Check Out TikTok's Campaigns That Encourage The Love For Reading and Photography Through #BookTokPH and #PhoTokGraPHI

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Share your videos and stand the chance to win great prizes from TikTok!

TikTok, the leading destination for short-form mobile video, continues to keep users engaged and encourages them to post and share original content on their love for reading and photography, using the hashtags #BookTokPH and #PhoTokGraPHI, 

Gear Up For National Reading Month with #BookTokPH

The Philippines celebrates National Reading Month every year in November, culminating with the "Araw Ng Pagbasa" (Day of Reading) on November 25th. Leading up to National Reading Month, TikTok's #BookTokPH Campaign hopes to promote the love for reading by inviting users to share their book recommendations with others on the platform.

To join, users must share their videos containing book reviews and recommendations, book ratings, and even reading tips and techniques, using the hashtag #BookTokPH. Videos should be at least 15 seconds long, and may use the app's Text Feature and Greenscreen Sticker to add more information. Videos may be sent in until 11:59 PM of October 31, 2021.

One video is equivalent to one entry, and each creator is allowed to submit multiple entries for this campaign. At the end of the campaign, 15 creators with the most-liked #BookTokPH videos will win Fully Booked Gift Cards from TikTok. The top creator will receive a gift card worth Php 10,000, while creators in 2nd to 5th place will get Php 5,000. Creators of the 6th to 15th most liked videos will each get gift cards amounting to Php 2,000. Winners will be announced on TikTok on November 5, 2021.

Join the More Creative, More Interactive #PhoTokGraPHI 2.0

Presented by the TikTok Photographer Community, #PhoTokGraPHI 2.0 is a campaign that invites users to stitch a video with any of the featured TikTok Photographers, Mark Kelvin, Dave Graciadas, Karl Patacsil, and Sev Ballesca, for the chance to win a real-life photoshoot with them.

Videos must use the soundtrack, NYANDA BARASA, and should be posted using the hashtag #PhoTokGraPHI. Creators may use TikTok's Text Feature and Greenscreen Sticker to add more information to their videos. Entries may be posted until 11:59 PM of October 30, 2021.

One TikTok video is equivalent to one entry, and multiple entries may be submitted by each user. Creators with the four most-liked videos at the end of the campaign will get a real-life photoshoot from the photographers. Winners will be announced on TikTok on November 3, 2021.

Don't miss this chance to be part of #BookTokPH and #PhoTokGraPHI 2.0! Download TikTok on your iOS and Android devices to get started.

Shopee Introduces Audio and Video Call Feature on Shopee Live to Elevate Seller Engagement for the 11.11 - 12.12 Big Christmas Sale

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Sellers now have more ways to interact with Filipinos shoppers online

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to push for innovations that aim to improve the e-commerce experience for both the seller and consumer. With sellers preparing for some of the biggest holiday sales of the year such as Shopee’s 11.11 - 12.12 Big Christmas Sale, Shopee introduces the ‘Livestream Call’ feature on Shopee Live to enhance customer experience and improve engagement during a live stream session. During a Livestream call, sellers can entertain inquiries via audio or video call while other viewers listen in.

Shopee Live has been a go-to for sellers on Shopee to connect with users and attract more sales. With the pandemic driving the digitalization of businesses, Shopee pushes for innovation that will help local MSMEs adapt to the evolving global retail landscape. E-commerce continues to gain momentum in the Southeast Asia region, with a projected value of US$132 billion by the end of 2021 - and it is expected to double after five years. With more consumers turning to online platforms for their needs, entrepreneurs strive to adopt digitalization to sustain their businesses and capture opportunities in the new digital economy.

Martin Yu, Director at Shopee Philippines, said, “The needs of our sellers are always evolving, and we are committed to providing the necessary tools for them to improve their methods of engaging with shoppers. As more shoppers turn to Livestream to learn about brands, products and interact with sellers, we are glad that the new Shopee Live features will also enhance their shopping experience. We will continue to innovate and make improvements on existing tools to support the growth of businesses on Shopee.”

Shopee launched several initiatives that aim to further improve the overall e-commerce experience for sellers and shoppers with Shopee Live. Earlier this year, Shopee rolled out the co-streaming feature which allowed live stream hosts to co-stream with one of their viewers for a more interactive streaming session. The Livestream Flash Sale was also introduced to help sellers gain more viewers and boost their sales during streaming sessions on Shopee Live. With this, sellers can promote their discounted products, attract more views, and boost orders during a live stream. The In-app Business Insights features gave live streamers access to the number of unique and total views, total likes, and confirmed orders from the live stream, letting streamers gauge what their audience wants.

11.11 - 12.12 Big Christmas Sale

Shopee continues to bring more joy to Filipinos with the Shopee 11.11-12.12 Big Christmas Sale happening today until December 12, 2021. Shoppers can enjoy over two months’ worth of exciting promos such as ₱1 deals, free shipping with no minimum spend, and 10% off daily vouchers at Shopee's biggest sale of the year.

Buy Load, Pay Bills, and Scan to Pay with ShopeePay. Download the Shopee app for free via the App Store or Google Play.

