Global Foldable Smartphone Market Expected to Reach 55 Million Units by 2025, as OPPO Sees Increased Market Share in Major Regions

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Foldable smartphones have emerged as a game-changing innovation, offering a unique consumer experience. With OPPO, a leading global smartphone manufacturer, at the forefront of this revolution, the brand’s contributions are reshaping the foldable smartphone landscape.

Foldable smartphones have become increasingly popular in recent years, and since the introduction of this segment of smartphones, there has been much excitement in product launches around the world. To delve deeper into the highly competitive foldable smartphone space, according to Counterpoint’s study, Some of the most prominent findings include the expectation that global shipments of foldable smartphones will reach 55 million units by 2025, along with the realization that global smartphone brands have made significant headway in this industry.

Foldable Smartphone Scene: A Growing Segment

According to Counterpoint’s data, global foldable smartphone shipments are on track to experience robust growth, with a projected Compound Annual Growth Rate (CAGR) of 114% from 2019 to 2025. By 2025, global shipments are expected to reach an impressive 55 million units, quadrupling from the figures in 2022. In this dynamic market, smartphone brands have been leading the charge, contributing to the industry's rapid evolution and expansion.

In 2022, China held a commanding 26% share of the global foldable smartphone market, surpassing all other markets in this regard to become the leading foldable market globally. Smartphone brands have been instrumental in driving growth through product diversification, technological innovation, and competitive pricing. This collective effort resulted in a remarkable 199% Year-over-Year (YoY) growth in foldable smartphone shipments in 2022.

OPPO’s Role in Elevating the Global Foldable Smartphone Market

OPPO has played a pivotal role in the success of foldable smartphones globally. With the introduction of the OPPO Find N in 2021, the brand has redefined the user foldable experience, making foldable devices an integral part of users' daily lives.

OPPO's dedication to innovation extends beyond software. The OPPO Find N2 Flip, the brand’s first flip foldable, boasts its industry-leading Flexion Hinge, resulting in an incredibly subtle creasing, along with the ability to withstand over 400,000 folds.  At launch, the Find N2 Flip's cover screen was the largest of any flip phone, measuring in at 3.26 inches in a vertical orientation, ideal for most use-cases. This innovative form-factor has also brought new functionality to the flip device, with FlexForm Mode giving users the freedom to use the main camera set up for selfies, group shots and even vlogging.

Aside from the ability to transform the way we take pictures and videos, the OPPO Find N2 Flip also introduced the fastest charging of any flip phone on Find N2 Flip – 44W SUPERVOOC, taking the 4,300mAh battery from nearly empty to 50 percent in just 23 minutes  The many industry firsts of the OPPO Find N2 Flip resulted in the device capturing approximately 15% foldable smartphone market share in China, boosted to a total of 22% when accounting for the OPPO Find N2 as well.

Foldable Smartphone Market Expansion and the Future

Zooming in on the ultra-premium segment, foldable smartphones are expected to more than double in sales share on the global scale from 7% to 16% by 2025. This signals high potential in the premium smartphone segment, leading global technology brands to expand their reach into international markets.

On top of that, the APAC region has seen a 50% YoY growth in foldable shipment share from 2021 to 2022. This is evidence of the increased demand for such devices, causing organisations like OPPO to introduce its Find N2 Flip to the region. In fact, the Find N2 Flip was highly received in APAC. Such as in Thailand, where OPPO’s device ranked first in the foldable smartphone segment with up to 55% market share in its first sale month. This type of reception has only spurred OPPO to innovate in the foldable segment to produce more high-value devices to APAC users.

The Evolution of Foldable Smartphones

It is clear that foldable smartphones have gone through several generations of development. The upcoming generation of foldable smartphones is expected to surpass traditional flagship devices in overall performance and grow significantly in market share as well as consumer demand in the coming years as smartphone brands expand their presence across multiple overseas markets. OPPO, a trailblazer in this industry, is leading the way with innovative products and software enhancements that are reshaping the foldable smartphone landscape. As the market continues to evolve, OPPO remains committed to delivering exceptional user experiences and pushing the boundaries of what foldable smartphones can achieve.

