October 3, 2019

Director’s Club at the newly launched The Podium bring luxury and class to cinema watching experience

Right at the corner where ADB and Dona Julia Vargas Avenues in the bustling Ortigas central business district (CBD) stand two sky-reflecting towers exuding defined visual lines conjoined by a lush green mid-rise commercial building that is reminiscent of a city garden is where SM Cinema’s newest Director’s Club is housed.

Perched at the top floor of The Podium Mall are three theaters with combined total of 144 seats that offer premium cinema experience to urbanites and yuppies who wish to unplug from their busy city life luxuriously.

“SM Cinema always has its customers in mind. We make sure we are guided by their wants and needs. That is why we brought our premium format, Director’s Club to The Podium.” Ruby Ann O. Reyes, Vice President for SM Cinema’s Corporate Marketing said.

With Director’s Club’s first-class facilities combined with up-to-date technology, SM Cinema give its patrons a movie experience beyond the usual.

At Director’s Club, moviegoers watch crystal-clear motion pictures with deep, well-defined and true-to- lifecolors with the cinema’s Christie laser projection system. Crisp and rich sound resonate in the intimate 48-seater theater through its Dolby surround sound system. And to ensure that viewers never miss a scene whilewatching movies, theater seats are equipped with push buttons that automatically signal for the in- house butler service. For a relaxed and extra comfortable movie-watching experience, Director’s Club is fixed withplush leather La-Z-Boy seats. To top the whole experience off movie tickets come with unlimited popcorn and bottled water.

SM Cinema’s official food concessionaire Snack Time also offers a special menu at Director’s Club. The premier theater will offer wine pairings soon.

With these features and offerings, Director’s Club by SM Cinema becomes a go-to for a cinema experience with a touch of class right at the heart of the Ortigas CBD.

Following its soft launch in October 2018, Director’s Club by SM Cinema at The Podium Mall officially opened on September 10, 2019.


ADD SOME COLOR TO YOUR DIET AND GRAB AN AUSSIE ORANGE! Pack an orange for lunch for a juicy, flavoursome punch

It is harvest season, farmers are out, and Taste Australia is bringing the highest quality Navel Oranges back from Australia’s south east regions to the Philippines. 

Only sourced from the highest quality crops, Australian oranges are at their prime from now until October and Taste Australia encourages consumers to make the most of the peak season and indulge in this colourful, sweet, juicy and nutritious fruit. 



Welcoming the citrus season to Manila, Hort Innovation’s Taste Australia campaign aims to cement existing trade relations and develop new partnerships between the two countries.

Head of Trade of Hort Innovation Australia, Ms. Dianne Phan, says she is thrilled to witness more and more Filipinos buying Australian fruits for their loved ones. 

“The Philippines is one of Australia’s top ten export markets for Navel oranges, with over 5,000 tonnes exported every year. This is the second year of the Taste Australia campaign running in the Philippines, we are really pleased to share our Navel oranges with Filipino consumers”. 

David Daniels, Market Access Manager at Citrus Australia, says "Australian oranges are lovingly and carefully grown and we are proud to share Australia's best produce with Filipinos. We encourage consumers to taste this vibrant fruit at major supermarket chains across Manila. Oranges aren't just for snacking: their versatility means they can be added to your savory and sweet recipes."

Famously known for their health benefits and soaring Vitamin C content, oranges contain natural flu-fighting properties, which may help in fending off nasty colds. Oranges are high in energy dense properties and are also known to assist in weight control, maintaining healthy blood pressure levels and a healthy heart.

Oranges are the perfect addition for children’s lunchboxes or a quick easy snack for on the run, and are packed with antioxidants, fibre, folate and potassium. An incredibly versatile fruit, Australian oranges make for a popular decorative addition to household fruit bowls and will brighten up the table. Oranges can also be utilised in a number of unique recipes such as marmalades, or for entertaining purposes as a colourful addition to cocktails. 

Taste Australia allows consumers to take advantage of these much loved seasonal sensations, with product branded or promoted under its banner guaranteed to be perfectly ripe, fresh and sweet. Try this delectable fruit at in-store and sampling sessions taking place at participating retailers such as Rustan’s, Shopwise, Wellcome, S&R, Robinson’s, SM and other major supermarkets. Consumers can also find participating retailers, view trending recipes, learn helpful tips and tricks, or be involved in the latest conversations by following Taste Australia - Philippines on @TasteAustraliaPhilippines on Facebook and @TasteAustraliaPH on Instagram.





