World Vision and ComCo SEA join forces for Cause Marketing for Good initiative for MSMEs

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Global development and advocacy organization World Vision and regional integrated communications agency ComCo Southeast Asia through its Citizen ComCo initiative continue their mission of giving companies and brands opportunities to give back, this time with a focus on supporting micro, small and medium enterprises (MSMEs) through the Cause Marketing for Good Virtual Conference.

(From top left) World Vision Donor Education Specialist Caroline Veronilla, ComCo Southeast Asia Regional Integration & Chief Executive Director Ferdinand Bondoy, Lazada Strategic Partnerships Senior Associate Yshana Wong, AirAsia Head of Branding and Creatives David Viray, World Vision Resource Development Director Jun Godornes, World Vision National Director Rommel Fuerte and IdeasXMachina Group Of Hakuhodo CEO Third Domingo

Created and organized by World Vision and ComCo Southeast Asia, the Cause Marketing for Good Virtual Conference is part of the organization’s larger initiative to orient MSMEs on the value of cause-related marketing or CRM, which is especially relevant in today’s pandemic environment, and to equip them on how to champion social issues through their marketing efforts.

Happening on July 21, 2 p.m., the online conference will include sessions on defining CRM, CRM’s impact on sales from AirAsia, and how to use e-commerce to forward your cause from Lazada. There will also be a panel discussion on how to create effective CRM campaigns featuring experts and practitioners of the field such as ComCo Southeast Asia for public relations and Ideas X Machina for creatives.

The ongoing pandemic has had a massive effect on the economy, with MSMEs taking the brunt of this as they make up 99.5% of business establishments in the Philippines and employ 62.4% of the country’s workforce according to the Philippine Statistics Authority. MSMEs are currently facing huge hurdles to keep their businesses afloat, especially in the face of quarantine regulations and economic slowdown.

But with the challenge brought about by the pandemic comes bayanihan spirit – the value of Filipino community as they work together towards a common goal. This has urged individuals, communities, organizations, and even brands and companies, to band together and help each other during this crisis. It has also shown us how Filipino consumers, especially millennials and Gen Zers, are responding positively to brands and companies who support advocacies and stand for causes and values that they believe in.

According to the Global Millennial Survey 2021 by professional services firm Deloitte, millennials and Gen Zers are concerned about the positive impact of businesses on society. These generations of consumers tend to make decisions aligned with their values, with more than a quarter of respondents saying that businesses’ impact on the environment influence their buying decisions, expecting brands to be aligned with their personal values before they invest in their products or services.

In the eyes of consumers, businesses can and have the responsibility to do good – and doing good actually makes for good business. Through the Cause Marketing for Good Campaign and Virtual Conference, World Vision and ComCo Southeast Asia look forward to helping more MSMEs build strong connections with their customers through effective and sustainable cause-related marketing campaigns – ones that allow them to sell while also creating a positive social impact in the Philippines.

Participants may register for the Cause Marketing for Good Virtual Conference at wvph.co/CauseMarketingForGood.

To know more about World Vision and ComCo Southeast Asia’s partnership, visit www.worldvision.org.ph or follow World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on Twitter. 

For more information on World Vision Philippines and its other initiatives, call the World Vision hotline number at 8372-77-77 or Ms. Wichelle Cruz of Private Sector Partnerships Manager at 0917-511-6640.

About World Vision

World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender.

About ComCo Southeast Asia

ComCo Southeast Asia or ComCo SEA is a trailblazing and global award-winning integrated communications agency powered by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, ComCo SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels, to effectively reach and engage audiences and help influence change. To know more about ComCo Southeast Asia, visit www.comcosea.com.

2GO Travel Rolls Out Cheapest “Unli-Trip, Unli-Ligaya” To Boracay, Cebu, Other PH Destinations For ₱299

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Say “Yes” to new adventures, and firm up your travel plans in the second half of the year as domestic tourism reopens, and more locals are getting vaccinated against COVID-19. 

