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#PascualLove , PascualLab’s campaign for its milestone 75thAnniversary
was chosen as one of the Excellence Awardees among 849 entries. The
campaign won for effectively achieving its communication objectives through the
strategic use of platforms to reach stakeholders, efficient management,
consistent messaging, and communication innovation.
#PascualLove is a play on the company name and the kind of love it tries
to convey through its health and wellness products and services, to its
stakeholders, and its contribution to nation-building through job creation and
philanthropy.
During its 75th year, PascualLab launched a digital campaign
via its social media accounts and corporate website as well as a PR campaign in
the first quarter of 2021. PascualLab also provided a sneak peek of the campaign
highlights with a digital concert "PascualLove: From Our Family To
Yours" in partnership with Wish FM 104.7 featuring River Maya and
Music Hero, as well as sponsorship of the “Kilabotitos” concert featuring Ogie
Alcasid and Ian Veneracion.
The fulcrum of the celebrations was the digital concert #PascualLOVELiveAt75
which brought together all key stakeholders who have been part of the
celebrations – from its brand ambassadors Bea Alonzo, Heart Evangelista,
Alice Dixson, and Solenn Heusaff, to its trade partners. Ben
& Ben, one of the biggest Filipino bands top-billed the performance
while iconic radio jock and influencer Chico Garcia hosted the online
event. 
During the same year,
PascualLab also launched new products – Poten-Cee + Zinc Advance, ProBio7 Kids
probiotic powder supplements, and WellGreens Organics food supplements, proof
of its continued thrust towards purposeful innovations.
PascualLab spread more of the #PascualLove with the relaunch of its
corporate social responsibility program SEED: Sowing to Empower, Educate, and
Develop.
Marking the relaunch was the partnership with World Vision for
its CHOSEN program where over 75 children from a less fortunate community in
Malabon got to select their PascualLab employee sponsors. SEED’s relaunch was
also highlighted by its partnership with health guru Doc Willie Ong for
a series of MEDTalks that featured health tips on COVID-19 remedies & the
importance of fiber supplementation, and donations of various Vitamin products
to communities in Southville III Muntinlupa, Malabon, frontliners at San Lazaro Hospital, and the Regional Health Unit in Bulacan where
PascualLab’s plant is located.
All these initiatives earned PascualLab its first Quill – a milestone
Excellence Award for Communication Management under Marketing, Advertising, and
Brand Communication.
According
to IABC Philippines President Belle Tiongco: "Winning a Quill award
is not easy. Winning an excellence award is a testament to the entrant’s global
standard, reflecting a very high level of creativity and strategic ability that
generates results. Congratulations on
your win, PascualLab, and thank you for sharing your work to inspire and motivate
your colleagues in the industry! Well done – keep up the good work!"
Beyond the meaningful milestone celebration and the recognition,
PascualLab remains committed to make true its mission of delivering quality and
family-friendly health products and services to Filipino communities in the
decades to come, all in the spirit of #PascualLove.
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