Launched on 29 August 2023 in the Chinese market, OPPO’s latest clamshell foldable, the Find N3 Flip, will also be arriving in global markets soon, further elevating the next generation of foldable smartphone innovation.

For further updates from OPPO, please visit the OPPO Philippines’ official website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.

 

Vista Residences’ Plumeria Heights: where smart investors flourish

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As the country’s economic recovery stays on track, property investors are all keyed up about the surge in condominium developments, particularly centrally located projects in Metro Manila.

Plumeria Heights is a property investor’s haven.

And standing out in the horizon, literally and figuratively, is Plumeria Heights, the 11th tower in Vista Residences’ coveted University series. Located on 2128 Taft Avenue, the 40-storey stunning edifice towers over this traffic-clogged artery in the bustling district of Malate, where business and commerce thrive during the day and Manila’s nocturnal establishments come alive at night.

Due to its poximity to universities, government offices, corporate centers and retail hubs, Plumeria Heights is set to address the unprecedented demand for condo homes among students, educators, young professionals, and budding entrepreneurs. The highrise is a stroll away from the Quirino Avenue LRT station and is a short drive or commute to universities such as De La Salle, College of Saint Benilde, Arellano University, Saint Scholastica's College, Philippine Women's University, Philippine Christian University, University of the Philippines-Manila, and Saint Paul University. This means parents need not worry about the safety and well-being of their children even in inclement weather and in diverse traffic situations.

Plumeria Heights is set to address the unprecedented demand for condo homes among students, educators, young professionals, and budding entrepreneurs.

With commercial establishments and key lifestyle destinations within reach, Plumeria Heights’ professionals and entrepreneurs also have time and convenience as their allies.

Meantime, at the homefront, Plumeria Heights’ 40-story tower provides residents with a vast panorama—from dawn to dusk—of city lights flickering on and off, an immense skyscape in the distance, and a bird's eye view of the colorful city. A round-the-clock guarded lobby and reception area, a 24-hour CCTV system, and fire and smoke alarms ensure the safety and security of its residents.

Recreational amenities enhance the lifestyles of the condo’s homeowners.

Recreational amenities enhance the lifestyles of the condo’s homeowners. They may take refreshing dips in the swimming pool, stay toned and fit in the well-equipped gym, seek a quiet corner in the dedicated study hall, or host memorable gatherings in the function hall.

Plumeria Heights towers over Taft where business and commerce thrive during the day and Manila’s nocturnal establishments come alive at night.

Property investors are all keyed up about the surge in condominium developments, particularly centrally located projects in Metro Manila.

With commercial establishments and key lifestyle destinations within reach, Plumeria Heights’ professionals and entrepreneurs also have time and convenience as their allies.

Indeed, Plumeria Heights is a property investor’s haven. Like the fragrant plumeria or kalachuchi blooms that once grew in abundance around the area, their investments stand to flourish in the long term.

As Ms. Teresa Tumbaga, Division Head of Vista Residences, puts it, "We believe in the potential of Filipinos as clever stewards of their resources. Thus, we will strive to help them make smart choices through good opportunities. Plumeria Heights is not just a residential tower; it will be a symbol of opportunity, growth, and prosperity."

Standing out in the horizon is Plumeria Heights, the 11th tower in Vista Residences’ coveted University series.

With a commitment to quality construction and a thriving community, Plumeria Heights is where smart investors find success and residents experience the perfect blend of modern living and comfort. For more information, email info@vistaresidences.com.ph, follow @VistaResidencesOfficial on Facebook, Twitter, Instagram, and YouTube, or call the Marketing Office at 0999 886 4262 / 0917 582 5167.

Beko launches game-changing technologies at IFA

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Beko EnergySpin Technology

Leading European appliance brand Beko has conveyed their commitment to offering sustainable products at the IFA technology conference this year as part of the company’s goal to further advocate for sustainable living.

EnergySpin Technology

During the conference, Beko Global Chief Marketing Officer Akın Garzanlı and Beko Global Chief Commercial Officer Ragıp Balcıoğlu introduced the "positive domino effect" philosophy which drives the company's product strategy and technology innovation.

Beko's EnergySpin technology reinvents traditional washing purposes by improving household habits. Rather than relying heavily on heat to dissolve detergent and eliminate stains, EnergySpin technology releases the detergent upfront.

