The beauty of purifying water right at your home and office

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Owning a purifier, directly attached to the tap, saves a family or office so many pesos a month, ensures their security from strangers, assures water quality that is of the highest purity standard and spares the home or office precious space, otherwise used for storing 5-gallon containers and operating water dispensers. Also, your drinking water would no longer have to be handled and delivered by a third party whose compliance to health and sanitation is hugely unknown.

One great advantage is that for the environment. Consumers don’t need to buy and throw away water PET bottles, thereby reducing household wastes that otherwise go to the landfills or oceans.

Water purifiers are gaining traction in the local market because of these advantages, plus the fact that there is a wide array of brands and origins to choose from.

A wholly-Japanese technology faucet-mounted water purifier—introduced two years ago in the Philippine market under the original brand name of Torayvino (produced by Toray Industries of Japan, the leader of faucet-mounted water purifiers in the highly-discriminating Japanese market)—is being re-launched in the country this April. 

The re-launch is more of a marketing strategy for the Philippine market to make the name more relatable and have an easier recall. Hence, it is being re-branded as IVO (short for Innovation and Evolution).

Important to stress here is that in just two years, Moduvi Inc., the exclusive distributor of Torayvino in the country, has earned the full trust and confidence of Toray Japan when it was allowed to change the name of Torayvino to IVO for the Philippines.

Torayvino is the dominant water purifier in the Japanese market with easily 66 percent of that market pie. Worldwide, Torayvino has already sold over 1 billion units of these water purifiers.

Toray Industries of Japan was founded in 1926 and has consolidated sales of more than 2 trillion yen and employees of over 45,000 worldwide. Its businesses are in fiber and textiles (those used by Uniqlo’s Airism and Heattech lines), plastics and chemicals, IT-related products, carbon fiber composite materials (like those used in aircrafts), environment and engineering, and life science (such as hollow fiber membrane filters used in Toray’s dialysis machines, artificial kidneys, and Torayvino water purifiers).

The 0.1 micron filtration of Torayvino, or IVO in the Philippines, ensures 99.99 percent bacteria-free water without unduly sacrificing water flow or pressure. The filter is able to remove disease causing microorganisms in water—such as Amoeba, Salmonella Typhi (Typhoid Fever), Vibrio Cholerae (Cholera), E. Coli—up to the 0.1 micron unit.

It also removes residual chlorine, harmful chemicals, bad odor, rust, sand, sediments, and other impurities.

IVO has three selections: filtered spray (for drinking); unfiltered spray (recommended for washing vegetables and dishes) and unfiltered straight (for other regular kitchen activities). The unfiltered spray also gives you 30% water savings because it has more area coverage than unfiltered straight which is perfect for washing your dishes.

IVO filters are easy to install (no plumbing required) and eco-friendly (no electricity needed).

Moduvi’s General Manager Donna Yan said the company is bringing IVO to North America and other Asian countries.

Yan said Moduvi will continue in aggressively promoting IVO filtration systems in condominiums, where space is limited and water delivery can be time-consuming and troublesome. This is apart from its marketing tie-up with O Shopping (TV) and outlets of True Value and All Home.

A filtration unit costs P1,980 with a cartridge that has a capacity of 1,500 liters or about 79 pieces of 5- gallon containers. A typical family of 3 to 5, with an average consumption of 15L per day, can use the filter for three months.

Celebrating the beauty of every Filipina , Giordano Ladies launches SS2018 Collection

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The modern-day Filipina is out to dominate the world. Whether it's in politics, science and technology, or business and commerce, more and more Filipinas are making their mark and leading a revolution. Balancing their careers with their family life, Filipinas are proving themselves as powerful forces both at work and at home.

Giordano Ladies believes in the passion, wit, and innate beauty of every Filipina. These traits partnered with great style can bring any woman to anywhere she desires. And Giordano Ladies knows that great style means bringing out and enhancing the inner beauty of every woman through simplistic, modern, classic, and timeless clothes.

"Filipinas today are on their a-game. They are making a difference in their professions and in many instances, they are in leadership positions. Not only this, they also live lives outside of work, pursuing their passions and changing the world around them. That's why we wanted to give them clothing options that resonate with their lifestyle; clothes that are comfortable, modern, and timeless,” Beatrice See Lim, VP for Marketing of Giordano Ladies said.

