person’s internal body clock that regulates the 24-hour cycle of biological processes. It’s the body’s very own timer that triggers the body’s natural sleep and wake cycle.

For adults, a dip in energy commonly occurs in the middle of the night and after lunch time. Noticeable big dips on this routine commonly means that an individual is sleep-deprived and is not getting enough rest.

Circadian rhythm disorders happen when there is a mismatch on the internal body clock due to the continuous disruption of sleep patterns. One of the most common disorder falling in this category is delayed sleep, which causes a person to feel tired at a later time than the usual. Individuals with this kind of disorder are the night owls, or those who feel more productive, alert, and creative late at night. 

The opposite of this is advanced sleep phase disorder which is characterized by regular early bedtimes (6PM to 9PM), a habit that is very common among the elderly. In the Philippines, however, one very common sleep problem is shift work disorder caused by irregular sleeping patterns from night shifts. Common among business processing outsource (call center) employees, the disorder arises when the circadian rhythm cannot properly adjust to changing sleep patterns. Shift work disorder can often lead to problems like excessive sleepiness and insomnia.  

But what makes a good sleep? 

According to the World Association of Sleep Medicine, there are a number of ways one can do to improve their sleeping patterns. The following are tips you can follow: 

1. Refraining from using your bed for regular activities (e.g. eating, working, etc.) 

2. Avoiding intake of caffeine six hours before bedtime. 

3. Eating a light meal for dinner.  

4. Limiting naps to not more than 45 minutes. 

5. Creating a comfortable sleeping environment (using the right mattress and bedding, keeping the room dark and well-ventilated).

With sleep deprivation being a real concern in the country, several big names in the industry have jumped into action to help solve the problem. 

The Philippine Society of Sleep Medicine (PSSM) comprised of physicians and sleep doctors, and the World Sleep Society, an association of sleep specialists focused on advancing sleep health worldwide by encouraging education and promoting sleep-focused research. Partnering with them is Uratex, The Sleep Specialist, the leading manufacturer of innovative sleep solutions. The company has been focused in creating quality sleep innovations like specialized mattresses and pillows that can help improve an individual’s rest.

World Sleep Day organizers - Philippine Society of Sleep Medicin Inc., and head of Uratex  and guests during the bloggers event held at Ronac Showroom, Magallanes, March 7, 2018.

These names have been proactive in furthering sleep education and awareness in the country. This month, they are coming together once more for World Sleep Day, an annual event that celebrates sleep importance and tackles issues like better sleep education. Organized by the World Sleep Day Committee, the event will be held on March 16 and will feature talks on better prevention and management of sleep disorders. 

Sleep deprivation should be considered a major national issue that should be swiftly addressed. With proper education and the support of thought leaders and action takers in the industry, the country is taking a progressive step towards achieving proper zzz’s. 

Globe and Hineleban Foundation “rainforestation” efforts underway, now covers 34 hectares in Bukidnon

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Globe to step up support with 30M donation within 5-year period 

Globe is stepping up its "rainforestation" efforts in partnership with Hineleban Foundation, which now covers 34 hectares in Bukidnon. The leading telecommunications provider committed to donate P30 million within a 5-year period to cover 300 hectares of denuded primary rainforests in Bukidnon and Lanao del Sur. 

A portion of land at Barangay Kalugmanan, Manolo Fortich, Bukidnon being prepared for Hineleban's reforestation program.

“Our partnership with Hineleban Foundation for this initiative is supportive of our environmental sustainability policy which seeks to lessen the impact of our operations to the environment. This partnership can truly make a difference because it is a sustained effort, using the tested and successful techniques of Hineleban Foundation to increase forest cover by 2021," Yoly Crisanto, Globe Senior Vice President for Corporate Communications, said.

Beyond reforestation efforts, Hineleban and Globe have been working together since 2016 to tap local communities to become guardians of the rainforests. The land area, which is the focus of the foundation's reforestation program, covers six mountain ranges, engages more than 21 barangays and is home to the indigenous people of Bukidnon and Maranaos of Lanao del Sur. 

Currently, the 34 hectares are being planted with Brazilian and Caribbean pine trees and other indigenous tree species. The reforestation benefits around 826 households of surrounding communities in Sitio Bagalangit and Baranggay Kalugmanan, Manolo Fortich. The next phase will commence this year and will benefit local families in Barangay Baylanan in Talakag, Bukidnon.

