POCO establishes its global
independence as it unveils its latest budget smartphone, featuring a powerful
camera, 6,000 mAh battery and FHD+ display
Building on its renowned smartphone lineup, POCO Global today announced its independence, as well as its brand-new entry-level smartphone, POCO M3. Boasting a 48MP triple camera setup, 6,000 mAh battery, a beautiful FHD+ smartphone display, and a Qualcomm® Snapdragon™ 662 chipset, POCO M3 is the next “it” device for young entertainment-on-the-move enthusiasts.
POCO M3 marks the debut of POCO Global’s M-series: the brand’s
foray into an entirely new category. The new product line builds on POCO
Global’s success competing with top-of-the line flagships with its F-series, as
well as the impact of its X series in the mid-range category, opening the brand
up to a new set of global tech lovers.
POCO Brand Independence
With this latest launch, POCO Global is ushering in a new era as
an independent brand. This significant milestone was enabled by the
overwhelming support of its global fan base, which helped the brand accomplish
several notable achievements since its initial POCO F1 device debuted in
2018:
·
The brand entered more than 35
global markets within three years;
·
POCO F1 reached over 2.2 million
shipments*;
·
Overall, the brand has sold over 6
million* POCO phones globally.
“These tremendous results underscore consumers’ overwhelming
endorsement of POCO’s brand philosophy – ‘everything you need, nothing you
don’t – and we remain focused on bringing innovative technology to consumers
without all the unnecessary frills.” said Kevin Qiu, Head of POCO Global.
“The POCO philosophy embodies an attitude we all strive for - to
be different and confident. As a newly-established independent brand, we’re
looking forward to continuing to deliver technology that matters in an
ever-evolving world.”
POCO M3 -
More than you expect
Superb battery life without compromises
Equipped with the largest battery capacity in its class, POCO M3
guarantees even the most avid gamers will be fully powered to browse, connect,
and stream throughout the day with its mighty 6,000mAh high charge cycle
battery. The phone is expected to last over 5 days under light usage, and
slightly below 3 days under moderate usage. It takes roughly 1.5 days** for the
battery to be fully drained under heavy usage. Meanwhile, POCO M3 packs a punch
with its specially-designed battery, built to withstand high temperatures and
nearly 2.5 years** of usage without notable degradation, ensuring a
long-lasting experience.
In addition to its durability, POCO M3 provides a faster and more
consistent charging speed for users on the go with its MIUI ultra battery saving
mode and 18W fast charge. The device comes with a 22.5W in-box charger and
supports reverse wired charging, offering enhanced convenience.
“POCO M3 brings a truly elevated experience to our users, offering
one of the largest batteries in the industry for long-lasting security,” said
Angus Ng, Head of Product Marketing, POCO Global. “This massive battery allows
you to spend more time doing the things you love, including streaming,
listening to music, and recording videos using the triple camera setup. We’re
flipping the device category on its head with POCO M3, providing more than you
expect at every level.”
Stunning display for endless entertainment
A true entertainment beast, POCO M3 sports a 6.53” FHD+ Dot Drop
display with 2340x1080 high resolution, along with an impressive 1,500:1
contrast ratio and 19.5:9 aspect ratio for a dazzling edge-to-edge viewing
experience. Its Corning® Gorilla® Glass 3 front screen
offers ample protection against drops and scratches, while its anti-fingerprint
textured back cover provides a secure grip and superior light-weight feel. POCO
M3 is equipped with a side-mounted fingerprint sensor that enables a
minimalistic front screen design without compromising user accessibility.
POCO M3 is easy on the eyes in more ways than one – it’s TÃœV
Rheinland Low Blue Light certified, meaning users can watch hours of content
with minimal eye strain. Boasting a dual speaker system with dust blaster, POCO
M3 provides superior sound with powerful bass for an immersive indoor
entertainment experience.
48MP triple camera set-up with bonus
photography features
Ready to take your photography skills to the next level, POCO M3
flaunts an attractively priced 48MP triple camera on the smartphone
market, supported by a 2MP macro camera and 2MP depth sensor. Meanwhile, your
selfie game is sure to stay strong thanks to the device’s 8MP selfie
camera.
And the fun only continues with POCO M3’s creative new software
offerings. Movie frame gives photos a cinematic flavor, while Time-lapse
leverages various speed values to capture different scenes. Night Mode enhances
photos taken in dark environments by boosting the color contrast, while Color
focus can make specific tones pop so you can stand out like a stud. Capturing
killer moments and upping your social game has never been easier!