High-speed data for less: DITO launches DITO 39 and Starter Pack

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Get 3GB data valid for 15 days and more with DITO’s new value-for-money deals

Heeding the call of Filipino consumers for more affordable data promos, DITO Telecommunity announced the launch of its DITO 39 and DITO Starter Pack offers. Available from October 15, 2021 to January 31, 2022, these two ‘sulit’ deals provide high-speed data and more at value-for-money prices so that everyone can enjoy stronger connectivity for all their surfing needs.

For those who are looking to move to DITO, the DITO Starter Pack is for you! For only P49, you can get your DITO SIM card and 3GB of high-speed, open data, unlimited texts to all networks, unlimited DITO-to-DITO calls, and 100 minutes of calls to other networks.

The DITO 39 on the other hand is perfect for DITO subscribers on a budget. For only P39, you can enjoy 3GB worth of data, unlimited texts to all networks, unlimited DITO-to-DITO calls, and 100 minutes of calls to other networks. What’ good about both offers is they are valid for 15 days!

What are you waiting for? Head out to the nearest DITO Experience Store and retail partner or add to cart on Lazada and Shopee to avail of these ‘sulit’ deals from DITO. Aside from the DITO Experience Stores and retail partners, you can also avail of the DITO 39 promo via the DITO App, MyDITO, SMS 185, Alipay, and WeChat.

For more information, check out www.dito.ph or @DITOPhOfficial on social media.

PLDT Home empowers Filipino arts, launches support for #TheFutureIsCreative campaign with new single “Muling Pagbangon”

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Creative talent is the very fiber of Filipino culture, which ultimately also fuels the engine of Philippine economic growth. Following the pandemic’s heavy blow to the country’s creative industry, telco leader PLDT Home is expressing support for the sector’s recovery through its “The Future is Creative” campaign. To kickstart the initiative, it collaborated with young Filipino-American hip-hop prodigy Alex Bruce and the internationally acclaimed Philippine Madrigal Singers for an OPM anthem of hope titled Muling Pagbangon.

Muling Pagbangon inspires optimism for a brighter tomorrow when Filipinos rise triumphant over the present adversities, through passion and creativity.

“Despite the Philippine Arts industry being one of the sectors that have been greatly impacted by the COVID-19 pandemic, Filipino artists are coming together to show how important art can be in empowering our pandemic-stricken fellowmen. For us, this proved that nothing can stop Filipinos from forging stronger collaborations, making even more meaningful, greater art, and preparing a nation for a future full of creativity that’s nurtured from home,” said Al S. Panlilio, President and CEO of PLDT and Smart.

The song and its music video, shot entirely by the artists in their homes, debuted at the recent “The Future of Cities is Creative” virtual conference, a collaborative project of various government agencies and private sector organizations, the Philippine Creative Cities Network (PCCN) initiative of the League of Cities of the Philippines led by Bacolod City Mayor Bing Leonardia, Arts and Culture and Creative Industries Bloc led by Rep. Christopher de Venecia, and supported by PLDT Home, to rally support for Pinoy artists who endured economic dislocation.

At the digital conference, cultural icons like Lea Salonga, Virgilio Almario, Vilma Santos, Kidlat Tahimik, as well as Carlo Ople discussed the unifying role of digital technology in the nation’s cultural life and the artist’s economic prospects. They say, more than just serving as a venue for connecting Filipino artists with their worldwide audience, the strong internet connection now available to homes can also serve as a meeting ground for Filipino creatives and city executives to come up with innovative solutions to local community problems – even amid lockdowns.

Part of the topics discussed during the conference are programs that city executives could put in place to prepare for becoming a creative city, which includes enabling local communities with first-rate internet connectivity, nurturing their local creatives, and leveraging creative industries to drive sustainable economic growth.

#TheFutureIsCreative with PLDT Home. Watch the “Muling Pagbangon” OPM video via this link.

Safe and Sound: Everything you need to know about the Cherry Anti-Bacterial UV Humidifier

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As cool and cozy as it goes off, your “sweater weather” may not exactly be very friendly to your little one. Days starting with too much heat that eventually end with harsh rains is but perfect formula to colds, sore throat, and dry skin. Yes, parents, that definitely sounds much like a disaster!

Good news, the Cherry Anti-Bacterial UV Humidifier comes to your rescue with features that aren’t only optimal for you but especially for your mini. It has 4L capacity and is carefully crafted with high-frequency vibrations, producing finer water mist to relieve congestion as well as other symptoms of colds. It is also efficient for soothing irritation and flare-ups caused by skin dehydration.

It boasts of UVC Sterilization so you can ensure that your whole family will only breathe in cleaner and healthier air. If you miss the scent of hotel lobbies, feel as if you’re lounging in one with your infant as you can also use this humidifier with your favorite essential oils. Now, creating a more relaxing atmosphere at home is made totes easier.

Finally, there’s no trouble putting your bundle of joy to a good night’s sleep as this also highlights easy and silent operation, perfect for evening use.

Rock parenthood by making your sweet pea’s growing days safe and relaxing. Get the Cherry Anti-Bacterial UV Humidifier now for just P2,490.

For more information, visit: Cherry Shop PH: www.cherryshop.com.ph