Visit two of the most beautiful islands in the world and Asia, Boracay and Cebu, and other Philippine destinations as many times with 2GO Travel’s “Unli-Trip, Unli-Ligaya” for only ₱299.

“We understand the public’s yearning to travel post-pandemic, especially from younger generations who are willing to travel sooner rather than later. With Unli-Trip, we are not only offering the cheapest fare for domestic travel, but we are also giving our passengers flexibility options,” 2GO Assistant Vice President Blessie Cruz said of the latest product launch of 2GO Travel, the country’s largest premier sea travel provider.

Starting today until July 15, 2021, passengers can avail Unli-Trip tickets for sailing on September 1 to December 31, 2021. The all-in rate of ₱1,059 with a base fare of ₱299 is applicable to Super Value Class and Tatami accommodations, inclusive of 50kg baggage allowance, surcharge, insurance, and exclusive of meals. Passengers can book their travel tickets in all 2GO retail outlets nationwide. Meanwhile, a service fee is charged on top of the rate when tickets are bought from authorized agents.

Upon purchase of the Unli-Trip ticket, a passenger is issued itinerary receipts (ITR) for the first two voyages. The third and succeeding bookings may be requested, wherein the first ITR should be presented to be used as basis of the following issuances. Take note, a maximum of two bookings is allowed at a time.

“Travel restrictions may pose a challenge when firming up plans, but with the Unli-Trip, you can book with confidence, whether it’s a one-way or roundtrip voyage with any port combination. The flexibility offers unlimited opportunities to travel so you can finally push through with your long-awaited vacations with your family and barkada around the country this year, Cruz added.

The promo covers all 2GO Travel destinations from Batangas to Caticlan and Roxas, including Manila to Bacolod, Cagayan de Oro, Cebu, Coron, Dumaguete, Iloilo, Puerto Princesa, Butuan, Iligan, Ozamiz, Zamboanga, and vice versa.

Enjoy fun and safe travels with 2GO’s new ships, upgraded onboard accommodations and amenities as well as strict health and safety protocols from terminal check-in all the way to boarding the vessel and disembarkation.

To book your Unli-Trip tickets, please call our hotline (02) 8 528 7000, visit 2GO Travel’s Facebook and Instagram, email travel@2GO.com.ph, or visit any 2GO outlet and SM Business Centers near you!

Refresh Your Senses and Win Big With LG

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Don’t knock it until you’ve tried it. LG’s InstaView refrigerator line has become one of the South Korean brand’s most popular products, and with good reason. The InstaView Door-in-Door feature is a sight to behold. With two quick knocks on the sleek glass panel, see inside the quick & easy access compartment for your favourite snacks and beverages without opening the door, reducing cold air loss to help keep food fresher longer. UVnano, one of LG’s newest and most promising innovations, makes an appearance in the new InstaView. The water outlet stays fresh and clean with UV self-care once every hour by the built-in UV LED. For a limited time, every purchase of the InstaView will come with LG TONE Free FN7 earbuds worth P7,990 absolutely free. The special promotion will run from June 4 to July 18, 2021 and will be available in all authorized dealers nationwide.

LG partnered with Zach King, a social media star, content creator, and illusionist, to show how seeing inside is a magical moment.

At first glance, LG InstaView Door-in-Door technology deceptively looks like magic. Zach King, social media star, content creator, and illusionist seems to agree. LG partnered with the viral internet phenomenon to show how seeing inside is a magical moment. They want to know personal instances where one was able to see inside something without opening it up. Have you had an experience like that? The prize? The best answer wins a brand new LG InstaView Door-in-Door refrigerator.