Australian Navel Orange


The first Australian citrus trees were planted in the late 1700s. Today, 2000 growers annually produce 600,000 tonnes of high quality citrus fruit with oranges being the most produced citrus variety. (76%).

The main variety of orange is the Navel which is usually seedless, easy to peel, skin, very sweet juicy flesh, and a small protrusion at one end that resembles a human navel (hence the name of this variety)

Australia’s diverse climate and pristine natural environment provides quality conditions needed to produce high quality oranges. South-east Australia is the major growing region – the Murray Valley of Victoria, the Riverina of New South Wales and the Riverland of South Australia. 

An orange tree grafted onto rootstock may take three years to begin producing fruit, whilst a tree grown from seed can take up to 15 years! Initially, a navel orange tree may produce as little as 9 kilograms of fruit, however when it is mature, this may increase to 180 kilograms per tree.

Australian Navel Oranges are available and in season from June to October each year.


Application and recipes

Australian oranges are incredibly versatile, making them the perfect anytime snack or addition to sweet or savoury dishes. Oranges are a great alternative to a quick fix sugary drink or a chocolate bar as they contain carbohydrates and B vitamins.

Must try recipes can be found at http://www.oranges.com.au/recipes


Health benefits

Australian oranges are famous for its high Vitamin C content and natural flu-fighting properties. They are also high in antioxidants, fibre, folate and potassium. Australian oranges have numerous health and nutritional benefits including:

● Nutrient density which is great for weight control

● Good source of folate which is perfect for pregnant women (may help prevent spina bifida) and the rest of the family (helps the immune system and heart)

● Great for blood pressure control with high potassium and low salt

● Rich in antioxidants which helps keep you fit and healthy throughout the year.


Selection and storage at home

1. Make sure to select fruit that has bright orange skin, is firm, and feels heavy for its size (avoid dry, wrinkled or softer looking orangesas they do not ripen further after harvest.).

2. Oranges can be stored for up to two weeks at room temperature, and longer when refrigerated. 

Store oranges unwashed as moisture on the skin can lead to mould. 

● Either peel or wash oranges in cool water before slicing. If cutting, use a clean cutting board to prevent cross-contamination.

● Do not freeze oranges or store them below 3°C.

Experience a New Joy in Soy with This Newest Drink Craze from Singapore

Filipinos always get excited when there’s a new drink in town. “Milk tea is life” has been the new mantra but wWhat if we tell you that there’s a new alternative to this drink that is equally delicious and addictive, but much healthier?


This September 25, discover a new kind of joy by well-loved Singaporean soy milk brand , Jollibean opens its first pop-up store in Greenbelt, Makati City. Renamed for the international market as Joybean, this new concept offers premium yet affordable, guilt-free, soy-based products with milk tea options to cater to our fellow Filipinos’ love for the popular Asian drink. It’s the freshest Singaporean concept in the Philippines to join BreadTalk, TWG, and Toast Box (now Nanyang).

Brought to the Philippine shores by Joybean Food Masters Corp., the launch of this newest milk craze was spearheaded by its President, Norman Raquel, the Chairman of the Board, Frederick T. Siy, and the Senior Vice President of Jollibean Foods PteLtd., Luis Daniel.



Healthier, vegan-friendly option for milk tea lovers

Joybean reveals its own take on this popular drink by introducing a milk tea line exclusive to the Philippine market.

“We’re aware that Filipinos are huge fans of milk tea, so we’re delighted to bring a soy-based milk tea line to cater to this craving but with a healthier, lactose-free version that has less sugar and calories,” said Shannen Francisco, Assistant Brand Marketing Manager of Joybean Philippines.

Some of their recommended flavors are the Brown Sugar Soy Milk, Chocolate Joy Freeze, and Wintermelon Milk Tea. They taste just like your usual favorite drink, but with more health benefits. The drinks are made of soybean milk which is plant-based, and is a good source of protein so you won’t have to worry about compromising your diet. They are made of Grade A, non-GMO, and single variety IP Canadian soy beans. This makes it all vegan-friendly and do not contain any animal or animal by-products.