In designing its latest collection, Giordano Ladies kept the modern-day woman in mind. Focusing on clean and refreshing pale color tones, the collection espouses comfortable and classy style. It is composed of items that are modern, stylish, and especially designed to bring out the best in every woman.

This collection contains various harmonious color palettes, comfortable fabrics, and stylish details. Primarily inspired by colors that evoke nature and the spirit of the season, Giordano Ladies’ Spring Summer 2018 Collection invites every woman to slow down and enjoy the beauty of living.

Borrowing from the beautiful colors seen during sunrise, the airy pleated trench coat and color block skirt show a contrast between darkness and light. Another evocative pairing is the cotton lawn boxy sweater and skirt, paired with square toe leather mules that echo the colors of dawn.

Another palette in the collection are inspired by foliage and earth tones. Like the moss green layered top and skirt. The drawstring in this ensemble adds a layer of texture to the color giving it body and movement.

To celebrate summer, a palette of yellow-to-orange is apt to brighten any day. Reminiscent of a sunny day, the two-way tank top, color blocking culottes, and the tassel detailed knitted top, are some of the pieces in the collection that best capture the dynamism and excitement of the season.

Aside from these, Giordano Ladies’ Spring Summer 2018 Collection also includes sensible footwear, scarves, and even accessories like necklaces and sunglasses.

"This collection aims to translate everyday sights into functional fashion pieces that can accentuate the undeniable beauty of the Filipina," Lim said."We believe that through these clothes they can show the world not only their impeccable taste and great style, but also their identity. And to us that's the most important."

Visit Giordano Ladies at SM Aura Premier, SM Megamall Bldg. D, The Shoppes, Solaire Resort and Casino, and in The Podium Mall. For more information about the latest collection from Giordano Ladies, visit www.giordanoladies.com, or like and follow its Facebook page atwww.facebook.com/pg/GiordanoLadiesPH, or on Instagram at @giordanoladiesph.

#FreeYoutubeEveryday ! Smart, YouTube team up to connect Filipinos to the world of video; Filipino video fans can now watch YouTube for free for one hour daily with Smart

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PLDT wireless arm Smart Communications Inc. (Smart) is giving Smart, TNT, and Sun prepaid customers free access for one hour daily to YouTube and soon to other online video services starting today until July 15.

These subscribers can watch YouTube for one hour for free daily by simply registering to load packages like GigaSurf99, AllOutSurf99, GigaSurf 50, AllOutSurf 30, Panalo Data 30, Panalo Combo 30, Super Combo 20, and Big Time Data 70. They can enjoy this special offer for the duration of the packages that they buy.

“Through this path-breaking partnership, many more Filipinos can pursue their passions like music and entertainment, and learn a wide range of skills, hobbies, educational material, news and information through the massive library of video material of YouTube. This service is something every Filipino should have access to,” said Oscar A. Reyes, Jr., SVP of Consumer Business Market Development for PLDT and Smart.

"With this new offer, mobile phone users now have everyday access to the richest video library with content from every corner of the planet—for free,” Reyes said. He added that this special promo will soon be available to postpaid subscribers as well.

“We are proud to partner with YouTube to bring the service closer to our customers. This is just the start of a fruitful partnership, and we are working on a lot of other exciting initiatives that will enhance the digital lifestyle of Filipinos,” Reyes said.

 

Aside from YouTube, another video service is also set to be part of the offer. Access to Smart360 (http://360.smart.com.ph), a web portal where Smart, TNT and Sun subscribers can access various digital content like live TV, movies, series, music and games, will soon be free for a limited time. Other video content providers are also eligible to be included in the offer, subject to mutually agreed terms with Smart.

Smart, TNT and Sun subscribers are now better able to enjoy video streaming services like YouTube as a result of Smart's massive network investments over the past several years which has enabled the mobile phone carrier to provide high-speed mobile data services via its expanded LTE and 3G networks throughout the country.

