Home Credit is the Key: Back-to-School Campaign bags Silver at 59th Anvil Awards

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In a celebration of excellence at the 59th Anvil Awards, Home Credit Philippines' innovative "Home Credit is the Key: Back-to-School (BTS) Campaign" secured the prestigious Silver

Anvil in the Marketing and Brand Communication sub-category under the Public Relations Programs category.

The awards ceremony, dubbed the 'Oscars of Public Relations' in the Philippines, took place at the Marriott Grand Ballroom in Newport City on January 31, drawing representatives from companies and agencies across the country.

Home Credit, a leading consumer finance company, addressed the challenges faced by parents, particularly moms, during the back-to-school season. The campaign aimed to empower mothers as the primary financial decision-makers and budget planners in their families, navigating the rising costs of education and school supplies.

Running from July 1 to September 30, 2023, the "Home Credit is the Key" campaign provided a backup for moms by offering affordable financing options. Home Credit introduced zero-interest payment plans, easing the financial burden on mothers striving to provide their children with the best education. Flexible payment plans were also made available, ensuring that the cost of education could be spread over manageable installments, thus alleviating financial strain.

"We understand the challenges that parents face during the back-to-school season. Our Back-to-School Campaign aimed to provide not just financial assistance but also peace of mind to mothers who work tirelessly to ensure their children receive a quality education. Winning the Silver Anvil is a testament to the campaign's impact and the recognition of our Public Relations efforts to support families in this crucial aspect of their lives," said Ken Lerona, Head of PR, Home Credit Philippines.

The campaign also emphasized maintaining peace of mind for mothers by using Home Credit's services, allowing them to preserve their savings as a safety net for emergencies or future investments.

The campaign strategically employed public relations and communication tactics to engage and empower its target audience, specifically mothers and their children. Home Credit Philippines collaborated with its agency-on-record, Dugenia, Marayan and Associates Company (DM&A Co.), to implement this compelling initiative.

A key aspect of the campaign's success was the dissemination of impactful narratives to various media titles, partners, and bloggers. By pitching these powerful stories, the campaign effectively resonated with the intended audience, making their back-to-school shopping experience easier and lighter.

“Working with Home Credit Philippines on this campaign was a rewarding experience. We aimed to not only meet the challenges faced by parents but to exceed expectations in providing practical solutions. The Silver Anvil is a validation of the effectiveness and innovation embedded in our approach,” said Michael Dugenia, Managing Partner of DM&A Co.

The Anvil Awards, presented by the Public Relations Society of the Philippines (PRSP), received nearly 500 entries from over 100 companies and agencies, including local government units. The 59th Anvil Awards showcased new categories under PR Programs, such as Best Use of Digital, Best Use of Social Media, and Best PR-led Integrated Campaign.

Home Credit Philippines' Back-to-School Campaign stood out among the top entries, securing the Silver Anvil, and reinforcing its commitment to excellence in community support.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in the Marketplace.  

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

Avida Land transforms South Park District with Interactive 3D Street Art

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As February ushers in Arts Month, South Park District, a 6.6-hectare master planned community of residential and commercial developments transforms its vibrant community into an interactive canvas with 3D paintings unveiled on February 3.

Avida Land unveiled two newly created 3D paintings that will complement its existing art installations.

Complementing the district's existing art installations, these 3D paintings make the landscape a destination for creative exploration where art seamlessly blends with nature and home.

Among the talented artists who helped design and produce these latest paintings were John Mark Saycon, Neil Defeo, and Melanio Bulauitan III—members of Guhit Sudlungan, the winning team of visual artists who participated at the first 3D street painting competition mounted by Avida in 2011. For this year’s venture, the team collaborated with fellow artists Brian Defeo, Emil Aldrine Alarcon, Didier Marc Alarcon, Jefferson Malong, and Jervin Ferrer.

3D paintings are artworks that project an illusion of depth and three-dimensional space, elements that give them playful and eye-catching appeal.

