The leading superapp officially launches its flagship
mobility service in Cagayan De Oro, expanding its portfolio of services in the
city which is currently composed of GrabFood and GrabTaxi
Grab
officially launched GrabCar in Cagayan De Oro City as part of its commitment to
the economic empowerment in the region. Photo above shows Grab Philippines Head
of Mobility EJ Dela Vega [Center-Left] with CDO Councilors George Goking, Romeo
Calizo and Malvern Esparcia; and officials from LTFRB Region 10
CAGAYAN DE ORO, 18 January
2024 - Grab Philippines, a dedicated partner in the
nation-building efforts of the government, is strengthening its commitment to
economic empowerment in Cagayan De Oro. With the official launch of its
flagship mobility service GrabCar, Grab is not only providing Kagay-anons with
a viable transportation option but is also creating a new avenue for generating
livelihoods and stimulating economic activity in the City of Golden Friendship.
GrabCar
is a beloved and trusted mobility service for Filipino commuters. Built on a
foundation of safety, reliability, and cost-effectiveness, GrabCar stands as an
effective mobility alternative for the Filipino commuting public. GrabCar
currently services the area from Laguindingan Airport up to the end of Lapasan
and Upper Balulang.
Cagayan
De Oro is the second city in Mindanao to welcome the GrabCar service, furthering the leading superapp’s mission to
create sustainable opportunities and foster economic growth across the region.
Grab
Philippines Head of Mobility Marketplace EJ Dela Vega shares, “Our superapp
model allows us to know and deeply understand Kagay-anons best - from the way
they commute through GrabTaxi, to the way they enjoy their everyday meals
through GrabFood. Grab continues to be attentive to the needs of the market and
we believe that now is the right time to offer Kagay-anons a mobility solution
that not only meets their everyday needs but also positively contributes to the
long-term success of CDO.”
Cagayan
De Oro Mayor Rolando "Klarex" Uy also underscored the strong
partnership of the city with the leading superapp. “Cagayan De Oro actively
forges partnerships with industry leaders like Grab as we make strides toward
our vision of solid economic performance and a thriving citizenry. The launch
of Grab in our city has given Kagay-anon entrepreneurs, drivers and riders
access to a robust marketplace that fosters high-success potential – something
only a superapp ecosystem can offer. We are glad to welcome GrabCar and are
excited to see the new opportunities it is bringing for our kabayayans,” Mayor
Uy shares.
The Grab Superapp Journey in
CDO: A Long-Standing Commitment to Economic Empowerment
In
an effort to digitalize the taxi ecosystem in Cagayan De Oro, Grab launched
GrabTaxi in 2015. Since then, Grab has been forging close partnerships with key
taxi operators in the city. This collaboration has resulted in the onboarding
of hundreds of GrabTaxi driver-partners, enabling them to substantially boost
their earnings potential through increased bookings facilitated on the
platform.
As
Southeast Asia’s leading superapp, Grab has also expanded its presence in CDO
outside of mobility with the launch of GrabFood in May 2020. This addition has
proven to be instrumental in fostering a thriving ecosystem for local
entrepreneurial ventures, regardless of their size. By democratizing access to
user-friendly growth tools, cutting-edge technology, and capacity-building
programs, Grab has empowered MSMEs to achieve sustainable growth on the
platform. One outstanding example of a homegrown CDO merchant-partner that has
experienced equitable success on Grab is Frkn Burger. Since its launch on Grab,
Frkn Burger has achieved a remarkable ten-fold increase in its average weekly
delivery orders and has also opened its second branch. This earned them a
well-deserved spot among the prestigious Golden Grab Awardees for 2023.
An Expansive Horizon of
Partnership
As
a devoted partner for economic empowerment of the Cagayan De Oro local
government, Grab Philippines will continue to leverage its technology,
extensive network of highly engaged users, and community-focused approach to
unlock new possibilities for growth and prosperity. Dela Vega notes, “The
horizon of collaboration between Grab and the local government of Cagayan De
Oro continues to be expansive. Together, we're orchestrating a future of
sustainable opportunities that create pathways for local everyday entrepreneurs
to realize their aspirations. This is a testament to the transformative power
of partnership, innovative technology, and the boundless potential of the
Filipino spirit.”
__________________________
About Grab
Grab is a leading superapp in Southeast
Asia, operating across the deliveries, mobility and digital financial services
sectors. Serving over 500 cities in eight Southeast Asian countries - Cambodia,
Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam
- Grab enables millions of people everyday to order food or groceries, send
packages, hail a ride or taxi, pay for online purchases or access services such
as lending and insurance, all through a single app. Grab was founded in 2012 with
the mission to drive Southeast Asia forward by creating economic empowerment
for everyone, and strives to serve a triple bottom line: to simultaneously
deliver financial sustainability and have a positive social and environmental
impact in Southeast Asia
