Mooneen officially launches “Rise of Elves” blockchain game in the Philippines

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Taiwan-born gaming company Mooneen has officially launched its blockchain-based play-to-earn (P2E) game called “Rise of Elves” with a grand celebration at the Ayala Mall Circuit, Makati City, Philippines.

Rise of Elves has significantly grown and expanded across different markets, including Japan, South Korea, Taiwan, Hong Kong, Vietnam, Thailand, and Singapore, and is currently being played by more than 66,000 players.

The launch underscores Rise of Elves’ goal to strengthen its presence in the Philippines, which ranked 4th out of 26 countries in the NFT Gaming Adoption Report by global fintech platform Finder in 2022.

“The Philippines is the first launch market that we have chosen. Besides having a substantial player base familiar with blockchain games, we also aim to make the in-game ecosystem more vibrant by welcoming Filipino players into our community,” Johnson Chan, Mooneen Blockchain Architecture Development& Strategy Research Specialist, said.

Players have to collect and assemble Elves and Heroes to battle with. Image: Rise of Elves

Inside Rise of Elves

Rise of Elves is a virtual world that runs on the Polygon blockchain, wherein players will be introduced to fascinating creatures known as “Elves.” These in-game items are represented by NFTs, which can be collected and traded on the game's marketplace for real money.

Players can compete in Player-Vs-Player (PVP) as “Arena” mode and Player-Vs-Environment (PVE) as “Adventure” mode. Players can also “Evolve” a new Elf on the official website, allowing them to build potentially more powerful teams and yield additional NFTs to sell on the marketplace.

You can buy and sell Elves on the game's marketplace. Image: Rise of Elves

Each Elf is a unique NFT, which consists of seven parts: Body, Top, Ears, Eyes, Back, Chest, and Tail. Each part has different characteristics, which make Elves perform differently in battle.

There are also characters called “Heroes” that players can mix and match with their assembled teams of Elves.

Rise of Elves has partnered with all-time boxing legend Manny ‘PacMan' Pacquiao for an exclusive in-game hero design and 200 different styles of Manny Pacquiao NFTs. The game has also featured NFTs in partnership with gaming content creator Aningning, and prominent member of Team Payaman YOW.

There are three tokens related to the game that players can earn and trade for profits: Rise Of Elves (ROE) coin, Crystal Of Element (COE) coin, and Magic Book (MGB) coin.

ROE is the game's governance token that allows players to vote on new developments. ROE is given to players as a reward for competing in the Arena and placing on top of the tournament board COE is Rise of Elves’ in-game currency earned from playing in both the Adventure and

Arena modes. Both ROE and CEO are required for evolving new Elves. Meanwhile, MGB tokens are used to acquire Heroes and can only be earned through the Adventure mode or purchased from the marketplace.

ROE Play to Earn Model

“When we initially designed the game's economic model, we made critical adjustments to prevent the issues faced by other similar games. We've implemented a three-token model to ensure a sustainable cycle where the player needs and rewards circulate back into the game itself,” Chan said.

“We've conducted thorough research, including a deep dive into other NFT games. The most significant difference between us and these blockchain pioneers lies in the rigorously calculated and disaster-avoiding design of our economic system. Additionally, our game modes and battle variations offer even more playability and diversity compared to our predecessors and competitors,” he added.

Chan envisions P2E games like Rise of Elves to serve as a gateway, opening up the world of Web3 to players who were originally in the Web2 space. “Our goal with 'Rise of Elves' is to continuously lower the entry barriers for regular mobile gamers, enabling them to enjoy the excitement and benefits of our gaming,” he said.

 

 

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ABOUT RISE OF ELVES

Rise of Elves is a game where players have multiple elves that can be traded as non-fungible tokens (NFT). Players can use their Elves to battle with other players or join various events, players who win and participate will earn cryptocurrency as a reward.

For more information, visit https://www.riseofelves.com/ or https://whitepaper.riseofelves.com/

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HOW TO GET STARTED

1. Create a MetaMask wallet and add it as an extension on your browser or mobile device.
2. Open the Rise of Elves game via browser or download it from the official website, Google Play, and Apple Store.
3. Connect to MetaMask and log in using your account.
4. Buy your first Elves in the marketplace.

https://www.riseofelves.com/market/getstart

HONOR to Launch an Impressive Lineup of Budget-friendly Smart Devices this September 26

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Staying true to its commitment to GO BEYOND this 2023, leading smart devices provider, HONOR Philippines, is set to bring in yet another impressive line of gadgets tailored fit to each and every Filipino lifestyle.