3D paintings appear carved into the very ground itself, giving what is actually a two-dimensional image a sense of depth and tangibility against the surrounding landscape.

Tess Tatco, Avida Land’s Marketing Head, shares great excitement over the newest attractions in the place. “We’re proud to showcase once more the creative talents of local artists,” she says. “Come and visit South Park District to discover the joy and inspiration that visual art can bring.”

John Mark Saycon, on the other hand, says that he and his fellow artists were gratified to have another art collaboration with Avida Land. “Winning the first-ever 3D street painting competition in 2011 opened doors for us,” he enthuses. “We’re happy to have another shot at it in 2024.”

Melanio Bulautian III, on his part, recalls that he and his fellow artists were just students back then, excited to share their craft with the world. “Winning the competition got our names out there—an invaluable chance to introduce ourselves to the public and establish our names as artists. Over a decade later, we’re even more excited to once again share our art with Avida.”

Bring the district’s essence of “Part City. Part Nature. Pure South” to life, one 3D painting shows a lush flower garden with butterflies in the air. The production of this artwork was led by none other than Emil Aldrine Alarcon. Alarcon has had a multitude of successful exhibits through the years, with another one, titled “Rebirth,” to be mounted at Arte Bettina in February.

The second 3D painting showcases a green roundabout amid a cityscape. The production of this artwork was led by Neil Defeo, who is primarily known for his paintings in watercolor and oil. Defeo won the Vision Petron Awards in 2010 and 2016.

Neil Defeo led the production of the cityscape 3D painting.

Tatco stresses that the best way to enjoy 3D paintings is by seeing these up close. “This is why we invite everyone to get up close to these stunning works of art at South Park District in National Road, Alabang. Unleash your inner artist and capture great photos with your loved ones and friends.”

Property seekers who want to live a balanced life amidst the relaxing vibe of the South may visit the Avida Towers Ardane Showroom.

Avida Land Corp. is the upper mid-income residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments that support local economic growth and nation-building.

John Mark Saycon was one of the original winners of the first ever Avida 3D Street Painting Competition.

 Two artists hard at work at making the brand new 3D paintings in the South Park District.

A talented team of artists worked hard to produce the new 3D painting featured in South Park District.

 The team of artists used their work to explore the event’s theme, “Part City, Part Nature, Pure South.”

 Even under the hot sun, the artists worked to bring these eye-catching pieces to life.

Some of the materials used to produce the 3D paintings at Avida South Park District.

3D painting requires a careful mastery of perspective from the artists at work.

Avida Land has been giving artists the chance to showcase their work on significant platforms.

One 3D painting shows a lush flower garden with butterflies in the air.

The second 3D painting showcases a green roundabout amid a cityscape.

For more information and updates on Avida Land’s projects, visit their website at https://www.avidaland.com/, like and follow @AvidaLandPH on Facebook and Instagram, and @avidaofficial on YouTube.

The CHERRY Air Purifiers as an essential layer of protection for your home

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Our indoor spaces can also harbor a surprising number of pollutants, including dust, pet dander, pollen, and volatile organic compounds (VOCs). CHERRY Air purifiers act as silent sentinels, tirelessly working to eliminate these contaminants and create a healthier indoor environment.

· CHERRY Smart Air Purifier Ultra SAP 3000- It is equipped with a 4-Layer Medical Grade Filters and Plasma Ion Technology that captures microscopic particles, allergens, and pollutants, ensuring that the air you breathe is of the highest quality. Moreover, it has a 3-way control namely: manual, remote and app. Simply download the CHERRY IoT Solutions App to command your device even when you’re away. Get this for P19,999.

· CHERRY Smart Air Purifier Max SAP 1000- It has a primary filter that removes dust from the air, De-formaldehyde particulate matter which strains droplets, activated Carbon which filters out bacteria, and negative ion release which produces healthy anions responsible for preventing colds, flu, fever, and asthma. Bring home this air pollutants combat for P14,500.

