P&G and Shopee Collaborate to Encourage Fair Division of Household Chores in Latest #ChallengeTheChores Campaign

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Procter & Gamble partnered with the leading e-commerce platform in Southeast Asia, Shopee, to launch its latest campaign as part of this year’s International Women’s Day. Titled #ChallengeTheChores, this campaign responds to the global call for us to challenge gender stereotypes by fostering a sense of joint responsibility within the household and encouraging family members to team up and tackle household chores together.

The campaign will be progressively launched across five Southeast Asian markets, including Singapore, Malaysia, Indonesia, Philippines, and Vietnam, featuring a series of challenges that aim to inspire families to take on household chores together, such as doing the laundry and attending to a child’s needs.

Since Covid-19, 75% of caregiving chores have fallen on women, with several extra responsibilities and commitments added to their already busy lives. To further illustrate the importance of addressing this need for shared responsibility, the campaign will feature a video of how household chores can be equally divided and tackled together.

Alexandra Vogler, P&G e-commerce Senior Director, Asia Pacific, Middle East & Africa, said, “P&G is deeply committed to equality and inclusion. Through this campaign, we want to raise awareness of the imbalanced distribution of chores. Through an entertaining short film and an interactive, gamified experience, we hope to inspire people to #ChallengeTheChores and drive greater equality within households.”

Shopee also found that women are the most active shoppers on the platform in product categories such as household and other fast-moving consumer goods. As e-commerce becomes more prevalent, Shopee looks to leverage its platform to encourage meaningful conversations through a fun, personalized, and interactive experience for customers.

Martin Yu, Director at Shopee Philippines, said, “We are proud to partner with P&G, a world-leading FMCG brand, on this meaningful initiative. Besides encouraging families to take on equal responsibilities of household chores, we also seek to provide our users with a wide assortment of products to make everyday household chores convenient and manageable. We look forward to launching more of such engaging campaigns with P&G that would enrich the shopping experience for our users.”

During the campaign period, shoppers in each market can look forward to various activities and exclusive content that will inspire the whole family and help them rediscover the fun of tackling household chores together. These include live streams featuring Key Opinion Leaders on their challenges when tackling household chores and how they teamed up with their partners to overcome those challenges. It also includes exclusive in-app activities to snatch up special deals and win prizes and the classic Shopee Catch game to collect as many P&G products giveaway or vouchers as possible.

The #ChallengeTheChores Campaign will run from March 17 to March 19. For more information about the campaign and the best deals and promos, visit https://shopee.ph/m/pg-super-brand-day.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Get ready for Love La Union Digital Travel and Tourism Expo!

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Love  La Union Digital Travel and Tourism Expo will be on March 15-April 15 2021. The digital b2b and b2c expo featuring the largest selection of LA UNION tourism products! 

Download the EXPO PH EVENT MOBILE APP on ANDROID and IOS NOW!

Presented by the Provincial Government of La Union through the La Union Provincial Tourism Office

Digital Event Venue and Media Platform: 

Expo Ph Mobile App, ACES multimedia ph and ATFC

Virtual streaming partner: 

KUMU App

Official media partners

Philippine Daily inquirer
Mindanao Daily
Businessweek Mindanao
Panay News
Village Connect
LionhearTV
Magic 89.9
Wave 89.1

Visit Love La Union official facebook page or Call (242) 5550 to 53 local 286 

or Telefax number (072) 607 9692 Now!

#LaUnionLaUnay
#LoveLaUnion
#LoveLaUnionExpo
#ExpophMobileApp

Lenovo shows Yoga is ‘For All of Us’ featuring Solenn Heussaff, Nico Bolzico. Power couple named as new brand ambassador

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Global innovation leader Lenovo is partnering with multi-hyphenates Solenn Heussaff and Nico Bolzico to showcase how there’s a Yoga device made “For All of Us.” Known for their quirky personas and thriving careers both within and outside entertainment, the duo embodies the uncompromising flexibility and performance of Yoga notebooks that cater to practically every kind of personality or profession.

DYNAMIC DUO SOLENN AND NICO SHOW THERE'S A YOGA FOR ALL OF US. Celebrity couple Solenn Heussaff and Nico Bolzico are joining the Lenovo Yoga family. Admired for their diverse careers in front of and behind the camera, they embody humanity’s unique traits and effortlessly match the Yoga lineup’s style, performance, and flexibility.