Delivering brilliant mobile performance without
breaking the bank
Featuring a Qualcomm® Snapdragon™ 662 processor, POCO M3 delivers
a brilliant experience never seen before in this price tier. With Qualcomm®
Adreno™ 610 GPU, you’ll get a smooth gaming and video experience – and
the opportunity to store high-quality photos at half the size. POCO M3’s 11nm
processor delivers higher performance, less heat production and lower power
consumption, making it a must-have device in its category. With its UFS storage
promising higher performance, speed, and multitasking, you will edge out the
competition when it comes to opening apps and games quicker than your
opponent.
Experience effortless entertainment from the palm of your hand
with the smooth operating system. The MIUI Game Booster allows you to track CPU
and GPU usage in real time, while the voice changer brings a little spice to
your gaming experience. What’s more is you can cast your screen onto an
external monitor, making sure your friends can join in on the fun.
Distinguish yourself from the others with a
unique design
At less than 200g, POCO M3 delivers a stylish design that won’t
weigh you down. The device comes in Cool Blue, POCO Yellow, and Power Black,
and in a material that ensures you won’t lose your grip. The redesigned
side-mounted fingerprint scanner is easily accessible allowing you to unlock
your phone in a jiffy, and includes a smaller groove and rounded corners to
minimize sharp edges. POCO M3 also offers 20% more battery life with its 6,000
mAh battery weighing less than competitors.
Pricing and Availability
POCO M3 will be available in The Philippines in two variants –
4GB+64GB and 4GB+128GB, in Cool Blue, POCO Yellow and Power Black. From
November 27, both variants will be available for purchase online exclusively on
Xiaomi Official Store Global on Lazada
at a price of PHP 6,990 and PHP 7,990 respectively.
As part of the first sale in The Philippines, a 48-hour deal for
both variants will be available on November 27 and 28 at early bird prices of
PHP 5,990 (4GB+64GB) and PHP 6,990 (4GB+128GB), a PHP 1,000 price drop from
their recommended retail prices.
In addition, those who purchase POCO M3 on November 27 from 00:00
to 02:00 will receive a free gift, Mi In-Ear Headphones Basic Piston Earphone,
while stocks last.
POCO M3 Quick Specs:
|
POCO M3
|
|
Battery & Charging
|
6,000mAh (typ) battery
18W fast charge
In-box 22.5W charger
USB-C
Reverse wired charging
(No reverse wired charging cable
included in the box)
|
|
Display
|
6.53" FHD+ Dot Drop display
Contrast ratio: 1500:1
Brightness: 400 nits (typ)
Color temperature adjustment
Sunlight mode, standard mode,
reading mode 2.0
TÃœV Rheinland Low Blue Light
Certification
L1 Widevine certified
|
|
Color
|
Cool Blue, POCO Yellow, Power Black
|
|
Dimensions & Weight
|
162.3mm x 77.3mm x 9.6mm, 198g
|
|
Processor
|
Qualcomm® Snapdragon™ 662
11nm energy-efficient
manufacturing process
Qualcomm® Kryo™ 260, Octa-core
CPU, up to 2.0GHz
Qualcomm® Adreno™ 610 GPU
3rd gen Qualcomm® AI Engine
|
|
Storage
|
LPDDR4X RAM + UFS 2.1/2.2 storage
4GB+64GB, 4GB+128GB
（UFS
2.2 is only available on 4GB+128GB variant）
|
|
Rear Camera
|
48MP+2MP+2MP AI triple rear
camera
48MP main camera
1/2"
sensor size
1.6μm 4-in-1 Super Pixel, 0.8μm
pixel size
f/1.79, 6P lens, AF
2MP macro camera
1.75μm pixel size, f/2.4, FF
2MP depth sensor
1.75μm pixel size, f/2.4
Night mode, Movie frame,
Time-lapse, 120fps slow motion video
|
|
Front Camera
|
8MP front camera
1.12μm pixel size, f/2.05
|
|
Connection
|
Dual SIM slots + 1 microSD
Expandable storage up to 512GB
2.4GHz/5GHz WIFI
Bluetooth 5.0
IR Blaster
FM radio (with headphones)
|
|
Security
|
Side-mounted fingerprint sensor
AI Face Unlock
|
|
Audio
|
Dual speakers
Hi-Res Audio certified
3.5mm headphone jack
|
|
System
|
MIUI 12 for POCO, based on
Android 10
|