· CHERRY Smart Air Purifier SAP 600 is well-equipped with an H13 HEPA Filter. It is strengthened with Washable Mesh Filter, Granular Activated Carbon Filter, and Built-In Ionizer. In addition, it efficiently keeps the air clean with a 350m³/h CADR and is capable of covering a 30 sqm room or area. Get yours for P7,000.

· CHERRY UVC Air Purifier AP-02- It has a six-stage air purification system and emits 80 million negative ions per centimeter cube. Moreover, this contains UVC light disinfection that has a 99.98% kill rate for viruses and covers up to 50 square meters of filtration. Clean the air you breathe at home and get this for P5,000.

· CHERRY Air Purifier AP-01- This device has an exceptional filtration capability with its 5-stage air purification. It captures particles, ensuring that even the tiniest pollutants are trapped and prevented from re-entering your breathing space. Enjoy a breath of fresh air, get yours for P3,500.

These CHERRY Air Purifiers are not just appliances; they're essential tools for creating a healthier and happier living environment. Breathe easy, breathe clean – embrace the refreshing change with CHERRY’s Health and Wellness Essentials.

For more information, visit:

CHERRY Shop PH: www.cherryshop.com.ph

Shopee: https://bit.ly/CherryPhShopee

Lazada: https://bit.ly/CherryPhLazada

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Cosmic Technologies Incorporated is a Philippine-based company that carries the brand CHERRY which offers a comprehensive selection of products from Internet of Things (IoT), home, personal and wellness essentials, pet needs, travel necessities to mobile phones. Since 2009, CHERRY continues to build an equilibrium to create one ecosystem.

PLDT introduces the next generation of Fiber, starts roll out of ultra-fast Gigabit Fiber plans

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PLDT launches the fastest broadband plans in the country, 10x faster than any other plan available

PLDT SVP and Head of Consumer Business Jeremiah de la Cruz reaffirms the company’s commitment to making Filipinos’ lives better as the leading telco ushers the country into the Gigabit Era.

PLDT Home is again breaking new ground in Philippine broadband with the launch of its ultra-fast Gigabit Fiber Plans which will provide Filipinos with the fastest, most reliable internet available today.

Prior to this, PLDT Home was also the first to introduce the then-unprecedented speeds of up to 1 Gbps, giving Filipinos a glimpse of the wonders of the Gigabit Era of the internet. With the new Gigabit Fiber Plans, Filipinos will now have access to internet speeds of up to an astounding 10 Gbps.

PLDT SVP and Head of Consumer Business Jeremiah de la Cruz

“We are proud to usher the Filipino into the Gigabit Era,” said Jeremiah de la Cruz, Senior Vice-President and Head of Consumer Business Home. “Our commitment is to be at the forefront of digital innovations, blazing the trail to give our countrymen the technologies which will open doors to meaningful opportunities that will make their lives better. We exemplify that today by pioneering the next generation of Fiber which allows PLDT Home to deliver Gigabit-speeds straight to the Home.”

Superior speeds and more for the Filipino

PLDT Home’s Gigabit Fiber comes in four different plans: 1 Gbps, 2.5 Gbps, 5 Gbps, and a maximum of 10 Gbps. These mind-blowing speeds enable simultaneous ultra-fast and high bandwidth online activities for everyone at home.

In addition to the ultra-fast speeds provided by PLDT Home’s Gigabit Fiber plans, customers also get to round out their fully digital lifestyle as each Gigabit Fiber plan comes with a Gigabit modem complemented with a whole home WiFi 6 mesh system, subscriptions to IPTV and global streaming apps, and security services for personal devices at home.

The plans don’t just give them an unmatched digital experience—they also get to enjoy exclusive VIP treatment like no other. Gigabit Fiber plan subscribers receive exclusive perks such as premium welcome kits and access to PLDT Home exclusive events and venues.

What is Gigabit speed?

Gigabit speed is the next generation of Fiber high-speed internet, pushing limits to at least 100 times faster than today’s average internet connections of 100 Mbps at home.