“Lenovo’s Yoga ‘For All of Us’ campaign celebrates people’s uniqueness and how this particular line of our devices is designed to easily adapt to any situation and fit the users’ needs. Solenn and Nico are stylish, ambitious, and inventive, and these are qualities and principles that we integrate within our Yoga devices. With this project, we hope to inspire fans and customers to be as bold and unapologetic in their pursuit of excellence,” said Michael Ngan, Lenovo Philippines President and General Manager.

Launched globally last year, the Yoga “For All of Us” campaign highlights humanity’s unique traits – both the positive and the negative – and pairs them with Yoga’s innovative technology to allow people to perform to their fullest potential. It celebrates innate attributes that Yoga notebooks spark further among users such as creativity and resourcefulness, while at the same time supports human flaws such as impatience and forgetfulness with its purposeful design. This is a stark contrast from usual campaigns that only revolve around achievements, and people can see all of this unfold by following Solenn and Nico’s journey as they go through their dynamic lives with their Yoga notebooks in hand.

“I love how authentic and different Lenovo’s Yoga For All of Us campaign is as it’s not afraid to celebrate both our feats and flaws as humans. I love taking care of things for my family, but I also make mistakes, having to juggle a lot of things in being a mother and with my career. It’s the same with Nico as well. However, making mistakes is just normal and it’s in these moments that we learn and grow. I love how Lenovo focuses on that and we’re grateful for the opportunity to inspire others as our genuine and true selves,” said Solenn.

Nico also relishes the opportunity to show parts of his daily routine that he hasn’t shared yet. “I am excited to be part of this campaign. It sends a really strong message that mistakes are only temporary setbacks that we can build on. Being in the spotlight, people tend to think we’re living a perfect life but we’re not. There’s a lot of hard work behind the scenes, and I’m excited to see how my Yoga device will help me be better. I’ll be able to share more of my experiences in business and home life, the challenges that I face daily, and how I overcome them with the help of my family and peers, and now with technology as well.”

Lenovo’s Yoga For All of Us campaign fits in perfectly with the couple’s vibrant lifestyle. Aside from her TV and film appearances, Solenn is a painter, makeup artist, and mother to one-year-old Thylane Katana. She is also a successful author of two books and has been involved in product designing through her lifestyle brand. Meanwhile, Nico has also been under the spotlight, but those commitments come second to being a fully-fledged father and entrepreneur in the agribusiness industry. The couple shares their life on social media where they have amassed a huge following.

Matching Solenn and Nico’s energy and flexibility are two of the most versatile Yoga notebooks in the lineup – the Yoga Slim 7i Carbon and the Yoga 9i. The Yoga Slim 7i Carbon’s featherweight body and long-lasting battery life can assist Solenn in home and career tasks, ranging from her art, music, and writing to, most importantly, family needs. The Yoga 9i, on the other hand, allows Nico more opportunities for his businesses through its touch-screen In-Plane Switching (IPS) display with Integrated Pen, two Thunderbolt 4 Type-C ports for seamless connection, and up to 17 hours of battery use. Both devices also feature Intel’s powerful 11^th-generation processors that provide uncompromising performance and contain several useful smart features for home and work.

Aside from their robust features, the Yoga Slim 7i Carbon and Yoga 9i come with Lenovo’s 3-Year Premium Care warranty solution that provides an advanced and tailored level of care capable of reducing downtime and increasing efficiency. Its services, such as a 24x7 direct hotline to technicians and On-Site Repair, can help remove delays for people with vibrant lifestyles like Solenn and Nico, allowing them to do more with Yoga devices no matter how they use them.

Follow Solenn (@solenn) and Nico (@nicobolzico) on Instagram to see how they celebrate humanity’s unique traits in Lenovo’s Yoga For All of Us campaign. Built to enable flexibility, resourcefulness, and ambition among artists, professionals, businessmen, and everything in between, Lenovo’s Yoga notebooks are here to help everyone.