Apart from promoting hearty options, each drink comes with a sustainable straw made of bamboo, sugar cane, and coffee to help the environment. The food packaging is also eco-friendly and biodegradable. Joybean encourages its customers to help Mother Earth one sip at a time. 

A full menu of freshly-made, on-the-go snacks to match your drink

Aside from the array of delighful drinks, Joybean comes with flavorful snacks to match your chosen drink. 

You can order delicious pancakes in three variants; crispy, the Mee Chiang Kueh(traditional turnover pancake), and mini pancake rolls. They also have pudding and bean curd on the menu which one can enjoy individually or as a group with friends and family. 

“Everything is prepared fresh at the start of each day, and Joybean ensures these snacks contain no preservatives and no food colorings. They complement well with our soy milk drinks, plus they’re easy to consume and especially for the millennials who are in full swing.”

To take part of this new soy experience, drop by at Joybean’s booth located at Greenbelt 3 (across Seattle’s Best Coffee) and discover the new joy in soy! The second pop-up store will soon open in SM Fairview later this year.


About Joybean

Joybean (Jollibean in Singapore) has been spreading joy with fresh and healthy soy products since 1995. Known in Singapore for bringing traditional drinks and snacks to convenient locations like shopping malls and MRT centers, Joybean aims to provide fresh, healthy, and premium quality soy-based drinks and snacks in a fuss-free and affordable advantage.


Jollibee lets you show off your school pride with all-new Jollibee UAAP Dolls


With Season 82 of the University Athletic Association of the Philippines (UAAP) underway, fans of the 8 participating schools are all out in cheering for their favorite varsity teams!

For the past years, the UAAP Basketball Season has become one of the most anticipated events in the country, gathering students, alumni, and sports enthusiasts alike to some of the most exciting rivalries in the history of Philippine collegiate basketball.

This season, Jollibee is joining in on the fun competition with a special edition offer that will surely take the UAAP fans’ anticipation to even greater heiFrom now until October 31, fans can go all out in cheering for their teams when they avail of the all-new Jollibee UAAP Dolls! This limited-edition merchandise will surely amp everyone’s excitement as they watch their most-awaited games this season.


Fans can now show off their school pride as they wave their UAAP Jollibee Dolls during game time to rally behind the Soaring Falcons, support the Blue Eagles’ “One Big Fight”, celebrate the “Animo!” spirit of the Green Archers, and bring out the fierce game of the Tamaraws.

With their Jollibee UAAP Dolls, fans can also cheer on the Bulldogs as they turn back their opponents, fire-up the spirit of the UE Red Warriors, show some love for the Fighting Maroons, and support the Growling Tigers as they claw back into contention.

Go #AllForMore and show your joyful school spirit this UAAP Season 82! Cheer your favorite team to victory with the all-new Jollibee UAAP Dolls for only P299 for every Jollibee value meal purchase. Promo is available for dine-in, take-out, drive-thru, and delivery, in selected Jollibee stores nationwide.

Visit our Facebook page to see where you can get your special edition Jollibee UAAP Dolls: https://bit.ly/2khiYq9

OPPO Breaks P100-M Sales for A9 2020 During The First 2 Hours Of Its Official Release

The upgraded and best-selling A series has again taken the spotlight
with the all-new OPPO A9 2020



With its recent launch in the Philippines, the highly sought-after OPPO A9 2020 garnered over PHP100,000,000 worth of sales within the first two hours of its official release last September 28. 

The OPPO A9 2020 retails at PHP15,990 and is now available in all OPPO concept stores and authorized dealers nationwide, including e-commerce partner sites Lazada, Shopee, Akulaku, and Argomall.



Don’t be the last to get your hands on the OPPO A9 2020. It is jam-packed with premium smartphone features that guarantees an immersive entertainment experience. These include a 48MP Quad camera, Dolby Atmos Dual Speakers, 5,000 mAh Ultra Battery, 8GB RAM, and the 128GB internal storage


To know more about A9 2020, visit the OPPO website at www.oppo.com/ph or check the official Facebook page at OPPO Philippines. 

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