The Gigabit unit of measurement refers to the data transfer speed of the connection. Current plans only transmit hundreds of megabits per second which, while fast, are easily eclipsed by the next-generation speeds.

Gigabit internet essentially blows a household’s bandwidth wide open, not only providing ultra-fast connections, but keeping it consistent and reliable across many devices. This is especially useful for large families and groups who may have huge demands for a lag-free connection for everything they do in every computer and gadget—a reality which is becoming the new normal in Filipino homes.

Only a handful of countries around the world have managed to tap into the unrelenting power of Gigabit-fast internet. Developed countries such as South Korea, Japan, and the United States have it, and its presence in the Philippines puts the country among an elite roster of nations in the world that are Gigabit-ready.

Digital Innovations Leader

Pioneering the next generation fiber plans that reached maximum speeds of 10 Gbps, PLDT Home’s innovation in its country-wide fiber infrastructure is guided by the fact that internet speed not only influences the way we communicate and consume online information, but also drives innovations in industries, levels up businesses, aids in work and education, sparks creative pursuits, and enhances people’s entertainment experiences.

“As PLDT Home sets new ground for digital innovations, we foresee life, leisure, and work opportunities opening up for Filipinos. PLDT Home’s pioneering Gigabit Fiber plans will enable next-level efficiency and productivity, even smoother and more seamless entertainment, peak convenience in smart homes, and an all-around better digital lifestyle. We at PLDT are truly excited and positively welcoming Filipinos to the Gigabit Era,” said de la Cruz.

With superfast gigabits of data streaming through PLDT Home Fiber, extreme power users—those who consume at least 5 TB of data every month—can download and upload large volumes of data in a matter of seconds. Ultra-high-definition 4K video and high-demand online games can stream with no lag at all, HD movies and series can download in only a few moments, and numerous large files can be transmitted without waiting, making for better efficiency and productivity at work and school from home.

Meanwhile, as smart home technology develops at a rapid pace and more households in the Philippines embrace the future, they will need an internet that’s able to keep up and consistently power this digital ecosystem. Gigabit internet can reliably keep all the devices in your smart home running efficiently.

PLDT Home’s Gigabit Fiber plans will be available initially in select villages in Metro Manila, Cebu and Davao.

The limitless possibilities of gigabit internet thanks to PLDT Home’s Gigabit Fiber internet plans puts the Philippines on the brink of a major boost by giving Filipinos access to potentially life-changing internet speeds.

BGYO Unveils Billboard for Comeback Single ‘Patintero’

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Filipino pop group BGYO has unveiled the billboard of their comeback single “Patintero” set to be released on February 9.

The eye-catching billboard displayed outside the ABS-CBN Compound in Quezon City showcases the vibrant and youthful image of members Gelo, Akira, JL, Mikki, and Nate which mirrors the song’s message of moving forward and enjoying life despite the challenges one might face.

“It’s about life na parang kahit gaano karaming obstacles, it doesn’t matter kung manalo o matalo ka. Ang importante alam mong masaya ka at wala kang tinatapakan na tao and you’re a sport,” Gelo shared.

“Patintero” serves as the first single off their upcoming third album which they revealed to be a personal project for them as they have become more hands on with their own music.

“Mas involved na kami sa lahat ng songs at ini-incorporate yung sarili naming ideas sa lyrics, sa mismong music kaya masasabi namin na very BGYO itong new album,” JL said.

“Patintero” was composed by Julius James “Jumbo” De Belen and John Michael Conchada and produced by FlipMusic’s Bojam. It will be released under ABS-CBN’s Star Music label.

Ahead of the release of their single, the group dubbed as “Aces of P-pop” celebrated their third anniversary with a thanksgiving event called “BONFIR3” held last Saturday (January 27) at Teatrino Promenade.

Check out BGYO’s new single “Patintero” available on various music streaming platforms this Feb. 9. Stay tuned with BGYO by following @bgyo_ph on Facebook, Twitter, Instagram, TikTok, and subscribe to their official YouTube channel, BGYO Official.