Share your own transparent items that lets you conveniently see the inside, just like the LG InstaView DID for a chance to receive your own. To participate in the campaign, just comment on LG Global’s official Facebook post what transparent item you own and a reason why it made your life convenient with the following hashtags #LGInstaViewDID #KnockTwiceSeeInside #SeeInsideMagicEvent. The best comment will win a LG InstaView DID GR-X22FTQLL. The second best comments will have 2 winners of LG 43" UHD TV 43UP7750PSB while 3 third placers will get a LG ToneFree FN4. The campaign period is from June 11 to July 9, 2021. The winner will be announced on July 16, 2021.

Check LG’s website and visit LG Global Facebook page about the terms and conditions of this promo.

 

Enjoy the ultimate K-Maya experience when supporting your K-faves with PayMaya!

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From Hyun Bin, to BTS, to kilig K-dramas, the K-craze has truly taken over the hearts of many Filipinos. Whether you’re a BTS fan buying the new McDonald's BTS meal, or a K-drama fan watching your favorite oppa online, PayMaya has got you covered as it lets you enjoy the ultimate K-Maya experience with convenient cashless transactions and exclusive cashback rewards.  

  

Here are three ways you can take advantage of the ultimate K-Maya experience with just a few taps using your PayMaya app:   

  

1. Get an exclusive 50% cashback on The BTS Meal from McDonald’s  

 

Whether you’re an avid BTS fan or simply craving for McNuggets dipped in the new Sweet chili and Cajun sauce, you can enjoy a smooth like butter experience when purchasing the famous McDonald’s BTS Meal right inside your PayMaya app – with the PayMaya Mall.   

  

On top of having a hassle-free transaction, you can also get an exclusive 50% cashback reward of up to P135 when you use your PayMaya-linked mobile number to pay for your meal with a minimum spend of P270. 

  

To take advantage of this sweet deal, simply tap ‘Maya Mall’ inside your PayMaya app, choose Food, and tap McDonald’s. From there, select the BTS Meal, click Pay with PayMaya on the Checkout Page and input your PayMaya-linked mobile number and password. You will then receive your cashback voucher for this reward which you can claim by clicking the 'Voucher' icon on your app. This promo runs on July 5-8, 2021, and July 12-15, 2021.  

  

McDonald’s is just one of the over 350 brands that you can explore at the PayMaya Mall to enjoy a more convenient and rewarding shopping experience for your everyday essentials.   

  

2.      Enjoy hassle-free subscription on Spotify Premium  

Subscribe to Spotify Premium with your PayMaya to get a next-level experience when listening to your favorite K-Pop artists from BTS to IU and enjoy your sound trip ad-free, and even offline!  

  

Signing up is easy because all you need is your PayMaya-linked mobile number. Simply go to www.spotify.com/premium, choose your desired plan, select PayMaya as your payment option, and input your PayMaya-linked mobile number to complete the payment.   

  

That’s it! Simple and hassle-free so you can spend more of your time listening to your favorite K-Pop tracks. Who knows, you might even discover other stan-worthy K-pop artists there!  

  

3.      Give yourself (and your friends) the gift of K-Drama goodness  

Access the latest episodes of your favorite K-drama, fun variety shows, and other Asian content with a subscription to video streaming provider, Viu made easier with PayMaya. If you’re feeling generous, you can also send these packages as a gift to your loved ones!   

  

With your PayMaya app, you can avail of sulit Viu packages fit for your budget like a 3-day subscription for P29 with VIU29, 7-day subscription for P50 with VIU50, and a one-month subscription for P99 with VIU99. To get these packages for yourself or for your friends, just head to ‘Treats’ on your PayMaya app, type in VIU in the search tab, and choose the subscription package you’d like to avail.   

  

On top of these awesome deals and added convenience, paying for your favorite K-Pop merch is also so much easier with PayMaya. Use your virtual or physical PayMaya card for your payments, or transfer funds to other PayMaya or bank accounts – all within your app.   