Avail up to P 70,050 worth of freebies

Interested customers can take advantage of the Yoga For All promo in celebration of Solenn and Nico joining the Lenovo Yoga family. From March 10 to March 31, 2021, buyers of participating Yoga devices, along with select Lenovo IdeaPad, IdeaCentre, and Smart tablets, can get up to PHP 70,050 worth of bundled freebies from Lenovo and premium lifestyle brand Herschel. Terms and conditions apply. For the full mechanics, visit lenovophpromos.com. Per DTI Fair Trade Permit No. FTEB-115313 series of 2021. See which Lenovo Yoga device is for you by visiting the website at lenovo.com/ph/en/yoga or the official Facebook page at fb.com/lenovophilippines.

Mi 11 Sells Out In the Philippines

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Xiaomi’s latest flagship phone the Mi 11 has sold out, highlighting the Philippine markets’ anticipation for the smartphone that promises to help content creators make movie magic. Xiaomi Philippines expresses their gratitude to the multitudes of Filipino Mi fans and is happy to be an enabler of igniting Filipino creativity.

The Mi 11, Xiaomi’s latest flagship smartphone, sold out in the Philippines

Mi 11, the smartphone that surpassed its predecessors, debuted with a Qualcomm® Snapdragon™ 888 chipset, 108MP triple rear camera, cinematic audio, and 50W wireless charging. The Mi 11 comes in an 8GB+256GB variant with enhanced LPDDR5 3200MHz RAM + UFS 3.1 storage.

While stores may have sold out, those yearning for the chance to make movie magic with the Mi 11 can watch out for announcements on Xiaomi Philippines’ social media accounts.

For more information, please refer to mi.com,

Product images available here: Mi 11

Rising hip-hop artist/producer Blahza dives deep into romantic nostalgia on “Scared of Heights”

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Blahza pushes his breezy hip-hop sound to a more palatable direction on his latest track “Scared of Heights”—out today on all digital and streaming platforms worldwide.

Released under Umami Records, the song dives deep into themes of romantic nostalgia and pandemic anxiety to create something that matters in the broadest sense. “It’s not easy to admit when you don’t have courage, but it’s so relatable because we all fall short in some aspects, especially love—when the past year has made interactions very limited,” Blahza reveals.

Blahza puts into perspective how important the song meant to him, and for the most part, how its message could resonate to music fans of all stripes. “So many of us don’t take the opportunity to even say hi to someone we’re are crushing on for fear of rejection or making ourselves look dumb. This song is about finally saying hello and starting that dream relationship you want and can provide.”

The multi-talented rapper/producer also pointed out how “Scared of Heights” is a personal anecdote of him being infatuated with someone in his teenage years. “All the times growing up when I was really into a girl who was in my class and didn’t know how to tell her that I liked her,” he admits. “The countless memories imagining what I would say when I finally built up the courage.”

Tucked somewhere between Plain White T’s alternative pop leanings and Post Malone’s titanium-grade hooks, the rising hip-hop artist and songwriter embraces his more vulnerable side in songwriting, and drops memorable verses over moody but immaculate production.

With its icy breeziness and stripped-down appeal, “Scared of Heights” easily ranks as one of his most accessible yet earnestly compelling releases so far, firmly establishing himself as one of the formidable forces this side of Asian-American rap.

 Listen to "Scared of Heights" via Umami Records: https://www.umamirecords.sg/scared-of-heights/

About Blahza

Los-Angeles based Asian-American hip hop artist and producer Blahza makes music with a larger than life sound about his afflictions, aspirations, and accomplishments, inspired by the American counterculture of the late 1960s and music from the early 2000s.

Blahza recorded, mixed and mastered Blueface’s record ‘Next Big Thing’ in 2018. In 2019, Blahza opened for Members Only at the first stop of their album tour, and released his EP ‘Bloom’. Blahza has been featured on major playlists including Spotify’s Beats & Rhymes, New Era: Asian Hip-Hop, Border Beats and 都会の空と音楽と.

Born and raised in Van Nuys, of Chinese and Puerto Rican parents, Blahza grew up surrounded by music and diversity. He fell in love with rap music and especially how it bridged different cultures.

Blahza is currently working on his full-length debut album ‘Sad Songs For Happy People’ slated for release later this year.

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About Umami Records

Umami Records is a Singapore-based indie record label founded in 2013. Much like the “5th taste” reputation of its namesake, the label strongly believes in discovering new, interesting sounds that run underground and away from the mainstream. The label’s tight-knit, curated roster includes releases from Linying, The Steve McQueens, brb., Evanturetime, CampFire, Martin Baltser, Phoria, Oriental Cravings, and more.

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