Internet experience at par with the world

To provide customers with a better video and mobile internet experience, Smart is accelerating the deployment of LTE-Advanced (LTE-A) and carrier aggregation technology to more areas this year. Carrier Aggregation (CA), a feature of LTE-A, enables the combination of two or more radio frequency bands in order to deliver bigger bandwidth and much faster data speeds, which are crucial in providing the best video streaming experience to mobile phone users.

Smart has already rolled-out 3CC CA sites in cities across Metro Manila, as well as in major cities in other regions of the country, including Baguio, Calamba, Iloilo, Bacolod, Tagbilaran, Ormoc, Cagayan de Oro, Dipolog, Zamboanga, among others. In Metro Manila and areas where there is a concentration of capable devices, Smart is also deploying 4CC, starting with Marikina and Quezon City, where customers with 4CC CA-capable devices like the Samsung Galaxy S8 have reported enjoying data download speeds of over 200 Mbps.

Smart’s accelerated deployment of LTE-Advanced follows the stepped up roll out of its LTE network. It is also upping the ante by deploying another LTE-A based technology called 4x4 Multiple Input Multiple Output (MIMO), which raises the radio frequency efficiency by using multiple antennas for sending and receiving data.

Parent company PLDT has committed historic levels of resources to support network transformation. Capital expenditures reached P40 billion in 2017, of which about 67% was allotted for the mobile network. For 2018, PLDT capex is expected to reach P58 billion, which includes allocations for the aggressive roll-out of its fiber broadband service, which also supports the stepped-up deployment of the mobile network by providing high-capacity links for cellular base stations.

IVO, the purest, cleanest water on tap

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Water is necessary for the survival of all living organisms on Earth, an integral part of many ecosystems that support us and a myriad of other species. Water is a precious substance that meets our physical needs. 

Having safe and pure drinking water start at home. To ensure the safety of our family, an ultimate water purifier can give us the freshest, purest water handily from our faucet.

Here's IVO -  gives you the freshest, purest water handily from your faucet.

IVO easily makes available to you the cleanest, purest water with the turn of the tap.

Thirsty. This word is much used in the current cultural zeitgeist to express a deep and bottomless desire for pretty much anything.

IVO, with its sleek design as well as superior technology will not just make you “thirsty”, it will deliciously quench it.

We’ve been conditioned to buy our water for such a long time that the concept of drinking water straight from the tap is practically revolutionary, not to mention liberating. IVO makes this possible and hands the control of your drinking water back to you. 

IVO is made in Japan and comes from the makers of Torayvino, the number one faucet mounted water purifier brand in Japan. Torayvino has a long history featuring sophisticated, superior filtering technology which has made them the number one brand in Japan since they launched the faucet-mounted water purifier in 1986. They pioneered the world’s first faucet mount type water purifier using hollow fiber membrane filters in 1988 and now have an overwhelming 66 percent market share among faucet-mounted filtration systems in Japan. Their name is synonymous with pure.

In the Philippines, Torayvino is IVO, the WORD in water innovation and evolution. IVO gives you the freshest, purest water handily from your faucet. IVO removes 99.99% of the bacteria in your tap water but retains the calcium, magnesium, and other minerals essential to your body. We’ve all had issues from the water from our taps being over-chlorinated or cloudy or having issues from the main supply. IVO removes all the unnecessary components from tap providing water that is not only safe but delicious.

Here in the Philippines, we have no shortage of water sellers that tout their products as pure and crystal clear, but the fact is a vast majority are not registered with the Department of Health or are compliant with government regulations. The consumer often has no idea how often their filters are changed, and if they adhere to the standard of changing the various components such as the UV and carbon filters regularly.

It is ideal for all homes and establishments, but the convenience it can give people who live in high rises cannot be overemphasized. This means not having to lug your water jugs up flights of stairs and elevators or not needing to constantly have your water delivered.

The ubiquitous 5-gallon blue water jugs or transparent ones that fit in a water cooler that most water companies use not only monopolize much needed space in households and condos, they are decidedly not BPA free. BPA, which stands for Bisphenol-A, a chemical compound linked to cancer and birth defects, that leaches into the liquid that it contains. When you look at the canister of the IVO filter, you wonder how such a compact gadget can pack a lot of purifying power, but bigger isn’t always better. Water purifying companies might have these large filters because of the large volume that has to pass through those filters is for commercial quantities. What many people don’t realize is that those things are often for show. The rocks and paper you see in some commercial water filter stations don’t really filter water as effectively and may even harbor bacteria. 