The 300 hectares of denuded primary rainforests, that will be covered by Globe Telecom’s financial support, form part of the 4,896 hectares total target area of “rainforestation” by Hineleban Foundation in Bukidnon and Lanao del Sur. Hineleban Foundation’s “rainforestation” program will be implemented in five phases over a five-year period, which started last December 2016 until December 2021. It will follow the rainforestation model methodology that comprises 3 major components: reforestation, food security and sustainable livelihood development. 

Urooj Malik, chairman and chief executive officer of Hineleban Foundation, welcomed Globe Telecom’s commitment to step up support. “There is an urgent call to action in the Philippines. To date, the country is down to less than 1.8 percent of primary forest cover since the 1970s due to massive environment degradation caused by kaingin, rapid conversion of rainforest into farms, massive logging operations and forest fires. With the environmental crisis we are facing today, we are thankful that we can find individuals and companies who find sustainable ways to grow while protecting our environment," Malik said. 

Hineleban Foundation is a non-stock, non-profit organization based in Manolo Fortich, Bukidnon. The group is composed of individuals focused on the restoration of the environment and sustainable livelihood for the Lumads and the Bangsamoro through Transformational Business Partnerships, with the objective of fostering peace through inclusive development. The foundation believes that “rainforestation” of the mountains of Mindanao is the only long-term solution to reducing the effects and risks of climate change and to attaining food self-sufficiency, bringing back three crop cycles per year.

Globe Telecom’s P30 million donation to Hineleban Foundation will be funded in part by the fees collected from postpaid mobile and broadband customers who continue to use paper billing. In 2015, the company launched its paperless billing campaign to contribute to the United Nation’s Sustainable Development Goal of Life on Land – centered on protecting, restoring and promoting sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation and halt biodiversity loss. While majority of the company's customers have already shifted to paperless billing, there are still those who prefer to receive paper bills. These customers will help fund the reforestation program and indirectly will be able to participate in the company's green initiative. 

OPPO A71 2018 raises the bar in entry-level smartphone experience

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Manila, Philippines (March, 2018) – OPPO Philippines strengthens its entry-level smartphone offering with the new OPPO A71 2018, carrying a mid-range class processor and includes OPPO’s A.I. Beauty Technology for Php7,990. Equipped with a Qualcomm Snapdragon 450 octa-core processor found in smartphones at the mid-range level, the A71 2018 elevates the standard of speed and battery efficiency in its price point. 

Selfies will never be the same with the A.I. Beauty Technology infused in the 5MP front camera, for this allows more personalized selfie experience by analyzing the subject’s face in more than 220 facial points. Similar with the OPPO F5, the A71 2018 can also detect the skin tone, age and race for a natural looking selfie.

Along with a 13MP rear camera, capturing moments will be fun and easy with multiple modes such as time-lapse, panorama and even expert mode for ultra-HD 42MP shots. All these features are seen through the 5.2” HD display and compact shell body that is easy to hold and carry around. 

In addition to value for money, the OPPO A71 2018 comes with a free pre-installed screen protector and transparent protection case. The smartphone also has all-around connectivity with dedicated dual-sim slot and microSD storage for expansion. This gesture is a standard in OPPO smartphones, ensuring that customer experience is on-top of mind in every aspect. 

Running on Color OS 3.2 under Android 7.1.1, the A71 2018 runs smooth with premium features like O-Share to transfer files from other OPPO smartphones in lightning speeds. Plus, with its battery efficient processor, the 3,000mAh battery can last for more than 12 hours. 

“We keep on pushing the industry by coming up with the best smartphone in every price point. We believe the A71 2018’s Qualcomm Snapdragon 450 processor and A.I. Beauty Technology will elevate the smartphone experience in the entry-level arena,” said Eason de Guzman, Public Relations Manager of OPPO Philippines.

The OPPO A71 2018 will be available in all concept stores nationwide starting tomorrow. For more information, customers may visit https://www.oppo.com/ph/. 

They can also follow OPPO on Facebook via https://www.facebook.com/OPPOPH/ to see the latest updates and events from the brand.