EnergySpin harnesses the power of faster-than-usual drum speeds to elevate the pace at which the detergent dissolves. These unique drum movements eliminate the need for excessive heat generation during the wash, resulting in up to 35% less energy consumption than conventional machines while maintaining high-quality cleaning performance.

Beko's EnergySpin Technology is part of the company's broader commitment to environmental sustainability. Beko is dedicated to achieving its sustainability goals and contributing to a more eco-friendly future. In an effort to facilitate greater efficiency, Beko’s EnergySpin solution removes choice from the equation and integrates energy saving into the appliances’ most used settings with consumers. This means energy efficiency is now delivered as standard across our most popular wash cycles in addition to “Eco Program”: “Cottons,” “Synthetics,” “Quick,” “Delicates,” “Mix,” “20°C program,” and “ColdWash” program.”

Beko Global Chief Marketing Officer Akın Garzanlı and Beko Global Chief Commercial Officer Ragıp Balcıoğlu

Akın Garzanlı, Beko Global Chief Marketing Officer, said: “Beko's EnergySpin is a gamechanger technology that stands out in the industry. Beko's mission is to promote sustainable lives in every household and we aim to ensure that our products last for an extended period before requiring replacement. Through our technology, innovation, and business model, we strive to empower our customers to make meaningful and positive choices that ultimately result in a better state of mind.”

Anchored on the brand’s mission, Beko Philippines offers a variety of convenient and energy-saving laundry appliances to Filipino consumers that aims to help out Filipinos live a sustainable lifestyle.

The Good Domino Effect

DOMINO The Little One, is a free-to-play video game that helps consumers understand the impact of their choices

To bring the ethos of the positive domino effect to life, Beko has created an interactive experience set to launch at IFA 2023. Designed to inform consumers of the potential of the positive domino effect, the experience, named DOMINO: The Little One, is a free-to-play video game that helps consumers understand the impact of their choices. Set in a fantasy world devastated by climate change, players can experience the impact of positive, incremental actions necessary to survive within the game.

The game will be available on Steam, App Store, and Google Play this winter. Beko's EnergySpin will be on the market by the end of 2023.

For more information about Beko in the Philippines, go to http://beko.ph or visit

https://www.facebook.com/bekoph and https://www.instagram.com/bekoph/.

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ABOUT BEKO

Beko is the international home appliance brand of Arçelik, which is a multinational household appliances manufacturer that operates with 12 brands and employs over 40,000 people worldwide. It is one of the top three large home appliances brands in Europe* in the white goods sector.

Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient. Beko’s brand mission is ‘healthy living is only possible on a healthy planet’. Beko is committed to protecting the planet by designing and manufacturing energy-efficient products and investing in resource efficiency in production.

The brand has been in the Philippine Market for seven years and is currently available in select Abenson, AC Marketing, All Home, Anson's Asian Home, Automatic Centre, BHF, Echo Appliance, Fair N Square, Fiesta Appliance, Fonts Home, GB Prime, Great World, J Marketing, JVValeroso Marketing, K-Alwin'z, Lazada, Lucky 4 City Appliance, Magic Appliance, Manhattan, Mike's Department Store, NB Marketing, Ocampo's, Our Builders Warehouse, Plusign, POS Marketing, Pricewise, RJ Homes, Robinson's Appliances, Savers Appliances, SaveYour Home, Shopee, Solidmark, SM Appliance Center, SVC, Tiongsan, Trinity Appliance, Triple NM, United Motoliance, VPR Marketing, Western Appliance, and 1st Megasaver.

This year, Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels.

Beko is committed to protecting the planet by designing and manufacturing energy-efficient products and investing in resource efficiency in production.

For information, follow @bekoph on Facebook and Instagram or go to http://www.beko.ph.

Mang Inasal celebrates nationwide Ihaw Fest this October

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Mang Inasal, the Philippines' Grill Expert, is treating all its customers this October with delicious freebies through the nationwide Ihaw Fest.

“As we continue our year-long celebration of our 20th anniversary, Mang Inasal is not only offering the best Ihaw-Sarap deals but also giving our customers free Extra Creamy Halo-Halo for the first two weeks and free Palabok on the second half of our Ihaw Fest,” said Mang Inasal President Mike V. Castro.