IVO’s hip design fits seamlessly with any faucet, and the white and silver colors will fit any kitchen interior. IVO makes the push towards healthy lifestyles easier. People are ditching sodas and high-sugar drinks for freshly pressed juices and water. You could say that fruit infused water is the new soda. This makes it even more imperative that your water is the best and purest it could possibly be. Hydration is the new sexy. 

IVO also helps the planet. There is a large ecological impact to filling your own recyclable water bottle. Everyday millions of plastic water bottles are dumped into oceans and landfills contributing to environmental waste. It is estimated that the world consumes a million bottles per minute, 91% of which are not recycled which is a staggering amount (source: Euromonitor). 

Do-gooding has never been this refreshing nor this reasonably priced. IVO is not only easy to use, it’s a lot more economical in the long run than the average P35 per 5-gallon water. A basic IVO unit costs P1,980. The refill filter costs 1,380 and can filter 1,500 liters of water on average. This depends on the condition of the water as well. Hard water will mean you will have to replace your filter earlier than if it comes from the city’s water treatment facilities. It’s easy to tell when it’s time to replace the filter because the water won’t flow as efficiently, but as long as there is water coming out of the filter, the water remains 99.99% bacteria-free. 

IVO Water Purifier fits most faucets, and there is a lever where it can be easily switched to unfiltered water for when you’re only washing the dishes or your hands. The unfiltered water pressure is an ultrafine spray, with 0.4 mm diameter provides soft feeling to your skin, splashes less water and creates the proper water volume for washing dishes, which means IVO is still eco-friendly even when you’re not using the filtered water mode. In fact, the unfiltered spray mode gives you 30% water savings because it has more coverage than water flowing straight from an unfiltered faucet. 

The Philippines or Moduvi, Inc., a Philippine based company, has exclusive rights to IVO, with the Japanese parent company Toray, allowing its distribution to other countries. 

Only three letters separate you from better access to health and life quality. The purest and cleanest water flows easily with IVO.

Qualcomm , KathNiel join Vivo V9 grand mall tour at SM Mall of Asia

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Global smartphone brand Vivo trotted out its newest flagship smartphone, the V9, at a grand launch in SM Mall of Asia on Saturday, April 21.

Qualcomm

Telecommunications equipment company Qualcomm Technologies, Inc. Senior Marketing Manager Dominikus Susanto was one of the Vivo Philippines’ guests during the event.

 

The new Vivo V9 is powered by the Qualcomm Snapdragon 626 Mobile Platform, which promises longer battery life, enhanced photography, and overall superior performance.

Kathniel

During the Vivo V9 grand launch, the country’s top young actors Daniel Padilla and Kathryn Bernando, also known as Kathniel had the blast with the amazing fans hurray!  They have been Vivo endorsers since September 2017.

This was their first mall tour with the global smartphone brand. The pair helped gave away raffle prizes from Vivo, including the V9. Kathniel also had a meet and greet with those purchased Vivo V9 at the event.

Moreover, Vivo Philippines Brand Director Annie Lim also announced the smartphone brand’s partnership with YouTube Fan Fest 2018, which would take place in May.

Vivo Philipines’ Vice President for Sales Hazel Bascon, meanwhile, thanked their costumers for the success of the Vivo V9, which received over 18,000 preorders a few days after it was launched on March 22.

More on Vivo V9

Qualcomm Technologies, Inc. Senior Marketing Manager Dominikus Susanto shared  the meda and bloggers about the Qualcomm Snapdragon 626 SoC during the press conference right after the grand mall tour, SM Mall of Asia, April 21.  

Vivo launched the Vivo V9 with a 6.3-inch Full HD+ display and the Qualcomm Snapdragon 626 system-on-chip (SoC)

Vivo V9 is powered by the Qualcomm Snapdragon 626 Mobile Platform. 

The Vivo V9 is available in Pearl Black and Gold for Php 17,990 at Cyberzone, Lazada, and other authorized shops nationwide.