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With the success of HONOR 90 5G, HONOR Philippines is bringing in four powerful devices that will uplift more the lifestyle of Filipinos

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“We started the year with a bang – from the viral HONOR X9a 5G, to the unexpected reception of the general public to the HONOR Magic5 Pro, and the recently sold-out HONOR 90 5G. We have also opened several Experience Stores and expanded our partnerships, and for that, we are truly grateful for everyone’s support. We hope you can look forward to this spectacular lineup of HONOR devices that we’re bringing to the Philippines soon,” said Stephen Cheng, HONOR Philippines Vice President.

Budget-friendly camera smartphones

Quality smartphones do not necessarily have to break the bank. The new HONOR smart devices’ top-of-the-line hardware and cutting-edge technology ensure a seamless and powerful experience to budget-conscious tech enthusiasts.

Photography lovers would love this newest HONOR smartphone that packs a 100MP rear camera and a super storage – an impressive set of specs for a budget-friendly phone.

HONOR is also set to release two more smartphones with long-lasting battery life. With the brand’s human-centric approach in engineering its devices, these smartphones are also packed with industry-leading technology to ensure the eye health of its users.

 

The latest iteration to the brand’s newest budget-friendly lineup is the perfect fit for the chic and stylish, with its delicate and premium-looking body. The tablet boasts an impressive full-view display on top of its large storage, perfect for both work and leisure use.

Catch the official launch of this lineup on September 26, 2023. For more updates and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).

In the meantime, you can checkout HONOR’s wide array of mobile phones, tablets, and smartwatches at any HONOR kiosks and partner stores nationwide via https://www.hihonor.com/ph/retailers/ or  visit their partner online stores on Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

Hello Glow introduces two new products this Skin Care Awareness Month

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Hello Glow Collagen Serum Soothing Gel and Tea Tree Serum Soothing Gel

To celebrate Skin Care Awareness Month, Hello Glow, one of the fastest growing, multi-awarded local skin care brands in the country, is inspiring us to start and enhance our skin care routines as it launches two new products developed to elevate your skincare routine: Collagen Serum Soothing Gel and the Tea Tree Serum Soothing Gel both priced for only P199.

These two new Hello Glow Serum Soothing Gels are made with skin-loving ingredients suited for different skin types.

The Collagen Serum Soothing Gel is perfect for those who are looking for anti-aging products as it is infused with Bakuchiol, a potent antioxidant that helps fight signs of aging such as fine lines and sagging skin. Bakuchiol becomes even more effective when paired with hydrating ingredients like Hyaluronic Acid. The Collagen Serum Soothing Gel is also packed with Collagen to give skin a plump and youthful look.

Meanwhile, the Tea Tree Serum Soothing Gel is the answer for those with acne problems. Infused with Tea Tree extract, this serum soothing gel variant has anti-bacterial properties used to treat acneic skin while keeping it supple. It’s also infused with other extracts like Aloe Vera which treats sunburn, and soothes irritated skin and other skin problems; and Camellia Japonica that has skin-enhancing benefits such as antioxidant protection and moisturizing properties.

Give your skin the care it needs this Skin Care Awareness Month with these two new products from Hello Glow available in all Watsons and SM Beauty Department Stores and other leading stores nationwide and online (Shopee, Lazada, Tiktok Shop).

To know more about Hello Glow, visit https://www.everbilena.com.ph/hello-glow/. Like and follow its Facebook page (@helloglowofficial) and Instagram (@helloglowofficial).

 

One Year and Counting: Lionsgate Play & PLDT Home Celebrate a Successful Partnership in the Philippines

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Lionsgate Play (LGP) and the Philippine Long Distance Telephone Company (PLDT) have just marked a significant milestone as they celebrate the first anniversary of their successful partnership. Over the past year, this collaboration has seen the video-on-demand (VOD) platform build strong brand awareness and generate massive trial rates -- the highest ever in PLDT history.