From October 1 to 15, every purchase of two Chicken Inasal Value Meals (Paa or Pecho) entitles Mang Inasal customers to one free Halo-Halo small (either Extra Creamy Halo-Halo or Crema de Leche Halo-Halo). While from October 16 to 31, every order of Family Fiesta bundles – a bilao of Chicken Inasal and/or Pork BBQ with Java Rice platter and drinks good for up to six people – affords customers the chance to enjoy two free Palabok solos. All offers are available for dine-in, takeout, and delivery.

Want Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates and https://manginasaldelivery.com.ph for delivery deals.

TPB wins “Best NTO” in TTG Travel Awards 2023

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The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), was recognized as the Best National Tourism Organization (NTO) during the 32nd TTG Travel Awards ceremony and gala dinner in Bangkok, Thailand last 28 September 2023.

In accepting the award, TPB’s Chief Operating Officer (COO), Maria Margarita Montemayor Nograles, expressed her gratitude to all members of the institution as well as its various tourism stakeholders, partners, and organizations for their participation and support of TPB’s tourism projects and initiatives.

Tourism Promotions Board Chief Operating Officer Maria Margarita Montemayor Nograles accepts the Best National Tourism Organization (NTO) award with Mr. Pierre Quek, Publisher of TTG Asia Media and Serene Foo, Editor Content Lab, TTG Asia Media.

“We receive this award with a deep sense of gratitude and pride for our organization and our beloved country, The Philippines. Your votes have honored us and reaffirmed our commitment to excellence and your support is the cornerstone of our mission to elevate the Philippines as a world-class destination for leisure, MICE, and investment,” TPB COO Nograles declared. “Know that this award only motivates us to work even harder for our shared goals ensuring that every traveler experiences the Philippines at its very best.”

Taking the opportunity to highlight TPB’s top priorities, Nograles mentioned that the country has the finest products and services to offer to travelers from around the world and the agency’s commitment lies in both skillfully and genuinely showcasing the Philippines’ beauty through its people, culture, natural resources, and destinations.

To date, TPB has actively organized, participated in, and supported various projects nationwide and across the globe generating over Php3.9B combined sales leads and Php654.7M media value in country promotions.

Maria Margarita Montemayor Nograles, the COO of the Tourism Promotions Board Philippines holding the award for the Best National Tourism Organization at the 32nd TTG Travel Awards 2023.

Nograles encouraged fellow Filipinos to embrace their own cultural heritage and locally crafted products, drawing inspiration from the wonders and achievements that echo the nation's rich heritage, exceptional creativity, and unparalleled resourcefulness.

Over the past decade, the Philippines has earned several notable accolades from the esteemed award-giving body, including the Best Marketing & Relationship Effort in 2015. Last year, the country was awarded the Best Destination of the Year for the second time after being granted the same title in 2014.

At the 32nd TTG Travel Awards 2023 in Bangkok, Thailand. (L-R): Mr. Michael Henssler of Centara, Mr. Puripan Bunnag of Thailand Convention and Exhibition Bureau (TCEB), Ms. Parichart Boonclai of Tourism Authority of Thailand (TAT), Mr. Darren Ng of TTG Asia Media, H.E. Millicent Cruz Paredes, Ambassador of the Republic of the Philippines in Thailand, Ms. Supatra Chirathivat of Centara, COO Maria Margarita Montemayor Nograles of Tourism Promotions Board (TPB), Mr. Vincent U of The Macau Trade and Investment Promotion Institute (IPIM), Mr. Korakot Chatasingha of Thai Airways (TG), Mr. Kittiphong Sansomboon of Thai Airways (TG) and Mr. Michael Chow of TTG Asia.

TPB COO Maria Margarita Montemayor Nograles with her TPB family showing their deepest gratitude for winning the Best National Tourism Organization at the 32nd TTG Travel Awards.

The TTG Travel Awards, an established annual awards ceremony renowned for celebrating excellence in the travel industry across the Asia-Pacific region, draws the attendance of the industry’s most acclaimed personalities who pioneer proactive steps and initiatives to develop the tourism trade.