 

With these awesome rewards and cashless convenience from PayMaya, supporting your bias, listening to your favorite K-Pop music, or watching K-drama is so much more enjoyable. Get the ultimate K-Maya experience by downloading the PayMaya app at https://official.paymaya.com/CAK1/425eb133 and registering an account. 

 

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines, with platforms and services that cut across consumers, merchants, communities, and government.   

  

It provides more than 35 million Filipinos with access to financial services through its consumer platforms. Customers can conveniently pay, add money, cash out or remit through its over 250,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of over 40,000 partner agent touchpoints serves as last-mile digital financial hubs in communities, providing the unbanked and underserved access to digital services. Through its enterprise business, it is the largest digital payments processor for key industries in the country, including "everyday" merchants such as the largest retail, food, gas, and eCommerce merchants, as well as government agencies and units.     

  

To know more about PayMaya's products and services, visit www.PayMaya.com or follow @PayMayaOfficial on Facebook, Twitter, and Instagram. 

Edukasyon.PH, ASUS targets school IT departments for better learning outcomes

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Edukasyon.Ph and ASUS recently held a media briefing discussed the state of educators in distance learning and the vital role of IT departments in the digital transformation of schools in the Philippines. 

Rafi Quisumbing, Chief Technology Officer for Edukasyon.PH. was joined by George Su, Country Manager for ASUS Philippines and Mon Ibrahim, former Department of Information and Communications Technology (DICT) Undersecretary and current President of the UP System Information Technology Foundation (UPSITF), Trustee of the Analytics Association of the Philippines (AAP), and ASUS Philippines’ Ambassador for Education and Digital Transformation.

Distance learning is proving to be challenging, as recent data shows that only 28% of Filipino students believe they are prepared for distance learning. But it isn’t only students who are being left behind by this digital shift. Teachers are also experiencing equal, if not greater, challenges compared to their students.

To support distance learning, Edukasyon.PH and ASUS are teaming up through the ASUS Edukasyon School Partner Program to provide Philippine educators with the technology and training materials they need to keep teaching and guiding students through the new online setup. Part of the program will provide school administrators and technicians up-to-date technology and all-around support. These include cloud-based applications to supply the need for collaborative learning and cybersecurity ware to keep important records and student data safe.

“By working closely with the IT departments of each school, we can be sure that they are equipped with the resources needed to effectively assist teachers and students through the digital shift,” said Rafi Quisumbing, Chief Technology Officer for Edukasyon.PH.

The COVID-19 pandemic has taken more than 1.2 billion students out of their classrooms all over the world. But even as campuses stay closed and face-to-face lessons remain suspended, more than 24 million elementary and high school students have returned to school as the Department of Education (DepEd) has shifted to distance learning.

“On top of juggling work with family duties, educators usually take on more administrative tasks and struggle with unfamiliar technology too,” described Ibrahim. “That’s why we turn to the ones trained to handle and troubleshoot tech problems—our schools’ IT departments.”

“ASUS has always been a go-to brand for reliable gadgets for learning, both for Filipino students and teachers. This year, we are extending our long-term support to the entire education ecosystem with technology that improves productivity and learning outcomes while keeping IT management costs low,” said Su.

The ASUS Edukasyon School Partner Program is set to bridge gaps in virtual learning through a holistic, tech-forward approach. Benefits for ASUS partner schools include an annual IT fund, learning seminars, internship opportunities, and exclusive discounts on ASUS products.

To kick off the initiative, Edukasyon.ph and ASUS will host a free live webinar on hosting, growing, and maintaining learning management systems (LMS) this July 8 at 1:30 PM. It will be open to all IT personnel and teachers, plus give them a chance to win four brand new ASUS laptops which includes the ASUS BR1100, ASUS newest and best K-12 education laptop, and more freebies during the event.

Registration for the webinar is ongoing at asus.edukasyon.ph.

Additionally, ASUS and Edukasyon.ph have launched an all-in-one-hub of helpful online learning resources for education partners. To access the hub, visit the microsite here.