June 2022, wasn't the easiest time to launch a VOD service. It was right after the pandemic, and many Filipinos had already gotten accustomed to other VOD services. Yet LGP stepped up to the challenge, differentiating itself quickly from the competition with its edgy, irreverent, and high-octane titles.

Evert Chris Miranda - PLDT Home Vice President & Digital Services Head 

of Product & Marketing

#PlayMoreBrowseLess

Though Lionsgate Studios owns a vast library of over 17,000 titles, they don't overwhelm the audience with an excessive amount of releases. Instead, LGP curates a selection of content to captivate the audience, enabling their audience to #PlayMoreBrowseLess. To do so, LGP draws on the most exciting current releases with exclusive rights to premiere TV shows from LGP’s US parent network STARZ, as well as smash hits from the premium Lionsgate library. From time to time, LGP also secures Academy Award®-winning films from other studios.

“Since the grand launch of the partnership in June 2022, PLDT Home's collaboration with Lionsgate Play has introduced a fresh wave of entertainment to its valued Filipino customers,” says Evert Miranda, PLDT Home Vice President and Digital Services Head of Product & Marketing (Beyond Access). “The partnership allowed customers to immerse themselves in a world of unlimited entertainment courtesy of Lionsgate Play’s wide array of international and award-winning content.”

Over the past year, the LGP audience gravitated towards LGP's box-office titles, which include franchises like John Wick, Hunger Games, Twilight, and Saw. Bruce Willis' new, never-before-seen movies like APEX and Corrective Measures were popular watches, as were unique, intriguing series like Spartacus, Power, Gaslit  and The Serpent Queen.

LGP subscribers can continue to look forward to exclusive titles like the high-adrenaline, action-packed series like Heels, Gangs of London, Kandahar, and Gray; and new Lionsgate films like One Ranger and Fear the Night. LGP will also be exclusively live-streaming The Emmy Awards for the second year in a row, with seven of its titles receiving nominations.

The secret to LGP's success

LGP's partnership with PLDT was key to their success. PLDT took the bold step to give their subscribers 12 months of access to LGP. And because PLDT is lauded for being the country's fastest fixed internet by Ookla, PLDT subscribers were able to enjoy LGP titles with fast, reliable internet.

Amit Dhanuka, Lionsgate Play Executive Vice President

"We have been the torchbearers in understanding that partnerships are essential in this market to grow subscribers," says Amit Dhanuka, LGP Executive Vice President. "The growth is skewed towards the partnerships because they open up a larger funnel than what we would be able to get ourselves. These partnerships took time to evolve. So, we had a lot of customers come onto the platform earlier and they have stayed. Now, the partnerships are driving subscriber growth."

"As we celebrate the anniversary of this successful partnership, we eagerly anticipate Lionsgate Play's commitment to enriching the platform with an expanded selection of content," adds Miranda. "With the introduction of paid subscriptions, we hope to witness the arrival of highly anticipated releases such as John Wick 4 and other upcoming masterpieces from Lionsgate and Starz. Our ultimate goal is to provide Filipino homes with the best of the best in entertainment.”

 

New Product Alert: Say goodbye to Pesky Insects with CHERRY Folding Electric Mosquito Killer

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CHERRY continues to expand its product portfolio as it introduces a new device to assist in protecting your home from mosquitoes and other pests. Eliminate the flying insects in no time with the CHERRY Folding Electric Mosquito Killer.

The CHERRY Folding Electric Mosquito Killer has LED light feature that attracts mosquitoes and other flying insects. Moreover, you can use it in three different ways namely, normal, hanging or standing, making it versatile and convenient.

Its lightweight and premium design is suitable for various outdoor settings, from your backyard to your camping trip in the wilderness. So, whether you're enjoying a peaceful evening on your patio or off to an adventurous hike, the CHERRY Folding Electric Mosquito Killer has got you covered.

So, you shouldn't wait to take action against these tiny creatures. Get yourself the CHERRY Folding Electric Mosquito Killer for P500.

For more information, visit:

CHERRY Shop PH: www.cherryshop.com.ph

Shopee: https://bit.ly/CherryPhShopee

Lazada: https://bit.ly/CherryPhLazada